Has the current pandemic catapulted your small business into the world of social media advertising and e-commerce? In what is already an overwhelming time, starting from scratch on how you're advertising your small business may seem like
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Social media platforms were quick to ban people from creating advertisements in reference to COVID-19. Several industries eager to educate the public about and promote their efforts to fight the coronavirus and the COVID-19 disease it causes
Many marketers swear by the use of monthly content calendars. While there are real benefits of using content calendars, they still have their pitfalls. They require a lot of time and effort, and sometimes those things can’t
LinkedIn rolled out new updates to its Sales Navigator platform that attempt to cut down on the day-to-day administrative tasks to build stronger relationships with customers and prospects, and close more deals. The update includes an easier
Most businesses understand the importance of marketing on Facebook, LinkedIn, Twitter, Instagram, ect. Pinterest is a social platform that’s often overlooked due to the assumption it’s just a place moms go to find recipes and DIY inspiration.
Twitter has proven to be an incredibly powerful marketing tool for certain brands. It can be a great platform to increase awareness, engage with customers, and grow your business, but it isn’t right for everyone. Each social
The use of content marketing has grown exponentially in recent years. While the vast amount of content on the internet can be a positive, it’s also left the market extremely saturated. This means that the use of
Earlier this week YouTube launched a new way to run video ad campaigns. Advertisers can now upload three different types of videos under one campaign, and it apparently cuts campaign costs by more than 20%. In the
Social listening is an invaluable marketing tool that not enough companies take full advantage of. It allows you to track, analyze, and respond to conversations about your brand, competitors, and your entire industry online. If you don’t
LinkedIn announced late last week that it will be adding three new features to their advertising platform. These features include brand awareness campaigns, website conversion tracking capabilities, and job applications. This new version will also have an
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