Finding the right and qualified account manager to run digital marketing campaigns can be challenging. It's expected that applicants have some knowledge in seo, sem, social media advertising, etc. but what are other qualities that make someone
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Every industry is different. While some digital marketing objectives may be applicable over a wide variety of products and services, there are some areas in which a specialty is needed. One of our successful clients, Theory, is
Having a company blog and posting consistently may seem like a "no brainer," yet it's surprising how many organizations either don't have a blog or don't post enough. Many times blogs just become an afterthought and businesses
Cause marketing is a relatively new term. What it boils down to is a campaign led by a large organization in order to help fund a charitable project. This idea began with American Express back in 1980.
As marketers, we naturally feel the need to put a fresh and positive spin on every situation. Unfortunately, this tendency can easily become filled with dishonesty and secrecy. In digital marketing this usually manifests itself in the
It's no surprise that in the past decade digital marketing has become the focal point of most organizational marketing efforts. I'm not inferring that all traditional marketing efforts have completely died out as print, radio, and TV
First Impressions No one gets a second first impression. This is true in all kinds of different relationships, but especially in business. With only a few seconds to connect with users, companies need to deliver a clear
As foot traffic for local businesses continues to decline due to online shopping preferences, it's essential for companies to pursue an effective digital marketing strategy. Through the use of digital marketing there are numerous strategies that businesses
The key to a great digital marketing campaign is the well thought out plan behind it. If you try to launch any campaign without specific directives, it’s likely that you will waste a lot of time and
With Digital Marketing being the heaviest advertising route used by most organizations today, the career opportunities are flourishing. Whether through digital marketing agencies or companies hiring "in house," there are plenty of jobs to be filled. Many
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