5 Simple Ways to See if Your AdWords Account is in Trouble

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Google AdWords is the most common form of digital advertising. The use of its search, display, and shopping networks have an incredible impact on consumers who are conducting daily searches online.

Unfortunately, even the best digital marketing tools can come with potential problems and limitations. Keep reading to find out which pitfalls are most important to avoid inside of Google AdWords.

AdWords Audit

The following are key areas inside of AdWords that, when left unchecked, can create serious problems:

  • Wasted Money: In the case of effective ad spend, less is more. Although it may seem smart to have a campaign filled with keywords and 10 slightly different ads, this can actually lead to huge losses. Entrepreneur reports that on average, only 12% of keywords in any given AdWords account are responsible for all conversions produced. That means that 88% of those keywords are a total waste of money.
  • Bad Landing Page: More than half of all Google ads redirect the user to the site’s homepage. This is not necessarily a bad strategy, especially if you are only concerned about brand awareness and simply driving people to your site so that they can get a feel for your business. However, if the primary objective is to produce conversions or leads, then the homepage isn’t going to be enough. For this type of ad, you should use a specific landing page that clearly states the message you wish to deliver to consumers, and a simplified way for them to actually convert.
  • Disorganization and Poor Management: The structure of your AdWords account is also incredibly important. If you don’t properly title and organize campaigns, then it is going to be incredibly difficult for you to keep track of what ads are running and why. Also, if no one is regularly updating the account, then errors are sure to follow. The more time spent inside of the Google AdWords platform, the better.

Get it Right, The First Time

Try to avoid all of the aforementioned problems by starting your AdWords account off on the right foot with these strategies:

  • Keyword Research: Since you want to choose your keywords carefully, make sure that there is some logic behind your choices. The best way to do this is to look at old data. Find out what worked well, and what did not in previous campaigns. If you are starting from scratch, you may want to use a trial-and-error approach. Experiment with different keywords until you can clearly identify which are the most successful.
  • Extensions: Adding short sitelink and callout extensions to your ad can greatly increase its value to a consumer. Providing users with easy access to popular pages, or your business’ phone number makes the process much more efficient. Such efficiency and convenience is a huge concern of consumers today, so give them what they want with a simple extension.

Updates From Onimod

Our team of experts is constantly watching current events in digital marketing. We produce several blog posts each and every week to keep our readers up to speed on the latest in the industry.

CLICK HERE to take a look at the Onimod Global blog today!

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

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West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level.

Objective:
To build West Suburban Garage Doors a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. West Suburban didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers West Suburban Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:
West Suburban Garage Doors

Current Website:


Massive Upgrades:

  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Enhanced SEO Presence
  • Mobile Responsive Upgrade
  • Custom Design
  • Enhanced on-page Menus
  • Advanced Firewall
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like West Suburban Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Mobile Search Traffic has Taken Over Desktop

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It’s no surprise that the quantity of mobile searches has eclipsed desktop searches in the past 2-3 years. The rate of mobile/tablet searches compared to desktop will continue to rise in the future as well. According to Brightedge, it’s reported now that “57% of all search traffic is coming through smartphones and tablets. Compared to 43% from desktop searches.” Listed below are some factors as to why mobile search traffic will continue to surpass desktop.

One of the reasons this remains the case is simplicity and convenience. Smartphones are typically on us at all times and that allows for convenient search engine access at the “tip of our fingers.” Literally in the click of 2-3 buttons, a Google search can be conducted on any smartphone or tablet. This trend isn’t going anywhere in the near future as well. According to the Pew Research Center “Approximately three quarters (77%) of all adults in America today own a smartphone.”

