Social media platforms introduce new features and change their algorithms frequently throughout the year. As marketers, we have to keep up with the trends and continuously update our strategies to ensure they stay effective. As we make
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Instagram continues to be a valuable marketing tool for many brands, especially as the popularity around influencer marketing continues to grow as well. However, not many businesses use their own profile to build a complimentary marketing channel
Video continues to be the king of content types as we work our way into 2021. All brands should be utilizing video, but certain types of videos appeal to some marketing objectives better than others. So, how
When it comes to SEO, both on-page and off-page efforts are equally important and need to be done appropriately. Link building is an off-page SEO technique that has become essential in enhancing a website’s rankings and its
All businesses are looking to attract more customers in their local area. Obviously, increasing local SEO efforts is going to be one of the best ways to accomplish this. Here are 7 local SEO ranking signals to
Clubhouse has been steadily gaining traction since it first launched in 2020. This app has an entirely different concept than any other social media platform, creating a brand new opportunity for marketers. Here’s what businesses need to
If you can’t measure it, you can’t improve it. This is especially true when it comes to marketing campaigns. The extent to which we’re able to measure the impact of our campaigns determines the quality of our
A blog can be an extremely valuable asset to a business’s overall success. Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target
While many of us hoped webinars would be a trend that stayed in 2020, they’re still a necessity in the upcoming year. There are many benefits to holding webinars, though. Such as educating your audience, proving your
Along with the ramping up of ecommerce in the early days of quarantine, so did fraudulent activities. According to brand protection firm, Red Points, the sale of fake cosmetics, apparel, toys, and sporting goods surged, with the
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