There are many steps in the consumer journey. One of the most difficult aspects of marketing is understanding this journey in its entirety. It may not simply be one single ad that inspired a purchase. There may
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The Consumer Electronics Show is an event for all those around the world who are passionate about the business of consumer technologies. This event garners some serious attention. With over 180,000 attendees between January 9-12, it was
It's been reported that Google is set to launch their new "Google Stamp" platform in the near future with intentions to compete with Instagram's stories and Snapchat's Discover features. Although the exact launch date of the new
Google has recently announced that there is a "posts function" now available to businesses registered with their Google My Business program. There appears to be plenty of benefits with the addition of this function, especially for local
Many organizations with Ecommerce websites are concerned with how well their products are ranking organically on Google, Bing and Yahoo. That is, without any assistance from paid advertising networks. There is no doubt that these rankings are
2017 has been an interesting year so far in the digital marketing world, with some surprising stats and trends. Some of the stats listed are from Christopher Heine's article in Adweek that caught our attention. 1. Yelp ahead
Nearly every digital marketer in today’s society utilizes Google as a primary form of advertisement. With more than 6.5 billion searches being made each day, the need to rank well on Google’s search results page is imperative.
Google has announced that the Google Partners program has launched a new certification exam - Digital Sales. Google Partners is a program that provides agencies access to free training and exclusive tools, as well as the guidance and
Google AdWords is the most common form of digital advertising. The use of its search, display, and shopping networks have an incredible impact on consumers who are conducting daily searches online. Unfortunately, even the best digital marketing
It’s no secret that mobile advertising is taking over in a big way. This transition is quite possibly the single most important trend in digital marketing at this time. So what are you doing to enhance your
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