Chicago Digital Marketing Agency Archives - Page 8 of 9

Restaurant Digital Marketing Strategies That Will Increase Traffic

April 16, 2018/in Digital Marketing, Uncategorized/by Onimod Global

Managing a restaurant in today’s fast paced, digital environment can be very difficult to keep up with. It’s well known how competitive the restaurant industry is, so how can your venue stand out from the crowd? Implementing effective digital marketing strategies is critical when it comes to increasing restaurant traffic and overall revenue. If your restaurant is unfamiliar with SEO, social media marketing, or any other aspect of digital marketing, this post will provide strategies to help your business stand out.

Invest in a Highly Functional Website
Investing in a responsive, professional website may seem like a major expense to restaurant owners, but it’s essential in today’s digital world. According to a survey from OpenTable “86 percent of consumers go online to view a restaurant’s menu prior to visiting the venue.” This demonstrates how today’s consumers are visiting venues online before physically entering restaurants. Because of this it’s also important to ensure your restaurant’s website is optimized for mobile, as the industry is known to experience a massive amount of mobile traffic. Be certain to never hide important information from potential consumers on your site such as menus, hours, contact information, photos, and any call to actions (reservations).

Prioritize Social Media Advertising
Having an effective social media strategy is essential to restaurant success. This seems obvious, but many restaurants don’t know how to reach the right audiences or execute their overall plan. According to an article from Forbes, some common mistakes seen in the industry are “not connecting Facebook and Instagram accounts, marketing to a national audience instead of local, using hashtags on Facebook, and many others.” This mistakes are not too difficult to correct, yet it requires an investment of both time and money to be properly executed. Ultimately, because social media marketing is such an integral part to restaurant success and takes time, outsourcing to an experienced digital marketing agency like ours is probably your best bet.

Pay Attention to Google My Business
Google My Business (GMB) is an important tool that provides local businesses with an opportunity to appear in Google search and map results to essentially increase local SEO rankings. Having a GMB listing and being active is critical in today’s digital world for local restaurants in order to stand out from the crowd. Including restaurant information, uploading appealing images, optimizing your GMB listing, and frequently posting updates will greatly improve a restaurant’s digital visibility. Utilizing Google My Business allows your organization to take charge of what people see when conducting a local search for your business, and it should never be overlooked.

Analyze Website Traffic and SEO Rankings
Having a professional website is great, but does it rank well on Google? The survey from OpenTable also found that “87 percent of potential consumers go online to find a restaurant in their area prior to visiting any venue.” Therefore, an enhanced SEO presence is critical, especially for local businesses. Not ranking on the first page of search engines for relevant search queries in the restaurant industry can potentially set your business up for failure. Monitoring website traffic is also crucial so be sure to install Google Analytics on your website to help with traffic analysis.

Bar & Restaurant Case Study
Wondering what kind of bar & restaurant digital marketing experience Onimod Global has? Take a look at our Case Study and read about how one of our clients in downtown Chicago is outranking their competition and seeing sales soar as a result. We developed a highly functional website, increased organic SEO rankings, and spread the word about their incredible services across all major social media platforms. As displayed in the chart below, in the first 3 months alone of 2018 our client has been found 146,000 times in Google Maps and a total of 321,000 times on Google.

Contact Us
Is your restaurant in need of superior digital marketing services? Reach out to us at Onimod Global and see what digital solutions we can provide for you!

3 Important Traits That Successful Digital Marketers Must Have

February 14, 2018/in Digital Marketing, SEO, Social/by Onimod Global

Although there are numerous traits that digital marketing professionals must have to be successful, there are some in particular that appear to be more critical than others. Perseverance, detail oriented, and being a team player are all important traits. However, from our experience here at Onimod Global, here are three traits that we have found to be essential drivers of digital marketing success.

1. Flexibility
The digital marketing industry is constantly innovating with updates and changes happening on a weekly or sometimes daily basis. Just look at how quickly platforms change or what factors are most important for quality SEO rankings. Therefore, in order to become a successful digital marketer having that ability to be flexible and thriving on change is a must. Successful digital marketing agencies have employees who are willing to adapt and can keep up with the speed of the industry.

2. Focus on Fundamentals
Fundamentals and basics such as writing, communication, and listening are all crucial skills when it comes to digital marketing. Although having advanced skills like SEO knowledge and website development expertise is important, the basic fundamentals of successful digital marketers can sometimes be overlooked. An article from Marketing Land portrays an example of “having a great idea to boost website traffic, but being unable to communicate it well to a client can be a huge setback.” Ultimately, there should always be a focus on fundamentals because without them it’s very difficult to execute successful digital marketing strategies.

