The 3 Pillars Of Link Building

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High quality content is the one of the keys to success when it comes to internet presence. Creating high-quality content can strengthen your business’ branding and spark conversions, but not if your audience is never exposed to that content. Link building is your solution to help your content be visible via other websites and in the search results.

Check out this list created by Michael Johnson, sales manager at Page One Power. He explains how to identify relevant linking opportunities, create and leverage linkable assets, and communicate with site owners in a way that compels them to link to your content.

Create audience-focused, linkable assets

Your links will be as good as your content. If you link to a site or an asset of your company that is worthless to the audience you’re selling to, it makes no sense to include in your content. For example, pointing directly to a product page or other pages that provide low-value to your audience of the sites that you target, you will have a tough time converting into paying customers.

Great linkable assets are audience focused and provide informational educational value. Your linkable assets should not be promotional. Johnson specifically cautions against requesting links to lower-value promotional content or product pages because they may come across as paid links, which may also discourage users from clicking through.

Identify relevant, valued and trusted sites for links

Use the following criteria to evaluate which sites are worth including in a link building campaign.

Value for users. The page that you’re interested in getting a link from should provide value to your customers. And of course, be sure the anchor text in the link helps set user expectations when they click through.

Relevance. Your link building should be relevant to the context of which the link is appearing and also match the audience that you want to attract.

Vet every site. Make a thorough investigation on every site. It’s very important that your sources are credible, and that you can be counted on as a trusted source for your audience.  “Always ask yourself the question, ‘In a world without Google, would I still want this link?’” Johnson said, adding, “If the answer is no, then you have to question whether or not that’s an organic link.”

Trust and authority. Always look at the backlinks to the site you’re thinking of incorporating into your content. “If you see that they are linking out to a lot of spam or are posting low quality content on their website, those are red flags that mean you should probably avoid that website.”

Keep the momentum after the link

After acquiring a link, link builders should send a followup communication thanking the site owner. To keep in contact with these brands puts you in a good position of goodwill between brands. Working together to make sure your audience has accurate and reliable information will translate into paying customers for you both.

Johnson also recommends paying attention to the internal linking of the page that earned the backlink. Since product or promotional pages aren’t likely to attract many of their own backlinks, internally linking those conversion-based pages to other pages with a stronger backlink profile will help you to build link equity.

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Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

5 Google Ads Tips That Will Make You More Money

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Google Ads: one of the top marketing tools which assists you in displaying ads to promote your products or services online. If you are using Google Ads to advertise your goods or services, then you are making a conscious effort to improve your market share and increase your business. When your ads are set up properly, Google Ads can help to increase online traffic, in-store traffic, brand recognition and generate sales while reducing marketing costs. Through the process of helping digital marketing teams assess their campaigns with our expertise, we’ve constructed a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.

 

Keywords: Choose Carefully

This has relatively large and powerful effects on not only how much you spend on your campaign, but also how well your Google Ads convert. One of the most common and costly mistakes is focusing all your attention on positive keywords that bring you traffic. Don’t forget to construct a list of negative keywords (words you don’t want people associating with your company) as well. When building your Google Ads campaign, one of the most important things that you will have to do is set a match type for your keyword bidding strategy.  Consider starting with broad match. You can then add the negative match keywords to exclude those searches on Google that aren’t related to your business.

Alter Keyword Match Type Over Time

When launching a brand new Google Ads campaign, start out with several ad groups that have strong themes of similar keywords. Over time, the focus tends to become more a blend of Modified Broad, Phrase and Exact Match words as the data starts to show what actually converts.

keyword match

This graphic from Search Engine Journal showcases how keyword match can modify over time. Each match type is a trade-off between impressions, relevancy, and cost. For most impressions, Broad Match will be a success. However, it can also mean you are matching to a bunch of irrelevant searches and wasting your money.

Relevant Landing Pages

This is one of the most overlooked topics when it comes to paid search. It’s easy to get lost in the paid search platforms, tweaking bids, testing ad copy, and funneling all your energy into the platform itself. A successful PPC ad drives qualified potential leads to a landing page, but that’s only the first half of winning. The second part is getting them to convert into a paying customer. Maintaining consistency between your keywords, ad copy, and landing pages should improve both your click-through and conversion rates while lowering your CPC.

