Recipe For Success: How to Utilize Digital Marketing in the Food Industry

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Every industry is different. While some digital marketing objectives may be applicable over a wide variety of products and services, there are some areas in which a specialty is needed.

One of our successful clients, Theory, is an upscale sports lounge in downtown Chicago. Theory goes above and beyond in order to stay ahead in the highly competitive food industry. Offering excellent food, style, service, and all around comfort, this is definitely not your average sports bar.

You may be wondering, how does this company stay ahead of the curve? The answer my be hiding in their digital marketing tactics.

SEO

Keyword Lists: Experimenting and tweaking different groups of keywords and search terms is essential to figuring out what will work best for your business. But first, you have to start with a wide range of options.

Be sure to include several different types of keywords throughout your website and advertisements. Broad match, niche-specific, and individual brand terms can all help drive traffic to your restaurant.

Keep it Local: Try to keep many of your marketing strategies centered around local consumers. After all, these are the people who are going to be the lifeblood of your business.

Gain as much ground as possible on local directories. Google My Business is an incredible resource. Listing your company through Google will immediately boost its awareness. You definitely want your business to pop up when someone does a local search for “food near me.”

Social Media

Platforms like Facebook, Instagram, and Twitter are all hugely influential to customers in the food industry. Impactbnd.com compiled 49 statistics on social media. The following stats highlight the incredible affect social media can have on your brand:

  • In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014.
  • 68 percent of Instagram users engage with brands regularly, and Instagram has 58 times more engagement per follower than Facebook.
  • 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.

Website Optimization

Every real business needs an equally real website. A “real” a site can direct users and help to answer their most common questions.

More basic questions consist of “what is your address, phone number, and business hours?” Slightly more complicated questions may include, “are you available to cater special events or reserve a room for a private event?” All of these questions should have an answer that is clearly stated on your website.

The user experience should also be clear and efficient. A customer should be able to navigate your website with ease, both on a desktop or mobile device.

The overall visual appeal of a site is also incredibly important. If a potential customer is not pleased with photographs of your business and the food it offers, then they are very unlikely to order anything off of your menu.

No one gets a second first impression. Make sure that your restaurant gathers all the right kinds of attention with a spectacular website.

Case Study

Onimod Global was able to work with Theory of Chicago on each of these aspects. We used our expertise to build a new website, pack it full of SEO content, and spread the word about their incredible services across all major social media platforms. Take a deeper look into this project by viewing the Theory case study HERE.

New Client Website Launch: Woodfield Garage Doors

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Woodfield Garage Doors (woodfieldgaragedoors.com) is a garage door services company serving areas of Chicago including Elgin, Mt. Prospect, Buffalo Grove, Arlington Heights, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Woodfield Garage Doors to new heights.

Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for Woodfield Garage Doors. At the same time we wanted to ensure device accessibility through Responsive Web Design. Woodfield didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers Woodfield Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:


Massive Upgrades:

  • Enhanced SEO Presence
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Mobile Responsive Upgrade
  • Advanced Firewall
  • Custom Design
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Enhanced on-page Menus
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like Woodfield Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

4 Reasons Why Digital Marketing Has Taken Over Traditional

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It’s no surprise that in the past decade digital marketing has become the focal point of most organizational marketing efforts. I’m not inferring that all traditional marketing efforts have completely died out as print, radio, and TV advertising are all still in existence. However, traditional efforts are dying a slow death as more consumers continue to spend more time on the internet. According to Internet Live Stats, “approximately 40,000 searches happen on Google PER SECOND, which sums to about 3.5 billion searches per day.” Listed below are four major reasons why digital marketing will continue to take over traditional methods.

1. Data and Results are Measurable:
Many forms of traditional marketing (tv, print, radio, billboards, etc.) are very hard or sometimes impossible to figure out impressions or especially conversions. With SEO and ppc campaigns, analytics are available from any date range. Impressions, clicks, engagement rates, cost per click, and conversions are now easily traceable with Google Analytics and insight tools on all the platforms. Ultimately, we now have the ability to analyze data and this is highly valuable regarding future campaign adjustments.

2. Defined and Targeted Audiences:
Ensuring that the right people come across your advertisements should be a top priority. Platforms like Google AdWords, Bing Ads, Facebook Ads, and others contain impressive targeting options that allow advertisers to hit designated audiences. Although some traditional efforts can target certain people by location for instance, the targeting features of digital marketing are light years ahead. On Facebook for example you can target by location, age, gender, occupation, user’s interests, and other relevant factors.

3. Cost Efficiency:
Depending on budgets and how much time and effort is put into digital marketing campaigns, it can still be an expensive venture. However, for the amount of traffic online ads receive compared to traditional ads, it’s not a comparison. Cpc campaigns in particular you are only charged per click, so the amount of impressions your ads receive is invaluable. Advertising through billboards, radio, and television especially can get costly. Plus as mentioned earlier, it’s very difficult to track results so figuring out ROI can be a headache.

