Tag Archive for: Digital marketing agency Chicago

3 Post-Pandemic Marketing Strategies

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Even though the majority of the world is still in the thick of COVID-19, it is crucial to consider what the post-COVID world is going to mean for our customers, our businesses, and the way we go about advertising and marketing. The speed at which we are “going digital” has been fully accelerated during the pandemic and has given brand new or additional power to many online industries. This past year has introduced a lot of firsts for us as a society, for example being very reliant on Amazon or Zoom to simply get through the day. This means that as digital marketers, we want to make decisions that use this new reliance on technology to our advantage. Experts at Onimod Global have formulated 3 top strategies that you can put into place to market successfully in a post-pandemic world.

1. Move everything online

If you haven’t already, this is an absolute must for post-pandemic times. Now is the time to increase your online presence. You likely already have some of your business functions online, but the pandemic has shown us just how much more we can do online. For example, moving order opportunities and implementing automated emails could be a great first step to going digital.

A couple of ideas on what this might look like:

  • Hosting webinars to maintain current customer relationships and attract new customers.
  • Investing in a good customer relationship management (CRM) software.

No matter what industry you’re in, there is always a way to take your business online, and having those capabilities will help to set you apart from your competitors and stand out to potential customers.

2. Invest in social media ads

The ROI on PPC ads in many industries has skyrocketed as more and more people had to stay at home and focused heavily on social media. This is a good way to remind people that your business is alive and well and that you aim to be a very significant part of the ‘new normal’.

If you have a strict marketing budget, a great place to start would be Facebook ads. Facebook ads in are quite affordable by PPC compared to other social media advertising—even for local businesses—and can help you showcase any changes you have made to your business or any COVID-19-exclusive discounts or promotions you might be offering.

With Facebook’s granular audience targeting capabilities, you can reach customers on a variety of different demographics. They can be based on gender, location, hobbies and interest, marital status, profession, and the list goes on.

3. Focus in on main paid advertising channels post-pandemic

As mentioned above, PPC ads are going to be very beneficial and cost effective. However, focusing on Google Ads, LinkedIn ads, Twitter ads, Facebook ads, and Instagram ads all at once is most likely going to you spread you too thin. It is best to determine where your target audience is spending their time and then focus most of your PPC efforts on those channels.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on all Google updates and other top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Top 3 Google Ads Features

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Google released new smart features and ways to buy ads on its different channels. Much like all other updates to Google Ads features, there will be learning curve with the new tools. Here is how you can make them work for you.

1. Get listed for free on Google Shopping

Google is still operating as a paid PPC channel, but you can also enjoy its free traffic. Once Google had introduced the shopping channel to their platform, Google completely beat most of the other price comparison websites from its SERP (Shopping.com, Shopzilla, BizRate). Following this very significant move that occurred in 2017, the European Commission fined Google €2.42 billion (~$3 billion) for breaching EU antitrust rules by “giving an illegal advantage to another Google product, its comparison shopping service.” This claim is still going through appeal, Google has made changes to ensure other options are present on its services and SERP than its own.

How should you make it work for you? Number one priority is optimizing your Shopping Ads and understand what products click and convert the most. For example, you can use SEISO Google Shopping Analyzer (Free to try) to get shopping reports. From there you can adapt your product feed and product pages to ensure you focus on products that are margin positive.

2. Get impressions on Goolge Ads for free.. only pay  your sales

When it comes to online acquisiton of new formats, video and display formats are not the first type of format you think of They are more popular for brand awareness and influence targets. Google now is trying to convince you otherwise. Google has so much data on users’ profiles and their intents that they can predict what they will buy. Google knows the users very well: from the search queries, from the media they consume (Videos, AMP pages…), and its past purchases thanks to receipts received in Gmail.

Thanks to this treasure trove of data points, the algorithm identifies which new video game console the user wants. And it only shows him the relevant ads when the customer is ready to buy. The ad will be more likely to convert and Google will get a higher revenue per page by only showing converting ads to users: win/win.

