Tag Archive for: Digital Marketing

4 Effective Ways to Generate Leads Online

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Are you searching for new and effective ways to generate leads for your business online? Check out these 4 tactics. 

1. Webinars 

Webinars are a great opportunity to inform potential customers about your company, products and services, as well as drive more purchases. Be sure to inform your audience on how you can solve your problems. This will likely make your audience more willing to receive your message. Webinars also allow you to capture attendees data to target them with marketing messaging later. 

Best practices for webinars include: 

  • Ensuring slides are on brand. 
  • Making it easy for people to ask questions. 
  • Displaying contact details throughout. 

2. Video Content 

Users are more likely to engage with your products or services if there is a video that explains how it works and how they can benefit from them. This, in turn, makes it easier to make purchasing decisions. Best practices for video content includes: 

  • Keeping them under 60 seconds. 
  • Repurpose and reuse videos in as many places as possible. 
  • Make sure there is a clear CTA. 

3. Email Nurturing Campaigns 

Nurturing campaigns can help nudge potential customers to complete a purchase. Even if there isn’t a purchase, email campaigns are a great way to build awareness for your brand. Use templates to speed up delivery and be sure to include clear CTAs throughout the entire message.  

4. Social Media Competitions 

Conducting social media competitions offer a great opportunity to capture the data from ideal customers. Be sure the entry is simple, such as sharing/liking/commenting on a post, following your page, etc. Also be sure to offer a prize, and make it something easily shareable. This can also help increase your overall reach. To drive leads, make sure your capture entrees data so you can target them later. 

Get Digital Marketing Help from the Experts 

If you’re interested in generating more qualified leads for your business and growing your company, the experts at Onimod Global can help. We can assist with everything from content creation, paid advertising on social media or search engines, SEO, website development and more. Get started on your next marketing project by contacting us today. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Why You Should Invest in Video Ad Marketing

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Investing in video ads can help drive brand awareness, more engagement, foster a greater audience connection and ultimately boost sales. If you’ve yet to commit to a solid video marketing strategy, here are 3 reasons to consider. 

Better Engagement

Movement and sound are two elements of an ad that easily catch user attention. They also help convey efficient, effective messaging, both which lead to higher engagement. This format is additionally effective in delivering your narrative to the target audience with a tailored message that’s easy to consume. Video ads that capture the interest of users and follow through with a CTA are more likely to succeed with keeping audiences interested. 

Additionally, research has found that the average user remembers 95% of a message when watched, compared to 10% when read. Meaning potential customers are more likely to recollect your brand’s message through video content, rather than a static image or text ad. 

More Shareable

Video content is quick, concise and makes it very easy to tell stories that are easy to consume by users. Video ads offer brands the perfect opportunity to express themselves and tell consumers why they can be trusted and why their products or services are worth purchasing. All of these elements also make videos much more sherable. As seen on Twitter, where 700 videos are shared by users every minute. Posting more shareable content helps increase your brand reach, generate more awareness and put yourself in front of more customer prospects. 

Higher Click-Through Rate

Along with being more engaging, videos also get a much higher-click through rate. According to a Smaato study, the average CTR of video ads via mobile is 7.5 times higher than standard display ads. One particular brand even found that video ads generated 47% higher CTR on Facebook than text ads. 

Final Thoughts

Though video ads can be more time consuming and costly to create, their ability to effectively narrate your story allows you to engage more prospects, gain higher reach and generate more ad clicks. 

At Onimod Global, we’re experts in all things digital marketing, including SEO, SEM, social media, web dev, graphic design, branding and more. If you’re looking to get started on building a video marketing strategy, we can help. Contact us today. 

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Benefits of Webinars for Business

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Webinars and virtual events have become a turning point for meetings and business in general, exploding during the pandemic. Let’s explore everything business professionals need to know about the benefits of hosting these successful virtual seminars.

During the pandemic, live events were canceled across the globe and businesses were forced to use the internet and wireless communication systems to replace in-person meetings. While there’s no substitute for the excitement of live events, in many cases it’s more practical for people to attend remotely. Did you know that webinars are some of the highest converting forms of marketing? 

Webinars are the next best thing to replace face-to-face interaction with customers and employees. There are very few if any besides webinars that can replace the connection that in-person interaction holds. More and more companies are realizing that without that internet presence it is hard to grow because of the easy access, each business has a complete capability of doing it. 

What is a Webinar?

