Over the past few years, the social media space has become extremely crowded by brands across all industries. This has made organic growth more difficult but social media remains an indispensable part of an overall marketing strategy.
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In 2021, video continues to be a powerful tool to connect and engage with customers. This has also caused a surge in video content being shared online. Meaning it’s more difficult to ensure your brand’s are not
Social media platforms introduce new features and change their algorithms frequently throughout the year. As marketers, we have to keep up with the trends and continuously update our strategies to ensure they stay effective. As we make
Live streaming in 2021 is a game changer in terms of brand awareness and growing a following. This feature now offered on multiple platforms is a fun, rewarding, and incredibly valuable tool for growing your brand in
Instagram continues to be a valuable marketing tool for many brands, especially as the popularity around influencer marketing continues to grow as well. However, not many businesses use their own profile to build a complimentary marketing channel
Video continues to be the king of content types as we work our way into 2021. All brands should be utilizing video, but certain types of videos appeal to some marketing objectives better than others. So, how
Clubhouse has been steadily gaining traction since it first launched in 2020. This app has an entirely different concept than any other social media platform, creating a brand new opportunity for marketers. Here’s what businesses need to
If you can’t measure it, you can’t improve it. This is especially true when it comes to marketing campaigns. The extent to which we’re able to measure the impact of our campaigns determines the quality of our
When dreaming up ways to improve search engine results, it makes sense to consider the customer loyalty factor. Why you ask? Customer loyalty plays a very crucial role in marketing for a company. Whether it may be
Along with the ramping up of ecommerce in the early days of quarantine, so did fraudulent activities. According to brand protection firm, Red Points, the sale of fake cosmetics, apparel, toys, and sporting goods surged, with the
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