You can now run performance-based targeting for Youtube Ads and on the Display network. It usually means a lower reach than a CPM or a Trueview campaign but you will get incremental conversions while controlling your budget.

How to keep tracks of offline conversions

Nowadays, it is very simple to forget that most of the business still happens offline and that zoom calls and online shopping are not all there is to life. Yet offline conversions tracking are not always taken into account. According to Google, 30% of mobile queries are local searches and it is the fastest-growing segment. And 75% of users making a local search will go to a store within 24 hours. This is a lot of conversion lost to online tracking.

In order to be successful tracking these conversions for Google Ads, you will need to set up an omnichannel tracking that integrates offline elements. From there you will be able to measure different types of conversion. You should create a set of conversion actions for each campaign:

  • In-store visits: Google automatically tracks walk-in traffic from user’s location captured from their Apps and OS). You will need to register all your points of sales addresses or GPS coordinates.
  • Offline purchase thanks to offline the Conversions API or bulksheets upload.
  • Online purchase through your regular tracking pixel.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on all Google updates and other top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Google Will End Behavioral Targeting – What’s The Impact

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We’re officially in full swing of 2021, and that has come with tighter privacy and data regulations across the board. Google, who is up against high pressure from regulators around antitrust and data privacy, announced that they will cease the permission of cross-site tracking and targeting of individuals outside its own properties. This would include properties such as in inventory they sell through video ad exchange and Google Ad display.

 David Temkin, director of product management and ads privacy wrote in a blog post, “Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”

Google’s move comes directly after the recent decision of Apple to give users the choice to block the IDFA identifier at the app level, which means apps will be required to ask users for permission to collect and share data.

“This is yet another confirmation the web is shifting to a consent-oriented framework,” said Nii Ahene, Chief Strategy Officer at Tinuiti. “It’s going to be all about opt-in, not opt-out initiatives.”

It is very evident that many of the behavioral targeting capabilities marketers have heavily depended on will fade out or disappear completely, however it is not yet confirmed the exact implications of how this will affect each of Google’s Ad products. The changes are slated to take place at the end of the year and only impact the open web, not mobile app ads purchased and sold using Google’s ad tech.

Important highlights from Google

At this exact stage, here is what we know for sure:

  • Google will be completely stopping to build user-level profiles within its ad systems. They will also not use such data to enable targeting on non-Google sites. That means Google’s AdX ad exchange and other services that target ads to web inventory outside Google properties will no longer support any cookie replacement identifiers.
  • Google’s ad targeting changes are focused solely on the open web. At this time, the changes will not apply to the mobile app ads bought and sold using Google’s ad tech.
  • Google’s targeting changes only will go into effect after the company officially stops recognizing third-party cookies in its Chrome browser. In January 2020, the company said it would do that within two years.
  • Advertisers will still be allowed to target their own databases of consumers through their own first-party data on Google properties, such as Google’s search results pages and YouTube.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on all Google updates and other top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

 

Top 4 Digital Marketing Trends For 2021

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Many businesses have completely altered the way they operate in 2020. More and more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year. What are the most relevant digital marketing trends for 2021 that your business should keep in mind to build customer loyalty and generate more traffic, leads, and revenue? Check out the top 4 areas Onimod Global experts recommend to invest your time and resources into next year. If you’re not sure where to begin, this list is the perfect starting point.

Businesses must embrace the digital transformation

The post-COVID world we will hopefully experience in 2021 will make a digital presence for companies almost mandatory. “Digital transformation” has become a popular buzzword since March 2020, and all types of companies are investing heavily in the migration to digital platforms. This includes platforms such as e-commerce, chatbots, email, apps, artificial intelligence, predictive analytics, omnichannel marketing and augmented and virtual reality.

Google listings and local SEO will be a top priority for small businesses

If you own a small business, one of the most important things you can do is ensure your local listings are verified and kept current on various search platforms. For B2C businesses that draw in primarily local traffic, the Google My Business listing provides valuable information about your hours and whether or not they are affectd by COVID, services, and geographical location. It’s one of the key factors in search and business owners are often blown away to learn how many directories there are out there.

