Marketers have been tracking behavior, targeting individuals, and gathering endless data with implicit consent for years now. But after recently learning about privacy breaches across social platforms and search engines, consumers have started taking ownership over their
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Marketers have been predicting the death of cookies since 2017, and yet it’s still holding on. Safari and Firefox already block third-party cookies by default, and Google Chrome is soon getting the controls to follow. This has
As we live and work in an era of unprecedented global transparency and digital experience-sharing, feedback has never been more business-critical than today. Feedback, both negative and positive, is constantly being shared about companies, products, and experiences.
The “one size fits all” mass marketing method has been well on its way out of style. Before it was all about getting out a message to as many people as you possibly could, hoping that at
The digital marketing industry which is forever fast-moving has sought to combine data with advertising technology - 2019 may be the year of implementation. Dynamic creative optimization (DCO) is a display ad technology that creates personalized ads based
Amazon has earned their powerhouse title over the years since starting their business in 1997 selling books. With growth of 39% year over year in net sales, a 12x jump in earnings per share (EPS), and over
Digital marketing is very fast-paced and is continuously changing. However, if there is an industry that has experienced revolutionary advertising changes, it is the automotive industry. Gone are the days of spending the day at the dealership
The way a company chooses to market itself can play a huge role in their success or downfall. One valuable aspect of marketing is the brand; it is so important that most large companies have entire departments
The Facebook platform has been revolutionary in terms of advertising in recent years, and it's about to get even better: Facebook ads in Marketplace. If you have yet to be introduced to the Facebook Marketplace, it is
Although only a little over 2 weeks have passed by in January, 2018 has been an interesting year so far in the digital marketing world with some surprising statistics. Some of the stats listed are from Christopher Heine in
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