Time is a precious commodity regardless of the size of your business, and time can also be very costly if spent in the wrong areas. Digital marketing is an area that requires a lot of attention and
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The way a company chooses to market itself can play a huge role in their success or downfall. One valuable aspect of marketing is the brand; it is so important that most large companies have entire departments
There's a continuous growth pattern of different social media platforms you can choose to advertise on, and a fairly new platform entering the mix is Pinterest. Pinterest is the social media platform that doesn't get quite as
Facebook is always developing new strategies for measuring the effectiveness of ads on their site. Recently, the company added several third-party solutions, 18 to be exact, to improve measurements of ads. In doing so, Facebook decided to
The development of keyword strategies has changed drastically over time. Back in the day (AKA 5 to 10 years ago), a common goal among search marketers was to obtain as many keywords as possible. The number of
In advertising there are few things more important than copy. Your specific choice of words are what strike a chord with your audience. They are the reason that readers continue to the end of your article. So,
With the digital marketing industry continuing to expand, the field has become an intriguing job market for individuals seeking employment. According to Silicon Republic, "the digital economy was growing 10 times faster than the traditional economy which resulted in
In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search
At the end of the day, the main factor that matters most to businesses utilizing digital marketing is return on investment (ROI). There are several digital marketing strategies available, but some are geared towards short term ROI
Spotify recently became a publicly traded company. Now that stocks are available, it is more important than ever for Spotify to prove its worth to potential investors. It has been somewhat of a mystery as to how
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