Tag Archive for: Search Engine Optimization

Harnessing the Power of Blog Posts for Enhanced SEO Results

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Does blogging help with SEO? The answer is a resounding yes. Blogging brings in more traffic and can help build brand awareness and authority. Here’s how to optimize and excel in this powerful marketing sector. 

In the vast universe of digital marketing, search engine optimization (SEO) is a term that carries significant weight. But why is SEO so crucial? It enhances the visibility of your website and its various elements, including blog posts, making it easier for prospective customers to discover your product or service through search engines like Google through the power of blog writing.

However, the mere existence of a blog doesn’t guarantee improved SEO. It requires strategic planning and execution. Here, we share three simple yet powerful ways a blog can boost your website’s organic visibility, traffic, and results. Here’s what you need to know. 

Tailoring Each Post to a Specific Audience

The journey to a successful blog post begins with the end in mind – the audience. As you draft each post, consider specific questions your potential customers may have. This allows you to craft content tailored to particular customer segments, incorporating targeted keywords that address distinct needs and solutions.

Consider, for example, if you’re a skincare brand. Potential blog topics could be answering questions your customers frequently ask, such as the benefits and uses of your skincare products. Crafting titles like “What is retinol and why should I use it” or “Understanding Retinol: The Miracle Ingredient for Youthful Skin” directly address customer queries, enhancing your credibility and, ultimately, your SEO results.

Incorporating Up-to-date Data

Search engines like Google have advanced algorithms that detect when data or references in your content are outdated, which can negatively affect your SEO. By including recent, relevant data and linking to credible, updated sources, you offer valuable information to your readers and signal to search engines that your content is fresh and reliable.

These links act as a nod to other sites’ helpful, related content, simultaneously suggesting a thematic connection with your content. Over time, this practice cultivates trust and appreciation among your audience, reflected in improved engagement metrics like increased time on site and lower bounce rates.

Sharing Your Blog Posts on Social Media

Social media sharing, though sometimes underestimated, is essential to maximizing your blog’s impact. Promoting your posts on various social platforms can boost your blog’s engagement and traffic while growing your social following.

Benefits include:

  • Keeping your social media pages current and engaging.
  • Maintaining audience engagement.
  • Enhancing SEO results through social signals, as these are included in ranking algorithms.
  • Increasing referral traffic through social links.

Incorporating targeted keywords in your social media posts can improve rankings, so pay attention to this critical detail.

Working with Onimod Global 

At Onimod Global, we offer comprehensive SEO services that encompass everything from strategizing with the latest innovative marketing techniques, content creation and optimization, to robust link-building. We understand the integral relationship between social media and SEO, guiding you on how to best leverage your blog posts across platforms to increase visibility and engagement.

To ensure you’re making data-driven decisions, we provide regular analytics reports and stay on top of ever-evolving SEO updates to keep your blog’s SEO tactics up-to-date and effective. Our goal is to transform your blog into a powerful tool for driving visibility, traffic, and overall digital marketing success. For a full list of our offerings, see here.

Wrapping Up

SEO is essential to any successful digital marketing strategy, and blog posts are crucial. Businesses can optimize their visibility and drive traffic to their site through targeted, data-driven posts shared across social platforms. At Onimod Global, our work spans the SEO landscape, social media advertising, and digital marketing. 

If you have questions about leveraging SEO or want to learn more about our services, don’t hesitate to contact us today. At Onimod Global, we’re committed to enhancing your marketing strategy and driving your business toward success. Contact us here today.

Exploring Voice Search: The Future of SEO Unravelled

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The human voice is replacing the keyboard, which profoundly affects SEO. Here’s how to stay ahead of the AI curve. 

As we step further into the era of digital personal assistants and smart home devices, the way consumers search for information online is changing. Today, we want to discuss one of the fastest-growing search engine optimization (SEO) areas: Voice Search.

The Rise of Voice Search

In recent years, voice search has surged in popularity. Consumers appreciate the convenience of speaking their queries aloud, especially when multitasking or on the go. With the proliferation of devices like Amazon’s Alexa, Google Home, and Apple’s Siri, it’s easier than ever to perform a voice search, and this trend is only set to grow.

By 2023, experts predict that more than half of all households worldwide will own a smart speaker. Meanwhile, many mobile internet users also use voice search, reinforcing that voice is becoming a dominant search mode.

The Impact on SEO

As voice search becomes more prevalent, it will undoubtedly alter the face of SEO as we know it. This evolution will challenge marketers to adjust their strategies to accommodate this new search form.

Firstly, voice searches are typically longer and more conversational than typed queries. People speak differently than they type, and voice search is more likely to include full questions and natural language. This means keyword strategies must be revised to focus on long-tail and conversational phrases.

Secondly, voice searches are often local. People frequently use voice search to find nearby businesses or attractions. Thus, companies must ensure that their local SEO is robust and that they’re appearing in local search results.

Thirdly, speed matters in voice search. Google has clarified that fast loading times are a critical ranking factor for voice searches. This means that website performance optimization is more important than ever.

