Timing Is Everything, Especially in Digital Marketing

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Believe it or not there are many times when digital marketing is more effective than others. Find out how to best reach your intended audience in time with this short article from Onimod Global!

Yearly:

Many businesses typically break down their yearly events by quarters, and this schedule is no different. This tactic helps to keep things from getting too overwhelming and muddled. By separating the year into 4 identifiable groups, you can better concentrate your marketing efforts with a clear marketing strategy.

In every quarter you need to make sure that you are paying attention to major holidays. New Years, Easter, The 4th of July, and Christmas are only a few of the major holidays to consider when constructing your game plan.

Center your special offers and promotions around these times. These dates will make up the most important peaks in interest when consumers are shopping around for good deals and specials.

Monthly:

Start off strong. It is always better to put in the hard work and effort at the beginning, rather than try and catch up towards the end. Do not procrastinate. Even if you plan to run certain campaigns toward the end of the month, you can still prepare.

All of the major digital advertising platforms allow you to schedule your ads for future dates. Get a head start and queue these up  at the beginning of the month so you’re not in a panic come week 4.

Weekly:

Put yourself into this type of situation. How would you react to an ad when you’ve got a case of the Mondays? It is generally best to steer clear of advertising during the beginning of the week, since many busy adults are still trying to get back into the swing of things after a nice relaxing weekend.

As the week rolls on, we begin to see an uptick in consumer engagement with ads. Thursdays and Fridays are particularly successful days, according to various infographics on Hubspot.

Weekends are a bit hit-or-miss. Some platforms report steady traffic on Saturdays and Sundays, while others suggest to hold off until the following Tuesday or Wednesday. This exact timing will depend on your specific business, and what you can conclude after experimenting with a few ads over the weekend.

Daily:

The same infographics from Hubspot list the best times of the day to post on the top 5 social media platforms. For Facebook, advertisers should post between 1-4 p.m. on Thursdays and Fridays for their largest window of opportunity. All weekdays from 12-3 p.m. are prime times to engage with users on Twitter. LinkedIn is very concentrated throughout the average workday Tuesday-Thursday. Pinterest users are most active during the evening and very late/early hours of 2-4 a.m. Finally, Instagram is most effective anytime of the day from Monday-Thursday, except between 3 and 4 p.m.

For more information regarding digital marketing expertise, please visit our website at www.onimodglobal.com. We provide weekly news updates on the latest and greatest in digital marketing. Enjoy!

Snapchat’s New “Snap Map” Update: How this Impacts Marketers

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A couple of weeks ago Snapchat introduced a new feature called the “Snap Map.” This feature is almost a replication of the “Find My Friends” app, which means users can now share their location with one another. This may be an invasion of privacy to some degree, yet it’ll be interesting to see how marketers will be able to take advantage of this feature. This post will explore some details about the “Snap Map” and more importantly the marketing implications it may have.

Snap Map Info:
Snapchat’s overall purpose of implementing this new feature is because they want users to have “a new way to explore the world.” What really stands out is that users not only have the capability of finding their friends, but they can now access public snaps from around the globe. As mentioned previously, the privacy of Snapchat users seems to be invaded but there is a “ghost mode” option for those who don’t want to appear on the map. Ultimately, this new “Snap Map” feature is a massive update and it’s still very early to predict where Snapchat plans to go with this moving forward. It’s definitely something to keep an eye on as there seems to be unlimited potential for this going forward.

Potential Marketing Benefits:
From a business and marketing standpoint, the “Snap Map” has a lot of potential for advertising opportunities and location marketing tools. Although Snapchat announced they don’t plan to run ads in the Snap Map stories, it doesn’t mean this isn’t a possibility in the future. Live updates across the Snap Map is one way for marketers to get involved. This allows brands to take advantage of live events as they are able to on other social media platforms like Facebook, Twitter, Instagram, etc.

