Responsive Search Ads (RSAs) are nothing new to the digital marketing landscape. Still, recent AI adaptations and updates now provide additional capabilities for RSA assets, such as the option to serve a single headline. Responsive Search Ads (RSAs),
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Google Marketing Live (GML23) is an annual event where Google unveils its latest innovations in marketing technology. It's an essential platform for digital marketers who strive to stay ahead in the fast-paced, constantly changing landscape of digital
The next generation of Analytics, Google Analytics 4 (GA4) is here. But is it as transformative as we anticipated in the Google Ads world? Let’s explore the new platform features and how they can benefit your digital
In this digital age of rivalry, every person that's in business, especially small business companies, are eager to develop their effective SEO strategies to get your business off on the right foot with your digital presence business’s
As your trusted Google news source, here’s the latest update: Google is set to combine smart and standard display campaigns into a single option, announced yesterday Wednesday September 15th. And to add another change into the mix,
Google now shows why it ranked a specific search result. The new 'About This Result' feature shows searchers information about some of these most important factors used by Google Search to connect results to their queries. (more…)
We're officially in full swing of 2021, and that has come with tighter privacy and data regulations across the board. Google, who is up against high pressure from regulators around antitrust and data privacy, announced that they
Google has been testing lead form ad extensions in Search campaigns since last fall. Back in October of last year, Google started rolling out lead form ad extensions in beta. The new feature works very similarly to lead generation
In late October of 2019 Google confirmed they were rolling out a new lead generation form extension. The goal of the extension is to help more mobile users convert and easily provide their contact information without ever
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. (more…)
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