Preparing for the Voice Search Revolution

So, how can businesses adapt and prepare for the continued rise of voice search?

  • Optimize for Conversational Queries: As mentioned, voice searches are often more conversational and question-based. This means focusing on long-tail keywords and phrases that mimic natural speech patterns. It’s also good to anticipate your audience’s questions and provide clear, concise answers.
  • Improve Local SEO: Ensure your business appears in local search results by maintaining an up-to-date Google My Business listing and incorporating local keywords into your website’s content.
  • Speed Up Your Website: Faster loading times benefit voice search and improve user experience. Prioritize website performance optimization and regularly monitor your site’s speed.
  • Design for Mobile: Many voice searches are conducted on mobile devices, so having a mobile-friendly website is crucial. This means responsive design, easy navigation, and quick loading times on mobile.
  • Structured Data Implementation: Structured data helps search engines understand your content and provide more accurate results. This could be especially important for voice search, as digital assistants must quickly offer precise information.

Final Thoughts

As you can see, leveraging voice search in a digital marketing strategy is crucial for businesses aiming to stay competitive and reach their target audience effectively – and adapt to their evolving behaviors and expectations. 

At Onimod Global, our team of digital experts are here to help your business thrive in this ever-evolving digital landscape, from voice search optimization to other cutting-edge digital marketing strategies. Voice search represents an exciting new frontier in SEO, and we’re excited to explore it with you.

Get in touch today to learn how we can help your business embrace the voice search revolution.

The Importance of Content Marketing in Building Brand Authority

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In every industry, competition is fierce, attention spans are shrinking, and establishing brand authority has become essential for businesses. One of the most effective strategies to achieve this is through content marketing. 

Consistent creation of valuable and relevant content builds brand authority, fosters trust, and drives business success. In this blog, we will explore the importance of content marketing in building brand authority and how it can benefit businesses in the long run. Here’s what you need to know.

What is Content Marketing?

Content marketing allows businesses to showcase their knowledge in the industry. Companies can position themselves as leaders and go-to sources of valuable information by creating informative and educational content, such as blog posts, social media posts, and newsletters. Content marketing is not explicitly promoting a brand but aims to stimulate interest in its products or services. This helps build credibility and trust among the target audience.

Brand Authority and Why It Matters

Brand authority refers to the level of trust, credibility, and experience that a brand has established in the eyes of its target audience and industry. It represents the brand’s position as a recognized leader, knowledgeable source, and reliable provider of products or services within its niche.

Brand authority matters for several reasons:

  • Trust and Credibility: Brand authority builds trust among consumers. When a brand is perceived as an authority in its field, customers feel confident in its offerings and are likelier to choose its products or services over competitors. Trust and credibility are crucial for building long-term customer relationships and fostering loyalty.
  • Competitive Advantage: Brand authority sets a business apart in a crowded marketplace. When a brand is seen as an industry leader, it gains a competitive edge. Customers are more likely to choose a brand with established authority over others needing a solid reputation.
  • Increased Customer Loyalty: Brand authority helps in cultivating customer loyalty. When customers trust a brand’s knowledge and rely on its products or services, they are likelier to become loyal advocates who make repeat purchases and recommend the brand to others. Loyal customers can become brand ambassadors and contribute to long-term business growth.
  • Pricing Power: Brands with strong authority can command premium pricing. When customers perceive a brand as the go-to source in its niche, they are often willing to pay a premium for its products or services. Brand authority reduces price sensitivity and allows businesses to maintain healthy profit margins.

The Synergy Between Content Marketing and Brand Authority

Content marketing helps build brand authority by establishing its experience, fostering trust, engaging the audience, and amplifying its reach. Simultaneously, brand authority enhances the effectiveness of content marketing by attracting a larger audience, strengthening relationships, and reinforcing brand identity. They create a powerful combination that elevates a brand’s reputation, fosters customer loyalty, and drives long-term business growth.

The Cornerstones of Content Marketing

The cornerstones of content marketing form the foundation for a successful content strategy. These fundamental elements are essential for creating and executing effective content marketing campaigns. Let’s explore the four cornerstones of content marketing.

  1. Strategy and Planning

The first cornerstone of content marketing is well-defined strategy and planning. It involves setting clear goals and objectives for the content marketing efforts. Digital marketers can contribute to creating a solid plan that helps guide content creation, distribution, and promotion, ensuring that it aligns with the brand’s overall marketing objectives and resonates with the target audience.

  1. Audience Relevance and Value

Creating relevant and valuable content for the target audience is crucial. The second cornerstone of content marketing focuses on understanding the audience’s needs, pain points, and interests. Content should address these needs by providing solutions or entertainment. By offering valuable information and fulfilling their desires, brands can establish themselves as trusted resources and build strong connections with their audience.

  1. Quality and Consistency

The third cornerstone emphasizes consistently producing high-quality content. Quality content is well-researched, visually appealing, and aligned with the brand’s voice and style. It should provide value and be informative and easily digestible. Consistency is also vital to maintain audience engagement and building trust. Regularly publishing content, whether blog posts or social media updates, helps establish a reliable and predictable presence.

