In a world of smartphones and 5G connectivity, QR codes have finally taken off in the world digital marketing. QR codes have been around since the 1990s, but their use has only recently become common practice. Governments
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Are you tired of trying to rank for the two or three-tail high-competition keywords as your competitors? Long-tail keywords could be the answer. What are long-tail keywords and how do they work in search marketing? Let's find
Small businesses should always be looking to find opportunities to stay ahead of the competitive market and reach their potential customers. With the right tools, you can create an effective strategy to have a big return in
Search Engine Marketing (SEM) is a valuable method to earning the coveted top spot on Search Engine Result Pages (SERPs). However, without a solid strategy, you will soon see underwhelming campaign results and ad spend issues. Here
As one of the top digital marketing channels for businesses, social media is a critical component in your company’s success. Here's how to engage your network, drive collaboration, stay up-to-date, and share best practices. Every business should
If you don’t understand how to use keywords for search engine optimization (SEO), you’re losing business. Follow these suggestions and watch your website rise the ranks to the top of search-engine results. Keywords are words and phrases
Marketing metrics matter because smart marketing is built on the foundations of solid data. That is why any business with a digital marketing strategy should be closely monitoring the following 4 metrics. Let’s hop right in! In
Want to create your best SEO content this year? Try these four data-driven content strategies to get more traffic and leads. There have never been more new and exciting opportunities to master your content and reach a wider audience
If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results. If you've been looking for a program that captures how your customers
When choosing content topics, most digital marketers try to write about things they believe is relevant to their audience. While relevance is important, alone it’s not enough. Furthermore, some seemingly relevant content topics may not be a
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