Social media advertising is a powerful tool that can really take your online presence to the next level. Now is the time, as so many companies have taken to digital to promote and sell their brand. However,
In the midst of the pandemic, it seems unlikely large events or gatherings will be happening anytime soon. Many organizations and businesses are either forced to cancel their events altogether, or take it virtual. Social media platforms
Trust is the glue holding together any relationship. This includes the all-important brand-customer bond. Why is it important to build trust with customers? Customers that feel confident in your brand will not only purchase from you, but
It’s no secret that SEO (Search Engine Optimization) can be extremely beneficial to a website’s and business’s overall success. But getting there can be complex, especially for beginners, and it can be easy to feel overwhelmed. A
We all look for and act on social proof, otherwise known as reviews or recommendations from any community. These recommendations can come in many forms. Word-of-mouth, third-party reviews, as well as what I’m focusing on in this
Your content is most likely catered to audience personas, as it should be. All marketers rely on an outlined demographic of the audience you have targeted as potential customers. However, there is no way for a persona
The value of social media for businesses continues to grow, especially in light of COVID-19 pandemic. Social media allows for businesses to maintain connections with existing customers and extend their reach to new audiences. With over 2
Social media is a unique public environment that has its own culture and expectations. And at some point in social media managing, you’ll have to deal with negative comments on your brand's page or posts. While some
There are over 7 million active advertisers on Facebook, according to Statista. With this impressive number, you may be thinking that increasing your Facebook and Instagram ads budget is the only way to outperform your competition. The
High quality content is the one of the keys to success when it comes to internet presence. Creating high-quality content can strengthen your business’ branding and spark conversions, but not if your audience is never exposed to
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