Tag Archive for: SEO content marketing

Choosing Effective Content Marketing Topics

When marketing your business with content creation, selecting topics that resonate with your audience is crucial, but relevance alone doesn’t guarantee success. It’s important to recognize that not all relevant topics align with your brand’s identity. 

The key to successful content marketing lies in understanding the competitive landscape and identifying topics that not only fit your brand but also enhance your return on investment (ROI). Let’s delve into how to pinpoint the right content marketing topics. 

Focus on What Your Audience Prefers

When deciding on a topic, it’s crucial to analyze comparative engagement metrics. For example, if you’re choosing between writing about the ‘Paleo’ diet and ‘Vegan’ diet, look at each topic’s likes, shares, comments, and overall interaction rates on various social platforms. The topic with consistently higher engagement is likely to resonate more with your audience.

Different topics may appeal to different segments of your audience. Consider the demographics of your followers when evaluating social media engagement. A topic that resonates well with a younger audience might not have the same impact on an older demographic.

Choose Less Competitive Topics

Opt for topics that align with your business objectives but face lower competition. This approach is akin to selecting long-tail keywords in SEO. Consider these tactics for high-competition topics:

  • Produce high-quality content like videos or original research.
  • Use paid promotions on social media.
  • Collaborate with influencers for enhanced distribution.
  • Develop a comprehensive promotion plan beyond the initial publication.

Leverage Multiple Mediums

One of the key strategies in content marketing is to leverage multiple mediums for content distribution. Different social networks have unique audiences and preferences, making it essential to tailor your content according to the platform where it will be shared. This approach ensures that your content resonates effectively with the audience on each specific network.

Each social media platform has its own user base and content trends. For example, visually appealing content may perform better on Instagram, while in-depth professional discussions might be more successful on LinkedIn. Furthermore, mobile app development topics might be more engaging on Facebook with a focus on visual demonstrations or infographics, and Twitter might be better suited for quick, insightful updates or discussions on low-code development. Understanding these nuances is crucial for tailoring content.

Create Multi-Purpose Content

Aiming for a balance between niche and broad topics is a calculated approach in content marketing. When you develop content, whether it be for a blog or social media, it’s essential to consider its adaptability across different formats. This not only caters to diverse audience preferences but also enhances the visibility of your content. For instance, a detailed blog post can be summarized in an infographic, or key points can be discussed in a YouTube video. This repurposing strategy not only ensures wider reach across different platforms but also significantly reduces the workload involved in content creation.

Final Thoughts

Developing a robust content marketing strategy involves strategic topic selection, understanding audience preferences, and continuous performance tracking. Experiment, measure, and adjust your strategy as needed to maintain an effective content marketing approach.

For the latest in digital marketing news and tips with Onimod Global, click here. Need assistance with content marketing or other digital marketing services? Contact us today!

4 Simple SEO Content Marketing Strategies to Drive Traffic

Producing strong content is great, but does it drive relevant traffic? The ultimate purpose behind content marketing should always be driving as much relevant traffic as possible to your website, landing pages, or any other form of conversion method. At the end of the day, paying attention to basic SEO fundamentals will enhance content marketing efforts. Ignoring the basic, technical SEO issues that arise will come back to haunt you in the long run. Listed below are four basic, but essential SEO content marketing strategies to increase organic traffic.

Pay Attention to Meta Descriptions
It’s no surprise how important meta descriptions are when it comes to organic search results and ranking well. Well developed meta descriptions can result in better engagement rates and generate more online visibility for your content. The downside is however once a meta description is created, most people never think about it again. Why does this matter? Well according to an article from Search Engine Land, “Google increased the maximum length of search results snippets from 160 characters to 320 characters.” Therefore, this could be a missed opportunity, as adding more enticing content to descriptions has great potential to increase traffic.

Include Internal Links
Although having relevant outbound links is important, including internal links in your content is crucial when it comes to SEO purposes. According to an article from Yoast, “adding internal links connects your content and ensures that Google can crawl your site to help with better rankings.” Like outbound links, internal links can also become nonexistent and point to irrelevant or missing pages. This can cause major problems regarding search engine visibility and can upset visitors to the site. Overall, implementing proper inbound links will boost organic rankings and improve content marketing efforts.

Monitor Page Speed
In addition to the other factors previously listed, page speed is also important when it comes to content marketing and increasing SEO rankings. Many organizations fall behind in this aspect because their belief is to implement WordPress themes with plenty of plugins, which just decreases site speed. The Search Engine Land article points out that “CSS and JavaScript files the plugins load add unnecessary HTTP requests. The more HTTP requests, the slower your website will load.” Ultimately, if page speed is not consistently monitored, organic rankings will suffer as a result.

Check Broken Outbound Links
This one seems obvious, but websites come and go overtime with ownership changes and domains shutting down. This means that any links that were directed to a meaningful source at one point may now be irrelevant. The Search Engine Land article recommends utilizing tools like “Screaming Frog” that will scan all outbound links in your content to ensure broken links don’t exist. Moreover, checking broken links is often times forgotten about, and this has a detrimental effect on both content quality and SEO efforts.

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