One tip you can easily implement today: make sure that you have a geographically-defined service area in your local listings. Doing this will help your business show up in “near me” searches. That’s because Google and other search engines will prioritize relevance in their search algorithms.

Voice search and its power

Voice search queries will often populate different results than if the user had typed in a text-based search. Even though voice search is not a part of Google’s algorithm, it still dictates current search results. This means that businesses should be up to date on voice search components for their consumers who are adapting and switching over to that medium.

Content must be specifically optimized for voice searches, according to experts in voice search. The content needs to be more direct and conversational, and by doing so it will accurately sync with search queries. This will help boost traffic by staying relevant and more visible to consumers.

Influencer marketing a key pillar of marketing for consumer brands

Consumer brands have historically used social media influencers to present authentic unbiased advertising to appeal to prospects and customers. The pandemic amplified the impact influencers have on the purchase of products, due to a limited ability to shop at stores and increased online shopping traffic.

A recent study found that 40% of people reported that they purchased a product online after seeing it used by an influencer on YouTube, Instagram or Twitter. Influencers and their impact are expected to gain even more popularity and followers and businesses to use influencers more than ever before.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How To Create An Effective Facebook Lead Form Campaign

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Have you been interested in generating more leads from Facebook? Facebook lead forms and their capabilities are a big part of why so many businesses rely on the social platform for their advertising. Rightfully so, these campaigns have increased potential for thousands of brands to acquire new customers.

In this article, you will learn how to not only set up your Facebook lead form campaigns, but also make sure they are effective in generating quality leads for your business.

How to create a Facebook lead generation campaign

To start, you will set up a campaign as normal in the Facebook Business Manager or any other campaign management platform tool you use. Since we’re focused on customer acquisition, choose “Lead generation” from the list of objectives.

Facebook lead generation

 

When choosing audiences for this campaign, we recommend choosing custom or lookalike audiences. This way you can ensure the audience is highly relevant, therefore increasing the quality of your leads as well. After you complete setting up your campaign with audiences, budget, and creatives, it’s time to move onto creating your lead form.

Creating a Facebook lead form

To create the form is simple, however to optimize for best results is in small details that can make a huge difference.

First, you will need to choose which type of form you want to use for the campaign.

Your options are:

  • More Volume, which is a form that’s quite simple to fill out and optimized specifically for mobile
  • Higher Intent, which takes the customer through that one extra step to confirm their information which indicates higher level of intent from generated leads

Facebook lead generation

Fill out the other information listed, including a privacy policy, and more or less you are finished with the form. But what about optimization and making sure you are getting the absolute maximum potential from your lead form?

Optimization tips for your lead ads

  1. Ask the right amount of questions. In an experiment done by Adespresso, they found that the more questions you ask on your lead form, the higher your cost per lead will be. The other important finding is that removing too many barriers between the customer and the conversion will put your campaign at risk for generating very low quality leads.
    lead ad performance in correlation to the number of questions asked
    According to this chart from Adespresso, the most significant data to pay attention to is the difference in CPL at 5 versus 6 questions. The cost more than doubles per lead. We would advise you on including 5 or fewer questions for your customers on lead forms.
  2. Present an enticing offer. Who doesn’t love free stuff? Use it as a way to introduce a product or service to your audience that is very low-effort from the customer’s side. Lead forms are also growing in popularity to use during busy seasons such as Black Friday week to sign up for “exclusive deals” or subscribe to a newsletter for early access. This is where your lead form will come in handy to collect their information to nurture the relationship to an eventual conversion.
  3. Make your questions sales-oriented. High numbers of lead generation from a campaign may look good on paper, but they are essentially useless if the quality is not relevant. The best leads are qualified leads. These are the people most likely to buy something. To find these people, use your instant form to ask qualifying questions. Another way to make sure your campaigns are relevant is to be very specific with audience targeting, utilizing several custom and lookalike audiences based on website visits, past leads, or anything else relevant for your company.