Optimize Google Ads Performance

Perhaps the most critical part of running a Google Ads campaign is making sure that it is optimized for your target audience. Optimizing a campaign consists of establishing profitable keywords and ad campaigns and terminating those without success. This can be difficult to determine when you need to make adjustment or eliminate a campaign entirely.

Onimod Global, a trusted Google Partner, specializes in all AdWords product areas. We can help you create and optimize ads that show up on Google Search. We can also advise on keyword strategy and budget planning. Contact us here to learn more about how we can optimize your Google Ads campaigns to their fullest potential.

Look For Opportunity To Drive Mobile

Many of your future customers use mobile devices, and more and more, users convert on them. Especially after the huge push in digital business during 2020, mobile-focused campaigns can potentially give you the best chance to engage your mobile customers in the right format on their preferred device.

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Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Google Ad Policy Updates For Housing, Employment, Credit Ads

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Google Ad policy has an interesting new update that ties in with current world events. Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. The update is planned to roll out in U.S. and Canada this year. The old policy allowed you to include demographic and zip code in your target audience. This audience was used frequently in housing, employment, and credit ads.

The new policy is:

Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on demographics — gender, age, parental status, marital status — or zip code.

This adds on to existing policies that prohibit targeting based on race, religion, ethnicity, sexual orientation, national origin or disability.

 

When is it coming?

U.S. and Canada will be the first to see the roll-out of the new Google Ad policy. Google says this change is coming “as soon as possible” and before the end of 2020 at the latest. Advertisers that are or will be affected by this change will be notified of the update and of the potential impact on their campaigns in the next weeks.

Why is it significant?

This Google Ad policy comes during a very critical time. With a backdrop of a coronavirus-induced recession that is disproportionately affecting minority communities, this change calls for action to address systemic racism by the Black Lives Matter movement. Google says it has “been working with the U.S. Department of Housing and Urban Development (HUD) on these changes for some time.” Facebook updated their ad policy  prohibit age, gender and zip code targeting for housing, employment and credit ads more than a year ago in March 2019.

Companies and CEOs around the country are denouncing racism and violence due to the Black Lives Matter movement. Since May 25th, the day of George Floyd’s death, Black Lives Matter (BLM) protests have swept a majority of the country and grown into an international movement against racism and police violence.

Read more about how silence is not an option for brands on the BLM movement, especially B2C business here.

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Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How To Link Your PayPal And Google Merchant Center Accounts

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Google announced last month that it will now be allowing free listings in Google Shopping search results. Google also released information that retailers can integrate PayPal with their Google Merchant Center accounts. That integration is officially live!

This means that retailers and brands using PayPal as a checkout option on their site can now link their PayPal account to the Google Merchant Center which will apply to all products for listings across Google. If you’re new to Google Merchant Center, the PayPal connection can also speed up the merchant verification process.

Where to start with PayPal integration

To integrate the PayPal platform is quite simple. Just follow these three simple steps from Search Engine Land:

  1. After you log into the Google Merchant Center, select tools in the upper left navigation.
  2. Select “linked accounts” under the settings menu. Here you will see the option to link your PayPal account.
  3. In order to have your products eligible to be listed on Google Shopping, Search, Images and elsewhere, you will need to opt into Surfaces across Google.

And that’s it, easy and efficient for everyone involved. Total win-win for retailers and shoppers alike.

Why This Integration Matters

At this moment, PayPal is the only integrated platform. Google says there will be more options for integration payment platforms in the future for retailers to choose from. When there is integration of a variety of payment platforms, it significantly lowers the barrier for entry for merchants to list their products on Google shopping search. This helps retailers expand to new unpaid channels and helps Google broaden the universe of products it can show users. Another win-win!

