Tag Archive for: Digital Marketing Trends

Best Practices for Great Landing Pages

What makes a landing page great? The primary goal of a landing page is to nurture customers who aren’t ready to buy – yet. And show them how your company can provide them value in that area of curiosity. Great landing pages are essential to any business because they help drive sales to your product and services as well as boost customer experience.

Let’s take a look at how you can implement Onimod Global’s tips to make a great landing page.

Crafting Good Headlines

A headline is one of the first things that a user will see when they click on a landing page. With this in mind, it’s important to write headlines that sell. Here’s are a few tips on how to create a compelling headline for your website:

1. Don’t be ambiguous. Your headline should sum up the content of your video in an engaging, concise and eye-catching way.

2. Make sure it conveys the benefits of your offer. This will make users more likely to stay on the page and act on the call to action.

3. Keep in mind that an optimized page title can also help you rank better in the search engines. Having an indexed landing page on your site that is keyword optimized raises its visibility for that particular query.

4. Finally, make sure your headline for your landing page matches the headline of your email, ad, SEO copy, etc. for a seamless user experience

Having Separate Landing Pages For Different Campaigns

Message matching is an important part of a great user experience.  Message matching is defined as, matching the heading of your landing page with the headline of the ad or piece of marketing your visitor clicked. This is especially crucial if you’re a B2C company.

Most B2C’s create and distribute a large amount of content across many different categories and product types, simply sending users to your homepage or a different product page from your promotional pages won’t allow that message to match up properly.

Be Mindful of the Images You Choose

Hubspot estimates that 65% of people retain information paired with relevant images compared to 10% of people who only hear that same information. Because of this, you want to make sure that your images are inspiring, original and eye-catching, but most importantly you want to make sure they inspire your visitors to action.

A concise, educational video can also boost conversion rates if you’d prefer to go that route. But be mindful of the images you choose. Your images should always help you earn conversions, not distract your visitors. 

Implementing Engaging CTA’s

Your call-to-action (CTA) button is the most important part of your landing page because it’s the way that new leads are created in your system. Without this button, you don’t get potential new customers, and the rest of the copy and images on your page lose their importance. Great CTAs can increase your conversion rates, see some of our following tips below:

  1. Having a convincing CTA button. Avoid using terms like “submit”, “get started”, and use terms like “Get my free trial”, or “Send me the eBook”.
  2. Your CTA button should contrast the surrounding elements on your landing page in order to draw attention.

Final Thoughts

Design and digital marketing go hand in hand. Without the two it can be hard to have your campaigns stand out in order to drive engagement and new leads. At Onimod Global, we can help you craft a strategic digital marketing plan to meet your company’s needs.

Whether you need help with your web design and landing pages or your social media strategy, we are your one-stop-shop for all things digital marketing. For more information on our services, reach out to us today!

Customer Loyalty Tips To Drive Engagement

In the business world, customer loyalty plays a big role in your marketing strategy. Whether it be more trusted customer reviews on your site, or user-generated content produced by loyal customers, it is also clear that customer loyalty is important to driving you to the top of search page results. Here’s how.

In an era where disruptive marketing and customer-centric approach drives businesses, creating brand loyalty is crucial for your company’s success and profits. In fact, according to Yotpo, 36.5% of shoppers said they would spend more on products if they’re loyal to a brand.

Onimod Global’s Digital Marketing specialists are here to break down the top tips on maintaining loyal customers, so you can have some great success stories online! Here’s what you need to know.

Social Loyalty

Social media is an integral part of any marketing strategy—and it can be a powerful tool for your business. People are more likely to share information about your business with their friends and followers on sites like Facebook, Pinterest, Twitter, LinkedIn, and Instagram. By creating content that people want to share, your brand can benefit from viral marketing campaigns that drive traffic back to your site. #WinWin

Forever Loyal

Loyal customers will support your business no matter what. These are the people who go out of their way to shop at your store. Regardless if a competitor down the street is offering them a better deal or more convenient location. To get loyal customers, you need to provide stellar customer service, excellent products, and competitive pricing. A great example of forever loyal customers is Target. They price match their competitors and have lenient return policies.

Loyalty Economics

A company’s loyalty and retention efforts will be more successful if they’re improving customer experiences instead of acquiring new customers. If you want to avoid costly marketing efforts that don’t bring in much profit, consider ways in which you can improve the experience of current customers rather than solely focusing on new lead generation.