3. Dedication
One of the most important traits any successful digital marketer has is dedication, and the hunger to always want to learn more and become the best. The best digital marketing agencies consist of marketers who are self motivated and will do whatever it takes to rise to the top of their field. What does being a dedicated digital marketer really mean though? An article from the Digital Marketing Institute talks about how driven digital marketers “attend conferences, build strong networks, take refresher courses, stay on top of industry news, and always learn new skills.” In the end, being dedicated and passionate when it comes to digital marketing will set successful marketers apart from the mediocre ones.

Contact Us
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

What Can a $5 Million Super Bowl Commercial Buy in Digital Marketing?

February 7, 2018/in Digital Marketing, Facebook, Social/by Onimod Global

Super Bowl LII just took place this previous Sunday (Feb 4th) and it’s well known that the cost of running an ad during the commercial breaks is outrageous. According to a report from Kantar Media, “the average cost of a 30 second super bowl ad in 2017 hit an all time high of $5.05 million.” Moreover, this is a huge investment that some organizations seem willing to make, but does it really pay off in the long run? Listed below are some other ways a $5 million budget could be spent from a digital marketing approach, and an article from Digiday provides beneficial statistics.

Facebook
Facebook’s ability to reach a wide and relevant audience should never be underestimated. The social media giant is right up there with Google in terms of total ad revenue generated and efficient targeting capabilities. Digiday estimated that a $5 million dollar budget on Facebook could “reach up to 113 million people and generate 450 million impressions over a week long campaign.” Therefore, if managed and executed correctly $5 million worth of advertising on Facebook instead of television has the potential to reach a wider and better audience.

Instagram
In conjunction with Facebook, spending $5 million worth of advertising on Instagram could also be rewarding. Digiday also reported that “Instagram video ads cost per thousand impressions typically ranges from $2 to $3.” So with a $5 million budget, it’s estimated that “2.6 million impressions and a total of 260 million video views could be generated.” So just like Facebook, Instagram is another avenue that organizations may want to explore for their future super bowl ad budgets.

Amazon
Depending on your business model and what industry you’re in, putting ad money towards online retail giants like Amazon may be an option. There’s always the chance that viewers will miss television ads for bathroom and food breaks, so why not invest in a form of search advertising? Digiday found that the “cpc for Amazon search ads is usually around $2, so with a $5 million budget that could result in 2.6 million clicks.”

Influencers
Reaching out to social media influencers with hundreds of thousands or millions of followers may be a route to consider with a large marketing budget. It’s reported that a “major influencer with over 100,000 followers would typically charge $3,000 per post on social media.” Digiday provides an example of Selena Gomez and how a $5 million budget has the “potential to reach around 173 million people, which is 62 million more than those who watched the 2017 Super Bowl.”

Snapchat
If implemented correctly, advertising on Snapchat can be an effective strategy to reaching millions of individuals in your target audience. It’s estimated by Digiday that $5 million worth of ad spend on Snapchat could buy around “29 Snapchat lenses, which is more than four weeks worth of advertising.” It was also noted that with the Discover video ads, $5 million could earn your organization “433 million to 650 million impressions.” Ultimately, it may be overlooked but running paid advertisements on Snapchat may turn out to be a cost effective way to reach a relevant audience.

Contact Us
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

When is it Time to Hire a Digital Marketing Agency?

January 29, 2018/in Digital Marketing, Google Analytics, SEO, Social, Website Development/by Onimod Global

Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and numerous organizations don’t want to fall behind the curve. According to the U.S. Digital Marketing Spending Report from Gartner, “many companies outsource up to 50% of all online marketing activities.” Moreover, it’s critical to hire an experienced digital marketing agency sooner than later, and listed below are signs that it’s the right time to outsource.

Lack of relevant skills
It’s easy to imagine how much business owners already have to deal with when it comes to overseeing their own company. Therefore, trying to incorporate marketing efforts into individuals with busy schedules is probably not the best bet. Staying current with SEO strategies, SEM, social media, email marketing, etc is very time consuming and requires plenty of effort. Once your company has realized it’s time to work with an agency, be sure to find one that is experienced and is a good fit. Review case studies and other work from multiple agencies to help with your outsourcing process.

Inadequate Reporting
Are your marketing results being measured? What are the key performance indicators (KPIs) that matter the most? Are you focused on brand awareness, leads, or conversions? These are questions that should always be addressed when it comes to an organization’s digital marketing efforts. Hiring the right digital marketing agency would give your company the ability to measure results with accuracy and evaluate if returns on investments are positive.