Evolution of Mobile Users

Image from the Pew Research Center

 

 

 

 

 

 

 

 

 

 

 

 

The “always on the go” mentality of society today is another reason for increased mobile search traffic. Everyone’s got something going on and people are always on the move. Moreover, the direct result of this mindset is a large volume of search traffic coming from mobile devices. Lets say you’re out and about trying to find a place to eat for instance. What’s the first instinct that comes to mind – mobile searching on Google. “Best restaurant in the area” or “best places to eat in the city” are common searches that would be used in these scenarios. In the end, mobile search traffic will continue to flourish and it’s up to advertisers to know how to adapt to this trend.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

New Client Website Launch: Woodfield Garage Doors

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Woodfield Garage Doors (woodfieldgaragedoors.com) is a garage door services company serving areas of Chicago including Elgin, Mt. Prospect, Buffalo Grove, Arlington Heights, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Woodfield Garage Doors to new heights.

Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for Woodfield Garage Doors. At the same time we wanted to ensure device accessibility through Responsive Web Design. Woodfield didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers Woodfield Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:


Massive Upgrades:

  • Enhanced SEO Presence
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Mobile Responsive Upgrade
  • Advanced Firewall
  • Custom Design
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Enhanced on-page Menus
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like Woodfield Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

3 Digital Strategies for Local Businesses to Drive more Foot Traffic

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As foot traffic for local businesses continues to decline due to online shopping preferences, it’s essential for companies to pursue an effective digital marketing strategy. Through the use of digital marketing there are numerous strategies that businesses can implement that will help increase foot traffic. Three simple and cost effective strategies include using local business directories, advertising locally through Google AdWords, and prioritizing social media efforts.

1. Utilize Local Business Directories:
Failing to use local business directories will already put your organization at a disadvantage. Sites like Yelp, Manta, Yellow Pages, Better Business Bureau, Angie’s List, and others simply can’t be ignored. Not only are listings free to create for your business, they will help increase search visibility (SEO) and overall brand awareness. It’s worth pointing out that from our current SEO work we have been noticing that local business directories are dominating the organic results. Interested to see how well your business ranks online? Run a free scan on the Onimod Global website by CLICKING HERE.

2. Local advertising with Google AdWords:
In addition to local business directories, advertising locally through Google AdWords can be another effective digital strategy for driving foot traffic. According to the Search Engine Journal, “1 out of every 3 online searches now has local intent.” Some benefits of running local search ads include: increasing local visibility, generating phone calls from customers, and an overall enhancement in local awareness. Ultimately, advertising locally with Google AdWords will ensure your business with a competitive advantage if used efficiently.

3. Prioritize Social Media:
Using social media as a local business seems like an obvious and easy way to increase foot traffic, yet there’s more to social media than just posting once or twice per week. According to DMN “over half of consumers say they’re influenced to think highly of a business after seeing positive praise online.” Now in order for a local business to get plenty of recognition through social media, it starts with connecting with customers and making them feel important. All local businesses should focus on Facebook, Twitter, and Google Plus as social media starting points. When local presence increases other platforms like LinkedIn, Instagram, and Snapchat can come into play. Essentially, being consistent and visible on multiple social media channels will only help increase local foot traffic.

Contact Us: For more information regarding digital marketing, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Why Digital Marketing is a Major Career Opportunity

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With Digital Marketing being the heaviest advertising route used by most organizations today, the career opportunities are flourishing. Whether through digital marketing agencies or companies hiring “in house,” there are plenty of jobs to be filled. Many individuals from the older generations are unfamiliar with concepts like SEO, SEM, Social Media Marketing, Website Development, and other parts of the digital world. Listed below are some reasons as to why digital marketing continues to be a “hot” field for many years to come.

1. Heavy Demand:
It’s no surprise that the demand for digital marketing experts is increasing at a rapid rate. According to the Digital Marketing Institute, “It is anticipated that there would be around 150,000 digital marketing jobs at the end of 2020 and not enough professionals to fulfill them. there will also be a rise in demand for digital marketing professionals by about 38% this year.” Therefore, learning the appropriate digital marketing skills will provide you with a huge competitive advantage in the job hunt.

2. Always Changing:
Digital marketing is an ever changing industry. Web, mobile, and other digital technologies are changing at an extremely fast pace. So why is this a reason to pursue a digital marketing career? Most people aren’t comfortable with or afraid of a field that always adapts, so they decide to stay away from it. It’s essential to understand and stay on top of the current trends in digital marketing to outsmart competitors. See how a client of ours (Theory) utilizes digital marketing to maintain a competitive advantage in the bar industry in Chicago. CLICK HERE to view the case study.