Another big marketing opportunity for businesses is the emphasis on location marketing. Since the majority of Snapchat’s audience is mobile based, users become much easier to reach due to their locations being accessible. Any store or restaurant for instance would have the capability of placing paid advertisements to potential consumers near their location. It’s hard to say how this would fully operate because as a user I wouldn’t want my Snap Map to be filled with ads everywhere on a daily basis. In the end however, there seem to be endless possibilities in terms of marketing opportunities within the new Snap Map feature. In an ever-changing and competitive social media world, the Snap Map feature appears to have Snapchat heading in the right direction.

Contact Us:
With our cross channel expertise in social media management and advertising, our team at Onimod Global can help solve all of your digital marketing needs. Feel free to reach out to us on our Contact Us page to get a free evaluation today. We look forward to hearing from you!

3 Deadly Digital Marketing Mistakes to Avoid

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Digital marketing is often much more difficult than many people think. You can’t just hand over a marketing department to any millennial with a laptop and a Facebook account. You need a trained professional. Onimod Global is here to help with a quick list of marketing mishaps to steer clear of.

1.) No Clear Marketing Strategy

This is without a doubt the most effective way to sink your company. Moving ahead with digital marketing initiatives without any type of real game plan is detrimental. Not only will it waste time and money, but some of the damage may be irreversible. It can be very hard to change a consumer’s perception of a business once they’ve already interacted with it. After all, no one gets a second first impression.

Make sure to develop a real strategy before making any major moves. Consult with real professionals outside of your business. You may also want to seriously consider hiring someone full time to run your marketing campaigns. Digital marketing is not something that can be learned overnight. It requires real experience and education to be implemented successfully.

 

2.) Limited Social Media Exposure

First of all, you need to make sure that your brand exists on social media. Facebook, Twitter, Linkedin, and Instagram are just a few to get started. If you aren’t on these 4 basic platforms, then you are most certainly missing out on an enormous customer base.

Being present on these various platforms is invaluable to your brand’s identity. They are also completely free, aside from the time it will take to get them up and running.

If potential customers cannot find you anywhere on the internet besides your website, they may think that your company is a scam. Social media is a perfect way to build up a solid foundation and spread the word about your business. It is also a great way to push your content.

 

3.) Not Enough Content

The more original content you generate, the better. Whether in the form of a tweet, blog, or newsletter, these all have the potential to gain more traction for your business. This is a great way to get people interested in what you have to say.

Every extra minute you spend inside of a particular platform helps you gain more knowledge and credibility. Engaging with others is a great way to prompt them into engaging with you. The more time that you spend tweeting, retweeting, hashtagging, and following major influencers, the more recognition your brand will receive.

Run a Free Scan: See How Your Business is Doing Today!

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Making sure your brand has as much online visibility as possible is essential in today’s digital world. Running a FREE scan with us at Onimod Global will only benefit your organization to see how well your current online presence is to potential consumers. This will allow you to see where your business ranks on search engines, important local directories, and the top review sites. Find out how your business is doing by CLICKING HERE to see where you rank in terms of overall visibility on the internet.

Major Benefits: 
Scanning your organization’s overall visibility online will provide precise information and direction on where to create listings and how to draw more attention to your products/services. Running a scan with us will provide you with marketing insights that you would otherwise not get. Google, Bing, Yahoo and others consist of the largest search engine platforms and local directories we’ll evaluate. Other local directories and review sites taken into account are: Yelp, Better Business Bureau, Angie’s List, Merchant Circle, Foursquare, Yellowbook, Manta, Whitepages, and other reliable platforms.

Contact Us:
In the end, running a FREE scan with us at Onimod Global is only beneficial to see the current online state of your organization and how well you rank. Contact us today if interested, we look forward to hearing from you!

Which Social Media Platform is best for Paid Advertising?

