Tag Archive for: google

Similar items: Rich products feature on Google Image Search

/in /by

Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.

Julia E, product manager on Google Image Search, announced on the Google search blog that you need to use schema.org product metadata on your pages and schema.org/Product markup to make sure your products are eligible for inclusion on these image results. Specifically:

  • Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items.
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly.
  • See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.

https://3.bp.blogspot.com/-1bklZQoby0o/WOufHpiDd8I/AAAAAAAACF8/LdJP6FlyohMMTeDolZt1z56oGBrpyiMaACLcB/s400/img.png

Right now, Similar items is available on mobile browsers and the Android Google Search App globally, and they plan to expand to more platforms in 2017.

If you have questions, find them in the dedicated Structured data section of their forum, on Twitter, or on Google+ or speak to a Digital Marketing expert here at Onimod global today.

Google Says it Has Now Tracked 4 Billion Store Visits From Ads

/in /by

Onimod Global shares how the company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. Read more

Google rolls out AdWords account-level call extensions, among other call updates

/in /by

Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. Read more

Google Releases New Video on How to Hire an SEO Consultant

/in , /by

This 11-plus-minute video by Google’s Maile Ohye explains what questions to ask and what to look for during that hiring process of an SEO consulting firm, including useful insights, red flags and more. Read more

Google Search Algorithm Update February 7th

/in /by

We just had some Google algorithm update a week ago potentially targeting spammy links I believe. And now a week later, around February 7th, yesterday, it seems there was another algorithm update. This update doesn’t seem specific to links or spam but rather just a normal unconfirmed Google update where ranking changes shift based on something changing at Google.

I do not believe it is related to the mobile bug because most of the automated tracking tools only track desktop search.

There is some chatter, the chatter in the SEO community is not YET that hot but it might heat up throughout the day as people check their analytics and tools.

An ongoing WebmasterWorld thread has these posts:

SERPs movements again in our vertical. We’re seeing some recoveries from previous penguin casualties and some domain crowding. Spam STILL having a huge positive impact.

Yesterday (Tue 7th) I saw a huge spike in organic traffic, ~30% over avg, and 18% increase from previous record day in November. It’s a Canadian financial-related site. Increases from both Google.ca as well as other search engines/

Here is a post on Twitter that even caught Gary Illyes attention:

Screen Shot 02-08-17 at 01.51 PM

 

And here are the tracking tools showing changes on the 7th, note Mozcast is well behind in terms of tracking so this might be related to the link spam update we covered last week?

Mozcast:

click for full size

SERP Metrics:

click for full size

Algoroo:

click for full size

Accuranker:

click for full size

RankRanger:

click for full size

Have you noticed any changes over the past 24 hours?

 

 

 

HT SE Roundtable

Introducing the Mobile-Friendly Test API from Google

/in , /by

Google has finally released Mobile-Friendly Test API for webmasters so developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.

Google’s John Mueller said, “The API method runs all tests, and returns the same information — including a list of the blocked URLs — as the manual test.” He added, “The documentation includes simple samples to help get you started quickly.”

With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. They’re happy to announce that this test is now available via API as well.

The Mobile-Friendly Test API lets you test URLs using automated tools. For example, you could use it to monitor important pages in your website in order to prevent accidental regressions in templates that you use. The API method runs all tests, and returns the same information – including a list of the blocked URLs – as the manual test. The documentation includes simple samples to help get you started quickly.

Google hopes this API makes it easier to check your pages for mobile-friendliness and to get any such issues resolved faster.

We know the importance of mobile friendliness. It is one of the most important SEO trends in 2017. Google has given enough signs that mobile friendliness is critical for your website. For example, Mobilegeddon, mobile-first index, mobile friendliness warning, and so on.

So, If you still don’t have a mobile friendly website, Mobile-Friendly Test API is another reason to make one now. This proves Google is serious about mobile friendliness of your website.

For more information on how we can improve your website to become more mobile-friendly, contact a Digital Marketing expert at Onimod Global today.

Essential Steps to Implement Now for 2017

/in /by

As we approach the final month of 2016, it’s time to reconsider your ongoing SEO efforts and look at ways to step it up a gear for 2017. Read more

Official Google Webmaster Central Blog – Penguin is now part of our core algorithm

/in /by

Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called Penguin, which was first launched in 2012 and today has an update.

After a period of development and testing, Google are now rolling out an update to the Penguin algorithm in all languages. Here are the key changes you’ll see, which were also among webmasters’ top requests to them:

  • Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means Google aren’t going to comment on future refreshes.
  • Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

The web has significantly changed over the years, but webmasters should be free to focus on creating amazing, compelling websites. It’s also important to remember that updates like Penguin are just one of more than 200 signals Google use to determine rank.

For more information on the above changes and how it benefits you, contact an Onimod Global Digital Marketing expert today.

Google Webmaster: Tie your sites together with property sets in Search Console

/in /by

Mobile app, mobile website, desktop website — how do you track their combined visibility in search? Until now, you’ve had to track all of these statistics separately. Search Console is introducing the concept of “property sets,” which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.

It’s easy to get started:

  1. Create a property set
  2. Add the properties you’re interested in
  3. The data will start being collected within a few days
  4. Profit from the new insights in Search Analytics!

Property Sets will treat all URIs from the properties included as a single presence in the Search Analytics feature. This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set. For example, at a glance you’ll get the clicks and impressions of any of the sites in the set for all queries.

This feature will work for any kind of property in Search Console. Use it to gain an overview of your international websites, of mixed HTTP / HTTPS sites, of different departments or brands that run separate websites, or monitor the Search Analytics of all your apps together: all of that’s possible with this feature.

Don’t just listen to us, here’s what we heard from one of the beta-testers:

It was one of my most important demands since the beginning of Webmaster Tools / Search Console. And I love the way it is given to us. I see that the remarks of beta-testers have also been understood by Google engineers. So thank you so much! — Olivier Andrieu (Abondance)

Google will be rolling this out over the next couple of days. If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track. If you have any questions, feedback, or ideas, visit Google in the webmaster help forum, or read the help documentation for this new feature!

Google Has Confirmed They Are Removing Toolbar PageRank

/in /by

In the news: It’s official, Google has decided to fully kill off toolbar PageRank from their browser tools. Read more