Tag Archive for: SEO tips

Content Tips to Improve Your SEO

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Content writing is a key aspect of any business website or blog. It’s time to adapt, acknowledge your audience, and never skimp on quality — especially when it comes to your content.

We’ve all heard the myths. You need to trick the Google algorithm if you want to rank well in search results, or your content has to be so keyword-heavy that it’s almost unreadable.

But here’s the truth: All you need is a solid plan, and that starts with understanding what Google is actually looking for when it comes to ranking content.

Check out our tips to create high performing content that can also help improve your search rankings. 

Keyword Research

If you want to reach your target audience, you need to know what they’re looking for.

The first step is to identify your main keyword, which will be the focus of your content. Then, add 5-10 additional keywords that are related to your primary keyword and represent variations of it. For example, if your main keyword is “movies,” you might also include “cinema” and “film.”

Next, think about how people might search for this topic online—what questions would they ask? Then, use those questions as secondary keyword targets. You can also consider synonyms and related terms as additional keywords.

Finally, look at the search volume of each keyword (the number of times people have searched for it over time) and its difficulty level (how many other sites are competing for that same term). The sweet spot is high search volume with low difficulty—when you find this combination of words, it will give you a leg up on other companies who haven’t incorporated them into their content strategy yet!

Structure Content

When writing online content, it’s important to think about how you structure your writing. This will help ensure that your readers can easily read and understand your content, which is key if you want them to stay on your site and engage with you.

It’s also important to remember that people come from all different backgrounds and may not have the same knowledge base as you do. Therefore, it’s important to make sure you don’t use technical language or jargon that could confuse them.

Here are some tips you can use as a guideline to structuring your content:

  • Only discussing one topic per paragraph.
  • Avoiding lengthy sentences.
  • Highlighting main ideas by bolding, italicizing or changing fonts.
  • Include bulleted or numbered lists.

Align Visuals with Content

Visuals have been shown to improve readers’ comprehension of the content they’re reading. When including visuals, be sure to optimize their size, names and Alt tags. These practices will ensure quicker page load times, make your content unique, more descriptive and more engaging for your reader.

Visuals like images, videos, infographics, checklists, templates, etc. break up your content and allow readers to digest content quicker than text alone. A visual break in content can also help you keep readers engaged with your writing by giving them a break from reading blocks of text.

Here are some tips for using visuals in your content:

1. Use images that are relevant to the topic at hand.

2. Optimize your images by making them smaller in file size and optimizing their file type (png vs jpeg).

3. Name your image files descriptively so people can find what they’re looking for easily in search engines.

4. Include Alt tags on all of your images so people who use screen readers can still access the contents of those images without having to open them in separate windows or tabs first

More from Onimod Global 

If you’re looking to get your content creation efforts up to speed, you need the right digital marketing strategy.

At Onimod Global, we offer digital marketing strategies that will take your content creation efforts to the next level. We assist in creating visual identity and marketing materials that will help you stand out from the crowd and make sure you’re seen by your target audience.

Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started!

How To Improve Your Ad Campaigns

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Search Engine Marketing (SEM) is a valuable method to earning the coveted top spot on Search Engine Result Pages (SERPs). However, without a solid strategy, you will soon see underwhelming campaign results and ad spend issues.

Here are a few red flags to watch out for and some extra tips to help boost underperforming SEM campaigns:

Clicks are Few to None

If your SEM campaigns keywords aren’t relevant to a user’s search intent and where they are in their buyer’s journey, Google’s less likely to show your ads. Keyword research can help you target relevant keywords that satisfy Google and your users so they engage more with your ads.

Start your keyword research by using a keyword tool. If you use Google for your marketing needs, you can utilize Google Keywords. You can use the tool to discover new keywords, research keywords, and creating an advertising plan to share with your marketing team. The tool “cleans” your keywords by removing unnecessary characters and duplicates, groups keywords by campaigns, and more.

