What is Onimod Global?

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This article is written for those trying to gain a deeper understanding of who we are and what we do. Onimod Global is a Chicago based Digital Marketing & Consulting firm that strives to work with your company on an ongoing basis to adapt and stay ahead of your competition in an ever-changing digital marketplace. Onimod is much more than a simple digital marketing company. We pride ourselves on being versed in a wide variety of online marketing channels as well as offering customized reporting capabilities to every single one of our clients. We are not a cookie-cutter company. We are not one-size-fits all. We are Onimod Global.

 

Google Partner:

If you have ever browsed the Onimod Global homepage, you will notice a few different things. For one, we pride ourselves on being a Google Partner. This partnership allows us to have access to specific Google representatives that keep us updated on any and all Google-related news. These representatives also provide unique assistance with any issues that may arise when using Google products. What this partnership also means is that the company contains employees who are certified experts in all areas of Google such as Google AdWords, Google Analytics, and more.

 

Digital Synergy:

Another focal point displayed on the Onimod Global homepage is our Digital Synergy service. Digital Synergy is our cross-channel digital marketing expertise, advanced analytical analysis and experience in constructing and executing successful digital campaigns. Digital Synergy ensures your brand meets the consumer when and where they need them. This type of all-encompassing service provides a business with the opportunity to integrate and implement all of their digital marketing strategies and goals into one single work plan that we provide. Rather than creating several fragmented campaigns across several advertising platforms with several different administrators, Onimod Global handles them all, making it easier to maintain and report on results.

 

Other Services:

In addition to Digital Synergy, Onimod also offers a variety of other services including SEO, SEM, Social Media content development and maintenance, Website design and development, Graphic Design, Email Marketing, and Analytics Reporting. A myriad of advertising platforms are used alongside of these many services. Here at Onimod we frequently utilize Facebook, LinkedIn, Twitter, Google tools, and more to increase brand awareness and traffic. We make it simple for the client to pick and choose which services they would and would not like to implement. This also allows for a more unique and customized experience for the customer. Each of our clients greatly appreciate the ability to create a custom digital marketing strategy because it gives them the freedom to tailor their digital needs to be most effective and beneficial to their business.

 

Contact Us:

If you or someone you know is interested in working with us here at Onimod Global to improve upon your digital marketing strategies and techniques, please reach out by visiting our website to fill out a quick and easy contact form!

Google vs Bing: Which Ad Platform is Better?

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When weighing out your options for SEM and how to most effectively spend ad dollar, analyzing the benefits of using Google AdWords and Bing Ads is a great starting point. The common assumption is that Google AdWords dominates, yet utilizing Bing Ads can be very advantageous depending on numerous factors. Let’s evaluate the strengths of each advertising platform.

Google AdWords Strengths

1. Amount of Search Volume: It’s no secret that Google is the king of search engine traffic. Therefore, this means a higher potential for customers, leads, and conversions for whatever you are advertising.
2. Advanced Features: Especially with the recent launch of an upgraded AdWords platform, Google’s program has more advanced features to offer than Bing. Working with optimization, targeting, ad extensions, and management settings Google gives advertisers a much more advanced interface.
3. Easier Talking Point: Because of how known Google and their Adwords platform is, many businesses will quickly jump on the AdWords “bandwagon.” AdWords is more commonly known in the digital advertising world and Bing tends to be overlooked as a result of this.

Bing Ads Strengths

1. Better Value: Advertising on Bing in most cases is about half the cost as Google Adwords. Less people also advertise on Bing’s platform, so the price of keywords is significantly lower. Ultimately, this leads to cheaper conversions and a better use of ad dollar for organizations.
2. Audiences: Although the search volume of Bing isn’t any competition for Google, the quality of clicks tends to be better. In some cases Google AdWords will “eat up” ad dollar through meaningless clicks. If utilized correctly, you would be surprised at how many relevant clicks and conversions can come through Bing.
3. Customer Service: Being an extremely large organization, Google has much more customer service issues to worry about compared to Bing. Not to knock Google’s customer service department but because of Bing’s smaller organizational size, they have a greater ability to spend more time with customer problems and fulfill more specific needs.

Micro-Wins: The Key to AdWords Success

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There are plenty of articles out there claiming to have some sort of quick fix or tip to exponentially boost your AdWords campaigns. In certain case studies these hints may have actually been incredibly successful, but that doesn’t mean the same goes for every advertiser or every business. In reality, micro-wins are much more valuable and much more attainable by most digital marketers.

 

What Are Micro-Wins?

Micro-wins are a series of tiny improvements over a long course of time, sort of like a theory of evolution on an AdWords campaign. These changes may not look like much in the beginning, but when compiled together at the end of a year, they make a very large impact.

