User-generated content, or UGC, has been very successful in terms of being effective in creating a highly successful, long-term SEO and conversion strategy. UGC can improve KPIs for your search marketing: Increase your page rankings Increase Google
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While many of us hoped webinars would be a trend that stayed in 2020, they’re still a necessity in the upcoming year. There are many benefits to holding webinars, though. Such as educating your audience, proving your
It's fairly safe to say that 2020 was a tough year for us all, in personal and professional life. We have all needed to adjust to the new normal. One industry that was heavily impacted was influencer
Along with the ramping up of ecommerce in the early days of quarantine, so did fraudulent activities. According to brand protection firm, Red Points, the sale of fake cosmetics, apparel, toys, and sporting goods surged, with the
Brick-and-mortar retail was a significant revenue-driver as recently as 2019, but Covid-19 has changed everything. The pandemic has already accelerated levels of e-commerce growth not previously expected until 2022 at minimum. Live shopping is coming up as
With billions of people using Facebook each month, the opportunity for lead generation is endless. Facebook recently shared tips on how to maximize lead generation via Facebook posts and ads to help businesses boost the performance of
Is your 2021 resolution to improve your Google Ads campaigns and increase your overall business profitability? As marketers, it’s important to maintain control over our strategies and campaigns. Google’s optimizations are not always in the best interests
Instagram’s recent update came with several new features. While this one may not seem like the most exciting, it’s extremely useful for brands. As marketers, we’re always working to get our content found easier online and on
Google’s December 2020 Core update was a notable change according to several data providers. The Google core update is now completely finished rolling out as of December 16, 2020 and while the December core update is not figured
Many businesses have completely altered the way they operate in 2020. More and more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year.
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