Tag Archive for: social media management

Social Media Design Mistakes All Marketers Should Avoid

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Social media platforms, Facebook, Instagram, LinkedIn and Pinterest in particular, have become a vital part of every marketer’s toolkit. But just posting carelessly is not enough. If your content isn’t reaching or engaging as many users as you’d hope for, there could be a specific reason. It’s quality over quantity when it comes to social media posts, and graphics are essential for success. Small changes can make a huge difference when it comes to design.  

Keep reading to learn the top 5 mistakes to avoid when it comes to social media design. 

Blurry Images 

If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform. 

Hard to Read Fonts 

While a font may be pretty, it might not be the best for social media. When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens. 

Limited Viewing Options

Most social media users scroll via mobile devices. So you need to make sure your designs transfer from desktop to mobile. It’s important to always keep in mind that not all graphics are one-size-fits all, especially when going from platform to platform. When your channels and audience varies, so should the style of your content. 

Stock Imagery 

Authentic content is key when it comes to social media. Users like to feel connected to brands and get a peek behind the curtain. Taking your own photos is one way to support this connection. 

It should be noted we’re not suggesting to never use stock photos. They do have their place, as adding royalty-free images to blog posts or articles are a convenient way to compliment your message. 

Too Much Clutter

A common mistake made with design is filling up every inch of space. This looks cluttered and can confuse users. Negative space is essential with good design, as the background is just as important as the imagery. White space helps direct the eyes of your audience to important points of your content, helping you get your message across in the most efficient way. 

Social Media Marketing with Onimod Global 

When you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design. We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today.

The Top 3 Skills Needed on an Elite Digital Marketing Team

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Digital marketing is a fast growing field of employment. Every year there is more and more of a demand for experienced digital marketing experts. Our article “Why Digital Marketing is a Major Career Opportunity” highlights some of the biggest reasons as to why this industry is booming.

While hard work and determination can certainly increase an individual’s chances of success in digital marketing, there are some natural skills that all of the top performers possess.

Video Content Production

Consumers are tuning out advertisements more and more everyday. Overall screen time is continuing to rise, but people are paying less attention to advertisements and what they are saying.

One new way to boost engagement rates with ads is to use video. Videos make the process much easier on the consumer because they smoothly deliver the message through visuals, rather than some kind of long winded text.

Videos also have the added benefit of being absorbed quicker. Images can be seen much faster than words can be read. This gives the advertiser a little more time to get their message across, before the audience moves on.

Professional Copywriting

Even with videos, the content has to be solid in order to get the right message across to the consumer. This message comes from a qualified copywriter.

Content is the centerpiece of every advertising campaign. It is essential that every commercial, blog post, and Google Search ad is focused around the same marketing strategy. Driving home the same big idea to every potential customer is how you tell the world about your business, and why others should do business with you.

An article by Forbes recommends that agencies look for writers that can produce quality material over a wide variety of subjects. In some instances, companies will only require technical writers, but it is better for you as an applicant to have multiple writing specialties in your wheelhouse as you search for jobs in digital marketing.

Social Media Management

Once the copy has been created, there needs to be a way to spread the word. According to the Pew Research Center, oughly 70% of the U.S. population uses social media. This includes all age groups and demographics, generating endless possibilities for marketers.

Facebook leads the pack in terms of engagement rates and audience size with over 175 million daily users according to Business Insider. Twitter, LinkedIn, and Instagram round out the list of major social platforms to utilize in digital marketing.

A deep understanding of each of these platforms is invaluable. One important aspect to consider is that the interfaces and services offered by these social media leaders are constantly changing. The best way to maintain current working knowledge within these platforms is to utilize them in every day marketing activities.

5 Ways to Increase your Organization’s Impact on Twitter

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Consistently posting on a business Twitter account may start to feel like a meaningless and repetitive task, yet it’s important to build a brand and keep audiences engaged. According to Marketing Land, there are “currently over 300 million monthly active users on Twitter, with 50% of these users being more likely to be consumers of the brands they follow.” Therefore, your company’s Twitter activity must be a priority and listed below are a few ways to maximize your impact on the social media giant.

1. Interact with your Audience:
It’s very easy to ignore or forget about replies and direct messages from followers. Keeping track and replying in a timely manner will make your audience feel important and connected to your brand. It’s also a facet that will set you apart from other company Twitter accounts. Look at Jimmy John’s for instance, they take pride in interacting with their customers and have gained a large following on Twitter as a result (476K followers). Ultimately, if you go the “extra mile” when it comes to interacting with followers you will get noticed.

2. Follow Trends and Hashtags:
This concept may seem like a simple task, yet many business accounts either ignore or forget to utilize hashtags and trends that Twitter has to offer. The major benefit of paying attention to trends is more visibility. We’re not suggesting to overuse hashtags, but implementing at least 2-3 per tweet will have a positive effect on your impressions, interactions, and overall visibility. #MondayMotivation or #FridayFeeling for example are two frequently trending hashtags that can easily be inserted in tweets to catch more eyeballs.

3. “Follow and Retweet for a Chance to Win”:
This is one of the most common Twitter strategies in the game, but don’t underestimate it’s effectiveness. If you’re a frequent Twitter user you probably encounter these tweets all the time. It’s simple, fun, and an effective way to build relationships with current and future consumers while growing followers at the same time. Although many users may unfollow your account if they don’t win anything, your tweet will still produce a ton of impressions and enhance brand awareness.