More from Onimod Global

Looking for an agency to help you with your paid social media strategy and Facebook lead generation campaign performance? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

 

Google Search Results: Page Experience Update Coming 2021

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Roughly a full year after the first announcement, Google confirms a new page experience update is coming to Google search results May 2021. This gives us all another 6 months to ensure pages are optimized to full user experience potential.

But what exactly does the new page experience update entail and how can you start prepping early? Onimod Global experts are here to dish all there is to know and prepare for.

What exactly is page experience?

Google will evaluate a set of signals that are meant to understand how a user will perceive the experience of a specific web page. These signals will cover topics such as how quickly a page loads, mobile-friendliness, runs on HTTPS, has invasive interstitials and whether content jumps around as the page loads.

A great resource for more information on this topic is Search Engine Land’s Guide to Core Web Vitals for a deeper dive into what you need to know about these vital user experience metrics.

Google page experience update: What you need to know

With user experience gaining ever-increasing importance for brands and consumers, it’s only natural that the world’s dominating search engine takes into consideration this element. Another area Google wants to experiment with is testing a “visual indicator that highlights pages in search results that have great page experience,” and how they will perform, according to Google.

“We believe that providing information about the quality of a web page’s experience can be helpful to users in choosing the search result that they want to visit,” Google wrote. “On results, the snippet or image preview helps provide topical context for users to know what information a page can provide. Visual indicators on the results are another way to do the same, and we are working on one that identifies pages that have met all of the page experience criteria.”

– Google Webmaster Blog

Google plans to measure a website’s performance based on user experience by using Core Web Values. The metrics’ role is to identify how a user would rate their experience on a given page. Some of the factors that will be looked at include loading speed, mobile-friendliness, if the page is HTTPS-based, use of advertising, content structure, and more.

How You Can Prepare

It’s likely that even with the 6 month buffer period to prepare, several companies will fall far behind in SEO and quickly.  In fact, research from August revealed that no more than 15% of websites could pass the assessment of Core Web Vitals due to poor optimization.

According to Search Engine Land, The Core Web Vitals report in Google Search Console is a great place to get started with understanding your initial benchmark and get a good sense of how your site is performing in these page experience areas.

Contact Onimod Global

Still need help to prepare for this new page experience update and to be part of the top 15% of websites that will pass Google’s user experience assessment? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Guide To Optimizing For Featured Snippets

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Rising to the top of Google’s search results is no simple feat, but definitely doesn’t mean you can’t win. Even if you aren’t in position 1 you’re still able to outrank it. How so? The holy grail of SEO: featured snippets.

In this post from Onimod Global’s experts, we’ll discuss what are featured snippets, what are their benefits for SEO, and how to optimize for them.

What is a featured snippet?

A featured snippet shows up as a block that contains the exact answer to your query. It’s a two to three sentence summary of text that appears at the top of Google. Featured snippets provide a fast and straightforward answer for a user’s query directly in the search results. Receiving a featured snippet is shown to result in more traffic for a given page.

The featured snippet appears to work on a more simplistic algorithm than Google’s “primary” one. This search result is significantly more influenced by simple on-page adjustments that very clearly define the topic to users and their search queries. See a simple example of a featured snippet below, allowing for users to get a fast answer to their question and also an opportunity to receive more traffic to their page.

featured snippet example

How to optimize for the featured snippet

  1. Add a “what is” heading.
    To start your featured snippet optimizations, you’ll want to look for a place in your content to add a “What Is [Keyword]” heading tag. This is a clear signal for Google that you have a fast and efficient information to share with a user with a specific search query. You will even notice at the top of this article, the first headline contains a “What is” statement, queuing Google to recognize information to include and what they can pull into the featured snippet.
  2. Use sentence structure “is”
    It is very important to use an “is” statement when optimizing for featured snippets. Structuring content this way appears to act as a trigger that allows Google to easily find the text that’s relevant for the featured snippet.
  3. The topic must be fully explained in 2-3 sentences
    Being concise is key. Feature snippets are meant to give users as much information about the topic as possible in a short amount of time.
    Here are some general guidelines from Search Engine Land to follow while concisely defining featured snippets:
    – The first sentence should define the topic
    – The second and third sentences should describe 2-3 must-know facts about the topic
    – Try to avoid using any extraneous phrasing in your definition