Loyalty Database

Data is an essential resource for any business, especially those looking to grow. Data regarding repeat customers is even more essential to promoting growth and prosperity.  Once you’re able to gain information about current loyal customers, you can locate new ones much easier. This cuts out a lot of wasted marketing budget on advertising.

Determining Improvements

Running a business can be tricky, and even if you have good customer satisfaction ratings there’s always room for improvement. This issue points back to your loyalty database and what insights it can provide to your business. By going back over the numbers you can begin to paint a much clearer picture for both current and potential customers about your business and why it’s the right choice for them to purchase goods and services from.

How Onimod Global Can Help

Understanding your customers is critical if you want them to engage with your brand and if you want to keep them. Create a trustful and sincere relationship with your users, provide them with the tools they need to be involved and express themselves, focus on their satisfaction with a seamless experience. Your users will be here to stay.

As a business owner, you want to be where your customers are. Onimod Global is a full-service digital agency, and we’re looking forward to helping your business reach its full digital potential.

Interested in growing your digital presence for your company? Reach out to us today to get started here!

Marketing Trends to Jump on in 2023

2022 has been the year of ground-breaking innovation with new and exciting developments in the digital world that impacted the way we communicate with our audience. With the year quickly coming to a close, it’s time to look ahead to see what trends will impact your marketing strategy for years to come.

Today, businesses have an abundance of options to consider when it comes to marketing online. With the wealth of new and innovative digital marketing initiatives available, it can be hard to know where to start.

One thing is for sure: building an effective marketing strategy early for your business is the key to success. Here are our top trends to follow as we say farewell to ’22.

Video Marketing

Video marketing is widely recognized as the future of marketing activity. Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Photo and video posts also generate more engagement than those using just text.

Incorporating video into your strategy cannot be an afterthought for any organization. It provides a huge opportunity to connect to a wider audience and build trust. It helps give customers a better understanding and feel for your brand and humanizes it.

There are many ways you can use video marketing, including:

– Showcasing products or services
– Explaining how things work
– Demonstrating how to use your product or service
– Telling stories about your company’s history

Social Media Content

Social media marketing is nothing new – but it truly is a great way to build your brand and connect with customers. It’s also an opportunity to market your products and services while creating a personal connection. However, social media has changed how we interact with brands. It’s important to keep in mind that the hard sell isn’t necessarily the best way to develop an audience on social media.

Instead, you should approach social media content with a story-driven approach that attracts customers and increases engagement across the most popular social media channels in 2022/2023.

Social media is also another space where you need to think about your video and visual content. High-quality images must be part of your strategy, especially across LinkedIn and Instagram. In order to stand out amongst competitors, you must optimize every element of your social media strategy.

You can’t simply schedule occasional posts or share things when you feel like it. You need to build a solid schedule that is just as well-designed and thought out as other aspects of your digital marketing strategy. Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting.

Utilizing Data

In 2022, the most successful businesses were those who invested in data, analytics and technology experts.

Data is one of the most powerful and valuable assets any company has and making the most of it is vital to inform an effective marketing strategy. Having data, analytics and technology experts sit in-house is a smart move because you understand your consumer better. It also gives you a better platform to think about what your marketing and communications to consumers should look like.

Furthermore, harnessing the power of your data helps to paint a better picture of your customers and their behavior. This allows you to tailor your digital marketing initiatives more directly.

Personalization

Personalization is the driving force behind all future marketing trends. The days of blasting the same message at everyone are well and truly over. Personalization delivers higher levels of engagement, sparks conversation and attracts new customers.

A great example of personalization is the much-loved #SpotifyWrapped feature that generates a buzz every year. To achieve personalization in your marketing campaigns, you need to make the most of your data and analysis and recognize the value of design. Personalized campaigns must reflect your consistent branding and design, which also goes for your advertising too.

Dominate Your Digital Marketing with Onimod Global

With the end of the year around the corner, now is the perfect time to implement some of our marketing tips for success in the new year.  Onimod Global, has over 13 years of experience and expertise when it comes to all things digital marketing and advertising.

From content creation and press releases, to innovative SEO strategies and automation & analytics, we provide an array of services that can help ease the load off overwhelmed and overburdened marketing departments, especially in medium to large companies where the flow of different tasks is continuous.