4. Allocate Time into Profile:
As simple as this idea sounds, many companies don’t put in enough time and effort to their Twitter profiles. Depending on the industry, tweeting at least 3-5 times per week will show consistency. Inactivity for long periods of time can be a turnoff for potential consumers. Even paying attention to simple aspects like your profile images, bio, and likes can have a major impact on your brand’s image. Setting up a schedule each week for when, what, and how much to tweet is one easy way to maintain a consistent Twitter presence.

5. Don’t Solely Focus on Products/Services:
It’s obvious that Twitter and social media in general is a large marketplace for product/service promotion, but followers don’t like being bombarded with product information. This could potentially make your account look like a scammer and you will lose followers as a result. One idea for producing content is to pay close attention to how competitors use their Twitter and make note of which types of posts draw the most engagement. Another idea is to interact about what’s happening within your community. Essentially, the overall concept with tweeting content is to be as relevant as possible to your audience’s interests.

Follow Us: If you enjoy reading our content be sure to give us a follow at @OnimodGlobal or visit our website at www.onimodglobal.com. We provide weekly news updates on the latest in the digital marketing world!

Snapchat’s New “Snap Map” Update: How this Impacts Marketers

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A couple of weeks ago Snapchat introduced a new feature called the “Snap Map.” This feature is almost a replication of the “Find My Friends” app, which means users can now share their location with one another. This may be an invasion of privacy to some degree, yet it’ll be interesting to see how marketers will be able to take advantage of this feature. This post will explore some details about the “Snap Map” and more importantly the marketing implications it may have.

Snap Map Info:
Snapchat’s overall purpose of implementing this new feature is because they want users to have “a new way to explore the world.” What really stands out is that users not only have the capability of finding their friends, but they can now access public snaps from around the globe. As mentioned previously, the privacy of Snapchat users seems to be invaded but there is a “ghost mode” option for those who don’t want to appear on the map. Ultimately, this new “Snap Map” feature is a massive update and it’s still very early to predict where Snapchat plans to go with this moving forward. It’s definitely something to keep an eye on as there seems to be unlimited potential for this going forward.

Potential Marketing Benefits:
From a business and marketing standpoint, the “Snap Map” has a lot of potential for advertising opportunities and location marketing tools. Although Snapchat announced they don’t plan to run ads in the Snap Map stories, it doesn’t mean this isn’t a possibility in the future. Live updates across the Snap Map is one way for marketers to get involved. This allows brands to take advantage of live events as they are able to on other social media platforms like Facebook, Twitter, Instagram, etc.

Another big marketing opportunity for businesses is the emphasis on location marketing. Since the majority of Snapchat’s audience is mobile based, users become much easier to reach due to their locations being accessible. Any store or restaurant for instance would have the capability of placing paid advertisements to potential consumers near their location. It’s hard to say how this would fully operate because as a user I wouldn’t want my Snap Map to be filled with ads everywhere on a daily basis. In the end however, there seem to be endless possibilities in terms of marketing opportunities within the new Snap Map feature. In an ever-changing and competitive social media world, the Snap Map feature appears to have Snapchat heading in the right direction.

Contact Us:
With our cross channel expertise in social media management and advertising, our team at Onimod Global can help solve all of your digital marketing needs. Feel free to reach out to us on our Contact Us page to get a free evaluation today. We look forward to hearing from you!

Client Spotlight: USA Voice & Data

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Based out of Chicago, USA Voice & Data is a leading national broker of innovative and reliable business quality voice and data services. They wanted to interact with new and existing customers and share their numerous services to clients and partners; getting their messages across without the “hard sell.” With our digital expertise at Onimod Global, we have enhanced USA Voice & Data’s social media presence and their overall brand awareness.

Initial Challenge:
The variety of service offerings provided by USA Voice & Data made it difficult to concentrate on their expanding client portfolio. Internal staff was forced to do time consuming tasks like social media management instead of concentrating on more strategic work. Our client felt that they needed an additional team that could handle and oversee unique social media projects in a seamless way and in alignment to each service, product, and brand they handle.

Onimod Global Strategy:
We offered a flexible, personalized solution for USA Voice & Data’s social media solutions. We familiarized ourselves with the client and their strategies across the different social media platforms such as Twitter, Facebook, Google+ and LinkedIn; and quickly went to work managing their campaigns. In addition to the pure management of social media campaigns, we were also tasked to research, collect, and suggest content that our client used for their outbound communications.

As a business to business provider, LinkedIn was the clients main area of focus for social communication.  With that as a spearhead we went all in on the social overhaul.

The Results:
LinkedIn Q1 2014 vs Q1 2016:

  • Followers +194%
  • Referral Traffic +346%
  • Organic Post Impressions +78%

Facebook Q1 2014 vs Q1 2016:

  • Total Organic Reach +195%
  • Engagement  +628%

An explosion of organic social interactions across Facebook and LinkedIn. Our social media specialists gained insight into USA Voice & Data’s business operations and industry, working to engage clients and social media followers with an insightful mix of interesting topics and blogs.

Contact Us:
If you’re an organization like USA Voice & Data seeking an upgrade in brand awareness, social media management, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!