Google now shows why it ranked a specific search result. The new 'About This Result' feature shows searchers information about some of these most important factors used by Google Search to connect results to their queries. (more…)
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Fortunately in 2021, there are thousands of tools to utilize for your digital marketing efforts. Unfortunately, this oversaturated market has made it overwhelming for many to choose the right platforms for their marketing needs. With Americans spending over
Social media platforms, Facebook, Instagram, LinkedIn and Pinterest in particular, have become a vital part of every marketer’s toolkit. But just posting carelessly is not enough. If your content isn’t reaching or engaging as many users as
Are you searching for new and effective ways to generate leads for your business online? Check out these 4 tactics. 1. Webinars Webinars are a great opportunity to inform potential customers about your company, products and services,
Webinars and virtual events have become a turning point for meetings and business in general, exploding during the pandemic. Let's explore everything business professionals need to know about the benefits of hosting these successful virtual seminars. During
Google recently announced that they’re launching a new integration with WooCommerce that will allow their merchants to upload their product inventory across all of Google’s search and discovery surfaces. Last week, the extension went live for all
Today’s average consumer is constantly bombarded with an overwhelming amount of marketing messages. One of the best ways to cut through the clutter and stand out to your customers is through personalizing your marketing messages. Consumers want
Social media platforms introduce new features and change their algorithms frequently throughout the year. As marketers, we have to keep up with the trends and continuously update our strategies to ensure they stay effective. As we make
Video continues to be the king of content types as we work our way into 2021. All brands should be utilizing video, but certain types of videos appeal to some marketing objectives better than others. So, how
All businesses are looking to attract more customers in their local area. Obviously, increasing local SEO efforts is going to be one of the best ways to accomplish this. Here are 7 local SEO ranking signals to
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