Contact Onimod Global

Looking for an agency to increase your SEO and optimize your website content? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Top Instagram Updates of 2020

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Instagram is full speed ahead with the monetization of their platform and shows no signs of slowing down. But are you up to date with all of the latest and great changes that have recently come to Instagram?

To help you stay up-to-date with the latest Instagram updates that rolled out during 2020 and adjust your business to them, we put together a list of the latest updates you may not know about and how to make them work to your business’s benefit.

New Tools for Shops & Increased Checkout Rollout

Coming as no surprise, shopping features have been a huge priority for Instagram in 2020. There is now an in-app checkout feature, and creators are also allowed to tag your business’s products. This means you never have to leave the app in order to buy the new pair of sunglasses you saw on your favorite influencer. The checkout is streamlined and takes advantage of the secure and convenient Facebook Pay.

It is now also possible to open a shop directly on Instagram without connecting to a larger e-commerce platform like Shopify or BigCommerce.

Live Shopping is also an upcoming Instagram update, which allows people to directly purchase items that they’re viewing from a Live in real time.

IGTV shopping is also now available! This way, when Instagram users are watching IGTV and see something they like, they can click on the product and will be directed to the retailer’s website to purchase it.

Automatic Closed Captioning on IGTV Videos

An incredible asset in general, closed captioning expands access to an even larger audience while also promoting inclusivity. Plenty of users also choose to watch a video with the sound off, which is how it typically starts on auto-play. When you upload your video, you’ll be able to choose to use “auto-generated captions” by enabling a toggle bar quickly. 
instagram updates 2020

Reels Time Upgrade From 15 to 30 Seconds

As you know Reels, or Instagram’s successfully borrowed version of TikTok, used to be only 15 seconds of content. Luckily the recording time has doubled, so with the latest update creators can record up to 30 seconds of video. TikTok videos also started up to 15 seconds long, but the company recently extended the limit to 60 seconds.

Stay tuned to see if Instagram will follow the same practice!

Contact Onimod Global

Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

B2B Marketing: Paid Search Edition

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Effective paid search strategies are difficult to get right. You may have problems with budget, creative content, channel decisions and more. However, one of the biggest problems marketing departments have with the effective search engine advertising is your audience. Paid search is an excellent tool to capture your leads in a fast and efficient way.

An important note on B2B in general is that the sales cycle is generally much longer. It can take up to three to six months or more to see the benefits of your strategy. Be prepared for this and to see PPC return on investment farther down the road than what you would potentially expect for B2C.

At the core of the strategy, a B2B PPC campaign is just like a B2C one. You have campaigns, ad groups, keywords, and so on, just like B2C—but the important note is to keep the market characteristics in mind.

1. Research

For really any B2B PPC situation, you’ll have to dig in and conduct some serious research to run a top-notch B2B campaign. Why, you may ask? Because even though you might understand your market inside and out, applying it to the PPC channel is a different matter, one that’s full of risk areas in terms of targeting.

The important key takeaway is even though you understand your market, be aware that Google and Bing do not. Their platform will try to match you to as many types of keywords as possible. So stay on top of your search query report and keyword research.

2. Keywords

Keyword research are essentially the same for B2B as they are for B2C. One difference, however, is the preponderance of acronym searches in B2B. Whatever your industry, find out what words the customers are using. For example, an acronym such as “GPR” gets four times the search volume of “ground penetrating radar.” It’s all about understanding the search behavior of your potential customers.

When it comes to bidding and CPCs, they can be all over the board, just as in B2C. Without a doubt, though, there’s more room for “loose” bidding when you’re talking about high-dollar items and services. In other words, B2B typically has higher profit margins, so small increases in CPC isn’t really as big of a deal.