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If you’re an organization that utilizes social media channels for sponsored advertising, it’s important to determine which platform to allocate the majority of the budget to. Facebook, Twitter, and LinkedIn all have unique advertising options and contain different types of audiences. This post will evaluate each of the three platforms and give direction on which advertising medium is right for your organization.

Facebook:
The largest empire in the social media world has about 1.3 billion registered accounts and around 175 million daily users according to the Business Insider. Therefore, with these astounding numbers the biggest upside to sponsoring content on Facebook is visibility. The advanced targeting options and cost effectiveness of Facebook are also massive bonuses. Targeting options consist of location, interests, education, work, gender, and relationship status. These advanced settings allow businesses to hit their target audiences to ensure ad dollar is spent as efficiently as possible. Ultimately, from my experiences with paid advertising on social media, I would argue that Facebook is the superior platform when it comes to targeting capabilities and cost effectiveness.

Twitter:
Relative to Facebook advertising Twitter is another viable option for promoting sponsored content. Although the number of accounts and users don’t match up to Facebook’s rank, Twitter still has a substantial following that can’t be ignored. Twitter’s targeting capabilities are probably it’s best feature, as you have ability to target by interests, keywords, hashtags, and even followers. Based of previous experience, I would argue that advertising on Twitter is your best option in terms of generating impressions. Running awareness campaigns is most likely your best bet with advertising on Twitter, however it can be difficult to measure cost effectiveness. Essentially, if you’re focusing on brand awareness – Twitter advertising is your “go to” option.

LinkedIn:
In theory, sponsoring content on LinkedIn seems like a great idea if your target audiences are more “professional based.” This can be true if your targeting options are set right and have appealing ads. Reliable leads can be generated through led-gen campaigns, but the cost per lead can be very high. Some of our experiences with LinkedIn advertising have seen high CPCs, low CTRs, not a lot of clicks, and a higher cost per conversion. A major positive however is the quality of these clicks – which are typically very high compared to clicks on Facebook, Twitter, etc. In the end, LinkedIn is by far the least cost effective advertising platform, but if utilized correctly it can generate some high quality leads, viewers, and overall visibility.

Contact Us: With our cross channel expertise in social media management and advertising, our team at Onimod Global can help solve all of your digital marketing needs. Feel free to reach out to us on our Contact Us page to get a free evaluation today. We look forward to hearing from you!

Why Mobile Matters

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It’s no secret that mobile advertising is taking over in a big way. This transition is quite possibly the single most important trend in digital marketing at this time. So what are you doing to enhance your advertising strategy for mobile users?

A recent Nielsen report shows PC usage down in every demographic, while mobile usage through tablets and smartphones only trend upward. It is clear that users are shifting away from desktops in favor of more convenient mobile devices.

An article by Forbes gives 15 examples of how to lead the way in mobile digital advertising. One of their strategies is to optimize the first 3 seconds of your ad in order to quickly gain the attention of the viewer.

Many consumers are giving less and less consideration to ads, so it is imperative that your message is delivered quickly and clearly. In general, all interactions should be faster. Increasing speed relates directly to increasing convenience, which in turn increases the likelihood of a response from the user.

Another suggestion is to treat mobile as an entirely new practice. It will not benefit you to copy over all of your old tactics and beliefs to the mobile realm. Instead, try to picture it with a fresh mindset.

Do some research, find out what works best. Look over other industry trends, like the ones mentioned in this article of ours: 4 Digital Marketing Trends to Follow, and figure out how you can implement them into your mobile campaign structure. Do not assume that mobile will work in the same way as all other advertising methods.

Also pay attention to changes in digital marketing platforms. Many large advertising platforms such as Google, Facebook, and Bing Ads are constantly trying to innovate and improve their services. Google recently redesigned their AdWords platform for the first time in 8 years. Another Onimod article discusses the 5 Things You Need to Know About the New Google AdWords.

Continue to stay up to date with other platforms by subscribing to their newsletters and webinars. The best way to stay ahead of the competition is to stay informed.