Poor Performance Tracking

If you want to measure the success of your SEM strategy, tracking your keywords’ positions can help you do that. If a competitor starts targeting or ranking for the same keywords as you, tracking their positions can alert you. Tracking relevant campaign KPIs helps you understand the following:

  • Keyword performance: Successful ad campaigns hinge on finding the right keywords. If the target keywords you’re using aren’t driving relevant traffic, you can quickly change them.
  • Media and content types your audience resonates with: By A/B testing campaigns with different media and content types, you gain insight into which media types drive engagement and help boost conversions.
  • Audience behavior: You can analyze audience behavior and tell which parts of your ad campaign your target audience is not engaging with.
  • Channel attribution: This enables you to focus more resources on these channels. Google Attribution is an excellent tool that can help.

Multi-Media Planning for Ad Campaigns

Media should be considered an integral part of your advertising campaigns. You can use different media types in the same campaign to create a seamless customer experience. Using a combination of websites, text messages, and YouTube videos may help you achieve this goal.

If your ad campaign assets aren’t in sync across all platforms, your customer will become confused and your engagement and conversion rates will suffer. With the right tools, multi-media planning will be significantly easier. Ad campaigns are optimized to offer customers a positive CX as they move across different platforms on your buyer journey.

Last Thoughts

While the business world is increasingly competitive, you can still outperform your competitors and drive enough revenue-generating traffic to your business. By planning ahead and strategizing your ad campaigns, you can stay ahead of the curve and create a robust ad campaign strategy.

At Onimod Global, our talented digital team has unbeatable experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

How To Increase Your Online Visibility Through Social Media

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Social media plays a vital role in today’s society. It can help you generate buzz around your products and your brand by having users share your content. But social networks are incredibly busy and filled with stimuli. With so much going on, how do you make sure that users will find your content throughout all this mess? Read on to find out more…

Social media is a great resource when it comes to increasing your online visibility. There are so many ways that an organization’s pages can be optimized in order to do so.

We’ll take a look at how you can bring a couple of strategies together to generate more searches for your business—and from this, achieve a greater online presence.

Does Social Media Posting Help With Online Visibility?

While social media cannot directly impact your rankings, you can create a more holistic approach to online marketing. However, social media activity can raise your company’s profile and increase the clicks on their website. What are you aiming to achieve by linking social media activity with online visibility? Here’s a couple things you can do to get started:

  • Getting clicks on your organization’s website
  • Having an increase in online searches for the company
  • Social shares for a wider post reach and increased audience
  • Sharing information to help analyze social engagement

All of the things above have one thing in common and that is that they all increase the possibilities for lead opportunities. The way you can achieve lead opportunities above is by having and creating quality content. Often times quality content gets overlooked, its truly one of the best ways you can leverage and boost your online presence.

Which Social Media Platforms Are the Best for SEO?

Which platforms do you currently use? Most social media platforms can help with online visibility. A lot of people have that mindset, but you should honestly be thinking about  using the platforms that will help you reach your target audience. Each social media platform works slightly differently when it comes to encouraging clicks and shares.

It goes without saying most brands have a Facebook, LinkedIn, Twitter, Instagram and Google My Business accounts. But many businesses also utilize Youtube, Tiktok and Pinterest. But which performs best? Facebook continues to be powerful all over the world. With more than 1.71 billion monthly users, the social media platform is ripe for SEO. Be attentive with your company page and find and nourish your best promoters on the platform. Facebook is a great lead generator, so always stay on brand and use targeted keywords in your posts. Make sure to cross-post videos you produce and publish on your YouTube account as well.

Although Meta owns both Facebook and Instagram, they perform differently for different organizations’ offerings.

Also, any social platform a company uses has to be “on brand” for them, otherwise it will defeat the purpose of boosting your SEO. At the end of the day, a great website should have all the key elements of an effective inbound marketing strategy:

  • An active blog.
  • Responsive design.
  • Intuitive navigation.
  • Effective conversion strategy with calls to action.

What Are the Best Ways to Optimize Social Media for Better Online Visibility?

How can you make the most of your brand’s social media platforms? Here are a couple of techniques that you can use to improve your websites online visibility. 

LinkedIn & Facebook

Most people breeze by “SEO-ing” their About us/Summary section. It’s one of the easiest ways to put the information you want out there for leads to easily access. Filling out as much as you can in the About section is a great start.