3. Field for Everyone:
The entire landscape of digital marketing consists of numerous skill sets, making it applicable for all sorts of jobs. Many digital marketing organizations not only consist of SEO/SEM strategists, they include graphic designers, business development executives, content writers, social media specialists, and other opportunities. Ultimately, digital marketing is a versatile industry, meaning it requires a mixture of these numerous skills. Passionate about social media, being creative, or writing? Then the digital marketing industry may be for you.

4. Great Opportunity for Advancement:
In addition to the great job outlook for digital marketing careers, the opportunity for advancement in the field is also promising. Entry level positions out of college typically consist of digital marketing strategists, social media specialists, SEO/SEM strategists, etc. If you’re able to catch on quick and continually learn more about the digital marketing world then advancement to an upper level position is highly feasible. Digital marketing managers, director of digital, or a VP of marketing for example are all respectable and reachable advancement opportunities.

Contact Us: For more information regarding digital marketing, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

How the Healthcare Industry is Utilizing Digital Marketing Strategies

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Healthcare is something that is required by every individual. It is a universal need due to the fact that inevitably, everyone gets ill at some point. This need produces an enormous industry and marketplace, which is just beginning to scratch the surface of digital marketing.

While there is money to be made in such a large industry, the primary concern has always been to help people. So how do outsell others in the healthcare business? To answer this question, many organizations are turning to digital marketing.

Best Practices, LLC recently released an article on how pharmaceutical companies are investing more and more into digital marketing. Their goals are to use digital technologies to learn more about their customers and build solid relationships with them.

All of the major digital advertising platforms are equipped with advanced targeting options. The key is to streamline your ads to the perfect audience. Best Practices, LLC took it upon themselves to discover exactly who this audience contains in their report, “Digital Innovation Path: Trends in Healthcare Digital Marketing Innovation, Customer Engagement, Investment and Approvals.”

Key findings in the report conclude that non-branded websites repeatedly drive high ROIs for many businesses, and that implementing standardized templates and open communications with patients is vital.

Digital marketing teams are provided with a substantial amount of creativity when working with non-branded websites. This allows them to be incredibly innovative and successful when it comes to returns for the company.

It is not surprising to also find that simplistic continuity is preferred by consumers. It is essential to keep the process as smooth as possible for those working their way through it. If a problem does arise, it is also important that they can easily reach out for help. Using live chat messaging systems is a common solution to this issue, and is typically received positively by users.

Other general digital marketing strategies to implement in the healthcare field are:

  • Use of Engaging Visual Content: The more original and exceptional content you produce, the better. People want to see you engaging with others and talking about current issues. This helps potential customers see that you care about what is going on in the world, and that you also care about them.
  • Build a Credible Brand Identity: If you want to be taken seriously, then you need a credible brand. This goes hand-in-hand with delivering creative content. Build out your brand by establishing it on other platforms. Social media profiles are the easiest, and cheapest, way to show consumers that your company is legitimate.
  • Have a Quality Website: A good website is another sign of strong brand credibility. This aspect can also increase your visibility and conversion rates. Search engine optimization is what allows websites to rank higher on the first page of Google search results. If Google’s algorithm deems your website as being relevant to users, then it will automatically push it to a higher position. While SEO is a bit complicated and time consuming, it can produce great organic results for your business.

Run a Free Scan: See How Your Business is Doing Today!

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Making sure your brand has as much online visibility as possible is essential in today’s digital world. Running a FREE scan with us at Onimod Global will only benefit your organization to see how well your current online presence is to potential consumers. This will allow you to see where your business ranks on search engines, important local directories, and the top review sites. Find out how your business is doing by CLICKING HERE to see where you rank in terms of overall visibility on the internet.