Just like a seminar or convention, a webinar helps businesses bring together a wide and varied group of people, albeit over the internet. To host a webinar, you will need to find a webinar platform that will help you share your presentation with others online. This webinar software will let you create your own virtual online meeting rooms that you and your attendees will use to view and follow the presentation. Presenters can also share their desktop screens, files, and any open applications on their computer or mobile device, with their audience during the presentation.

It is worth mentioning that webinars are quite different from simple marketing videos, in that the audience follows your presentation in real time. Furthermore, the presenter and audience can engage with each other, leading to the sharing of highly insightful information.

Why Create a Virtual Event?

If you’re involved in a field such as education or public speaking, webinars and online events are probably already part of your marketing strategy. However, there are many ways that other types of businesses can benefit from webinars. Some of the key benefits for driving business include:

1. Virtual Events are Built for Engagement

Your attendees are looking for education and connection, and a webinar can provide both. can help you create that sense of connection and engagement that you miss by not being in person. Virtual events and the platforms that power them are optimized to keep conversations, ideas, and engagement flowing constantly. Webinars are truly unlike anything else; if done right, you can keep your audience engaged for hours on end and that’s something that videos put simply, struggle to do. Not only that, but your audience can also ask questions and get real-time feedback on the training.

2. Reach a Larger Audience

When it comes to trade shows, geographical location is everything. After all, you can only reach out to an audience where a particular show is happening. But that’s not the case with webinars.

One of the biggest benefits of a webinar is that it enables you to reach out to participants and sponsors anywhere in the world. There are no geographical barriers because you’re online. You can be sitting in the US while your audience is viewing you from Australia.

Anyone with an internet connection can join your webinar.

2. They Position you as an Expert in your Field

It’s a free webinar… Who cares? Well, your audience does. And just because it’s “free” doesn’t mean they’re not exchanging anything for the content.

Audiences join webinars because they want to learn. Learn more about the topic and challenges you are speaking about and learn more about the solutions to these challenges. To attend a webinar, your prospect has to register, put the date in her calendar, set aside time for the event, show up at the right time, and then give you around 1-hours of their time. They’re essentially jumping through these hoops just to listen to you talk about a certain subject; this positions you as an expert before you even start teaching the content.

3. Webinars Generate Leads

As mentioned earlier, webinars are some of the highest converting forms of marketing. One of the best reasons to create a webinar or other online event is to generate leads for your business. Webinar attendees provide information to attend your webinar. You can also have virtually unlimited attendees at a single webinar. From a bare-minimum standpoint, that’s like collecting a bunch of quality business cards.

4. Saves Time & Money

Webinars can be a great option for businesses dealing with shrinking budgets. In fact, virtual events are about 75% less expensive than in-person experiences, as hosts typically save money on staff, venue, setup and takedown, accommodations, meals, travel costs, and more. At a minimum, the only thing planners have to worry about paying for is the cost of their virtual meeting platform. Although virtual events do require some setup time (e.g. event website, registration, event marketing, and promotion, etc.) and some extra coordinating with presenters, it’s tremendously less than that of an in-person event.

To organize and host a successful webinar, you don’t need much more than a list of invitees, a webcam, some scripted content that you want to share with said audience, and a broadband connection to stream high-quality footage directly to your audience. Hiring a digital marketing expert that specializes in webinar hosting is also an invaluable tool to make sure you’re getting it right.

Host a Webinar with the experts at Onimod Global

If you want to reach out to a broad audience, and boost your engagement and conversion rate, webinars are the way forward.

If done right, webinars can be better than visiting a prospects personally or jumping on a call with them. The biggest benefit here is that it provides an online space to nurture your seasoned, quality leads. On the other hand, you can also leverage webinars to form a great first impression.

Onimod Global has helped hundreds of our clients across the United States and globe plan, set up and execute webinars to generate business in an unbeatable fashion.

Ready to take the plunge? Contact us here today. 

4 Ways to Improve Your Lead Generation Process in 2021

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A high-performing lead generation process involves many moving parts. While it’s important to generate a good number of leads, the quality is just as, if not more important. With proper lead generation tactics, your brand can forge relationships with consumers who are interested in your products or services, and are most likely to convert, increasing your sales and ROI. 

Continue reading to learn 4 ways you can improve your quality of leads and the overall generation process. 