  • The “About” summary section gives you the capacity to use 2,600 characters (on LinkedIn, Facebook gives you 50,000!) to explain what you do. Use keywords that your clients are using to find your products and services.
  • Use keywords that describe your products and services in your headline.
  • The “Experience” section also gives you 2,000 characters to show case your expertise. Make sure you include a few paragraphs that talk about what your company provides from a product/services perspective.

How do You know if your Social Media Strategy is Improving SEO?

All social media platforms have some sort of analytics feature that you can use to measure the attention your socials are getting. You can also look into social media engagement tools, which you can download and use to generate tables and graphs. You can compare the social media and website stats to see the effect the former has on the latter. Lastly, you can see the organic changes in your Google Analytics account.

Last Thoughts

Social media is a crucial part of your marketing strategy. It can help you generate buzz around your products and your brand by having users share your content.

As trusted Google experts, our team is here to help with holistic digital marketing strategies including optimizing your Google Business Profile listing and ensuring you have the highest rank possible. Whether you’re looking for SEO tips, social media marketing ideas, or paid media strategies, our goal is to make your business more successful. Get a free audit and see how you can improve your digital presence with us here.

3 Simple Small Business SEO Hacks

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In this digital age of rivalry, every person that’s in business, especially small business companies, are eager to develop their effective SEO strategies to get your business off on the right foot with your digital presence business’s presence. With the changing trends in shopping and constant Google algorithm updates, an online presence is crucial to your success. In this article, I’ll provide suggestions from experts in marketing to develop a small-scale SEO strategy.

Is your small business just starting up and you’re looking for any way to kick start your SEO? Fear not, Onimod Global experts are here to help you with 3 simple small business SEO hacks.

1. Discover emerging search trends

Onimod Global experts advise all businesses, especially small businesses just starting out, to focus on optimization around certain topic groups with long tail keywords at each stage of their customer’s journey to reach specific customers. Google will continue to refine its algorithm, and they even do updates over 100 times a year. They have the ability to determine what content searchers are really after.

Small businesses should look for keyword opportunities and content gaps where they can add value by answering specific questions that their customers have.

2. Optimize your site for mobile

This is a non-negotiable for websites nowadays. Optimizing your website for mobile devices is essential to generally ensure you have aneffective SEO. Particularly, it’s more crucial for local SEO.

And the reason for this? Google’s data reveals that about 1/3 of mobile searches are based on location. This means for your small business, that most people looking for your service within your region are doing it while they are on the go with a smartphone. If your website isn’t functioning well on any mobile phones or other devices, there’s a good chance you’ll lose many potential customers.

Bryan Clayton, CEO of GreenPal, tells DreamHost blog, “Right out of the gate, there were major problems,” he says. “We assumed that the majority of our users would shop for a lawn care service from their desktop or laptop computer. But it became very clear, very quickly that more people were accessing the website from their mobile phones and tablets than from a desktop or laptop computer — 4-to-1.”

3. Share the stories of your customers

Onimod Global experts recommend for small businesses just beginning to start recording daily interactions with customers at any stage of their business, from inquiry and product comparison to actual sales or after-sales.

Make it easy for customers by including reminders and links to your Google Business Profile, Facebook, or other relevant review pages. Your Google Business Profile is actually even more important for generating leads than your website will be.

Think of what sparks your eye when you see a Google Business profile and all the details that are added. Ensure it’s completely filled out with accurate information. Make sure you’re using keywords in your business descriptions, and don’t be afraid to ask for reviews.

More from Onimod Global

More information on small business SEO hacks and other digital marketing tips can always be found on the Onimod Global blog. In addition to Google news and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

Mastering Storytelling Content in 2022

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A well known shift in content marketing over the past 5 years has taken the form of storytelling. At its most basic definition, the digital storytelling process involves using a mixture of content and digital media to bring a narrative to life. Consumers have shown that a product or service that offers an experience is much more attractive to them. Storytelling takes content marketing to a whole new level where a customer is understood, inspired, compelled to use their imagination.

Principal analyst Brian Solis with Alimeter Group shares with MarketingLand what marketers must know today about the gap between content marketing and storytelling.

