Tag Archive for: Digital marketing agency Chicago

Exploring the Power of Inbound Marketing

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Inbound marketing excels as a key strategy by attracting customers to your brand instead of chasing them.

This approach focuses on producing and sharing content that is engaging, and relevant, and solves the real problems of potential customers. Today we’ll delve into the strategies of inbound marketing.

Inbound vs. Outbound Marketing

In the current business landscape, a combination of inbound and outbound marketing strategies is commonly adopted. However, inbound marketing is increasingly preferred due to its cost-efficiency and effectiveness in generating leads. Let’s take a look at this comparison:

Inbound marketing effectively engages specific demographics through digital channels like blogs, eBooks, SEO, and social media, focusing on delivering educational and entertaining content. It stands out for personalizing content to increase relevance and engagement. This strategy is more cost-effective than traditional marketing, offering a higher ROI, and making it an attractive option for budget-conscious businesses.

Outbound Marketing employs traditional media like billboards, TV commercials, radio ads, and print advertisements to reach a broad audience. This approach is costlier and less targeted than inbound marketing, focusing on general appeal rather than precision targeting. Outbound tactics are direct and sometimes interruptive, designed to capture attention in environments where the audience might not be actively seeking products or services, such as during TV commercial breaks or on large billboards in busy areas.

While both inbound and outbound marketing have their distinct advantages and applications, the shift towards digitalization and the need for more cost-effective, targeted, and engaging marketing methods have led to a growing preference for inbound strategies among modern businesses.

Developing an Effective Inbound Marketing Strategy

Implementing an inbound marketing strategy effectively involves three key actions: attracting, engaging, and delighting your audience with diverse content that converts leads. Social media and email campaigns are particularly potent in this strategy.

  • Content Promotion: Organic content often requires time to gain traction. Utilizing social media for content promotion enables you to target specific campaigns to niche audiences, increasing the likelihood of conversion.
  • Community Engagement: Platforms like Twitter and TikTok are ideal for fostering a social media community. Engage your audience with timely posts and visually compelling videos.
  • Performance Monitoring and Refinement: Leverage paid advertising and analytics to gauge the effectiveness of your campaigns. Identify and improve underperforming elements, whether it’s the visuals, content structure, or messaging.
  • Boosting Brand Awareness and Return on Investment: If you haven’t already, it’s crucial to develop or refine your social media strategy to enhance brand visibility and optimize your return on investment.

Examples of Inbound Marketing

Here’s a look at some examples from other brands that you can gain inspiration from.

Airbnb

Known for its personalized customer experiences, Airbnb leverages user-generated content and storytelling in their blogs and social media. They share stories from hosts and travelers, creating a sense of community and inspiring others to engage with their platform.

Nike

Nike uses inbound marketing by creating inspirational content that resonates with their audience’s lifestyle and aspirations. Their marketing campaigns often feature storytelling that goes beyond just selling a product, focusing on the emotional and motivational aspects of sports and fitness.

Final Thoughts

Inbound marketing isn’t just a tactic; it’s a vital component of modern marketing strategies, building trust and value with your audience. At Onimod Global, we specialize in aligning content strategies with tangible business outcomes. Based in Chicago with clients across the globe, our in-house team offers expert knowledge across various marketing verticals, ensuring excellence in customer service and up-to-date digital marketing knowledge.

If you want to enhance your online strategy and need expert guidance, reach out to Onimod Global. We’re here to help you navigate the digital marketing landscape with ease.

Google Ads Tips for Start-Ups and SMBs

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Navigating the online advertising landscape can be daunting for small business owners. Yet, it’s crucial for boosting your brand’s online presence.

65% of clicks on Google are driven by paid campaigns. This statistic highlights the potential of Google Ads in propelling your business forward. If you are new to the world of Google Ads, here are some tips on taking advantage of the advertising giant and getting it working in your favor.

What is Google Ads?

Google Ads stands out as a highly effective tool for enhancing your online presence. This platform operates on a paid advertising model, enabling you to craft a variety of online ads tailored to resonate with distinct segments of your audience.

By strategically bidding on keywords and phrases that align with your brand and audience interests, you can significantly improve the likelihood of presenting your ads to potential customers precisely when they are most receptive. The platform’s integrated analytics tools allow for seamless management of your campaigns and real-time tracking of their performance.