 

Exploration

Hundreds upon hundreds of trial and error attempts are the secret to achieving these micro-wins. It’s best to begin by trying a myriad of strategies, so as not to limit your campaign based on what you think you already know. Experiment, it’s okay to fail! This is how you determine what works and what definitely does not.

 

Refinement

Once you can see where the biggest potential lies, start trimming off the fat. Take away all of the failed experiments, and all the money they’re draining, and leave those that still hold some potential for the future.

 

Optimization

Start experimenting again. Weed out the best of the best in terms of advertisements by thinking outside of normal limitations. Do not be afraid to try something new because you can always change it later on if needed. Once completed, you’ll be left with only the highest achieving and most successful ads.

A New Google AdWords: 5 Things to Know

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With the recent launch of a new Google AdWords interface and updates, it will become essential for businesses, marketers, agencies, etc. to adapt to an ever changing world of digital marketing. After watching Google’s AdWords webinar on May 31, 2o17 here are five important takeaways regarding Adwords and their upgraded platform.

1. Updated Quality Score Metrics:

Although metrics such as click through rate and landing page quality are still relevant, Google has announced that more factors are now going to be considered. This includes mobile friendliness, social media engagement, response rate, conversion rates, reorganizing accounts, and other factors. Due to a rapid increase in mobile site visitors, Google has responded accordingly and have placed a higher emphasis on mobile traffic. Regarding social media engagement, staying on top of platforms and showing consistency will be recognized by Google and lead to more clicks through search. In addition, having an effective response rate can be difficult to achieve yet if given the appropriate attention you will be noticed. Customers enjoy quick responses and if your organization stays on top of the game Google will begin to recognize this. 

2. Ad Rank Calculations:

It’s been reported that Google may be placing a higher emphasis on bids when it comes to Ad Rank calculations in the near future. Although quality metrics are still going to be extremely relevant with determining Ad Rank, it still needs to be pointed out that max cost per click (CPCs) might end up holding more weight for certain queries. Therefore, if increased bidding does end up being a larger determinant for Ad Rank, firms will need to adjust their AdWords strategies accordingly.

3. Historical Quality Score Data:

The new Google AdWords interface will now enable advertisers to view historical quality score data. Adding quality score reporting will greatly assist AdWords users in determining what is working and what is not. It’s even reported that advertisers will have the ability to segment the data by day, which will show quality scores changing on a daily basis and what improvements are needed to maintain a higher score. There will also be feedback icons for every keyword, giving recommendations like landing page improvements, click through rate, and relevance of ads.

4. Local Search Ads:

The addition of local search ads will take Google mobile advertising to the next level. It’s noted that about a third of all mobile searches have “local intent,” meaning that businesses will need to focus on their local consumers in order to maintain a competitive advantage. However, what is the main reasoning behind local search advertising? The answer is the desire of local companies to bring in more foot traffic to their business. With foot traffic on the downfall due to an increased demand of online shopping, local advertising options will help local businesses get back on track.

5. Expanded Text Ads:

It’s finally here – the ad text limits have expanded! The launch of expanded text ads are essentially a response to an increase in mobile search traffic. Therefore, these text ads are constructed to increase mobile search performance with larger headlines and longer descriptions. There will now be a total of 140 characters of space to use, compared to the current 95 characters (25-35-35). Another important point to mention is the potential improvement of click through rates (CTR). Having a greater visibility of text ads will most likely lead to increased CTR, and therefore more conversions or leads will be generated.

The Latest From Google

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There were a few new features recently introduced at the 2017 Google Marketing Next keynote. Google is constantly trying to optimize the experience it provides for both its marketers as well as its consumers who conduct millions of searches every minute of every day through its site. They continue to innovate and create a better experience in the year of 2017, and recently unveiled the latest in search engine optimization.

Google Optimize:

There appears to be a bigger focus on landing pages this year as Google Optimize comes out of its beta stage. The program allows a user to test their ads side-by-side in order to directly compare one ad or landing page against the other. New reporting capabilities are also included in this updated application.

Google 360:

Google 360 is another innovation that will make this process easier. More than 10 million respondents per week can be reached through this new program, which provides greater insight into how consumers react to the differences between pages or ads, and which they would be more inclined to engage with.

AdWords Redesign:

In addition to the announcements made at the Google Marketing Next conference, there are other important happenings within the realm of Google. For the first time in 8 years the search engine giant decided to redesign the look of Google AdWords. The enhancements include a more easily navigable interface and more direct comparisons when generating advertisements.

The change is not going to be released all at once. Instead, advertisers will receive the update selectively over time. There is no real way to know exactly when you may receive the update as it is, “based on a number of factors”. However, Google representatives did say that all advertisers should receive the update by years end, so stay tuned!