Tag Archive for: Content Marketing

How to Make Your Brand’s Videos Stand Out in 2021

In 2021, video continues to be a powerful tool to connect and engage with customers. This has also caused a surge in video content being shared online. Meaning it’s more difficult to ensure your brand’s are not only reaching your audience but also getting them to engage as well.

With that, here are 4 tips for making your brand’s videos stand out in 2021.

1. Go Vertical for Story-Friendly Content

Vertical content is eye-catching, engaging and relevant. And with Stories on Instagram, Snapchat and Facebook, as well as Instagram Reels and Tik Tok growing in popularity, it has become the preferred dimension for video. If you haven’t begun optimizing your videos for these platforms, it’s time to start. Stories, Reels and Tik Tok will only continue to grow in value as marketing channels for brands. As they allow you to easily reach a greater audience as well as increase engagement with them.

2. Center Your Content for the Platform

While vertical video is now the preferred dimension, it’s still important you’re optimizing your content for each platform. So while vertical works best for Stories, YouTube still favors long-form, landscape videos. When we talk about optimizing content per platform, we mean in terms of sizing, type of content and audience. Always consider the demographics of the audience on each platform you’re sharing to. As users on Facebook engage much differently than those on YouTube or Instagram.

3. A/B Test

If you run video ads it’s essential to vary and compare versions to help determine what performs best among your audience. If you have long-form videos maybe try running a shortened version, switching up sizing, colors, text, etc. When A/B testing it’s important to remember to only change one factor at a time so you can be sure what’s driving changes and results.

4. Save the Best for First

Lastly, when it comes to creating marketing videos, you don’t want to take too long to get your main message across. You want to include the most enticing image, clip, discount or promo code upfront. This is to both keep the users’ engaged and in case they do click away, they still get the main point of the content and may come back to it later.

Final Thoughts

Consumer habits will continue to evolve as more brands move their offerings online and 2021 brings more changes in general. It’s essential for us marketers to consistently keep up with the trends and make adjustments to our strategies and tactics appropriately. And while digital marketing trends change rapidly, the popularity and value of video isn’t going anywhere.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

B2B Marketing Trends to Keep in Mind in 2021

The B2B marketing landscape has shifted significantly over the past year. The pandemic has caused certain tactics to accelerate and move to the forefront. To stay relevant and competitive, B2B marketers have to embrace these newest industry trends. 

With that being said, here are the top 5 B2B marketing trends to keep in mind as we make our way through the rest of 2021. 

1. The Acceleration of Digital 

While in-person events are starting to happen a little more frequently, virtual events are still here to stay. Virtual events, videos and digital marketing channels to connect more with their customers. B2B marketers must continue to embrace a digital-first focus to stay relevant and competitive among their audience. It is important to note that you don’t want your entire strategy to be fully digital, but it should play a large role for the time being. 

2. Content Marketing 

Going hand-in-hand with digital acceleration is the increasing importance of content marketing. Prospects and customers are consuming more digital content than ever, with video as the top type. In fact, Statista found that last year, 27.2% of users watched more than 10 hours of online video on a weekly basis. Webinars and podcasts also played a significant role in content consumption last year. With the average amount of time spent listening to podcasts rose to over 6 hours, according to Edison Research and Triton Digital

In general, any type of interactive content can help your brand stand out and allow your audience to immerse themselves in your brand. Consider creating infographics, quizzes, surveys and virtual or augmented reality. 

It’s important to not forget the importance of traditional content as well, such as blogs and emails. Written content remains one of the best ways to position yourself as a thought leader in your industry. This is also a great way to help increase your SEO and overall online presence. 

3. AI-Powered Marketing and Marketing Automation

AI, machine learning and marketing automation tools will continue to be extremely valuable for B2B marketers. These tools aid in targeting, segmentation, personalization, lead scoring, predictive analytics and content generation. According to Statista, the global AI software market will see about 54% growth year after year. It’s predicted that more and more organizations will come to utilize AI and automation to assist in their marketing efforts. 

4. Customer-Centric Marketing Builds and Customer Relationships 

Last year forced many marketers to shift their main goal from generating leads to providing customers with helpful information and solutions. Empathy had to become a big driver in outreach efforts and the customer experience approach. Customer retention, keeping customers engaged and building a deep relationship with them also took priority over gaining new prospects. This was accomplished through personalization and relevant content that helped show that marketers understood their customers, their pain points and the situations they’re experiencing. 

