All businesses are looking to attract more customers in their local area. Obviously, increasing local SEO efforts is going to be one of the best ways to accomplish this.
Here are 7 local SEO ranking signals to concentrate on to improve your online presence in 2021.
1. Google My Business
Claiming your Google My Business page is one of the simplest and most effective ways to start improving your local SEO. Not to mention, it only takes a few minutes and is free. Once you’ve claimed your listing, you can optimize it further by choosing the most accurate categories for your business. You should also add photos of your location, products, staff etc. This helps add credibility to your business and serves as an additional local ranking signal.
2. Increasing Reviews
According to Google, high-quality reviews can improve your businesses’ visibility, especially positive ones. And similar to Google My Business, you should claim all listings on any review sites. Though it’s important to note that Google reviews carry the most weight when it comes to SEO. Location keywords being used in reviews are also valuable, as it sends signals to Google that you’re a trusted local business.
3. Create Social Business Pages
While Google still remains top for search engines, Facebook is also highly utilized. Which is why it’s essential to have a business page and keep it updated with accurate information and link back to your website. It’s also helpful to claim listings on other social platforms, like Twitter, LinkedIn and Instagram, as well. Even if you’re not frequently active on those sites, it’s still beneficial.
4. Consistent NAP
Make sure your name, address and phone number are consistent across all online listings including review sites, maps, social media, etc. Google wants to make sure they’re providing accurate information to users, and this can help ensure that.
5. Mobile Responsiveness
Since Google’s mobile-first indexing has rolled out, they look at the responsiveness of your mobile site first, not desktop. Make sure your site is optimized as much as it possibly can be for mobile. If you haven’t done this already, Google has a mobile-friendly test that can help you get started.
6. Local Keyword Optimization
Be sure you’re consistently sharing content that organically includes localized keywords. This could be about local events, news, weather or whatever makes sense for your brand. Includes location keywords wherever possible but still make it natural. For example, you wouldn’t want to just say “air conditioning repair.” To optimize for local SEO you would add “air conditioning repair in Chicago.” Also be sure to also optimize your titles and meta descriptions.
7. High-Quality and Diverse Inbound Links
Links from trusted Google sites are important for SEO and especially for local SEO. You want a range of inbound links that are relevant, authoritative and gained organically. Links from news sites, community blogs, etc prove that your site is trusted by others in your community. But the most effective inbound link is from a high authority site using both your city and a main key term.
SEO is absolutely vital to achieve long term search engine visibility for your website.There are a number of ways to enhance your local SEO efforts but these 7 tips are a great place to get started. For additional and more advanced practices, it’s best to consult SEO experts.
At Onimod Global, SEO is our core attribute and a pillar of our marketing strategy. We develop organic search engine optimization campaigns that deliver increases in organic traffic through an increase in natural rankings across all major search engines. If you’re interested in digital marketing assistance or want to learn more about what we do, contact us today.