For businesses aiming to elevate their brand recognition and actively engage with customers to boost sales, Google Ads offers an indispensable solution.

Advantages of Google Ads

Google Ads offers a combination of wide reach, user-friendliness, enhanced brand visibility, and cost-effectiveness, making it a highly attractive tool for businesses looking to expand their online presence and connect with a broader audience: 

  • Wider Reach: Google Ads provides unparalleled access to a vast audience. As the most popular search engine, Google processes billions of search queries daily, offering a unique opportunity to position your brand in front of a diverse and extensive audience. 
  • User-Friendly Interface: One of the key strengths of Google Ads is its user-friendly and intuitive interface, making it accessible even for those new to digital marketing. The platform guides users through the setup process, offering helpful tips and straightforward tools for creating and managing campaigns. 
  • Brand Visibility: Through Google Ads, businesses can significantly enhance their brand visibility. By appearing in search results, on partner websites, and in video ads on platforms like YouTube, your brand gains exposure to a wider audience. This increased visibility helps in building brand recognition and recall, making it easier for potential customers to find and engage with your business online. 
  • Cost-Effective: Google Ads is known for its cost-effective approach to advertising. The platform operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This approach allows for better control over advertising budgets, as you can set maximum bid amounts and daily spending limits. 

Getting Started with Google Ads Advertising

To embark on your advertising venture with Google Ads, the initial step involves setting up a Gmail account and creating a Google Ads Manager account. Once your account is active, you can start exploring potential keywords to target. The Google Ads Keyword Planner Tool is a vital resource in this process, enabling you to:

  • Analyze search volumes for specific keywords and phrases.
  • Calculate the cost-per-click for bidding on chosen searches within your Google Ads.
  • Identify new, potentially more effective keywords for your ad campaigns.

Next, you can decide on the type of ads to run, aligning them with your marketing objectives. Here’s an overview to guide you in selecting your ad formats:

  • Search Ads: These are text-based ads displayed on Google’s search results pages.
  • Video Ads: Create video ads to appear on YouTube and within Google search results.
  • Shopping Ads: Showcase your products through listings, usually in a carousel format, at the top of Google search results pages.
  • Display Ads: Utilize image-based ads or ad content across a variety of websites, apps, and platforms within the Google Display Network.
  • Discovery Ads: Engage users with visually striking ads in their feeds across the Google Display Network.
  • Local Ads: Tailor your ads to specific regional audiences for more localized reach.

This guide aims to streamline your ad selection process, ensuring that your Google Ads strategy is well-aligned with your business goals.

Developing a Winning Strategy for Your Google Ads

A significant advantage of Google Ads is the flexibility it offers in bid management, catering to different budget sizes and campaign strategies. You can choose between automated and manual bidding. For those with tighter budgets, manual bidding allows you to set limits on your cost-per-click (CPC), ensuring you stay within your financial boundaries. On the other hand, automated bidding is ideal for saving time and works well if you have a more adaptable budget, allowing for optimization across various campaigns.

The effectiveness of your ad hinges on its ability to capture the attention of your audience. To make your ad content truly stand out, consider the following elements:

  • Craft Compelling Headlines: Your headline should be attention-grabbing and relevant, enticing users to engage with your ad.
  • Engaging Body Copy: Utilize a conversational tone that echoes your brand’s unique voice, making the ad relatable and engaging to your target audience.
  • High-Quality Visuals: Incorporate striking graphics or video content that enhances the appeal of your ad, making it more visually engaging for viewers.

These strategies are essential in creating Google Ads that not only draw attention but also resonate with your target audience, leading to better engagement and results.

Working With Onimod Global

Designing a successful online marketing campaign is a strategic process, essential for attracting the right customers and fostering business growth. Navigating this landscape can be challenging, especially if you’re not fully versed in the latest marketing trends and techniques.

Google AdWords, while being a potent marketing tool, can also be a significant investment. At Onimod Global, we are trusted Google Partner. Our vast digital experience and tailored advertising solutions focus on optimizing your returns while ensuring efficient use of your marketing budget. Our work spans various sectors, from SMBs to global corporations, enabling us to leverage this diversity to enhance your campaign’s effectiveness and drive sales.

If you have any inquiries about Google Ads or wish to discover more about Onimod Global and our Digital Marketing services, feel free to reach out to us today.