5. Account-Based Marketing

The last trend involves narrowing marketing and sales efforts from an entire industry to only a few key accounts. This allows for stronger personalization and event individualization in those marketing efforts, which ultimately help drive more conversions. Success in account-based marketing requires alignment, integration and committed effort to be there for their customers through difficult times and provide answers and solutions tailored for them. 

Final Thoughts

Agility when it comes to strategies and tactics is essential when it comes to success in any area of marketing. It’s important to frequently check and analyze results to see what can be improved, what’s working and what should be dropped. This is A/B testing is so critical in showing what content audiences best respond to, what channels are preferred and what info piques their interest. 

More from Onimod Global 

Looking for an agency to completely transform your B2B strategy and skyrocket your lead generation? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

5 Types of High-Performing Video Content to Enhance Your Marketing Strategy

Video continues to be the king of content types as we work our way into 2021. All brands should be utilizing video, but certain types of videos appeal to some marketing objectives better than others. So, how can you know what type of video is right for your company? 

Here are 5 top performing types of marketing videos that almost any brand can take and customize to fit into their strategy. 

1. Explainer Videos 

This type of video is extremely simple. As the name suggests, they’re short and concise videos explaining a brand, product or service. These are best used at the awareness stage in the sales funnel and perform best on websites, social media, YouTube and in ads. 

They often involve animations to make the explanation easily digestible with voice overs to increase message retention. Some things to watch out for are making these videos too long, braggy, too salesy or get too technical. Be sure to tell a compelling story, have a simple message and include a clear CTA. 

2. Product Demo Videos 

Product demo videos aim to show the value of a product and how it can solve pain points. These videos are most beneficial at the decision stage of the sales funnel and perform best through email and on websites. The ideal length is generally around 2-3 minutes. You want to give clear insight into product usage, but you don’t want to make it so long that viewers lose interest. 

3. Testimonial Videos 

Testimonial or customer review videos show a real user of the product or service telling how it helped them solve a problem. These are also most beneficial at the decision stage of the sales funnel and perform best on websites and social media. 

A positive review from customers gives potential customers more confidence in trusting a business, making it easier to make an informed decision. In fact, customer reviews create a 74% increase in product conversion and 90% of consumers look at online reviews prior to trusting and visiting a business. 

When creating this type of video you want to make sure it’s authentic. You don’t want to ask customers to memorize a script, it should look as natural as possible. 

4. Behind-the-Scene Videos 

Behind-the-scene videos show potential customers how a brand produces its products and adds a more personal touch to its image. These can be good to use at both the awareness and decision stage of the sales funnel. They also perform best on websites, YouTube and when shared on social media. 

Behind-the-scene videos are important because they let potential customers understand what all goes into your business. It gives a “peak behind the curtain” and can make them feel more connected to your brand. You want to keep these videos casual, let your brand personality shine through and seem authentic as possible. 

5. Company Culture Videos 

The last type is company culture video. These are a short highlight reel from the perspective of an employee and show what it’s like to work at your company. These are most beneficial at the interest or action stages of the sales funnel and perform best on websites, social media, YouTube and through email. 

Company culture videos communicate brand purpose, values and insights from current employees. This can help customers get excited about doing business and starting a relationship with you. 

With these videos you want to make sure to show passionate employees, find ways to project your values and show off a good day at the office. Avoid relying heavily on a script, coming off too braggy or focusing too much on employee opinion. Again, these videos are best when they’re completely authentic and organic as possible. 

Final Thoughts 

If possible, it’s best to mix and match different styles and types of videos to find something that’s unique to your brand and helps you stand out among the competition. You should also utilize the videos you create on all relevant platforms. Even if they perform better on one than another, you still want to reach the biggest audience possible. 

More from Onimod Global 

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How to Start Successfully Marketing Your Blog

A blog can be an extremely valuable asset to a business’s overall success. Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. But for this to be accomplished, you must market the blog itself. 

Follow these best practices for promoting and marketing your blog content. 

Keep buyer personas top of mind.