3. Tracking & attribution

If you have any experience with B2B, you know that tracking and lead attribution is a very challenging task. Different from an e-commerce B2C strategy, a lead generation strategy will need to be able to collect data from multiple sources and bring it back together to get a clear picture of performance. There are many ways you can track your paid search performance, Onimod Global experts prefer to use the UTM (Urchin Tracking Module) information onto URLs. If you are unsure of how to set this up, first check out Google’s URL Builder Tool as a solid starting point.

Contact Onimod Global

Looking for an agency to completely transform your B2B strategy and skyrocket your lead generation? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Tips on How to Be Productive While Working from Home

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As a result of the Coronavirus outbreak, many companies are transitioning to working remote. While working from home is a dream for many, there are many challenges that can come with it. We don’t know how long this situation will last, so it’s important to learn how to be as productive as possible while working from home. 

If you’re new to the WFH life, here are some tips on how to do it successfully. 

Create a schedule. 

Working from home presents a different set of challenges than working in an office. It’s much easier to get distracted and feel restless with having nowhere to go. Establishing a routine that replicates a normal work day, and sticking to it, can be very beneficial. Set goals for the day. What tasks do you need to complete? What needs to get started? It’s also helpful to set aside specific hours for answering emails, making calls, taking lunch, coffee breaks etc. When you have a full to-do list and stay productive, it will make the day go by much faster. The next thing you know it’s 5pm and the work day is over. 

Have a designated workspace. 

If you don’t have a home office already, try as much as possible to create a separated and designated workspace. When it comes to working at home, you want to create a boundary between work and leisure. You don’t want to turn your bed or couch into the office. It could be as simple as moving a nightstand and upright chair to the corner of a room. This can also help to create boundaries with others in your home. Whether it be roommates, partners, or children, having a designated workspace signals to others you’re ‘at work.’ This all helps you to stay concentrated and productive. 

Communicate, communicate, communicate. 

Whether temporary or permanent, the keys to successfully working from home is clear communication with your boss and colleagues, and being aware of what’s expected from you. When you’re used to being in close proximity with your manager, communication is effortless. If you’re new to working remotely, this is now very different. Your boss might not be used to managing people virtually, so you need to find ways to break down that new communication barrier. Suggest starting the day with a phone call just so everyone is on the same page and knows what their expectations are. This doesn’t just have to be with your supervisor, either. If you’re working closely with another colleague on something make sure you both consistently communicate with one another. Whether this be done via email, phone call, or video chat, it’s important to stay in contact. 

Beware of feeling isolated. 

Loneliness can be a huge and serious issue, especially when you’re so used to talking face-to-face with a number of people a day. With the current situation, we don’t know how long companies will have to stay remote, which presents many additional problems. Usually remote workers still have the opportunity to go to public places or attend social events. Restaurants, cafes, bars etc. are open, which allows those remote workers to still have face-to-face interactions. With the COVID-19 outbreak, these opportunities aren’t there. Prolonged isolation could potentially start to impact morale and productivity. Those remote worker experts suggest trying to sustain a semblance of normalcy in unconventional ways. Consider having a virtual happy hour or dinner party. It can help everyone feel that they’re in this together and lift spirits during this difficult time. 

Take breaks. 

When you live where you work, it’s important to get out of your workspace at times during the day. You might feel pressured to overextend yourself to prove to your team you’re actually working, it’s critical to carve out break time. You’re going to get quickly burnt out if all you do is pace back and forth from the kitchen to the living room. 

Final Thoughts 

Initially, working from home can be challenging, but during this time, it’s in everyone’s best interest. Until the outbreak is under control, the benefits of working from home, outweigh the inconveniences. Remember to cut yourself some slack during this time. It’s inevitable to get distracted and off-task every once in a while. There is a lot going on and new information to take in everyday. While it is difficult, try to stay positive. We’re all in this together. 

More from Onimod Global

To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.