Why Small and Medium-Sized Businesses (SMBs) Need Digital Marketing

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Understanding online consumer behavior is pivotal for small and medium-sized businesses. Grasping the power of digital marketing allows them to target their potential clientele precisely. Let’s explore how digital strategies can be a game-changer for SMBs in the vast online marketplace.

Often, budding businesses concentrate on traditional ways of luring customers – print media, word of mouth, or simple local reputation. The notion that “if you build it, they will come” is prevalent. However, depending on solely old-school methods can slow down your growth potential. The online market is teeming with potential customers, providing a larger audience base than local strategies alone.

Harnessing the Power of Digital Marketing

Entering the digital marketing realm might seem daunting, with a myriad of platforms and jargon. Small and midsize businesses sometimes feel that they might not have the resources to make a mark online. Yet, sticking to conventional methods and neglecting the online world can be a mistake.

Why? Because consumers are online! And to ensure your business flourishes, you need to be where they are. With a strategic online presence, you’re not only showcasing your services but also ensuring that you’re visible to those who are actively searching for what you offer.

Digital Marketing: The Key Advantages

  • Precision Targeting: In the crowded online space, messages can easily be overlooked. However, precision targeting allows businesses to focus on those truly interested in their services. Using digital marketing tools, businesses can hone in on specific demographics and behaviors, optimizing resource use. As data from these targeted efforts is gathered, refining strategies becomes simpler, leading to improved engagement and a greater return on investment.
  • Engage & Retain: Engaging with your audience goes beyond mere communication; it’s about forging a bond that encourages brand loyalty. By understanding their needs and preferences, businesses can offer personalized experiences. In a competitive market, innovative strategies, like customer loyalty programs offering exclusive deals and rewards, are vital. Such approaches not only strengthen customer relationships but also ensure businesses stay relevant in a digital-driven world.
  • Effortless Tracking: Businesses can instantly monitor marketing campaigns, particularly on cost-free platforms like social media. These platforms provide detailed analytics on user engagement, reach, and conversions. This immediate feedback enables swift adaptations and refinements to strategies, ensuring businesses stay aligned with changing customer behaviors in a dynamic online environment.
  • Boundless Reach: Geography is no barrier in the digital world. Whether customers are nearby or continents away, they’re a click away. The internet connects local businesses to a global audience. With the right digital strategies, even SMBs can achieve global brand status, tapping into diverse markets and ensuring resilience against local market shifts.

Building Relationships in the Digital Age

The beauty of digital marketing lies in its interactive nature. Platforms like social media and blogs facilitate conversations with potential and existing customers. It’s more than just selling; it’s about understanding, engaging, and building trust. When customers feel a connection, they are more likely to return.

In today’s digital-dominated world, a potential customer’s first instinct is to search for your business online. Having a strong online presence, backed by positive reviews, strengthens their trust in your brand. With data suggesting that 87% of consumers turn to online reviews, it’s evident that an invisible online presence might make you invisible to potential customers.

Achieving More on a Shoestring Budget

For emerging businesses, budget constraints are a reality. Yet, online advertising provides more bang for your buck, allowing precision targeting. Platforms like social media are particularly effective, enabling businesses to reach specific demographics while excluding non-potential customers. But, the trick lies in choosing the right platform. Research, experiment, and then decide which platform resonates with your business objectives.

Working with Onimod Global

As a seasoned digital marketing agency, Onimod Global offers tailored strategies that cater specifically to the unique needs of SMBs. We harness the power of online platforms to enhance brand visibility, drive traffic, and foster customer engagement. With a deep understanding of market trends and consumer behavior, our agency crafts campaigns that resonate with the target audience. Whether it’s SEO, social media marketing, or pay-per-click advertising, Onimod Global is committed to propelling SMBs into the digital forefront, ensuring they not only compete but thrive in today’s digital-centric market.

Final Thoughts

The trajectory of your business is in your hands. Whether you’re envisioning a lead-generating website or a result-oriented social media campaign, understanding the nuances of digital marketing is the first step.

At Onimod Global, we are your go-to digital marketing partner based in Chicago, with clients across the globe. Our craft spans from social media, and SEO, to paid searches, and content creation, ensuring you’re always at the forefront of the digital curve.

Embarking on your digital journey? Reach out to us today!

Marketing Trends to Jump on in 2023

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2022 has been the year of ground-breaking innovation with new and exciting developments in the digital world that impacted the way we communicate with our audience. With the year quickly coming to a close, it’s time to look ahead to see what trends will impact your marketing strategy for years to come.

