The list of companies planning to suspend their Facebook ads for the month of July continues to grow. This boycott stemmed from Facebook’s inaction to address hate speech on its platform. A civil rights coalition, which includes
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Tracking key metrics is crucial for any successful marketing campaign. There are countless KPI’s you could be tracking, but not all are essential. While it does vary from campaign to campaign, we’ve narrowed it down to 7
Promoting your brand through social media has become vital for overall business success. But just being on social channels isn’t enough anymore. The key to real success is through user engagement. This can help increase your brand
YouTube just recently launched their new premium advertising program, YouTube Select. “Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.”
TikTok is the fastest growing social media network in the world right now, with the app having been downloaded over 1.5 billion times in the App Store and Google Play. If you’re not already there, you’re probably
People may be clicking, but when are they buying? Are consumers buying too much too fast? When do they really decide to convert and make a purchase? When will brick and mortar stores reopen and foot traffic
With the recent lift of the nation-wide shut down, the country is slowly opening up on a state by state basis, but the majority of businesses still remain physically closed. Due to the uncertainty surrounding the situation,
The benefits of advertising your business on Facebook are endless. With over a billion active users, cutting edge features, and detailed targeting ability, why wouldn’t you market yourself there? Despite all its advantages, many businesses still struggle
Right now, everyone is shifting the focus of their content to COVID-19. Rightfully so, as it’s impacting everyone and everything around the world. People are looking for answers and businesses feel compelled to respond. This creates a
A recent survey by Conductor revealed that due to COVID-19 and the extension of the social distancing guidelines, many marketers anticipate a decrease in their annual marketing budget, but still expect goals to remain the same. How
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