As marketers, we’re always looking for new ways to improve and enhance our strategies, especially when it comes to SEO.
Here are 6 link building SEO techniques that will not only increase the amount of traffic you drive to your website, but the quality as well.
1. Create and maintain a strong blog strategy.
It’s not enough to have created a blog calendar if you’re not sticking with it. It’s essential to consistently post blogs that are valuable and relevant among your audience members. Your goal is to get people to want to link back to your blog content. This is one of the best ways to organically generate inbound links. Ultimately improving your search rankings and generating more traffic back to your website.
2. Utilize infographics.
People love consuming and sharing visual content. An easy way to get topics for infographics is from your already created blog posts. There are also plenty of online tools that can make graphic creation easy, such as Canva. The goal is to create infographics with valuable information and data that people will share and link back to you as the original source.
3. Link back to other blogs on your blog.
A blog is ultimately a social tool. The more you link to others, especially when you do it in a consistent, opportunity-driven way, the greater the likelihood of one of the other bloggers will return the favor.
4. Write guest blog posts.
Similar to linking to other blogs, you can shop your best performing blogs around to others it would be a good fit for. If you find a taker, it’s just another opportunity for another inbound link back to your site.
5. Curate and publish helpful resource lists.
Resource lists are great link bait and increase your chances of getting a featured snippet on Google. Creating a comprehensive resource list makes it easy for other sites to link back to in their own content. Both which are great for your rankings and traffic.
6. Consistent brand monitoring.
Consistently perform searches for your name to see if there are any mentions floating around that you’re unaware of. If you find some in a place you want to be, contact the owner of the site to see if you can turn that into an inbound link. And if you find one that might be negative and unwarranted, get that removed, so it doesn’t harm your reputation or SEO.
At Onimod Global we understand how vital SEO can be. Search engine optimization is our core attribute and a pillar of our strategy. We develop organic search engine optimization campaigns that deliver increases in organic traffic through an increase in natural rankings on major search engines like Google, Bing and Yahoo. We are a trusted Google Partner and continually excel with their products. If you need assistance with SEO, or in any area of digital marketing, contact us today.