Search engine optimization, or SEO, is incredibly important for marketers which we often write about here at Onimod Global. When you optimize your web pages — including the blog posts in your blog or news section — you’re creating more visibility for your website and allowing people who are using search engines (like Google) to find your product or service. But does your blog content really help your business organically rank on search engines?
You may have a blog, but unfortunately very few organizations know how to fully capitalize on their content in order to maximize SEO results. Check out these three simple ways a blog can improve your website’s organic visibility, traffic and results.
Reach a specific audience with each post
Start every blog with a very specific audience in mind, and think to yourself questions that users on your website may be looking for. This allows marketers to create content that is optimized for specific customers and contains target keywords related to specific needs and solutions. Let’s say for example you are a CBD brand, think of questions may users have about your product where you can easily reach them. Perhaps one of those questions may be, what is CBD and how is it useful in products? We suggest to use a title for your blog encompassing that question while the blog post content does a thorough deep dive on the subject providing useful information. The title of your blog post could be “Everything To Know About CBD & CBD Products” or “CBD 101: What Is It and Why Use It?”
These titles encompass the questions your user may ask while also coming from a credible source. This can have a massive impact with SEO results with just this small detail in mind while you’re composing and concepting new posts.
Use Recent Data
Google and other smart engines are quite intelligent in the sense that they can even recognize when data you refer to or a website you are referencing is outdated and affect your SEO. Recent data also gives your users the most accurate and relevant information anyways which will result in a positive reader experience.
When you include a link to a credible site that has original, up-to-date data, the search engine interprets that this site is helpful and relevant to your readers (which is a plus for that other site as well actually). At the same time, you’re also telling the search engine that this type of data is in some way related to the content you publish. Over time, your readers will come to appreciate the content which can be confirmed using other metrics like increased time on page or lower bounce rate.
Share Your Blog Posts On Social Media
An often overlooked advantage, sharing your blog posts on social media requires time but also gets visibility of your content out to your audience in a multitude of ways. This in turn improves the engagement and traffic of the blog, but also has the potential to grow your social accounts as well.
Several other benefits include:
- It keeps your social media sites current and relevant.
- It helps keep your audience engaged.
- Because social signals are included in the ranking algorithm, it improves SEO results.
- Social links help to increase referral traffic.
Just remember to include keywords you are targeting within the social media posting as these social signals can help with rankings.
In addition to blog post optimization and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.
At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.