When creating your blogs, you should always be thinking about who your ideal customer is and why they need your product or service. This way, you’ll be able to create content specifically suited to your audiences’ wants, needs, challenges, pain points, etc. When you create your blogs with these points in mind, it will be easier to use it as a conversion tool. 

Watch your competition. 

Competitors can provide insight into what’s working or not working when it comes to blog content and your target audience. Watch for thought-leaders in your industry and see what they’re writing about or experimenting with. How is their audience reacting? What gets the most traffic and drives the most discussion? This can help you determine what you need to do to stand out and provide your readers valuable content. 

Perform SEO and keyword research. 

An additional way to help you stand out among your competitors is by making sure your blogs rank higher on a webpage. Dedicate some time to keyword research to identify the phrases your target audience is searching the most. You can then tailor your blogs around these keyword phrases and include them in the blog when they naturally fit. You’ll want to perform this research prior to writing your blog. You can start by creating a list of 5-10 keyword groups you want to rank for, along with their associated long-tail keywords. 

Determine where the content will be distributed. 

It’s important to strategically determine where you’ll be distributing your content. Depending on the blogging software you use to host, it may be simple to add your articles to their corresponding landing page. Other ways to distribute your content include social media and online publishing platforms. You could also work with industry experts or influencers to share your content on their platforms as well. 

Final Thoughts 

Creating a successful blog in your niche is a great way to reach and nurture potential customers. Consistent content that solves common challenges of your readers can help build trust and advocacy. This will inevitably contribute to your overall business success. 

At Onimod Global, we’re your in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and serving as our clients consultative marketing team. If you need assistance with your blogging strategy, contact us today

How Content and Marketing Automation Work Together to Maximize Your Marketing Efforts

A study found that 84% of people now expect brands to publish content that entertains, provides solutions and is engaging. Content really is the brand ambassador of an organization and as a marketer, you have to make sure it’s curated that way. To maximize the power of content, it’s essential to combine it with marketing automation. Here’s how.

Why We Need Content and Marketing Automation Together: 

Obviously, we want our content to be insightful, relevant and engaging so our customers continue to keep our brand in mind. Marketing automation gives content a pipeline so that it’s delivered to the right users at the right time. It also allows you to track which content works best for you. 

Content and marketing automation work together through channels such as: 

  • Social: Marketing automation can assist you in discovering insights on customer engagement across all platforms. With the ultimate goal of creating channel-specific content to better nurture leads. 
  • Email: Marketing automation ensures email messages are personalized and relevant to your recipients. 
  • Web: Web personalization collects behavioral insights on each visitor so that each time they visit, it alters content to their preferences.  
  • Mobile: With insights from marketing automation, you can determine what type of content brings higher engagement rates and channelize your efforts into it. 

How Does Content and Marketing Automation Actually Work Together? 

1. Content Marketing 

Today, content marketing is an essential business asset to all brands. It helps with brand awareness, lead qualification, customer engagement and retention and drives sales. 

It also helps with lead nurturing, which aims to bring prospects closer to conversion and builds a better relationship with them. Different forms of content should be used at each stage of the sales funnel. 

The top of the funnel, which is where they’re identifying their pain points, newsletters, eBooks and blog posts are the most effective forms of content. The middle of the funnel is where you want to provide more details on these pain points. Content pieces like data sheets, case studies, webinars and personalized email campaigns are best here. Lastly, at the end of the funnel, you should explain why you’re the best solution to their problem. Here you would use industry reports, product demonstrations, white papers and highly-trafficked content from your assets. 

2. Hyper-Personalization 

The modern customer does not only prefer content that’s tailored to their needs, it’s expected. That’s why hyper-personalization is so essential. Backed with AI tools and real-time data, brands get actionable insights into customer needs. 

3. CRM

These tools help you understand what your audience really wants, tracking user engagement. Content marketers should take these insights and use them to curate a variety of content tailored to each audience, maximizing their efforts. 

Final Thoughts 

With the expectation of the modern consumer, it’s evident the clear need for material to be tailored to each stage of the buyer journey. When combining the power of content and marketing automation, you can guide your customers in making those purchasing decisions more efficiently and quickly. 

At Onimod Global, we have expertise in content marketing and marketing automation. If you need assistance in any area of digital marketing, contact us today! 

