Tag Archive for: video content marketing

How to Create TikTok-Worthy Video Ads Without a Video Production Team

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TikTok has revolutionized the way brands advertise, providing a platform for creative and engaging video content. However, you might think that creating TikTok-worthy video ads requires a professional video production team and a hefty budget. That’s not necessarily the case.

In this article, we will explore how you can create captivating video ads for TikTok without a video production team, allowing your digital marketing efforts to not go unnoticed.

What are TikTok Reels?

Among the various features on TikTok, “Reels” has gained immense popularity and has proven to be a highly effective tool for successful marketing campaigns. TikTok Reels are a popular feature within the TikTok platform that allows users to create short-form videos ranging from 15 to 60 seconds in length. Let’s get started on how to reach your digital marketing goals using Reels! 

  • Capitalize on the Growing TikTok Community

TikTok boasts a massive and rapidly growing user base, making it an ideal platform to reach and engage with a wide range of audiences. By leveraging TikTok Reels, brands can tap into this active community and connect with potential customers who are actively seeking entertaining and engaging content. The platform’s algorithm-driven content discovery helps brands gain exposure, even if they are new to TikTok.

  • Showcase Creativity and Authenticity

TikTok Reels encourage users and brands to embrace creativity and authenticity. This presents an opportunity for brands to showcase their unique personality, values, and creativity through engaging and entertaining short videos. By creating authentic content that resonates with the target audience, brands can build a genuine connection and foster trust with their viewers.

  • ​​Leverage Bite-Sized Content for Quick Impact

TikTok Reels’ short-form video format (up to 60 seconds) allows brands to deliver concise and impactful messages. This bite-sized content is perfect for capturing the attention of viewers with shorter attention spans. Brands can use this format to deliver quick product demonstrations, share important announcements, highlight key features, or even entertain and engage the audience with creative storytelling.

  • Tap into Trending Challenges and Hashtags

TikTok is all about trends and challenges. Stay up to date with the latest viral challenges and trending hashtags relevant to your brand or industry. Incorporate these trends creatively into your video ads to capitalize on their popularity and catch the attention of TikTok users. By joining the conversation, your brand can become part of the cultural zeitgeist and increase its visibility.

  • Leverage TikTok’s Editing Features and Effects

TikTok provides a range of editing features and effects that can enhance the visual appeal of your video ads. Experiment with filters, text overlays, stickers, and sound effects to make your videos more engaging and dynamic. Play with transitions, jump cuts, and speed variations to add flair and keep viewers hooked. Use these features wisely to create visually stunning ads that captivate your audience.

  • Utilize Call-to-Actions and Links

TikTok Reels allows brands to add call-to-action buttons and links to their videos, directing viewers to take specific actions. Brands can leverage these features to drive traffic to their websites, landing pages, or online stores. By strategically placing call-to-actions and links in their TikTok Reels, brands can create a seamless customer journey from viewing a video to taking the desired action, such as making a purchase.

  • Using Existing Content

Despite agencies pushing for expensive professional video production (where a team flies to your destination at your expense), you can save thousands of marketing dollars using existing content. How? Our full-scope digital marketing agency can utilize your existing static images and video clips to create TikTok ads and social media videos – all without a camera team in your face! Let us know if you’d like to see some client examples of our video production work for social platforms like TikTok, Facebook and Instagram!

How Onimod Global Can Help

Digital marketing agencies play a pivotal role in fortifying your brand’s position and amplifying its reach in the digital realm. At Onimod Global, our focus is on supporting businesses to achieve success through modern marketing strategies. 

Our team of experts can assist you in creating valuable content, like TikTok Reels, to engage with potential customers. We are dedicated to using our experience and expertise to help you achieve your goals.

Final Thoughts

Crafting video ads that possess the allure of TikTok does not necessitate an elaborate video production crew or an exorbitant budget. By harnessing the expanding userbase of TikTok, embracing authenticity, fashioning concise and influential messages, tracking trends and hashtags, utilizing TikTok’s editing functionalities, and implementing persuasive calls-to-action, you can forge captivating and consequential video content that strikes a chord with TikTok users. 

Don’t hesitate to reach out to us to learn more about how we can assist with your social media strategy.

