SEO and content marketing are made for each other. A lot of people are confused about SEO and content marketing. Neither works well on its own, but, together they are a powerhouse for internet marketing. Let’s take a quick
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Google released their search quality evaluator guidelines back in 2015, which has since then become available for every marketer out there. Today, these guidelines show how google looks at the web pages and how they rank content
Here’s a little known secret: many people are afraid to switch their web hosts. But eventually your once state-of-the-art website will begin to lag in performance and speed. However, it is important to be aware of the
The CTA is a key element to any effective webpage. It lets users know what to do, helping them move through their buyer journey and ultimately works to increase conversions. Continue reading to learn more about CTAs,
High quality website copy is one of the most effective ways to improve user experience, sell your company and drive more conversions online. If you can create copy that’s engaging and makes you stand out from competitors,
If your website is struggling to generate traffic and leads, it could be due to a high bounce rate. While reducing bounce rate doesn’t automatically mean you’ll increase conversions, it could help. The ultimate goal is to
When it comes to SEO, consistent tracking, testing and measuring is crucial to verify your strategies are effective. This includes auditing your website to ensure there are no errors holding you back. Here is a checklist of
Not all website structures are favored equally by search engine algorithms. A site that is a disorganized jumble mess of pages is unlikely to rank well against a structure that is rigorous and streamlined. To make your
We all look for and act on social proof, otherwise known as reviews or recommendations from any community. These recommendations can come in many forms. Word-of-mouth, third-party reviews, as well as what I’m focusing on in this
Customers arrive on a landing page through social media posts, paid advertisements, and various other content. If your landing page is ineffective, all the ad dollars and resources put towards getting these customers there was essentially a
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