What should businesses know about storytelling?

Brian says: There are some common pillars of quality storytelling — and it all starts with knowing your audience, what they love/don’t love, what they value, etc.

Aside from the seven common plots of story, there are pillars that resonate with certain audiences, depending on their goals and yours. These include inspiration, usefulness, importance and inclusivity, just to name a few — and these apply to content marketing, too.

How does storytelling make an impact on digital marketing? 

Digital storytelling is now crucial to a successful digital marketing campaign tying together several forms of media; social media at the forefront of this campaign. In any successful marketing campaign, the goal is to achieve wider engagement from your target audience and build up a loyal customer base that identify with your brand and cling to your product or service for longer. Storytelling in digital marketing addresses the needs of a fast-paced society in which people cut through a lot of ‘fluff content’ and look to receive information and consume content as fast as possible.

Capturing the attention of potential customers is an important step towards reaching one of your main goals – gaining your customers’ loyalty. That is why storytelling has become so important to the success of digital marketing. It sets apart vibrant brands from simple businesses and loyal consumers from one-time, stop-in shoppers.

Here are three ways storytelling impacts digital marketing and how you can benefit from it:

1. Build up trust with your audience

Traditional boring and straight-forward marketing doesn’t help you form a bond with consumers. Instead, it’s information-packed content overwhelming or boring the user and often reads like assembly instructions. Storytelling is much more intriguing and urges people to follow along engaging with the story. It addresses consumer pain points on a deeper, more intimate level and doesn’t give off the impersonal and cold vibes of a hard sell.

2. Connecting with your target audience

Most consumers have mastered an art of their own — ignoring sales pitches. These days, people are inundated with marketing ads. This has conditioned the brain to skim information and dismiss anything unattractive, simple, and mundane. Digital storytelling, however, can engage them in a manner that leaves them more receptive to marketing efforts.

3. Branding with a genuine meaning

Actions speak much louder than words for customers of 2022. Using digital storytelling to demonstrate how your company is dedicated to your mission, as well as your customers, can help you prove that you’re in it for the right reasons. Taking people along on your journey to show step by step how your business evolved, the experiences you’ve had, and how this helped you provide solutions to their problems will capture your audience’s attention and personify your business.

More from Onimod Global

In addition to storytelling content in 2022 and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have expertise expertise when it comes to all things SEO, general social media advertising, and digital marketing. We would love to work with you and assist with your company’s content creation needs. Got questions about content creation or want to learn more about us? Contact us here today.

Google Revamps Search Ads 360

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Google has revamped Search Ads 360, a search management platform, the company announced on February 8th. This update and refresh of this platform includes support for some newer Google Ads features such as Discovery campaigns and Performance Max, search engine support for other brands, a new interface for the platform as well as workflow improvements. The refreshed UI will start rolling out over the next few months. Google plans to share the timeline of migration as the year goes on.

What is Search Ads 360?

Defined directly by Google, “Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.” The pros of this platform has been streamlined workflow and reporting features that enable buyers to run their campaigns more efficiently, and automated bidding is included as well to improve campaign performance. Built-in integration with the Google Marketing Platform allows buyers to manage and track digital campaigns across a single platform, enabling rich, cross-channel buying, reporting and attribution.

What’s new in Search Ads 360?

Supports new Google features. The new version of Search Ads 360 was redesigned and relaunched using the same technology that powers Google Ads, the newer platform between the two. Having this common technology as the foundation enables support for most new Google Ads features, such as Performance Max and Discovery campaigns.

Support for other search engines. One of the main selling points for the updated 360 platform is the ability to manage your ads across different channels, including other search engines. Search Ads 360 allows Google to add support for more features from other search engines.

For example, the updated platform now supports additional Microsoft Advertising features, which includes responsive search ads, call extensions, and additional Microsoft audience types like customer match. Support for Yahoo! Japan’s Dynamic Ads for Search and sitelink extension scheduling are also now available.

Google will continue to add more features and channel support in the coming quarters.

New advanced features for enterprises. In addition to support for existing features, Google is also rolling out completely new features for Search Ads 360.