Website is getting poor traffic
A lack of website traffic is a common issue that many businesses encounter. They begin to realize that the traffic being driven to their site is often irrelevant and lower than expected. Is your company paying close attention to Google Analytics data? How well does the site continually rank for relevant search queries? Questions like these can be better answered by a digital marketing agency with a proven track record. Ultimately, hiring an experienced agency is most likely the best solution to increasing relevant website traffic

Content quality is lacking
Many companies need to face the reality that their internal employees are most likely not experts regarding content generation and knowing how to increase online presence. A good digital marketing agency will consist of content marketing experts that better understand effective SEO strategies, high quality content, and how to increase organic traffic. Therefore, if content marketing results are poor, it’s time to hire a digital marketing agency that will help your business grow.

Contact Us
At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of our clients. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!

4 Warning Signs to Look Out For When Choosing a Digital Marketing Agency

January 15, 2018/in Digital Marketing, SEO, Website Development/by Onimod Global

Choosing the right digital marketing agency can be a difficult decision, especially since you are trusting an organization with your marketing budget that consists of thousands of dollars. It’s critical to find an agency that understands your business style and knows what’s going on in your industry. Listed below are some warning signs to look out for when in the process of choosing the right digital marketing agency for your business.

1. Unprofessional Website
Coming across a digital marketing agency with a website that is clearly unprofessional and lacks effort is one of the first noticeable red flags. How is an agency supposed to offer superior digital services if their own website looks poor? Some specific aspects to pay attention to when going through an agency’s website include: inconsistent brand images, old copyright date, poor mobile responsiveness, no custom domain name, lack of contact information, and having an overall poor design.

2. Unrealistic Promises
It’s surprising how many agencies are out there who make promises with prospective clients that are too good to be true. Hearing comments like “we guarantee first page rankings tomorrow” or “we have inside sources at Google and other major corporations who work with us” are huge warning signs. Any good agency knows that effective digital marketing strategies usually take time in terms of planning out, implementing, execution, and analysis. Moreover, an agency that guarantees amazing results in a short period of time is most likely unrealistic and probably won’t deliver on the promises.

3. Lack of Communication and Transparency
Communication and transparency are huge when it comes to digital marketing and client satisfaction. According to an article from Forbes, they interviewed members of the Forbes Agency Council and they found that “the biggest calls of distress we heard from potential clients was poor communication from other agencies they hired.” Transparency is also critical, as agencies should always be open to sharing data and whatever else clients want to see that involves their marketing investments. If an agency refuses to give you access to AdWords and Analytics accounts then something is wrong. Also be sure an agency is truthful and has the capability to back up data with legitimate results.

4. Weak Portfolio
Who are the agency’s current clientele and what kind of work have they accomplished for them? Be sure to look out for any references or testimonials and if they’re legitimate or not. Also, when evaluating an agency’s portfolio look for important data like percent increases in page views, leads, organic rankings, conversions, and any other metrics that may be important. However, one of the most important aspects to research in portfolios or case studies is finding out if clients returned a positive ROI. Also try to find out how many clients an agency has and what their retention rates are. In the end, a digital marketing agency that portrays a weak portfolio is one that should be avoided at all costs.

Contact Us
At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of every client. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!

Happy Thanksgiving From All Of Us at Onimod Global!

November 21, 2017/in Digital Marketing, Uncategorized/by Onimod Global

With the Holiday Season approaching, our thoughts turn gratefully to our clients and those who have made our progress possible. It is in this spirit that we say thank you, and best wishes for the holidays and Happy Thanksgiving!

– The team at Onimod Global

4 Tips for Selecting the Right Digital Marketing Agency

October 30, 2017/in Digital Marketing, SEO, Social, Website Development/by Onimod Global

When it comes to making marketing decisions for an organization, it is usually a company’s best interest to hire an agency in the ever changing world of digital marketing. When outsourcing these marketing efforts, selecting the right digital marketing agency for your business is critical. According to research from Capgemini Consulting “companies with a strong digital presence in their industry tend to outperform their peers.” Listed below are four tips that every business should use when deciding which agency is right for them.

Evaluate Work and Track Record:
Doing your research on multiple agencies is one of the best first steps to choosing the right one. If they are not listed on their sites, request case studies from agencies to see what benefits can be provided for your organization. Click Here to view our case studies at Onimod Global. Ultimately, doing your research and ensuring the agency you outsource to is legitimate will most likely lead to positive returns on your investments.

Know Your Most Important Needs:
Before the search for a digital marketing agency starts it is essential to pinpoint the specific digital needs your organization is seeking. Is there a higher priority on search engine optimization, social media marketing, or search engine marketing? All three of these areas could be equally important, but it’s important to address questions like this at the beginning of the process. Some agencies specialize in certain areas of digital marketing, while other agencies like ours provide full scale services. In the end, one of the starting points for every business seeking a marketing agency should be building an extensive list of digital needs.