Bill Ready, President of Commerce at Google, also mentioned in the initial announcement additional information to make e-commerce more accessible:

We’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

4 Ways PPC Will Rescue Your Business During Economic Crisis

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People may be clicking, but when are they buying? Are consumers buying too much too fast? When do they really decide to convert and make a purchase? When will brick and mortar stores reopen and foot traffic resume? As some questions are answered, they are replaced by new questions under such fast-changing circumstances. The good news: Search marketing is adaptable, measurable, and when done correctly, VERY cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions.

Trends Emerging

One very helpful tool for marketers during COVID-19 is the Tinuiti COVID dashboard. Here they provide a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up for free with email, and offers insights into media spend. They have discovered some emerging trends from the data across some volatile sectors. April proved far different compared to March; May will undoubtedly look far different compared to April. The following trends, according to the data shared by Search Engine Land:

Automotive: Spending plunged month over month by 41%, but surged almost 50% week over week across the past two weeks.

Travel: Spend almost evaporated, down 82% month over month, but is showing signs of a cautious uptick.

Consumer packaged goods: Up 27% month over month, and up 50% week over week.

In some cases, it seems that the natural reaction is to slash media spend. But clear thinking and data prove to prevail while figuring out the best strategies for your company.

E-commerce

Fast impact on e-commerce is dizzying to say the least, since e-commerce covers basically everything on the market.

  • Google announced search results on the Google Shopping tab will now include free listings, so any business that sells things should fast-track getting their Merchant Feed into Google. Read more about this hot topic on our news page here.
  • Product hoarding has shifted to “next best alternative” purchasing. For example, consumers got creative about toilet paper shortages, driving interest in bidets and other solutions-oriented products.
  • Market-dominating providers are suddenly prioritizing what gets shipped and when. Smaller providers that can ship fast have the potential for an edge over Amazon, Walmart and other large companies.

Here are some PPC tips from Onimod Global:

  • Make sure you are only showing the ads for things people can actually buy. There’s no point showing ads for toilet paper if none is in stock, or for your new summer shoe line launch if your warehouse is on lockdown.
  • Pay attention to setting better bids and prioritize the campaigns that can still convert.

Home services

Quarantine has people searching around the house looking for anything and everything to fix up. This includes but not limited to: Carpet cleaning, painting, dusty air ducts, spring prep for outdoors. Some are DIY projects, but many are best handled by the professionals, including emergency repairs.

Onimod Global’s PPC tips:

  • Stay on top geo-based performance that is affected by any local regulations impacting performance in your service areas.
  • There’s no point showing ads when all you can do is disappoint a prospect with the inability to fix their problem soon. Ensure your ads are suspended while your limited staff is completely booked.

Hospitality

It’s very evident as to why spend in the hospitality industry is almost completely evaporated. Remember that this is only temporary! History tells us that people will venture back out. It is human nature to do so. Travel is a necessary escape, and essential for business at times. People need hope, that they will soon be able to do this again. Here are our tips:

  • Stay on top of shifting search queries to avoid paying for ad clicks from consumers looking to cancel.
  • Keep audiences for Google Ads up-to-date with your customer/prospects database. This will ensure you’re showing the most relevant ads at the right time to the right groups of consumers.
  • Remember that there are customers who are ready to buy, just maybe unable to because of local restrictions. We suggest to consider shifting away from last-click conversion attribution.

Local brick & mortar businesses

Most likely the largest impacted in business are the brick and mortar businesses forced to close for the near future. Family-owned restaurants may lack infrastructure for delivery services at scale.

Some tips from Onimod Global for PPC are:

  • Build audiences from customer data. Even your manual customer email list in Google Sheets can be uploaded to a Facebook campaign for more effective targeting.
  • Agencies can deploy Rule Engine (for Google and Bing) to automate optimizations. It’s another way to offer lower-cost agency services that can scale.
  • If you’re new to social media advertising, contact Onimod Global to ensure your advertising budget is spent in the most efficient way possible.

More from Onimod Global

Need help from experts on PPC and how to optimize your advertising budget? Contact Onimod Global today, we are here to help you navigate this uncertain time. To find out more about who we are and what we do, click here.

To catch up on the latest digital marketing news and trends, click here.