“For instance, the new Search Ads 360 takes enterprise workflows to the next level by giving you new ways to centralize and scale your day-to-day tasks and key activities — like campaign management, automated rules and labels — and you’ll now be able to make these changes across multiple advertisers at the same time,” Google said in the announcement.

The company is also making upgrades to existing features: The “Performance Center,” which will become available later this year, is touted as an improved budget management planner with support for enterprise planning capabilities, like improved forecasting across search engines.

And, the existing inventory management and ad builder tools will be unified into one feature, which will be called “Templates.” Templates is also expected to become available later this year.

Refreshed UI. Google also updated the interface of Search Ads 360, borrowing elements from the Google Ads and Microsoft Advertising UIs. This may make navigation more efficient since advertisers may already be familiar with it.

More from Onimod Global

More information on the update can be found in Google’s update. In addition to Google news and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

Google Introduces New Search Console URL Inspection API

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Yesterday Google introduced the new search console URL inspection API. This will give programmatic access to URL-level data for properties you manage in Search Console.

According to Google’s news release on the topic, “the Search Console APIs are a way to access data outside of Search Console, through external applications and products. Developers and SEO tools already use the APIs to build custom solutions to view, add, or remove properties and sitemaps, and to run advanced queries on Search performance data.”

Google will be providing a new tool with the new URL Inspection API for developers. The tool will assist in debugging and optimizing their pages. You can request the data Search Console has about the indexed version of your URL. The API is going to then return the indexed information currently available in the URL Inspection tool.

 

How to use the new URL Inspection API

In order to learn how to use the new API, Google also has provided the developer documentation for the API which you can find here. The request parameters are a combination of the URL you are wanting to inspect from yours or your client’s site, and the URL of the property as defined in Search Console.

The response includes analysis results containing information from Search Console, including AMP, index status, rich search results and the mobile-friendliness of the URL.

The Google release also explains how “once you make the API call, you will get a response with all relevant results. If the request fails you would receive an error message instead. If a specific analysis result is missing from the response, it means the analysis was not available for the URL inspected. Here’s an example of the response you’ll get from the API.”

 

Final Thoughts

The entire release of the new URL Inspection API can be found on Google’s blog. In addition to Google news and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

3 Simple Ways Blog Posts Can Improve SEO Results

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Search engine optimization, or SEO, is incredibly important for marketers which we often write about here at Onimod Global. When you optimize your web pages — including the blog posts in your blog or news section — you’re creating more visibility for your website and allowing people who are using search engines (like Google) to find your product or service. But does your blog content really help your business organically rank on search engines?

You may have a blog, but unfortunately very few organizations know how to fully capitalize on their content in order to maximize SEO results. Check out these three simple ways a blog can improve your website’s organic visibility, traffic and results.

 Reach a specific audience with each post

Start every blog with a very specific audience in mind, and think to yourself questions that users on your website may be looking for. This allows marketers to create content that is optimized for specific customers and contains target keywords related to specific needs and solutions. Let’s say for example you are a CBD brand, think of questions may users have about your product where you can easily reach them. Perhaps one of those questions may be, what is CBD and how is it useful in products? We suggest to use a title for your blog encompassing that question while the blog post content does a thorough deep dive on the subject providing useful information. The title of your blog post could be “Everything To Know About CBD & CBD Products” or “CBD 101: What Is It and Why Use It?”

These titles encompass the questions your user may ask while also coming from a credible source. This can have a massive impact with SEO results with just this small detail in mind while you’re composing and concepting new posts.

Use Recent Data

Google and other smart engines are quite intelligent in the sense that they can even recognize when data you refer to or a website you are referencing is outdated and affect your SEO. Recent data also gives your users the most accurate and relevant information anyways which will result in a positive reader experience.

When you include a link to a credible site that has original, up-to-date data, the search engine interprets that this site is helpful and relevant to your readers (which is a plus for that other site as well actually). At the same time, you’re also telling the search engine that this type of data is in some way related to the content you publish. Over time, your readers will come to appreciate the content which can be confirmed using other metrics like increased time on page or lower bounce rate.