Transparency of Results:
The last thing you want from an agency is a lack of transparency. There are many marketing agencies out there that like to provide reports for clients that only showcase successes. Agencies that want to stay ahead of the game like ours are frequently looking to improve and highlight areas where changes can be made. The ultimate goal for any business seeking the right agency is to make sure they are doing their best with intentions to always deliver a positive ROI and grow your business.

Be Blunt Upfront:
Many organizations can be afraid of being blunt to an agency, yet it’s a major investment being discussed. Be upfront about what the expectations are and don’t be afraid to walk away if the negotiations don’t go as planned. Although the standards for performance need to be realistic, make sure you and the marketing agency are on the right page about what the end goals are. At the end of the day, finding an agency that fits with your business model and is willing to adapt to what your organization wants will most likely be your best bet.

Contact Us: If you’re a business seeking improvements in SEO, SEM, Website Development, or any other digital service feel free to reach out to us at Onimod Global on our Contact Us Page. We look forward to hearing from you!

Client Website Launch: Midwest Solar Control

October 13, 2017/in Creative, Design, Digital Marketing, Google, SEO, Website Development/by Onimod Global

Midwest Solar Control (midwestsolarcontrol.com) is the Midwest’s premier 3M Authorized Prestige window film dealer offering the highest-quality products in the industry. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Midwest Solar Control to the next level.

Objective:
To build Midwest Solar Control a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. Midwest Solar Control didn’t just need an appealing website, they needed to showcase their window film expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development and SEO strategy to develop a highly responsive website. We built a robustly designed and developed website that empowers Midwest Solar Control to attract clients and create a user friendly experience.

Old Website:

Current Website:

Massive Upgrades:

Enhanced on-page Call to Action Tools
Enhanced SEO Presence
Custom Design
Increased Security
Mobile Responsive Upgrade
Custom Back-end for easy client-side updates.
Clear Navigation
Enhanced on-page Menus
Advanced Firewall
Job Application Portal
Accelerated Mobile Pages (AMP)
Full-width Image and Transparent Headers
Redesigned News section

Contact Us: If you’re an organization like Midwest Solar Control seeking an upgrade in website development or any other digital marketing services, feel free to reach out to our expertise at Onimod Global on our Contact Us page. Also be sure to check out our other work by viewing our Case Studies!

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

August 30, 2017/in Creative, Design, Digital Marketing, Google, SEO, Website Development/by Onimod Global

West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level.

Objective:
To build West Suburban Garage Doors a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. West Suburban didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers West Suburban Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:

Massive Upgrades:

Enhanced on-page Call to Action Tools
Parralex Effect backgrounds
Enhanced SEO Presence
Mobile Responsive Upgrade
Custom Design
Enhanced on-page Menus
Advanced Firewall
Custom Back-end for easy client-side updates.
Accelerated Mobile Pages (AMP)
Full-width Image Headers
Increased Security
Job Application Portal
Clear Navigation
Redesigned News section
2 Color Transparent Header

Contact Us: If you’re a ROI driven business like West Suburban Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

New Client Website Launch: Woodfield Garage Doors

August 16, 2017/in Creative, Design, Digital Marketing, Google, SEO, Website Development/by Onimod Global

Woodfield Garage Doors (woodfieldgaragedoors.com) is a garage door services company serving areas of Chicago including Elgin, Mt. Prospect, Buffalo Grove, Arlington Heights, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Woodfield Garage Doors to new heights.

Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for Woodfield Garage Doors. At the same time we wanted to ensure device accessibility through Responsive Web Design. Woodfield didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers Woodfield Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:

Massive Upgrades:

Enhanced SEO Presence
Enhanced on-page Call to Action Tools
Parralex Effect backgrounds
Mobile Responsive Upgrade
Advanced Firewall
Custom Design
Custom Back-end for easy client-side updates.
Accelerated Mobile Pages (AMP)
Full-width Image Headers
Increased Security
Enhanced on-page Menus
Job Application Portal
Clear Navigation
Redesigned News section
2 Color Transparent Header

Contact Us: If you’re a ROI driven business like Woodfield Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Tag Archive for: Chicago Digital Marketing Agency

4 Warning Signs to Look Out For When Choosing a Digital Marketing Agency

Happy Thanksgiving From All Of Us at Onimod Global!

Client Website Launch: Midwest Solar Control

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

New Client Website Launch: Woodfield Garage Doors

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