We also release the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here.

3 Tips for Facebook Video Success

As most are aware, video is the best performing content type across all platforms. But each platform comes with its own set of unique strategies and tactics to succeed. On Facebook in particular, creators usually find that the community connects with you on a deeper level, through finding similar interests and passions. Engagement is generally higher and more meaningful than other channels. 

Recently, Facebook released three best practice tips when it comes to creating video content that will be the most successful on their platform. 

1. Include a 3-5 second trailer. 

Capturing users’ attention is one of the most crucial aspects of content. When it comes to video, the first 3-10 seconds of the video are extremely critical. You want to make these moments visually interesting because users will make a split second decision around what they want to engage with and spend the time watching. Including a 3-5 second trailer at the beginning of the video can help captivate and hold your audience. 

Facebook advises to take advantage of Creator Studio to see where your viewers are dropping off. To do this open up Video Details by clicking on your video in the Content Library of Creator Studio. Then check the Audience Retention curve and uncheck “only include views over 15 seconds” to see where people are dropping off in the first few seconds of your video. They also recommend to look at your retention curve often and work to improve it over time. This will ultimately help increase your reach on Facebook. 

2. Edit your videos with a 4:5 aspect ratio. 

It’s essential to optimize the video for whatever platform you’re sharing it on. Today, most people are watching video on mobile in vertical orientation, rather than turning their phone to landscape. This is why you want to frame your visual story and build for vertical format. Edit your videos using a 4:5 aspect ratio, as this seems to work best for videos on Facebook. 

3. Engage back with your community. 

Engaging with your viewers is just as important as creating the content itself. Joining in on the conversation in your comment section of your posts creates a good relationship with your audience and helps maximize your reach. Leaving long-form comments, like sharing special insights or answering questions can also help to spark even more engagement on your posts. 

Facebook also shared 5 things to keep in mind when creating videos: 

  • Engaging: You want to create videos that spark meaningful interactions and authentic shares. 
  • Original: You don’t want to create videos that are clickbait or shared from a third party.
  • Relevant: Capture people’s attention with things that are relevant to their interests. 
  • Consistent: Create videos that people will want to seek out and return to regularly. 
  • Retentive: You can drive longer views by creating high quality videos and are 3+ minutes long. 

Final Thoughts 

Facebook offers a unique combination of storytelling tools that makes it one of the best places to share things about your brand and grow your audience. That, combined with video content, makes Facebook one of the best places for social media marketing. Here we’ve discussed best practices for creating videos on Facebook, but there are a number of other factors that go into being successful when it comes to social media marketing. 

At Onimod Global, we’re experts in all areas of digital marketing. If you need additional assistance in the Facebook ad space, or any area of digital marketing, we can help. Learn more about who we are and what we do, and contact us here today. 

We also release the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here

Influencer Marketing Tips: Finding the Right Influencers for Your Brand

Influencer marketing allows brands to easily break into the consumers’ circle of trust in a way that feels more organic and welcomed. It’s relevant, reliable and relatable, making it an extremely effective marketing tool for brands. 

Are you looking into influencer marketing but not sure where to start? Here are our top tips to help guide your search and create a successful campaign. 

1. Know the type of influencer campaign you’re going to run. 

As you begin mapping out your marketing plan, identifying the specific type of influencer campaign you want to run is crucial. This will in turn help you connect with the best influencer and help you reach your campaign goals. Different types of influencer campaigns include: 

  • Gifting. This entails giving the influencer free products in exchange for shoutouts, mentions, posts, etc.
  • Guest posting. The influencer would get to create a post for you that you would then be shared directly on your page.   
  • Sponsored content. You would pay the influencer to share your content or create content that is somehow tied to your brand. 
  • Contests/Giveaways. Using contests as an incentive to get influencers to mention your product, brand or share your content. 
  • Takeover. You would be allowing the influencer to completely take over your social media page for a set amount of time. 
  • Affiliates. Share affiliate codes with influencers so they can earn money each time a user comes through their funnel and purchases from your brand.
  • Discount codes. Allowing influencers to give discount codes for your offerings to their own followers. 
  • Brand ambassadors. Partnering with an influencer who would then regularly promote your brand in exchange for discounts, deals and additional perks from you. 