Maximize the Potential of Your Social Video Marketing Strategy

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Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information through videos, which makes them a very attractive form of advertisement and promotion.

Advertising Implications

The world of digital marketing and advertising revolves around innovation. The goal is to continually adapt to the needs/wants of the consumer in order to be better able to promote products and services to them. Video marketing is proving to be a very effective method in accomplishing this exact objective.

An infographic by Rendrfx states that over 22 billion videos are viewed daily between Facebook (8 billion), Snapchat (10 billion), and YouTube (4 billion). Another statistic that they boast is an online video ad viewer attention rate that is 18.3 times higher than that of T.V. commercials.

The numbers do not lie. What’s more is that daily use of videos is only expected to increase in the next several years. So how can marketers and advertisers best utilize and optimize this trending marketing medium?

Social Spaces Are Best

Social medias have become a wealth of opportunity for digital marketers in recent years. It is a perfect way to tap into the daily activities of target consumers, and to appear as native as possible in advertising style. The more an advertisement looks like a normal piece of news feed foder, the better.

Facebook has become the single most dominant force in social media marketing. With over 2 billion active users, and more than $40 billion made in 2017 from advertisements, according to Statista, it is clear that Facebook is running the show when it comes to paid social media marketing.

Adweek contributor Aubrie Richey wrote a great article on how to get the best value from your Facebook video marketing campaign. Her article is summed up here in the following 5 tips:

  1. Design your ad in a mobile format to best reach potential customers.
  2. Keep the length of your video between 15-30 seconds.
  3. Do not stop being adaptable and flexible with your content!
  4. Your video does not need to be perfect. A less refined video will make the ad seem much more genuine and appealing.
  5. Use video as a supportive piece of the overall customer journey.

More From Onimod Global

This article is only one of the many that has been produced by the Onimod Global content team! We are relentlessly searching to find the most accurate and up-to-date information to keep you informed of what is going on inside of the ever-evolving digital marketing industry.

To read through more of our articles, please visit our blog by clicking HERE. We hope you enjoy reading through the best that our digital marketing experts have to offer!

The Top 3 Skills Needed on an Elite Digital Marketing Team

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Digital marketing is a fast growing field of employment. Every year there is more and more of a demand for experienced digital marketing experts. Our article “Why Digital Marketing is a Major Career Opportunity” highlights some of the biggest reasons as to why this industry is booming.

While hard work and determination can certainly increase an individual’s chances of success in digital marketing, there are some natural skills that all of the top performers possess.

Video Content Production

Consumers are tuning out advertisements more and more everyday. Overall screen time is continuing to rise, but people are paying less attention to advertisements and what they are saying.

One new way to boost engagement rates with ads is to use video. Videos make the process much easier on the consumer because they smoothly deliver the message through visuals, rather than some kind of long winded text.

Videos also have the added benefit of being absorbed quicker. Images can be seen much faster than words can be read. This gives the advertiser a little more time to get their message across, before the audience moves on.

Professional Copywriting

Even with videos, the content has to be solid in order to get the right message across to the consumer. This message comes from a qualified copywriter.

Content is the centerpiece of every advertising campaign. It is essential that every commercial, blog post, and Google Search ad is focused around the same marketing strategy. Driving home the same big idea to every potential customer is how you tell the world about your business, and why others should do business with you.

An article by Forbes recommends that agencies look for writers that can produce quality material over a wide variety of subjects. In some instances, companies will only require technical writers, but it is better for you as an applicant to have multiple writing specialties in your wheelhouse as you search for jobs in digital marketing.

Social Media Management

Once the copy has been created, there needs to be a way to spread the word. According to the Pew Research Center, oughly 70% of the U.S. population uses social media. This includes all age groups and demographics, generating endless possibilities for marketers.

Facebook leads the pack in terms of engagement rates and audience size with over 175 million daily users according to Business Insider. Twitter, LinkedIn, and Instagram round out the list of major social platforms to utilize in digital marketing.

A deep understanding of each of these platforms is invaluable. One important aspect to consider is that the interfaces and services offered by these social media leaders are constantly changing. The best way to maintain current working knowledge within these platforms is to utilize them in every day marketing activities.