1. Evaluate and adjust your landing page. 

Your landing page is where you provide more information about your products/services, as well as move your potential lead further through the generation process. Whether your goal is to get the user to provide their contact information, download something or make a purchase, you want your landing to make it clear why they should complete that action. Some best practices for landing pages include: 

  • Keeping your copy simple and easy to read. 
  • Having a strong and clear CTA. 
  • Maintaining consistent messaging throughout the entire page. 
  • Using colors and designs that clearly highlight your CTA. 
  • Conducting A/B tests to determine what performs best. 

2. Create content that’s user-focused and in different formats.

Users prefer content that is either informative, entertaining or both. Consider what users might turn to you for and create your content around providing the right solution. This shows you understand your audience and can help you gain their trust. Well-delivered content can go a long way in convincing users to become leads, and eventually do business with you. Additionally, consider creating content in all different types, such as: 

  • Webinars 
  • Videos 
  • Infographics 
  • Blogs/Articles 

This way, users can access the content in the form they prefer most. Additionally, this provides useful collateral for social media platforms. 

3. Perform lead nurturing. 

Lead nurturing involves building relationships with qualified prospects, with the goal of earning their business in the future. Many studies have shown that most consumers engage with sales reps in the final stage of their purchasing process. And more often than not, leads will take a while to move through the sales funnel. This is where lead nurturing comes in and why it’s so essential. 

4. Utilize marketing automation software. 

When trying to improve lead quality, marketing automation software can be key to streamlining and simplifying the entire process. A marketing automation platform provides analytics and measurements that give you the proper insight to improve lead quality. It also gives you an overview of how each of your leads behave in the sales funnel and how your programs are affecting lead generation, sales and revenue. For best results, integrate your CRM system with your marketing automation platform. 

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Google Launches New Integration with WooCommerce to Expand Ecommerce Offerings

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Google recently announced that they’re launching a new integration with WooCommerce that will allow their merchants to upload their product inventory across all of Google’s search and discovery surfaces. Last week, the extension went live for all 4.4 million of WooCommerce’s merchants.  

The Integration’s Features:

WooCommerce retailers can now sync their store with Google to list products for free, as well as run paid ads and track performance. When a store is synced with the Google Merchant Center, all information about the store and its products will be readily available to users when searching on a Google property. Information is also automatically updated when products are added or removed. 

Like regular search results, retailers can also pay for ads if they wish to be more visible in the listings. Retailers can also run free listing and paid campaigns simultaneously. 

The Benefits: 

The extension focuses on accomplishing three main objectives for retailers: 

  • Seamlessly connecting their store with Google Merchant Center 
  • Reaching online shoppers with free listings 
  • Boosting store traffic and sales with Smart Shopping Campaigns 

Final Thoughts 

As Google continues to work to get ahead of its search competitors, they have been making eCommerce a key focus. Given the integration’s reach and ubiquity, it’s likely to become a key destination for online shopping. This is why it’s essential for retailers to stay on top of these updates, ensuring they can maximize their exposure for those searching for their products. 

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How to Improve Your Local Search Rankings on Google

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Do you feel like your business’s visibility on Google is lacking? If your business isn’t showing up for relevant searches in your area, it’s time to reevaluate your local SEO strategy, specifically your efforts on Google My Business. This is one of the simplest tools you can use to improve your local Google ranking and quickly. 

If you don’t already have a robust Google My Business strategy, here are some things you can do to up your game. 

1. Enter Complete Data

Businesses with complete and accurate information are easy to match up with the right search queries. This is why it’s crucial to consistently keep your information up to date, especially if you’re making changes to your business. You want users to be able to easily tell what you do, where you are and when they can visit. Be sure to always have your address, contact information, business category and attributes filled out on your profile and up to date. 

2. Verify Your Location 

Verifying your location will make it more likely you show up in Maps and Search on Google. The simplest way to verify your location is through a postcard. To do this, all you have to do is request Google to send you a postcard to your business address. Before you request, be sure you have the following steps completed: 

  1. You have a standard Google Account for your business. 
  2. You have a Business Profile. 
  3. You have a Google My Business account.
  4. You’ve claimed your Business Profile. 
  5. You’ve verified ownership of your business. 

They usually arrive within 2 weeks. Once you’ve received the postcard, you’ll notice a verification code. You’ll enter this into your Google My Business profile and your location will be verified. 

3. Keep Your Hours Accurate 

Accurate hours let customers know when you’re available and give them confidence you’ll be open if they take the time to travel to you. Accurate hours are also another factor Google uses in determining if your business is legitimate, ranking your relevancy for each query accordingly. Be sure to update your hours regularly, including when you open and close and if you have special hours for holidays or events. 