Today, businesses have an abundance of options to consider when it comes to marketing online. With the wealth of new and innovative digital marketing initiatives available, it can be hard to know where to start.

One thing is for sure: building an effective marketing strategy early for your business is the key to success. Here are our top trends to follow as we say farewell to ’22.

Video Marketing

Video marketing is widely recognized as the future of marketing activity. Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Photo and video posts also generate more engagement than those using just text.

Incorporating video into your strategy cannot be an afterthought for any organization. It provides a huge opportunity to connect to a wider audience and build trust. It helps give customers a better understanding and feel for your brand and humanizes it.

There are many ways you can use video marketing, including:

– Showcasing products or services
– Explaining how things work
– Demonstrating how to use your product or service
– Telling stories about your company’s history

Social Media Content

Social media marketing is nothing new – but it truly is a great way to build your brand and connect with customers. It’s also an opportunity to market your products and services while creating a personal connection. However, social media has changed how we interact with brands. It’s important to keep in mind that the hard sell isn’t necessarily the best way to develop an audience on social media.

Instead, you should approach social media content with a story-driven approach that attracts customers and increases engagement across the most popular social media channels in 2022/2023.

Social media is also another space where you need to think about your video and visual content. High-quality images must be part of your strategy, especially across LinkedIn and Instagram. In order to stand out amongst competitors, you must optimize every element of your social media strategy.

You can’t simply schedule occasional posts or share things when you feel like it. You need to build a solid schedule that is just as well-designed and thought out as other aspects of your digital marketing strategy. Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting.

Utilizing Data

In 2022, the most successful businesses were those who invested in data, analytics and technology experts.

Data is one of the most powerful and valuable assets any company has and making the most of it is vital to inform an effective marketing strategy. Having data, analytics and technology experts sit in-house is a smart move because you understand your consumer better. It also gives you a better platform to think about what your marketing and communications to consumers should look like.

Furthermore, harnessing the power of your data helps to paint a better picture of your customers and their behavior. This allows you to tailor your digital marketing initiatives more directly.

Personalization

Personalization is the driving force behind all future marketing trends. The days of blasting the same message at everyone are well and truly over. Personalization delivers higher levels of engagement, sparks conversation and attracts new customers.

A great example of personalization is the much-loved #SpotifyWrapped feature that generates a buzz every year. To achieve personalization in your marketing campaigns, you need to make the most of your data and analysis and recognize the value of design. Personalized campaigns must reflect your consistent branding and design, which also goes for your advertising too.

Dominate Your Digital Marketing with Onimod Global

With the end of the year around the corner, now is the perfect time to implement some of our marketing tips for success in the new year.  Onimod Global, has over 13 years of experience and expertise when it comes to all things digital marketing and advertising.

From content creation and press releases, to innovative SEO strategies and automation & analytics, we provide an array of services that can help ease the load off overwhelmed and overburdened marketing departments, especially in medium to large companies where the flow of different tasks is continuous.

Need help applying the latest marketing trends to your 2023 strategy? Contact us here today.

Mastering Storytelling Content in 2022

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A well known shift in content marketing over the past 5 years has taken the form of storytelling. At its most basic definition, the digital storytelling process involves using a mixture of content and digital media to bring a narrative to life. Consumers have shown that a product or service that offers an experience is much more attractive to them. Storytelling takes content marketing to a whole new level where a customer is understood, inspired, compelled to use their imagination.

Principal analyst Brian Solis with Alimeter Group shares with MarketingLand what marketers must know today about the gap between content marketing and storytelling.

What should businesses know about storytelling?

Brian says: There are some common pillars of quality storytelling — and it all starts with knowing your audience, what they love/don’t love, what they value, etc.

Aside from the seven common plots of story, there are pillars that resonate with certain audiences, depending on their goals and yours. These include inspiration, usefulness, importance and inclusivity, just to name a few — and these apply to content marketing, too.

How does storytelling make an impact on digital marketing? 

Digital storytelling is now crucial to a successful digital marketing campaign tying together several forms of media; social media at the forefront of this campaign. In any successful marketing campaign, the goal is to achieve wider engagement from your target audience and build up a loyal customer base that identify with your brand and cling to your product or service for longer. Storytelling in digital marketing addresses the needs of a fast-paced society in which people cut through a lot of ‘fluff content’ and look to receive information and consume content as fast as possible.