Social Media Strategy: Where You Should Start

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Has the current pandemic catapulted your small business into the world of social media advertising and e-commerce? In what is already an overwhelming time, starting from scratch on how you’re advertising your small business may seem like too much to take on. Onimod Global is here to help with a guide of where is the best place to start from scratch with a social media strategy.

Audit your current social presence.

Before you are in too deep strategizing about where you need to go, take some time to evaluate where you currently are.

  • Which networks are you currently active on?
  • Are your current platforms optimized (images, URL, bio, etc.)?
  • Which are the most successful for you?

Onimod Global offers a free digital audit that measures your online success in terms of SEO, social media influence, local business optimization, SEM breakdown, and more. Check it out further and get your very own custom digital score.

Define your type of business and ideal customer.

Are you service or product based? Are you primarily B2B or B2C? These are very important questions to determine which socials you need to be focused on creating content and advertisement campaigns for. Every business is unique, but there are industries that perform well on certain social channels versus others. For example, B2B businesses can focus more efforts on social media channels such as LinkedIn and YouTube versus Facebook. These platforms will give you the opportunity to reach your target market in a more direct way. For example, if your company is selling a type of consultancy service, your content is a better match to a professional networking channel such as LinkedIn. B2C businesses, where you’re selling a product or service to anyone and everyone, this can be very successful on social media platforms such as Facebook and Instagram. On these channels, you are able to show your product and service to a target audience that is more likely to convert into sales.

Even the best marketers will fail if they are marketing to the wrong audience. Use the following criteria to help you come up with a highly focused persona of a potential customer:

  • Age
  • Job Title
  • Location
  • Pain points (where your business offers their solution)
  • Most used social network

Create useful and engaging content.

“Content is where I expect much of the real money will be made on the Internet.” – Bill Gates

This is arguably the most attractive step of creating your social media strategy. From this post, you now know there are several steps that take place before getting to this point. Your social media content needs to always have a purpose behind it. Decide in your team what your mission is for social media. For example, it could be informing and educating your customers on the respective industry and its services. This ensures the content you curate will be attractive and engaging to your audience.

Here are a few examples of content that you can create:

  • Images
  • Videos
  • Interviews
  • Company News
  • Infographics

Remember that quality content is far more important than the quantity of what you post. However, it is crucial that you consider creating high quality, engaging content as a top priority. Experts at Onimod Global strongly recommend creating a content calendar with specific topics and types of content. This will also serve of great use when looking back on the month and reviewing the performance of your content.

Track and analyze.

This is the most important step, a lot of content creation is about trial and error. Let all of your decisions, both in content and in your business in general, be data driven. Social media strategies are never set in stone, make sure you are always evolving.

Are you in need of more assistance with your social media strategy? Onimod Global is here to help with a custom social media strategy and content plan.  Check out the dozens of case studies on our site by clicking here!

More from Onimod Global

Make sure to stay tuned to Onimod Global news for part 2 of this week’s series and learn all about e-commerce and online marketplaces going live Thursday. To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

 

 

Google To Provide Free Shopping Listings

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Google Shopping is responding to the coronavirus crisis by taking steps to make it easier for more merchants to sell via the platform free-of-charge. The Google Shopping tab results “will consist primarily of free product listings” starting next week, the company announced Tuesday.

This major shift, after 8 years of Google’s shopping results platform, comes after many brick and mortar retailers have had to close their doors due to the coronavirus pandemic. E-commerce has inevitably boomed, and everyone is quickly catching up to speed on how to best service store owners. This change, while COVID-19 was the motivation, was a planned initiative and will be permanent. Free shopping listings fits into the longer-term vision for the company’s role in digital commerce.

Bill Ready said in a blog post that he expects the change to take effect in the U.S. by the end of April, with the aim of expanding it worldwide by year-end. Ready clarified the win-win of the shopping listings free-of-charge: Retailers gain free exposure to millions of people who search via Google Shopping every day, while shoppers discover more products from more stories. While Google is packaging the change as a gesture to help retailers during an economic crisis, there’s no doubt Google is also seizing the strategic opportunity to expand its role in e-commerce in the midst of this worldwide uncertainty.