2. Research influencers relevant to your niche. 

A great place to start finding influencers is by looking at famous, well-known or respected figures in your industry. This will not only increase the reach of your message and build more brand awareness, but drastically enhance your authority within the industry as well. While this can be difficult for smaller brands, it’s not impossible. You just have to prove why you stand out from others in your industry and get in contact with the proper people. 

To support this strategy, set up Google alerts for industry terms to see who is regularly writing content about important topics in your industry. You can also try browsing forums to see who might be regularly answering questions related to your industry. 

3. Research competitors’ influencers. 

It’s not uncommon for influencers to work with two competing brands, as long as both brands agree to it. So, to find influencers that are likely to work with your brand, look for those who are already working with brands like yours. Another benefit of this is that since they already create content or write about others in your industry, you won’t have to do much educating on your niche. 

Finding these influencers should be fairly easy. You can browse industry-related hashtags on different social platforms to see who is already sharing content and engaging with competitors. You can also look through competitors’ pages to see if there are any influencers working with them that look like they would be a good fit for you as well. 

4. Find influencers that already share your audience. 

It’s not necessary for an influencer to be directly tied to your industry to be effective. Influencers who share your audience can provide just as much value. Actually, working with influencers in an industry that overlaps or is complimentary to your own can help you extend your reach even further. It also connects you to your audience in a space that isn’t already saturated with messages from your competitors. 

To find these influencers start by doing a target audience analysis. This will help you to fully understand your ideal audience, their needs, interests and other sites they frequent. This can help you to then identify other non-industry-related influencers that your audience already follows. 

5. Audit potential influencers’ following, reach and engagement metrics. 

Once you’ve identified a few different influencers you’re considering, start evaluating their authority. Or in other words, determine if they have a large enough reach to help you accomplish your campaign goals. An influencer analysis consists of looking at factors such as: 

  • Number of followers 
  • Engagement rate of their followers 
  • Type of regular content 
  • Quality of content 
  • The depth of niche coverage 

Final Thoughts 

A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience and niche can lead to big results for your campaign and brand as a whole. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

4 Ways to Use LinkedIn Stories to Promote Your Brand

LinkedIn has recently rolled out their own stories feature, following Snapchat, Instagram and Facebook. For many, Stories are now preferred over standard feed posts when it comes to consuming content, meaning LinkedIn Stories may be a great new way to reach your audience, especially for B2B companies. 

For marketers looking to utilize this new feature to promote your brand, here are 4 of the best ways to do so. 

1. Share Professional Tips 

Majority of LinkedIn users use the platform in a professional manner. Looking for networking connections, industry news, trends, ect. The goal of LinkedIn Stories is to build a strong and professional network for your brand. Sharing professional tips is one of the most effective ways to do this. 

For a product-based company, you can share product development, show how to use your products, answer questions, etc. If you have a new product, making your audience feel like they’re a part of the process, creating a connection and making it more likely they’ll purchase the product when it’s released. 

For a service-based company, you can show how you solve your audiences’ pain points. An innovative way to do this is my holding an “Ask Me Anything” session on LinkedIn Stories. Users can send in their questions about your services. It’s easy to answer in real time and you can describe your services in greater detail than if it were a standard social media interaction. This is a great way to build a relationship with your audience members and demonstrate your expertise.

2. Highlight Achievements 

It’s encouraged to share awards and accolades on LinkedIn, this can be both personal or company-wide. For example, if a member of your staff gets a promotion, wins an award or gets an article published, you can share that information on your company LinkedIn story. Similarly if your company wins an award, won a high-profile partnership, released a new product/service, etc. you can share that as well. Be sure to include a call-to-action to learn more either online or offline so your audience can view your wins. 

3. Go Behind the Scenes 

Everyone loves to feel like they’re getting a special peek at something, no matter what it is. This also allows you to show off a more casual side of yourself and your company. You can show your or other team member’s work environment or team members interacting, create a “day-in-the-life” series, share different tools or apps you use to boost productivity, ect. This is just an additional way to allow your audience to feel more connected with you, creating a better relationship and ultimately, solidifying loyalty. 