4. Manage and Respond to Reviews 

One of the most critical factors to online rankings are customer reviews. A large number of genuine reviews lets customers know you’re a real and reputable company. To grow your number of reviews, frequently ask for customer feedback through email, on social and in person. Be sure to link your Google My Business Profile so they know where to leave the review. Responding to reviews can be just as important as getting them. This shows you listen to your customers and value their feedback. Google also highly favors business with a large number of positive reviews when it comes to relevant searches. 

5. Add Photos

To showcase your goods and services, and to tell the story of your business, add photos to your Business Profile. Accurate and appealing pictures may also show shoppers that your business offers what they’re searching for. These images may also appear in Google search results if a user is searching for your products or about your industry. Thus, growing your brand awareness and increasing your overall reach. 

Final Thoughts

At Onimod Global, we’re a trusted Google Partner. Meaning we specialize in all Google Ad areas including: 

  • Search Advertising 
  • Mobile Advertising 
  • Video Advertising 
  • Display Advertising 
  • Shopping Advertising 

If you need assistance in any area of Google Ads, SEO or SEM in general, contact us today. 

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Content Creation Tips to Improve Your SEO

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When it comes to SEO, a common misconception is that to be successful, you must “trick” the algorithm. Actually, it’s about having a grasp on the key elements of the algorithm and aligning your content strategy with these SEO considerations in mind, while also optimizing for your readership. 

Check out these simple ways to create high performing content that can also help improve your search rankings. 

1. Start with keyword research. 

One piece of content should have 1 primary keyword target and 5-10 additional keyword targets. Think about what your audience might be looking for and what questions they ask online to help determine your primary keyword. Generally, the most successful keywords have high search volume and low difficulty. Keyword difficulty refers to how much competition a keyword or phrase has. The higher the value, the more difficult it will be to compete with others using that keyword as well. It can be difficult to identify the sweet spot of seed keywords (high search volume + low difficulty) but when you do, it can have a great impact on your overall success. 

2. Determine search intent. 

Search intent refers to the primary goal a user has when performing a search query. Oftentimes, users are searching for a specific answer or research. To identify keyword search intent, look for clues in SERP titles. For example, if someone is looking for: 

  • Informational answers, they might use: guide, tutorial, how, what, tips, steps, etc. 
  • Navigational answers, they might use: brand name, product, service, etc. 
  • Commercial answers, they might use: best, cheapest, top, review, etc. 
  • Transactional answers, they might use: buy, price, coupon, promo code, etc. 

Once you’ve determined the intent, you then have to identify the proper format to go along with it. Conduct research by checking the top 10 articles in the results page. What formats are other sites using, what are their CTAs and what are their titles and descriptions? 

3. Optimize meta titles, meta-descriptions and H1s. 

A well-optimized meta title: 

  • Corresponds to identified search intent 
  • Contains target keywords 
  • Consists up to 60 characters 
  • Persuades users to click to your website 
  • Includes a CTA 

A meta-description encourages users to click on the SERP links and should: 

  • Be unique 
  • Be 1-2 sentences 
  • Describe the page
  • Include target keywords 
  • Play to a specific emotion
  • Include a CTA 

H1s introduce your content to your audience, so you want to make it catchy. You can create the best performing H1s by:

  • Describing what is going to be discussed in the body of the text. 
  • Include conversational terms such as how, what, why, etc. 
  • Include numbered lists (Top 10, Best 5, etc.) 

4. Structure content to make it easily digestible. 

This is why it’s important that online content is structured to be easy to scan and read. Since you never know who might stumble upon your site, you don’t want them to immediately bounce because your content is confusing or includes too many technical terms to be easily understood. To break up your content, use multiple levels of headers and ensure it’s easy to tell which content belongs to which header. Additional best practices include: 

  • Only discussing one topic per paragraph.
  • Avoiding lengthy sentences.
  • Highlighting main ideas by bolding, italicizing or changing fonts.
  • Include bulleted or numbered lists. 

5. Include optimized visual content. 

Visuals like images, videos, infographics, checklists, templates, etc. break up your content and allow readers to digest content quicker. When including visuals, be sure to optimize their size, names and Alt tags. These practices will ensure quicker page load times, make your content unique, more descriptive and 

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How to Improve Your Website Copy

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High quality website copy is one of the most effective ways to improve user experience, sell your company and drive more conversions online. If you can create copy that’s engaging and makes you stand out from competitors, you’ll likely see success. 

