If your website is struggling to generate traffic and leads, it could be due to a high bounce rate. While reducing bounce rate doesn’t automatically mean you’ll increase conversions, it could help. The ultimate goal is to
Conducting a brand audit can help you understand where you stand within your market and in the minds of your consumers. More specifically, you can: Identify your strengths, weaknesses, opportunities and threats Discover positive and negative perceptions
In 2021, video continues to be a powerful tool to connect and engage with customers. This has also caused a surge in video content being shared online. Meaning it’s more difficult to ensure your brand’s are not
The B2B marketing landscape has shifted significantly over the past year. The pandemic has caused certain tactics to accelerate and move to the forefront. To stay relevant and competitive, B2B marketers have to embrace these newest industry
Even though the majority of the world is still in the thick of COVID-19, it is crucial to consider what the post-COVID world is going to mean for our customers, our businesses, and the way we go
Social media platforms introduce new features and change their algorithms frequently throughout the year. As marketers, we have to keep up with the trends and continuously update our strategies to ensure they stay effective. As we make
Google released new smart features and ways to buy ads on its different channels. Much like all other updates to Google Ads features, there will be learning curve with the new tools. Here is how you can
Google's partnership with Wix is raising to a new level. The companies have recently announced an expanded partnership that will integrate Google My Business (GMB) directly within Wix. GMB data can now be accessed by businesses, customer
Live streaming in 2021 is a game changer in terms of brand awareness and growing a following. This feature now offered on multiple platforms is a fun, rewarding, and incredibly valuable tool for growing your brand in
Instagram continues to be a valuable marketing tool for many brands, especially as the popularity around influencer marketing continues to grow as well. However, not many businesses use their own profile to build a complimentary marketing channel
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