4. Future Implications:
Digital marketing from a general standpoint is always evolving. Search engine algorithms change, interfaces update, and the expansion of mobile users is something to keep an eye on. Therefore, focusing the majority if not all marketing efforts to digital is a step in the right direction. As more people continue to spend more time online, use social media, and Google multiple phrases per day, the digital marketing world will continually reach new heights.

Contact Us: If you’re associated with a business seeking improvements in SEO, SEM, Website Development, or any other digital service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

New Client Website Launch: North Shore Garage Doors (NSGD) in the Chicagoland

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North Shore Garage Doors (northshoregaragedoors.com) is a garage door services company serving the North Shore areas of Chicago including Glenview, Evanston, Skokie, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken North Shore Garage Doors to the next level.

Main Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for North Shore Garage Doors (NSGD). At the same time we wanted to ensure device accessibility through Responsive Web Design. NSGD didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an acute Website Development SEO strategy and API Integration to build a customer registration portal that is used to manage and communicate with their clientele regularly. We built a robustly designed and developed website that empowers North Shore Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:

 

Massive Upgrades:

  • An Overall More Appealing User Experience and Interface
  • Enhanced SEO Presence
  • Advanced Firewall
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Custom Back-end for easy client-side updates. 
  • Custom Design
  • Mobile Responsive Upgrade
  • Clear Navigation
  • Increased Security
  • Job Application Portal
  • Enhanced on-page Menus
  • Redesigned News section
  • 2 Color Transparent Header

 

Contact Us: If you’re a ROI driven business like North Shore Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

5 Tips for Creating Effective Landing Pages

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When seeking conversions of any sort, a landing page can “make or break” a user’s decision to convert. Building a compelling landing page tailored for conversions is much easier said than done. There are numerous factors that go into the creation of a landing page, but what separates good landing pages apart from bad ones? This post will explore five effective landing page practices from our previous experiences thus far at Onimod Global.

1. Use a Landing Page Template:
In today’s digital world, setting up a landing page from scratch may already put you at a disadvantage. There are many online resources out there that provide user friendly templates to get you started on the right path. Some that come to mind are Instapage, Leadpages, Unbounce, and certain WordPress plugins. Most landing pages that you’ll come across today are most likely created from a template.

2. Emphasis on Call to Action:
Having a clear call to action is one of the most important features for any landing page. The call to action is essentially what you want website visitors to do. Some highly used call to action phrases include: buy now, register, more info, sign up, contact us, etc. It’s also important to not distract site visitors with lots of other requests on the page. There should typically be only one, clear cut call to action. Ultimately, the call to action is by far the most important aspect of any landing page.

3. A/B Testing:
A/B testing is one of the most efficient strategies when it comes to finalizing a landing page. A/B testing consists of tweaking certain characteristics to test one landing page layout against another. Characteristics that can be tested include text font, color, size of buttons, navigation features, subheadings, use of bullet points, and any other web page feature you desire. The overall purpose of A/B testing is to ensure that your landing page is user friendly with main points and the call to action being “eye catching.”

4. Precise Information:
The last thing you want to do with any landing page is ramble on with information and drive potential conversions away. Over time research has indicated that the more choices you offer people, the less chance you have of getting desired conversions. A couple of questions to ask yourself when constructing a landing page are “do I really need to gather every piece of information possible?” or “is it relevant to include every piece of company information?” Keeping forms short and simple will most likely increase your response rates and moving all company info to the “about” page is probably your best bet.

5. Show Off Credibility:
It’s no surprise that consumers tend to place a higher value on products/services that other people have already approved. Showing off statistics, testimonials, or mentions from the media is an effective way to display an organization’s credibility. Great testimonials in particular should always be showcased somewhere on the landing page. Word of mouth is a powerful thing, whether it comes in the form of testimonials or even likes and shares.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

How the Healthcare Industry is Utilizing Digital Marketing Strategies

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Healthcare is something that is required by every individual. It is a universal need due to the fact that inevitably, everyone gets ill at some point. This need produces an enormous industry and marketplace, which is just beginning to scratch the surface of digital marketing.

While there is money to be made in such a large industry, the primary concern has always been to help people. So how do outsell others in the healthcare business? To answer this question, many organizations are turning to digital marketing.

Best Practices, LLC recently released an article on how pharmaceutical companies are investing more and more into digital marketing. Their goals are to use digital technologies to learn more about their customers and build solid relationships with them.

All of the major digital advertising platforms are equipped with advanced targeting options. The key is to streamline your ads to the perfect audience. Best Practices, LLC took it upon themselves to discover exactly who this audience contains in their report, “Digital Innovation Path: Trends in Healthcare Digital Marketing Innovation, Customer Engagement, Investment and Approvals.”