Here are 5 simple tips to help you improve your website copy. 

1. Utilize the Voice of the Customer

Voice of the Customer is a way to describe your customer’s experiences with and expectations for your products or services in their own language. When trying to persuade your customers, it’s extremely effective to utilize VOC. This focuses on consumers’ needs and wants and prioritizes them into a hierarchical structure of importance and satisfaction. 

You can find examples of your customers’ language in a variety of ways, but reading reviews or conducting surveys are two simple tactics. These provide the consumer with ample opportunity to express problems and experiences in their own words. You can then identify common pain points, wants and needs of your consumers, which will allow you to craft your copy to perfectly solve those issues. This ultimately helps to improve your website copy by showing visitors you understand them and their problems, as well as provide a proper solution. 

2. Conduct A/B Tests 

You will never truly know what elements perform best if you don’t test different variations. While it’s probably not necessary to test every element of your website copy, you might consider testing: 

  • Different FAQs 
  • Statement vs questions in headlines 
  • Short vs long form copy 
  • Point of view (first person vs third person)

To determine which copy performs best, you have to present users with an ask as well. This could be a download, sign up, subscribe, etc. If you don’t have a true call to action, it will be harder to determine which variant actually resonates better with potential customers. 

3. Write from the User’s Perspective 

Different from the voice of the customer, user intent refers to what a given person intends to do when they reach your site. Sometimes this may lead to a clearly defined action, such as making a purchase, but sometimes it may not. While underlying problems users are looking to solve are likely very different, the reasons people visit a website are usually similar. Users are either looking to: 

  • Learn about the your industry 
  • Find out about your services 
  • Compare products, services or prices 
  • To make an actual purchase 

When writing your copy, think from the users’ perspective and ask these 4 crucial questions: 

  1. Is it obvious to see what this company’s product or service is? 
  2. Are the benefits clear? 
  3. Is this knowledge necessary? 
  4. Does every sentence of this copy provide useful information about your products, services or give insight on what you do?

Putting yourself in the shoes of the average consumer and not an industry expert can be difficult. Which is why it can be helpful to also conduct qualitative market research and ask people who are unfamiliar with your business to use your website and provide feedback. The bottom line is that your website caters to what customers want and not what you want.

4. Be Clear and Concise 

When it comes to searching for things online, no one wants to have to work to figure out what you’re offering them or to find information on your product or service. Treat your website copy as if it were the packaging of your product and explain exactly how the product/service would solve a consumer’s problem. 

5. Include Data 

Statistics, quotes from industry experts and original data can be extremely effective in strengthening additional points you’ve made in your website copy. Using third-party data is one of the most effective ways to make your brand more trustworthy and dependable. 

Final Thoughts 

Creating successful website copy isn’t easy, but there are a variety of ways you can work to improve it. By making minor adjustments to how you view and approach the process can provide your target audience with an overall better experience, which ultimately benefits you. 

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Four Ways to Improve Your Customer Journey

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Improving your customer journey can have a major impact on your bottom line. To improve your customer journey you have to identify the gaps in your service delivery to your customers, as well as focus your efforts on providing the desired experience at every stage of the sales funnel. 

Here are four ways you can work to improve your customer journey. 

1. Identify pain points. 

Analyze your touch points to determine if there are areas where customers have difficulties. These are the points that customers will remember the most, so you’ll want to remove these points if possible. While not all pain points can be completely removed, so focus in on other elements that can make the experience better for customers. 

2. Remove unnecessary steps. 

Similar to tip number one, you’ll also want to analyze all touch points to determine if you have any unnecessary steps required to perform an action. Try to minimize the effort (time, cost, steps, reasoning) your customers need to give in order to get to the core of your products or services. 

3. Answer questions in advance. 

Think about what types of questions customers might have or tips that would make purchases easier for them. You can add these to your website’s FAQ page or create other content around these topics, such as case studies, videos, blogs, etc. The key factor is that you answer questions in advance, so a question doesn’t turn into a complaint or prevent people from making a purchase. 

4. Personalize your content. 

Monitor customer interactions to understand the unique needs of each customer. This insight can help you to personalize messages to each of your customers so they feel that they have a real relationship with you and that their needs are being taken care of. 

Final Thoughts

As customers become savvier and more empowered, it makes the customer journey experience even more important. When you put a greater focus on customer experience strategy, your results can have a positive impact on customer loyalty, higher retention and increased revenue growth. 

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.