Here at Onimod Global we are regularly reporting on digital marketing related news. Visit our blog to view recent articles, or contact us to subscribe to our email newsletter.

How to Reach Senior Citizens Using Digital Marketing

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Today’s aged consumers were not raised in a technologically advanced world. However, this does not mean that they should be counted out entirely when it comes to digital marketing.

By The Numbers:

Older consumers possess huge amounts of people that are primed for purchases. These older generations are in control of of large majority of the disposable income used each year in the United States.

The volume of potential customers is staggering, and could definitely be utilized by businesses wishing to reach out through digital advertising. Do not let them go unnoticed.

Primary Devices:

Aged consumers are also not as resistant to digital devices and platforms as many may assume. In fact, a Nielson report shows a 16% increase in use of tablets by those 50 years and older. The same report also claims a 12% growth in smartphone use for this same demographic.

As older citizens are adapting to newfound technology, it is important to appeal to them just as you would to any other consumer.

This generation is following many of the same trends and patterns of behavior as millennials. Both groups are starting to shift toward mobile in a very large way. This shift creates the perfect opportunity to reach baby boomers.

Utilizing mobile targeting options through various platforms like Google AdWords, Facebook Ads, Twitter Ads, etc. is essential to meeting the needs of this consumer base. Refining your options to target those who are retired, within a certain age range, or are located in popular retirement destinations such the state of Florida are all excellent ways to get started.

Strategy:

Begin by casting your net as far as you possibly can. Include everything, don’t hold back. Once you’ve accomplished this, you can start to dial it back in and optimize your targeted areas. Trial and error is the best way to figure out what will work best for your business.

Over time these small alterations will begin to show great growth. This whole process is called achieving “micro-wins”. You can learn more about this process by reading this article of ours: “Micro-Wins: The Key to AdWords Success”.

4 Industries that Need to Prioritize Digital Marketing

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Although digital marketing is important to utilize for any organization, there are industries in particular where the return on investment (ROI) for a conversion is substantial. A major problem is that many executives within these larger industries aren’t very familiar with the concept of digital marketing and how important it has become. Listed below are four industries that have extremely high ROIs when it comes to digital marketing conversions.

1. Law:
It’s no surprise as to how much money is involved when it comes to the legal industry. The ROI for defense attorneys and law firms is in most cases substantial. However, it was reported by Greentarget in a survey that in 2014 only one in four law firms prioritized their digital marketing plan over other marketing efforts. Although it was three years ago, this statistic is mind boggling due to the high amount of search traffic for law related key phrases. Ultimately, in order to stay on top of competitors a major online presence is needed and digital marketing efforts need to be prioritized.

2. Real Estate:
Just like the legal industry, real estate is another field that can return a high ROI. From agents to real estate companies, having an online presence is becoming more important than ever before. The vast majority of buyers and sellers in the real estate market are all conducting online searches, as housing ads in the newspaper are becoming an afterthought. Therefore, attracting as much online attention as possible is crucial whether it’s homes, condos, or apartments.

3. Health and Medical Practices:
From physicians to dentists, and any other organization involved in the health industry the return on investment from clientele is most often significant. The importance of SEO and SEM to appear on the first page of search results for this industry is huge. The ROI is so substantial that there are some health clinics and larger hospitals that allocate millions of dollars to their advertising budgets. That alone shows the importance of leads and conversions and why digital efforts need to be emphasized.

4. Home Improvement and Repairs:
Implementing a localized content marketing strategy in the home improvement industry can exponentially grow a business. Interior and exterior design, roofing, construction, and any other form of renovation all have potential for high profit margins. Appearing on the first page of search results through either SEO or SEM for your location is huge. For example, if you’re a roofing company in Chicago, appearing on the first page of search results for phrases like “Chicago roofing” or “Roofing services in Chicago” should be a priority.