Major Benefits: 
Scanning your organization’s overall visibility online will provide precise information and direction on where to create listings and how to draw more attention to your products/services. Running a scan with us will provide you with marketing insights that you would otherwise not get. Google, Bing, Yahoo and others consist of the largest search engine platforms and local directories we’ll evaluate. Other local directories and review sites taken into account are: Yelp, Better Business Bureau, Angie’s List, Merchant Circle, Foursquare, Yellowbook, Manta, Whitepages, and other reliable platforms.

Contact Us:
In the end, running a FREE scan with us at Onimod Global is only beneficial to see the current online state of your organization and how well you rank. Contact us today if interested, we look forward to hearing from you!

Why Mobile Matters

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It’s no secret that mobile advertising is taking over in a big way. This transition is quite possibly the single most important trend in digital marketing at this time. So what are you doing to enhance your advertising strategy for mobile users?

A recent Nielsen report shows PC usage down in every demographic, while mobile usage through tablets and smartphones only trend upward. It is clear that users are shifting away from desktops in favor of more convenient mobile devices.

An article by Forbes gives 15 examples of how to lead the way in mobile digital advertising. One of their strategies is to optimize the first 3 seconds of your ad in order to quickly gain the attention of the viewer.

Many consumers are giving less and less consideration to ads, so it is imperative that your message is delivered quickly and clearly. In general, all interactions should be faster. Increasing speed relates directly to increasing convenience, which in turn increases the likelihood of a response from the user.

Another suggestion is to treat mobile as an entirely new practice. It will not benefit you to copy over all of your old tactics and beliefs to the mobile realm. Instead, try to picture it with a fresh mindset.

Do some research, find out what works best. Look over other industry trends, like the ones mentioned in this article of ours: 4 Digital Marketing Trends to Follow, and figure out how you can implement them into your mobile campaign structure. Do not assume that mobile will work in the same way as all other advertising methods.

Also pay attention to changes in digital marketing platforms. Many large advertising platforms such as Google, Facebook, and Bing Ads are constantly trying to innovate and improve their services. Google recently redesigned their AdWords platform for the first time in 8 years. Another Onimod article discusses the 5 Things You Need to Know About the New Google AdWords.

Continue to stay up to date with other platforms by subscribing to their newsletters and webinars. The best way to stay ahead of the competition is to stay informed.

Here at Onimod Global we are regularly reporting on digital marketing related news. Visit our blog to view recent articles, or contact us to subscribe to our email newsletter.

How to Reach Senior Citizens Using Digital Marketing

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Today’s aged consumers were not raised in a technologically advanced world. However, this does not mean that they should be counted out entirely when it comes to digital marketing.

By The Numbers:

Older consumers possess huge amounts of people that are primed for purchases. These older generations are in control of of large majority of the disposable income used each year in the United States.

The volume of potential customers is staggering, and could definitely be utilized by businesses wishing to reach out through digital advertising. Do not let them go unnoticed.

Primary Devices:

Aged consumers are also not as resistant to digital devices and platforms as many may assume. In fact, a Nielson report shows a 16% increase in use of tablets by those 50 years and older. The same report also claims a 12% growth in smartphone use for this same demographic.

As older citizens are adapting to newfound technology, it is important to appeal to them just as you would to any other consumer.

This generation is following many of the same trends and patterns of behavior as millennials. Both groups are starting to shift toward mobile in a very large way. This shift creates the perfect opportunity to reach baby boomers.

Utilizing mobile targeting options through various platforms like Google AdWords, Facebook Ads, Twitter Ads, etc. is essential to meeting the needs of this consumer base. Refining your options to target those who are retired, within a certain age range, or are located in popular retirement destinations such the state of Florida are all excellent ways to get started.

Strategy:

Begin by casting your net as far as you possibly can. Include everything, don’t hold back. Once you’ve accomplished this, you can start to dial it back in and optimize your targeted areas. Trial and error is the best way to figure out what will work best for your business.

Over time these small alterations will begin to show great growth. This whole process is called achieving “micro-wins”. You can learn more about this process by reading this article of ours: “Micro-Wins: The Key to AdWords Success”.