Need help applying the latest marketing trends to your 2023 strategy? Contact us here today.

Digital Marketing Tips for Small Businesses

Small businesses should always be looking to find opportunities to stay ahead of the competitive market and reach their potential customers. With the right tools, you can create an effective strategy to have a big return in reach and awareness. 

The internet has become an indispensable tool for almost any consumer making a decision. Whis is why it’s always a good time for business owners to think about the most effective small business marketing ideas. 

Unsure of where to start improving your website or social media pages? Here are 5 quick and effective ways that you can jump start your digital marketing for your SMB.

1. Research Competitors and Differentiate Yourself

Competitor research is important because as a small business, you’ll want to be able to offer additional value in the market. One way to do this is by using Google Search Ads. Doing a search and seeing the results that pop up is a great way to start. For example, if you’re a plumbing company and you see the terms “No Call Out Charge”, “Fully Qualified Plumbers” and “1-Hr Response” for your results, they’re likely to be great selling points for other businesses looking to compete with these results.

How can you differentiate your company from other plumbers in the area who provide similar services? Most times, if you don’t have anything that differentiates your company from others, you can invent one. You can do this by giving your products, services, and reputation more attention and detail.

2. Get Your Website Basics Right

Users are increasingly demanding in terms of the experience they expect from a website. They want a fast loading website as a minimum requirement. As a local business, you may not have the budget of larger firms, but you can at least get the basics right.

Here’s a couple things you can do to fix this problem. You can start by test your website’s mobile speed with Google’s free tool and see how you could decrease bounce rates. If this doesn’t provide clarity you can move onto the following options:

1. Compressing Text and Images: Decreasing or converting your image sizing and scales can help dramatically, as well as removing any video content that isn’t critical to your site’s content.

2. Website Design: Over-designing web pages by adding loads of banners, images, icons, and other additions can lead to slower loading times.

3. Mobile Optimization: Last but not least, making your site mobile friendly is probably the most important thing you should do for your website. A majority of consumers now access the internet via mobile browser. So make sure your website is designed so that it is responsive per device and screen size.

3. Improve Google My Business Listing and Customer Reviews

When a customer searches for your products or services, your online reputation could be the deciding factor. Luckily, Google My Business gives you control over how people perceive your business.

Some of the common mistakes to avoid include:

  • Duplicate listings
  • Setting up unnecessary new listings after a change of address
  • Business name misuse e.g. adding unnecessary promotional messages

Customer reviews are not a new concept, but you might be surprised at how often they are overlooked. 30% of consumers said that reviews were a key factor in judging local businesses, so make sure this as a top priority in your digital marketing strategy.

4. Create Interesting Blog Content

In highly competitive industries, a content strategy is necessary to drive search results. When working with smaller businesses, it’s likely that they will not rank on the first page of Google for a broad term related to their product or service. Blog content plays a big role in creating and converting leads to customers. You can easily increase your organic traffic for local businesses through researching blog content that you can create in house. Here are a couple tips to amp up your blogs:

  • Putting the audience first
  • Making sure it’s SEO friendly
  • Correct tone of voice
  • Showing readers they can trust you

Final Thoughts

As a small business owner, you can use digital marketing to reduce barriers-to-entry in your industry by increasing the reach of your business through the Internet. But you need a plan to get there. A strong content marketing strategy and experimenting with different topics, measuring the results, and tracking your progress all help you develop an effective coverall content marketing strategy.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.

Have questions about creating your online presence and need help strategizing? Contact us here today.

How To Improve Your Ad Campaigns

Search Engine Marketing (SEM) is a valuable method to earning the coveted top spot on Search Engine Result Pages (SERPs). However, without a solid strategy, you will soon see underwhelming campaign results and ad spend issues.

Here are a few red flags to watch out for and some extra tips to help boost underperforming SEM campaigns:

Clicks are Few to None

If your SEM campaigns keywords aren’t relevant to a user’s search intent and where they are in their buyer’s journey, Google’s less likely to show your ads. Keyword research can help you target relevant keywords that satisfy Google and your users so they engage more with your ads.

Start your keyword research by using a keyword tool. If you use Google for your marketing needs, you can utilize Google Keywords. You can use the tool to discover new keywords, research keywords, and creating an advertising plan to share with your marketing team. The tool “cleans” your keywords by removing unnecessary characters and duplicates, groups keywords by campaigns, and more.