Capturing the attention of potential customers is an important step towards reaching one of your main goals – gaining your customers’ loyalty. That is why storytelling has become so important to the success of digital marketing. It sets apart vibrant brands from simple businesses and loyal consumers from one-time, stop-in shoppers.

Here are three ways storytelling impacts digital marketing and how you can benefit from it:

1. Build up trust with your audience

Traditional boring and straight-forward marketing doesn’t help you form a bond with consumers. Instead, it’s information-packed content overwhelming or boring the user and often reads like assembly instructions. Storytelling is much more intriguing and urges people to follow along engaging with the story. It addresses consumer pain points on a deeper, more intimate level and doesn’t give off the impersonal and cold vibes of a hard sell.

2. Connecting with your target audience

Most consumers have mastered an art of their own — ignoring sales pitches. These days, people are inundated with marketing ads. This has conditioned the brain to skim information and dismiss anything unattractive, simple, and mundane. Digital storytelling, however, can engage them in a manner that leaves them more receptive to marketing efforts.

3. Branding with a genuine meaning

Actions speak much louder than words for customers of 2022. Using digital storytelling to demonstrate how your company is dedicated to your mission, as well as your customers, can help you prove that you’re in it for the right reasons. Taking people along on your journey to show step by step how your business evolved, the experiences you’ve had, and how this helped you provide solutions to their problems will capture your audience’s attention and personify your business.

More from Onimod Global

In addition to storytelling content in 2022 and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have expertise expertise when it comes to all things SEO, general social media advertising, and digital marketing. We would love to work with you and assist with your company’s content creation needs. Got questions about content creation or want to learn more about us? Contact us here today.

Google Introduces New Search Console URL Inspection API

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Yesterday Google introduced the new search console URL inspection API. This will give programmatic access to URL-level data for properties you manage in Search Console.

According to Google’s news release on the topic, “the Search Console APIs are a way to access data outside of Search Console, through external applications and products. Developers and SEO tools already use the APIs to build custom solutions to view, add, or remove properties and sitemaps, and to run advanced queries on Search performance data.”

Google will be providing a new tool with the new URL Inspection API for developers. The tool will assist in debugging and optimizing their pages. You can request the data Search Console has about the indexed version of your URL. The API is going to then return the indexed information currently available in the URL Inspection tool.

 

How to use the new URL Inspection API

In order to learn how to use the new API, Google also has provided the developer documentation for the API which you can find here. The request parameters are a combination of the URL you are wanting to inspect from yours or your client’s site, and the URL of the property as defined in Search Console.

The response includes analysis results containing information from Search Console, including AMP, index status, rich search results and the mobile-friendliness of the URL.

The Google release also explains how “once you make the API call, you will get a response with all relevant results. If the request fails you would receive an error message instead. If a specific analysis result is missing from the response, it means the analysis was not available for the URL inspected. Here’s an example of the response you’ll get from the API.”

 

Final Thoughts

The entire release of the new URL Inspection API can be found on Google’s blog. In addition to Google news and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

B2B Digital Marketing Trends To Expect In 2022

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2022 is here, which means it’s time to forecast a new era of B2B marketing trends. After chaotic months and years, innovation is accelerating at a pace faster than ever. The digital transformation of the economy and the ever-accelerating climb of e-commerce success are projected to bring in significant change in 2022. It is already very evident how digital transformation and the eCommerce boom will change the way B2B sales during 2022. We’ll explain the B2B digital marketing trends to expect in 2022.

Shifts in Spending to Mobile-First Strategy

This upcoming year, mobile and digital advertising will continue to become central to B2B marketing efforts. At the same time, marketers are also adjusting to a work-from-home reality. Nearly 70% of buyers in B2B industries and decision-makers prefer remote or digital interactions with vendors. This number is even expected to rise in the next years, so it’s also safe to assume that these buyers will additionally respond better most likely to more digital marketing strategies.

A digital-first marketing approach is quickly becoming the ‘holy grail’ strategy for digital marketers which prioritizes mobile advertising and content over offline and more traditional strategies. This will probably come with growing ad spend — though growth is on track to be slower next year than it has been in the past, partly due to the lingering effects of COVID-19.