Contact Us: At Onimod Global we currently work with clientele within some of these industries and know what it takes to deliver ROI for our clients. If you’re associated with a business seeking improvements with SEO, SEM, Website Development, or any other digital service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

4 Marketing Ideas for the Fourth of July

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With July 4th being right around the corner, marketers are given an excellent opportunity to take advantage of the holiday. Advertising budgets for July 4th campaigns are continually on the rise as marketers compete for a larger share. Listed below are five marketing ideas that can be implemented for your fourth of July campaign.

1. Discounts and Promotions:
This may seem like an obvious one, yet it’s surprising how some organizations refuse to participate in any sort of July 4th promotion. It’s almost an expectation now for online consumers that businesses will have July 4th promotions. Therefore, because of the high presence of online traffic during this time it’s essential for companies to participate in July 4th promotions and heavily push them on social media channels.

2. Social Media Contests:
If brand awareness is an important KPI to your organization then pursuing a contest on social media will help achieve your goal. Facebook in particular is probably the best platform to use for this situation. “Happy Fourth of July! Like and share this post for a chance to win…” is an original but easy strategy to implement that will generate a ton of impressions and engagements.

3. Utilize Trending Hashtags:
Staying on top of the Twitter world is always a good idea, yet it’s more important during the holidays. Always be sure to use trending hashtags with your posts because more impressions and engagements will follow. Here are some examples of July Fourth hashtags currently trending on Twitter:
– #4thofJuly2017
– #July4th
– #IndependenceDay
– #July4thweekend

4. Show Appreciation for Customers/Clients:
It never hurts to show appreciation for your customers or clients and how much they mean to your business. Even a simple “Happy Fourth of July to all of our customers/clients” social media post can make a bigger difference than you think. Stand out from your competitors and take advantage of the holiday by being appreciative to those that matter to your organization!

5 Reasons to Hire a Digital Marketing Agency

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When it comes to making marketing decisions for an organization, the decision to hire “in house” or outsource marketing efforts can sometimes be a difficult decision. In the ever changing world of digital marketing, it’s in a company’s best interest to hire an agency to take on the work. The question then becomes “what are the major benefits of hiring a digital marketing agency?” Listed below are five crucial reasons as to why an organization should hire an agency for all of their digital marketing efforts.

1. Time:
Running the day to day operations of any business can be tiresome regardless of the industry. Therefore, allocating time to digital marketing efforts on top of daily tasks is in some cases impossible for certain companies. Digital agencies like us at Onimod Global dedicate all of our time to client needs and ensure high quality results.

2. Expertise:
Related to time allocation, most companies do not have the digital expertise that agencies possess. Having extensive knowledge of SEO, SEM, website development, social media marketing, and other digital skills is what agencies specialize in. Therefore, if you desire high quality results from your digital marketing efforts, hiring an agency is the way to go.

3. Cost Effective:
As a business owner it’s no secret that budgeting and spending money effectively can make or break a business. Hiring digital marketing employees in house has proven to be much more costly than outsourcing to an agency. It’s all about ROI. Digital marketing agencies place an extremely high emphasis on their clients’ return on investment.

4. Adaptability:
The world of digital marketing is continually changing as we know it. Having the capability to adapt to new software, applications, updates, etc. is something that agencies prioritize. Being able to constantly adapt also relates to time and expertise, as training and adapting to new technologies can get extensive.

5. Connections:
Some of the top digital marketing agencies in the field today have great connections with Google, Bing, and other organizations to stay ahead of the game. Being able to obtain inside information from Google for example is huge. Being a member of the Google Partners program is one of the major ways digital agencies set themselves apart from others.

Contact Us: If you’re a business seeking an upgrade in digital marketing efforts, feel free to reach out to our expertise here at Onimod Global on our Contact Us page. SEO, SEM, Website Development, Social Media Marketing, or any other digital marketing need we’ve got you covered. We look forward to hearing from you!