Poor Performance Tracking

If you want to measure the success of your SEM strategy, tracking your keywords’ positions can help you do that. If a competitor starts targeting or ranking for the same keywords as you, tracking their positions can alert you. Tracking relevant campaign KPIs helps you understand the following:

  • Keyword performance: Successful ad campaigns hinge on finding the right keywords. If the target keywords you’re using aren’t driving relevant traffic, you can quickly change them.
  • Media and content types your audience resonates with: By A/B testing campaigns with different media and content types, you gain insight into which media types drive engagement and help boost conversions.
  • Audience behavior: You can analyze audience behavior and tell which parts of your ad campaign your target audience is not engaging with.
  • Channel attribution: This enables you to focus more resources on these channels. Google Attribution is an excellent tool that can help.

Multi-Media Planning for Ad Campaigns

Media should be considered an integral part of your advertising campaigns. You can use different media types in the same campaign to create a seamless customer experience. Using a combination of websites, text messages, and YouTube videos may help you achieve this goal.

If your ad campaign assets aren’t in sync across all platforms, your customer will become confused and your engagement and conversion rates will suffer. With the right tools, multi-media planning will be significantly easier. Ad campaigns are optimized to offer customers a positive CX as they move across different platforms on your buyer journey.

Last Thoughts

While the business world is increasingly competitive, you can still outperform your competitors and drive enough revenue-generating traffic to your business. By planning ahead and strategizing your ad campaigns, you can stay ahead of the curve and create a robust ad campaign strategy.

At Onimod Global, our talented digital team has unbeatable experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

Google Now Shares What Factors Impact Specific Rankings

Google now shows why it ranked a specific search result. The new ‘About This Result’ feature shows searchers information about some of these most important factors used by Google Search to connect results to their queries. Read more

Top 5 Must Use Digital Marketing Tools

Fortunately in 2021, there are thousands of tools to utilize for your digital marketing efforts. Unfortunately, this oversaturated market has made it overwhelming for many to choose the right platforms for their marketing needs. 

With Americans spending over 11 hours daily on their electronic devices, there’s not much space left for traditional marketing. And while digital marketing tools help you execute a proper marketing strategy, they don’t do the work for you, and some work better than others – depending on your marketing goals.

With such a large selection of digital marketing tool available, it is important to know how each one will benefit you to help drive results. We’ve compiled a list of the all-around best tools that everyone can use and benefit from.

SEMRush 

When it comes to SEO, SEMRush is one of the most effective tools out there. This platform provides:

  • Keyword performance research 
  • Position tracking 
  • Backlink identification 
  • Technical SEO auditing abilities

SEMRush also just rolled out a few new features that include marketing, advertising and social media tools. If you’re looking for a comprehensive, all-in-one tool, this platform is the way to go. There are both free and paid subscriptions offered. But with a free account, your data pulling abilities are limited. You also won’t get access to all the additional tools they offer. 

Google Analytics

If you’re in the digital marketing space, you should be taking advantage of Google Analytics. This tool delivers vast amounts of insight on your campaign performance and how users engage with your website. It’s extremely beneficial when running A/B tests, keyword performance research and more. One of the best parts is Google Analytics is free to use. They also provide great educational tools to help increase your understanding in Google Analytics Academy. 

HubSpot 

HubSpot is an all-in-one marketing and sales software that assists you in attracting, engaging and nurturing your customers at every step of the sales journey. This CRM comes with a wide variety of tools that allow you to: 

  • Host web and landing pages 
  • Create blogs and email sequences
  • Track interactions with leads and customers
  • Analyze campaign success and user behavior

Canva

Canva allows users to create graphic designs and content simply and economically. It’s great because it helps you make professional graphics, even if you have no design experience. With the premium version you get access to over 50,000 templates, stock images, video, backgrounds, clip art and more. It’s the perfect solution for someone who doesn’t have the time to use InDesign or Photoshop, but still get high-quality designs to use for your business. 

Sprout Social

While there are endless social media management tools online that all provide similar features, the best overall is Sprout Social. It’s simple to use but also provides many tools to make publishing content and analyzing data easy. They offer dashboards let allow you to manage your pages all in one place, reports to help you manage your user engagement and ROI and scheduling tools. They currently support all platforms including Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. Sprout has three different tier levels for their plans, but they’re fairly reasonable. 