The number of buyers who want a seller-free experience has grown in conjunction with the amount of millennials in decision-making roles. More direct and virtual approaches to B2B digital marketing may become more popular among B2B marketers as a result.

High-tech interactions with B2B customers

Building off of the first trend, we see technology advances so will the need to leverage increasingly high-tech communication methods. This includes both how you send and receive messages from your B2B prospects.

For example, in 2022, optimizing for new forms of search – like audio and image – will be vital to capture traffic. Additionally, marketing chatbots and AI can help marketers get in touch with more customers and minimize their wait time.

Interactive emails can also increase conversions and improve ROI, helping your business get more out of each communication. AMP emails that enable B2B marketers to provide application-like functionality in a message are standard methods to implement and deliver this interactivity. These are just a couple of examples of how technology will make it easier to reach businesses in 2022.

Shift of lead generation channels

The top goal of B2B marketing is not only generating leads, but ensuring that the leads are of high quality standard. How the leads are developed is likely to change significantly in 2022 and through the rest of the decade. COVID-19 impacted how events are hosted. While some businesses pivoted to online events and others chose to delay or cancel, all marketers had to adapt quickly to the reality that in-person events were no longer always available to generate leads. Several digital marketers have turned to social media for lead gen creation, and haven’t looked back including B2B digital marketing experts at Onimod Global.

The most popular style of social media marketing is also changing quickly. Many B2B digital marketers are now more interested in personalized and specific targeted strategies. Many platforms offer targeting tools with extremely fine levels of detail so they can deliver niche content to specific audiences.

More from Onimod Global

Taking advantage of these digital marketing trends for B2B marketing in 2022 can make the biggest difference in the performance of your lead generation. We will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success. Our mission is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Google display ads or want to learn more about us? Contact us here today.

How To Create Successful Display Ads in 2022

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Is one of your 2022 New Years resolutions higher reach for your business’s online audience? Look no further, Onimod Global experts are here to help you achieve this goal. Google, the world’s most popular search engine, is definitely a great place to get started when it comes to advertising online and utlitzing their display ads. In this blog post, you’ll learn best practices for Google Ads and tips on making your campaigns successful.

What is a display ad?

A display ad, or also commonly referred to as a banner ad, is a visual-based form of online advertising. You usually see these ads on websites, apps, and social media platforms.

These ads will feature a photo along with advertising copy. The goal result is a display that is interactive and also encourages users to engage with the ad.

What is the Google Display Network?

In a nutshell, the Google Display Network is a set of websites that your ad can appear on. Millions of websites – this is Google, after all.

All in all, the network is comprised of over 2 million websites, 650,000 apps, and 90% of internet users. When you use the Display Network for advertising, you have the chance to get your ad right in front of that 90%.

How to set your display ads up for success

Get familiar with the targeting options

How successful a campaign and the ads within it is mainly comes down to targeting. The effectiveness of targeting will likely determine the outcome of your campaign over anything else.

There are many ways you can go about targeting an audience, and all depend on the goal of your campaign. For example, you can target ads based on the content of the ad itself, so that it appears next to similar content, such as a dog food ad on a pet website. Another way that you can target ads is based on your target market. Let’s say your dog food business wants to target only older people who like dogs or frequent pet pages. You can also target ads to people who previously have consumed your content in some way, which would be called remarketing. This could be a user who previously visited your website, or interacted with you in other ways (for example, watching a video on your YouTube channel).

The best way to determine which targeting method is right for you is to experiment. Try them all if you can to determine which best suits your business.

Exclude sites that are off-topic in the Google Display Network

Of course, no one wants to show up on an irrelevant website or inappropriate web page. The good news is with Google, they allow you to avoid this.

Google allows you to exclude certain sites or pages that you feel are irrelevant and/or inappropriate for the good or service your business provides.You can also block sites where your ads don’t perform well.

You can prevent your display ads from appearing in certain locations, based on:

  • app category
  • any specific topics
  • device used such as: computer, tablet, or mobile

You can also ban specific apps, websites, and content.

Utilize the similar audience feature on the Google Display ads network

This typically only helps you, in the sense that it further hones in on people that will be interested in your display ads. It’s based on your remarketing audience (mentioned above). If you haven’t already, you’ll want to enable remarketing ads before beginning to try out this tip. And according to Google, when you combine Similar Audience targeting with remarketing, you can increase conversions by up to 41%.