Share Your Blog Posts On Social Media

An often overlooked advantage, sharing your blog posts on social media requires time but also gets visibility of your content out to your audience in a multitude of ways. This in turn improves the engagement and traffic of the blog, but also has the potential to grow your social accounts as well.

Several other benefits include:

  1. It keeps your social media sites current and relevant.
  2. It helps keep your audience engaged.
  3. Because social signals are included in the ranking algorithm, it improves SEO results.
  4. Social links help to increase referral traffic.

Just remember to include keywords you are targeting within the social media posting as these social signals can help with rankings.

Final Thoughts

In addition to blog post optimization and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

3 Ways To Check Your Website’s Technical SEO Health

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Regardless of how great your content may be, the ranking of your website and its traffic will suffer if there are issues with your technical SEO. This is why it’s crucial to perform routine SEO health checks so you can stay up to date on the performance of your website and constantly optimize for the best performance.

Website crawlers – to know them is to love them

A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing.

It’s one of the most powerful assets you have when working on your website and trying to optimize it. Your website links are an essential tool to use in determining what pages are the most important content to your target audience, and not all of your links are created equal.

What that means is essentially there are ways to heavily optimize and influence what Google sees as the most important pages of your site. It also will help Google and other search engines to direct traffic to certain areas of your website.

Ensure search engines are rendering the page correctly

Crawlers are essential to ensuring your pages are rendering correctly. If your website’s content isn’t optimized for these bots, it won’t show up in your bots and may not render correctly. There are ways to avoid this, and that includes marketers presenting their content in a format that both searchers and crawlers can view.

“Things that require user clicks and user involvement will be difficult, if not impossible, for bots to reach,” Ashley Berman Hale from SMX Next said. “Go to the most popular pages and enclose important content in Google quotes to see if they’re included.”

Another thing you can do to improve the technical SEO is to see the rendering of your pages is to use Google’s mobile-enabled tools to take a screenshot of what everything looks like.

Review indexing for your site’s pages

If you find that Google and other search engines are crawling and that they’re correctly rendering your sites, check all of the indexed pages. A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analyzed for content and meaning, and stored in the Google index. This gives you the clearest indication of the state of your site, highlighting selected pages, excluded pages, and why search engines made those decisions.

“You can check everything that Google sees, which is insightful,” said Hale, “ While half of our battle is getting the good stuff into the index, the other half can be getting the bad stuff out.”

More from Onimod Global

These simple and effective ways to check on the health of your technical SEO can make the biggest difference in the performance of your website. We will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success. Our mission is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Google display ads or want to learn more about us? Contact us here today.

Google Ads brings image extensions to desktop

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New search engine update coming your way in just a few weeks. The new Google update will be bringing image extensions to desktop devices before the end of 2021. In addition, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop. Google Ads will begin to roll out image extensions to desktop devices in the coming weeks, the company announced last week. This update will not only be added to static images, but also apply to all dynamic image extensions.

Why marketers should care.

It really depends, however image extensions can be extremely helpful in making your ads more visually appealing, which might encourage visitors to click on them. Before the end of 2021 and available the start of 2022, image extensions will also be available on desktop which will enable you to show any images that are relevant to users whether they’re at home or on the go.

If you’re already running image extensions on mobile, they’ll automatically show on desktop devices as this update rolls out, so make sure to monitor performance so that you can assess whether this is something that’s worthwhile for your brand.

Prior to this update, the images attached to ads would only show on mobile devices. For advertisers that are already using image extensions, their ads will automatically show these images on desktop devices as this update rolls out.

Desktop device performance can be broken out by segmenting your data by “Device.”

Dynamic image extensions are also expanding. 

This update also brings dynamic image extensions, which automatically select the most relevant image from your ad’s landing page, to desktop devices. In addition, these are also now available for all languages.

Google has also added a free, searchable library of stock images to help advertisers source visuals. To access the library, select “stock images” when you’re asked to choose an image for your image extension. Stock images can be cropped to a square or landscape format from directly within Google Ads before adding it to your image extension.

Final thoughts

In addition to Google Ads updates, general SEA and other digital marketing tips, we will continue to share case studies and the latest digital marketing news and tips to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to optimize your search engine advertising or want to learn more about us? Contact us here today.