Key findings in the report conclude that non-branded websites repeatedly drive high ROIs for many businesses, and that implementing standardized templates and open communications with patients is vital.

Digital marketing teams are provided with a substantial amount of creativity when working with non-branded websites. This allows them to be incredibly innovative and successful when it comes to returns for the company.

It is not surprising to also find that simplistic continuity is preferred by consumers. It is essential to keep the process as smooth as possible for those working their way through it. If a problem does arise, it is also important that they can easily reach out for help. Using live chat messaging systems is a common solution to this issue, and is typically received positively by users.

Other general digital marketing strategies to implement in the healthcare field are:

  • Use of Engaging Visual Content: The more original and exceptional content you produce, the better. People want to see you engaging with others and talking about current issues. This helps potential customers see that you care about what is going on in the world, and that you also care about them.
  • Build a Credible Brand Identity: If you want to be taken seriously, then you need a credible brand. This goes hand-in-hand with delivering creative content. Build out your brand by establishing it on other platforms. Social media profiles are the easiest, and cheapest, way to show consumers that your company is legitimate.
  • Have a Quality Website: A good website is another sign of strong brand credibility. This aspect can also increase your visibility and conversion rates. Search engine optimization is what allows websites to rank higher on the first page of Google search results. If Google’s algorithm deems your website as being relevant to users, then it will automatically push it to a higher position. While SEO is a bit complicated and time consuming, it can produce great organic results for your business.

5 Reasons to Hire a Digital Marketing Agency

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When it comes to making marketing decisions for an organization, the decision to hire “in house” or outsource marketing efforts can sometimes be a difficult decision. In the ever changing world of digital marketing, it’s in a company’s best interest to hire an agency to take on the work. The question then becomes “what are the major benefits of hiring a digital marketing agency?” Listed below are five crucial reasons as to why an organization should hire an agency for all of their digital marketing efforts.

1. Time:
Running the day to day operations of any business can be tiresome regardless of the industry. Therefore, allocating time to digital marketing efforts on top of daily tasks is in some cases impossible for certain companies. Digital agencies like us at Onimod Global dedicate all of our time to client needs and ensure high quality results.

2. Expertise:
Related to time allocation, most companies do not have the digital expertise that agencies possess. Having extensive knowledge of SEO, SEM, website development, social media marketing, and other digital skills is what agencies specialize in. Therefore, if you desire high quality results from your digital marketing efforts, hiring an agency is the way to go.

3. Cost Effective:
As a business owner it’s no secret that budgeting and spending money effectively can make or break a business. Hiring digital marketing employees in house has proven to be much more costly than outsourcing to an agency. It’s all about ROI. Digital marketing agencies place an extremely high emphasis on their clients’ return on investment.

4. Adaptability:
The world of digital marketing is continually changing as we know it. Having the capability to adapt to new software, applications, updates, etc. is something that agencies prioritize. Being able to constantly adapt also relates to time and expertise, as training and adapting to new technologies can get extensive.

5. Connections:
Some of the top digital marketing agencies in the field today have great connections with Google, Bing, and other organizations to stay ahead of the game. Being able to obtain inside information from Google for example is huge. Being a member of the Google Partners program is one of the major ways digital agencies set themselves apart from others.

Contact Us: If you’re a business seeking an upgrade in digital marketing efforts, feel free to reach out to our expertise here at Onimod Global on our Contact Us page. SEO, SEM, Website Development, Social Media Marketing, or any other digital marketing need we’ve got you covered. We look forward to hearing from you!

Client Spotlight: Community Sailing of Colorado

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Community Sailing of Colorado is a 501(c)(3) nonprofit organization that has provided public access sailing opportunities to the people of Colorado since 1995. CSC offer hands-on sailing classes for all ages, experience levels and abilities across the Front Range. CSC’s summer camps and classes are held at the Boulder and Cherry Creek Reservoir. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken CSC to the next level.

Main Objective:
To build a platform to view inspirational content and make booking inquiries. while ensuring device accessibility through Responsive Web Design. As with any business, Community Sailing of Colorado didn’t just need an engaging website, they needed a high functioning tool to generate business and create awareness around their brand.

Onimod Global’s Strategy:
We implemented an acute Website Development SEO strategy and API Integration to build a customer registration portal that is used to manage and communicate with their clientele regularly. We built a robustly designed and developed website that empowers Community Sailing of Colorado to attract consumers and conjure up a sense of nostalgia and intrigue, enough for the consumer to gain information and be able to make a conversion decision.

Old Website:

 

Current Website:

Immediate Results:
6 Months after the new website launch:

  • Organic Search +40%
  • Website Registration Conversions +215%

Contact Us: If you’re a local business like Community Sailing of Colorado seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!