Final Thoughts

When there’s so many tools out there, it’s important to know how each will benefit you and drive results. If you’re not using them correctly, or missing a few key ones you’re likely wasting time, effort and energy better put into other aspects of perfecting your marketing. That’s why sometimes, your best tool is a marketing partner. Someone who knows which tools are the best for your business, will help improve your marketing and drive success. 

At Onimod Global, we have endless experience and expertise when it comes to digital marketing tools. Meaning it’s simple for use to identify which are right for you. Got questions about marketing tools or want to learn more about us? Contact us here today. 

Social Media Design Mistakes All Marketers Should Avoid

Social media platforms, Facebook, Instagram, LinkedIn and Pinterest in particular, have become a vital part of every marketer’s toolkit. But just posting carelessly is not enough. If your content isn’t reaching or engaging as many users as you’d hope for, there could be a specific reason. It’s quality over quantity when it comes to social media posts, and graphics are essential for success. Small changes can make a huge difference when it comes to design.  

Keep reading to learn the top 5 mistakes to avoid when it comes to social media design. 

Blurry Images 

If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform. 

Hard to Read Fonts 

While a font may be pretty, it might not be the best for social media. When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens. 

Limited Viewing Options

Most social media users scroll via mobile devices. So you need to make sure your designs transfer from desktop to mobile. It’s important to always keep in mind that not all graphics are one-size-fits all, especially when going from platform to platform. When your channels and audience varies, so should the style of your content. 

Stock Imagery 

Authentic content is key when it comes to social media. Users like to feel connected to brands and get a peek behind the curtain. Taking your own photos is one way to support this connection. 

It should be noted we’re not suggesting to never use stock photos. They do have their place, as adding royalty-free images to blog posts or articles are a convenient way to compliment your message. 

Too Much Clutter

A common mistake made with design is filling up every inch of space. This looks cluttered and can confuse users. Negative space is essential with good design, as the background is just as important as the imagery. White space helps direct the eyes of your audience to important points of your content, helping you get your message across in the most efficient way. 

Social Media Marketing with Onimod Global 

When you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design. We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today.

4 Effective Ways to Generate Leads Online

Are you searching for new and effective ways to generate leads for your business online? Check out these 4 tactics. 

1. Webinars 

Webinars are a great opportunity to inform potential customers about your company, products and services, as well as drive more purchases. Be sure to inform your audience on how you can solve your problems. This will likely make your audience more willing to receive your message. Webinars also allow you to capture attendees data to target them with marketing messaging later. 

Best practices for webinars include: 

  • Ensuring slides are on brand. 
  • Making it easy for people to ask questions. 
  • Displaying contact details throughout. 

2. Video Content 

Users are more likely to engage with your products or services if there is a video that explains how it works and how they can benefit from them. This, in turn, makes it easier to make purchasing decisions. Best practices for video content includes: 

  • Keeping them under 60 seconds. 
  • Repurpose and reuse videos in as many places as possible. 
  • Make sure there is a clear CTA. 

3. Email Nurturing Campaigns 

Nurturing campaigns can help nudge potential customers to complete a purchase. Even if there isn’t a purchase, email campaigns are a great way to build awareness for your brand. Use templates to speed up delivery and be sure to include clear CTAs throughout the entire message.  

4. Social Media Competitions 

Conducting social media competitions offer a great opportunity to capture the data from ideal customers. Be sure the entry is simple, such as sharing/liking/commenting on a post, following your page, etc. Also be sure to offer a prize, and make it something easily shareable. This can also help increase your overall reach. To drive leads, make sure your capture entrees data so you can target them later. 

Get Digital Marketing Help from the Experts 

If you’re interested in generating more qualified leads for your business and growing your company, the experts at Onimod Global can help. We can assist with everything from content creation, paid advertising on social media or search engines, SEO, website development and more. Get started on your next marketing project by contacting us today. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Benefits of Webinars for Business

Webinars and virtual events have become a turning point for meetings and business in general, exploding during the pandemic. Let’s explore everything business professionals need to know about the benefits of hosting these successful virtual seminars.

During the pandemic, live events were canceled across the globe and businesses were forced to use the internet and wireless communication systems to replace in-person meetings. While there’s no substitute for the excitement of live events, in many cases it’s more practical for people to attend remotely. Did you know that webinars are some of the highest converting forms of marketing? 