More from Onimod Global

Starting off the new year is a clean slate for new business improvements and adjustments, and we’re here to help you achieve all digital marketing goals. Our mission is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Google display ads or want to learn more about us? Contact us here today.

3 Tips For Ranking Higher On Google Maps In 2022

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Whether you’re a local small business, a bigger brick and mortar, or anywhere in between, there is no arguing that your Google Maps ranking is one of the most important factors in your online presence. Did you know that 80% of local searches result in a conversion? If you aren’t taking advantage of the opportunity to rank in local searches coming up in 2022, you’re missing the chance to increase lead generation, attract more in-store traffic, and of course reach higher conversions and revenue.

But the hard hitting question: how do you maximize local search? Simple answer: marketing on Google Maps. Keep reading to learn what digital marketing strategy we recommend heading into 2022 and how to rank better on Google Maps to generate higher leads and generate more revenue.

Why your Google Maps listing matters

Google Maps is the most popular map app in the U.S. with over 150 million active users. Millions of people are on the app daily and searching for services to locate businesses meeting their needs. As you think to further market your business locally, you can make big strides in maximizing the benefits of Google Maps by ranking high in relevant searches.

In addition to how relevant this is to the daily smartphone user, consumers often arrive at business listings via direct brand searches, keyword searches, and local discovery searches. With so many ways to get discovered by consumers, optimization has several benefits, which includes:

  •  Providing customers with more ways to engage with your brand
  • Appearing in the local vicinity with high ratings
  • Boosting visibility of your business

Steps to higher ranking

  1. Optimize your listing
    This is the simplest yet most important aspect to increasing your visibility on Google Maps. This particular listing is what your audience sees when they search through Google Maps. If you want to help your listing appear higher in Google Maps search results, you must optimize your listing. This includes adding your business name, phone number, accurate opening hours, and all of the basics. Whether someone sees your information on your Google My Business listing, Facebook, or your website, this information should be the same across all platforms.
  2. Place products at the top of your listing
    Information just released by Google and Search Engine Land explains how you can now add product placement at the top of your Google Maps listing and your Google Business Profile, formerly Google My Business. Read more from Search Engine Land on this topic here.
  3. Reviews are key to success
    It can’t be stressed enough how important reviews are to your Google Maps listing. Reviews are crucial to increasing your brand trust and developing transparency around your business. If the Google review is negative, you should always leave a response doing your best to resolve any issue.

Final thoughts

As trusted Google experts, our team is here to help with holistic digital marketing strategies including optimizing your Google Business Profile listing and ensuring you have the highest rank possible. Whether it is SEO tips, social media digital marketing, or paid media strategies, our goal is to make your business more successful. To get in contact with an audit and to see how you can improve your digital presence, get in touch with us here.

Google Ads brings image extensions to desktop

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New search engine update coming your way in just a few weeks. The new Google update will be bringing image extensions to desktop devices before the end of 2021. In addition, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop. Google Ads will begin to roll out image extensions to desktop devices in the coming weeks, the company announced last week. This update will not only be added to static images, but also apply to all dynamic image extensions.

Why marketers should care.

It really depends, however image extensions can be extremely helpful in making your ads more visually appealing, which might encourage visitors to click on them. Before the end of 2021 and available the start of 2022, image extensions will also be available on desktop which will enable you to show any images that are relevant to users whether they’re at home or on the go.

If you’re already running image extensions on mobile, they’ll automatically show on desktop devices as this update rolls out, so make sure to monitor performance so that you can assess whether this is something that’s worthwhile for your brand.

Prior to this update, the images attached to ads would only show on mobile devices. For advertisers that are already using image extensions, their ads will automatically show these images on desktop devices as this update rolls out.

Desktop device performance can be broken out by segmenting your data by “Device.”

Dynamic image extensions are also expanding. 

This update also brings dynamic image extensions, which automatically select the most relevant image from your ad’s landing page, to desktop devices. In addition, these are also now available for all languages.

Google has also added a free, searchable library of stock images to help advertisers source visuals. To access the library, select “stock images” when you’re asked to choose an image for your image extension. Stock images can be cropped to a square or landscape format from directly within Google Ads before adding it to your image extension.

Final thoughts

In addition to Google Ads updates, general SEA and other digital marketing tips, we will continue to share case studies and the latest digital marketing news and tips to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to optimize your search engine advertising or want to learn more about us? Contact us here today.