4. Share Customer Testimonials and Stories

When it comes down to it, people trust people over brands. And today, online reviews have a great impact on potential customers. If you receive a great customer review, take advantage of it and share it on other platforms. If it mentions a specific team member you can also use it to give them a shoutout of praise on LinkedIn that they could potentially share on their personal profile. Even better, if a customer is willing, they can tell a personal story of how your product, service or company in general helped them. This can ultimately help make your brand feel more relatable. 

Final Thoughts 

LinkedIn Stories really just presents a new way to reach your audience. Most social media users are looking for quick information and in a less formalized form. Because this feature is still fairly new, this is a great opportunity to jump ahead of your competition and get out in front of your target audience before them. 

More from Onimod Global

If you need assistance with social media marketing, we can help. We’re experts in everything from SEO and SEM to social media marketing and website development.   To find out more about who we are and what we do, click here. To catch up on the top digital marketing news and trends, click here.  

7 Social Media Graphic Design Tips

No matter what you’re sharing on social media, it always performs best when paired with striking visuals. So here are some social media design tip best practices to help your content stand out amongst the crowd. 

1. Determine Your Goal 

Usually, the main goal when using social media is to grab user’s attention and get them to engage in some way. No piece of content will ever cater to all social media users, so the most important factor is figuring out what works for your audience. Here are some questions to get you started when determining the goal of your social media graphic: 

  • Who is my target audience? 
  • Which platforms are they using the most?
  • Which devices are they on most frequently? 
  • What is the message I want to spread?
  • What emotion am I trying to invoke? 
  • What action do I want my audience to take after seeing this graphic? 

2. Be Consistent 

You want to maintain consistency across all design elements and branded materials so that your target audience can clearly recognize who it’s coming from. Whatever graphics you create and share should essentially be an extension of the same brand they see on your website. Be sure to incorporate your brand’s colors and fonts into your designs and avoid anything content that doesn’t accurately reflect your brand. 

3. Tell Your Message Visually 

Majority of people scroll through social media slightly distracted and only for a few minutes at a time. Try to use visuals with minimal text to capture attention and get your message across as quickly as possible. Statistics have shown that people can recall information about 55% more efficiently when it’s paired with a relevant graphic. That’s why you want to choose visuals that evoke a specific emotion you want your audience to feel. Possibly a visual representation of a pain point you know your target audience is experiencing, or that pain point being solved or relieved. 

4. Avoid Color Discord 

Make sure you’re choosing colors that complement each other, avoiding color discord. Combine contrasting colors to make your graphic a scroll-stopper. The most eye-catching color combinations are those that oppose each other on the color wheel. You also want to avoid using colors that might clash with your own branding, as well as the branding of the social platform you’re using. For example, Facebook’s signature blue. When you’re already competing for attention with the color schemes of other ads, you don’t want to compete with the colors of the site itself. 

5. Establish a Visual Hierarchy 

It’s important to establish some sort of visual hierarchy throughout your design. A visual hierarchy is the use of size and color to emphasize one item over another to draw the viewer’s eye to a certain item above others. Basically, you want to give visual clues to what’s most important in the graphic. Emphasize your message by focusing on the most significant phrases. The title text should have the largest font size, then subtitles, body copy and so on. You should also highlight any sort of CTA that might be included as well. 

6. Be Sure to Use Correct Sizing 

Every social platform requires images with different sizes, specifications and image types. When creating your design you need to identify which platform(s) you’ll be sharing it on. You will most likely have to resize the graphic to fit the specific dimensions of every platform you’re planning on sharing it. This can seem like a tedious task, but this is important for optimization and to ensure important elements of your graphic aren’t cropped or distorted. 

7. Keep it Simple 

Because social gives designers a much smaller canvas to work with, overcrowding can happen fast. You want to avoid overcrowding because it hinders user experience and can make it difficult to get your message across. You can avoid this by: 

  • Using large illustrations 
  • Limiting typeface to 2 fonts 
  • Sticking with 2-3 colors 
  • Utilizing white space to contrast the main bold, colorful element 

More from Onimod Global 

Needing assistance with graphic design, branding or social media? We offer high-end design and branding for your business.

Visual identity and marketing materials are our specialty. Bring an in-house graphic design team to your business with Onimod Global. Learn more about who we are or contact us to bring your digital marketing strategy to the next level today.