Millions of people are stuck at home with almost no options for shopping in brick and mortar stores. Online and e-commerce has and will continue to see a huge rise. So what does this mean for retailers and advertisers?

“For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings.”

Why does this matter? This is actually where Google first began, then named Froogle. It became an entirely paid platform in 2012, and in those 8 years 2 things have drastically changed the e-commerce game: data quality and Amazon. Google’s ability to ensure that the information in a product feed matches the data on the site has advanced significantly since this time. In addition to limiting the products available on Google shopping results to retailers willing to pay, their search power was at a major disadvantage.

Another exciting development to the platform is a recent partnership with PayPal. Merchants using PayPal will be able to link those accounts to Google Merchant Center, which will allow Google to pull in seller details faster and to verify trusted merchants. Google also partners with e-commerce platforms, including Shopify, WooCommerce and BigCommerce to make it easier for merchants to manage inventory and products.

As Ready concluded, “Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future.”

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To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

 

4 Tips To Maintain Customer Loyalty And Trust

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Customer loyalty and optimism is at the top of most companies’ list of things to be concerned about during COVID-19. The way companies react to the current crisis and publicly treat their customers will significantly alter their reputation for years to come. By putting your customers’ interests first, this can be a time for your company’s brand to lead. Make sure your customers know that they matter with these 4 tips on customer relationship management.

Communicate to customers.

Sometimes it can be be as simple as letting your customers know you care—even if they aren’t buying as much product or services from you at the moment. Remember that your voice can also carry, and many of your customers may have customers as well. Your audience can reach much farther just by being in touch and creating customer loyalty.

Develop new ways to work with your customer.

Travel and in-person meetings are naturally the first problem many companies face when it comes to social distancing. In this case, educating your employees who need to travel on the ways to mitigate the spread of the virus is first and foremost. This is just the beginning of how the world we continue to operate. The effects of COVID-19 on the philosophy and operation of work. As remote work becomes more common, look to the departments in your company that work efficiently with remote teams.

Team up with local business.

We are, quite literally, all in this together. There isn’t one person or company not affected by the COVID-19 crisis. Team up with your local community stores to support small business and demonstrate an empathy towards your community. For example, a group of restaurants forced to close by government could combine kitchens and develop a group online service.

Be true to your brand and purpose.

This is an opportunity for you to show current and potential customers what your brand is really all about. What is your brand? What is your purpose? People are paying very close attention to how the crisis is handled, and companies with a purpose also showing empathy will most likely emerge as market leaders. For example, airlines have always had filters removing virus and bacteria with a 99.9 percent efficiency. This current crisis gave them the perfect opportunity to educate customers about sanitation procedures that have always been in place building trust and confidence in their brand. Your solutions largely depend on your product or service, and this is also a time to get creative. A never-before experienced situation leaves a lot of room for innovation in the solution.

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How To Adapt And Pivot Your Marketing Strategy During COVID-19 Crisis

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COVID-19 has massively disrupted all business and daily activities which forces us to rethink everything we do. Now more than ever, the world needs creativity and fresh ideas on how to manage such an overwhelming situation. Not only is it a challenge to manage what your company should share with the public, marketing managers need a proactive plan to adjust how they lead their teams and manage their brand. Don’t wait for any problems to further develop, and instead follow this 4 step plan to identify potential scenarios and strategize marketing changes.

Scenario Brainstorming

The best, the worst, and everything in between. It is crucial to think through as many scenarios as possible for your business from all different perspectives. Now is a great time to strategize with your colleagues in the HR department, finance, and others to develop a well-rounded understanding of what challenges you will be facing. For example, if the “best case” scenario for a live-event company involves sponsorships and paid advertising, then “worst case” scenario should include some alternatives for how to reach and contact customers.

Observe Customer Behavior

How is your customer base reacting in this climate? This will range greatly based on geographic location, size of business, B2B or B2C, and so on. If you take away anything from this point, it should be that it’s imperative to establish trust with your customer base during this time. They are most likely looking towards you for information, reassurance, and guidance. How you handle this crisis will impact your brand significantly over the next several years. So now, more than ever, listen to your customers. It’s important to know what customers feel and do, and why.