Webinars are the next best thing to replace face-to-face interaction with customers and employees. There are very few if any besides webinars that can replace the connection that in-person interaction holds. More and more companies are realizing that without that internet presence it is hard to grow because of the easy access, each business has a complete capability of doing it. 

What is a Webinar?

Just like a seminar or convention, a webinar helps businesses bring together a wide and varied group of people, albeit over the internet. To host a webinar, you will need to find a webinar platform that will help you share your presentation with others online. This webinar software will let you create your own virtual online meeting rooms that you and your attendees will use to view and follow the presentation. Presenters can also share their desktop screens, files, and any open applications on their computer or mobile device, with their audience during the presentation.

It is worth mentioning that webinars are quite different from simple marketing videos, in that the audience follows your presentation in real time. Furthermore, the presenter and audience can engage with each other, leading to the sharing of highly insightful information.

Why Create a Virtual Event?

If you’re involved in a field such as education or public speaking, webinars and online events are probably already part of your marketing strategy. However, there are many ways that other types of businesses can benefit from webinars. Some of the key benefits for driving business include:

1. Virtual Events are Built for Engagement

Your attendees are looking for education and connection, and a webinar can provide both. can help you create that sense of connection and engagement that you miss by not being in person. Virtual events and the platforms that power them are optimized to keep conversations, ideas, and engagement flowing constantly. Webinars are truly unlike anything else; if done right, you can keep your audience engaged for hours on end and that’s something that videos put simply, struggle to do. Not only that, but your audience can also ask questions and get real-time feedback on the training.

2. Reach a Larger Audience

When it comes to trade shows, geographical location is everything. After all, you can only reach out to an audience where a particular show is happening. But that’s not the case with webinars.

One of the biggest benefits of a webinar is that it enables you to reach out to participants and sponsors anywhere in the world. There are no geographical barriers because you’re online. You can be sitting in the US while your audience is viewing you from Australia.

Anyone with an internet connection can join your webinar.

2. They Position you as an Expert in your Field

It’s a free webinar… Who cares? Well, your audience does. And just because it’s “free” doesn’t mean they’re not exchanging anything for the content.

Audiences join webinars because they want to learn. Learn more about the topic and challenges you are speaking about and learn more about the solutions to these challenges. To attend a webinar, your prospect has to register, put the date in her calendar, set aside time for the event, show up at the right time, and then give you around 1-hours of their time. They’re essentially jumping through these hoops just to listen to you talk about a certain subject; this positions you as an expert before you even start teaching the content.

3. Webinars Generate Leads

As mentioned earlier, webinars are some of the highest converting forms of marketing. One of the best reasons to create a webinar or other online event is to generate leads for your business. Webinar attendees provide information to attend your webinar. You can also have virtually unlimited attendees at a single webinar. From a bare-minimum standpoint, that’s like collecting a bunch of quality business cards.

4. Saves Time & Money

Webinars can be a great option for businesses dealing with shrinking budgets. In fact, virtual events are about 75% less expensive than in-person experiences, as hosts typically save money on staff, venue, setup and takedown, accommodations, meals, travel costs, and more. At a minimum, the only thing planners have to worry about paying for is the cost of their virtual meeting platform. Although virtual events do require some setup time (e.g. event website, registration, event marketing, and promotion, etc.) and some extra coordinating with presenters, it’s tremendously less than that of an in-person event.

To organize and host a successful webinar, you don’t need much more than a list of invitees, a webcam, some scripted content that you want to share with said audience, and a broadband connection to stream high-quality footage directly to your audience. Hiring a digital marketing expert that specializes in webinar hosting is also an invaluable tool to make sure you’re getting it right.

Host a Webinar with the experts at Onimod Global

If you want to reach out to a broad audience, and boost your engagement and conversion rate, webinars are the way forward.

If done right, webinars can be better than visiting a prospects personally or jumping on a call with them. The biggest benefit here is that it provides an online space to nurture your seasoned, quality leads. On the other hand, you can also leverage webinars to form a great first impression.

Onimod Global has helped hundreds of our clients across the United States and globe plan, set up and execute webinars to generate business in an unbeatable fashion.

Ready to take the plunge? Contact us here today.