Identify Operational Challenges

Challenges to service, delivery, product as a whole are inevitable. Identify and anticipate what could potentially be coming in your industry. Survival ultimately matters more than market domination in this current climate. Marketers will be challenged to adapt your message on a weekly, if not daily basis on the status of what you can produce and deliver. We recommend you to optimize your marketing budget and prioritize spending. Postpone campaigns for products or services that you are aren’t sure will be produced in this time. Instead, invest budget in promoting apps and other mobile tools and services.

Pivot Your Marketing Strategy

Everyone is in the same boat, and is looking to secure the same media spots to replace lost opportunities. The next months are now crucial. The rest of 2020 is likely to be impacted by many societal changes, and it is up to your business to be proactive and take alternative action. Use your scenario planning to anticipate possible and likely changes and take alternative action.

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Tips for Creating Effective Display Ads

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According to Google, Display Network sites reach over 90% of internet users worldwide. This presents a great opportunity to gain significant visibility for brands. Display ads have considerable potential, but to be effective they must be created correctly. When a display campaign is executed in the wrong way, marketers put themselves at risk of wasting large amounts of ad dollars. If you’re new to display ads or looking to improve performance, here are 5 tips for creating effective display ads. 

1. Use Rich Media 

Rich media helps engage consumers. This can be done with video, audio, or any element that encourages users to interact with the ad. One of the easiest ways to accomplish this is with HTML5 ads. HTML5 ads enable animation, and interactive content, but are also responsive/adaptive, meaning that your design will look good across any browser, OS, or device. These ads can be created easily inside of Google Web Designer. Rich media allows for your ads to stand out and has been proved to grab users’ attention.  EMarketer research shows that brands experience higher levels of engagement (16.2%) using rich media ads compared to static banners.

2. Use Responsive Ads 

Using responsive ads ensures you’re making it as easy as possible for your ads to be shown across the Display Network. Using responsive ads saves you time creating different versions of your ads for different devices. Responsive ads will automatically adjust the size of your ad for different types of devices, such as mobile, tablet and desktops, and can fit in almost any available ad space. They can also be used with dynamic remarketing. This is done by attaching a feed to your campaigns. Responsive ads then show personalized content to users from the feed you control. 

3. Use Clear and Compelling Headlines, Ad Copy, and CTA’s

For best results, your headline should be clear, simple, and describe your offering or brand. Avoid generic or click-bait messaging and using all caps. Your description should be easy to understand and make it clear why it’s worth clicking on. Creating a strong call-to-action is always essential when creating an effective ad. Marketers have to tell users what they should do following clicking on the ad. This can be extremely simple, such as “sign up now” or “request a quote today.” Google gives examples of best and worst practices when it comes to headlines and text. 

Source: https://support.google.com/google-ads/answer/1722134?hl=en 

4. Provide a Relevant Landing Page 

One of the biggest mistakes a marketer can make when creating any type of campaign is sending users to their homepage or an irrelevant landing page. If a user goes as far as to click on your ad, you don’t want to send them to a page where they then have to further search for the information they expect to find. Your CTA should take users straight to a page associated with what you ultimately want them to do. For example, if your ad text says “Call us,” be sure to include your business phone number on the landing page. If your ad text says “Limited time offer,” be sure to point people to that promotion on the landing page.

5. Create Multiple Ads per Ad Group

Best practice involves testing out multiple ad variations. Google suggests creating 3 to 4 ads per ad group, trying out different messages and different images to see which perform best with your target audience. With Google Ads it will immediately show which ads are better performing for which group, but it’s best to run the tests long enough to get the most accurate data. 

Conclusion 

Rates per click are generally lower on the Display Network. Which is why to produce high performing display ads, you need to incorporate all of the features above, and then some. Creating successful display campaigns may take some extra work, but the results are worth it. If you need assistance with creating display ads, or in any area of Google Ads, allow Onimod Global to help! We are a trusted Google Partner and specialize in search, mobile, video, display, and shopping advertising. 

Take a look at how we’ve helped other companies, learn more about what we can do for you, and become a client today.