  1. Distribution and Promotion

Creating great content is only half the battle. The fourth cornerstone revolves around the distribution and promotion of the content. It involves identifying the most effective channels and platforms to reach the target audience—like the brand’s website, social media, or email marketing. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Effective distribution strategies ensure the content comes to the right people at the right time, maximizing its visibility and engagement potential.

Additionally, promoting the content through SEO optimization, paid advertising, social media sharing, and email campaigns helps increase its reach and impact. Distribution and promotion play a vital role in amplifying the brand’s message, attracting new audiences, and driving traffic to the brand’s owned platforms.

How Onimod Global Can Help

Onimod Global can play a crucial role in helping businesses with their content marketing efforts. By leveraging the services of our digital marketing agency, you can benefit from a comprehensive and strategic approach to content marketing success. Onimod Global can save time, input our experts’ knowledge, and achieve better brand visibility, audience engagement, and overall marketing objectives.

Final Thoughts

Content marketing is pivotal in building brand authority in today’s competitive landscape. By consistently creating valuable and relevant content, businesses can position themselves as leaders, establish trust, and ultimately drive success.

Contact Onimod Global today for more information on building brand authority with content marketing.

Long-Tail Keywords: What are they?

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Are you tired of trying to rank for the two or three-tail high-competition keywords as your competitors? Long-tail keywords could be the answer. What are long-tail keywords and how do they work in search marketing? Let’s find out!

Targeted keywords filled with intent can help you reach your target audience. If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. Let us break down how to use long-tail keywords for your business’ benefit.

What are Long-Tail Keywords?

Long-tail keywords are specific search queries that tend to have relatively low search volumes. They make up a large percentage of overall searches when added together. The term long-tail was coined to describe the phenomenon of niche products becoming a top seller.

The term “long tail” refers to the tail at the end of a curve when looking at keyword searches on Google. Long-tail keywords are specific but least-searched. A head keyword is typically a broad term when it comes to searching for a product/brand.

Here are a few examples of long-tail keywords vs. head keywords:

Head Keyword:

Nike

Long Tail Keywords:

Nike Air Max Ones

Nike sustainability policy

Vintage Nike shoes

Nike Men’s Yoga Shorts

While exact length doesn’t matter, long-tail keywords are typically at least three words in length due to their specificity.

Why Are Long-Tail Keywords Important?

Head terms are competitive, especially the popular ones. This in turn, makes it difficult for them to rank well with SEO. By using long-tail keywords you’re able to differentiate your business and services while having fewer to compete with to rank on the first page of Google.

Long-tail keywords can help you get more out of your advertising return on investment. High-volume keywords have a high cost per click, but they don’t convert well. Low-volume keywords are highly targeted and therefore have a higher conversion rate.

Using Long-Tail Keywords Effectively

Finding a good long-tail keyword is only part of the heavy task at hand. Once you’ve found your desired keywords, you need to use them strategically on your page. Here are a few on-page SEO tips that apply specifically to long-tail keywords:

  1. Using keywords naturally
  2. Placing keywords strategically
  3. Consider your user’s search intent

Final thoughts

The foundation of any successful SEO campaign is keyword research. In addition to long-tail keyword strategies and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about keywords or want to learn more about our services? Contact us here today.

The Importance of Digital Marketing in 2022

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Digital marketing is more important now than ever. You can utilize digital marketing to target specialized markets, allowing you to reach out to customers who may not have previously considered your company. But this industry is fast-growing, which also means ever changing and evolving. Where do you start if you want to develop a digital marketing strategy? Right here. 

As marketers think about building brands in the coming years post-COVID, how is digital marketing being leveraged to help companies bounce back? More importantly, how should you redefine your strategy for 2022?

According to a CISCO report, 90% of North Americans use the internet, and usage is expected to reach 92% by next year. Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. There is also a noticeable increase in customer-conversion rates, with social and digital video channels driving the highest ROIs.

Having a digital marketing strategy in place allows you to reach millions of people cost-effectively. If your business doesn’t have a strategic digital marketing plan aligned with your business plan your business can suffer and you could lose out to competitors who are more digitally savvy.

Reasons To Use Digital Marketing

1. Reach a Specific Audience. 

With media like TV, billboards and radio, you are reaching out to a broad audience, and the chances of targeting a specific group of customers is low. Whereas in digital marketing, you can use the features of a marketing platform to specifically target an audience based on age, interests or behavior. 

Your chances of reaching the right audience are significantly higher, and you can pick and choose these metrics as your needs change. It also allows you to identify subgroups within your clientele. If you have more than one type of product, you can tailor a campaign to this more specific group of customers.

2. Access Metrics of your Digital Marketing Strategy ─ All in One Place.

Digital marketing metrics are the key performance indicators (KPIs) used to measure the success of a business’s marketing efforts online. The goal of using digital marketing metrics is to track and decipher the way consumers interact with your brand online through websites and social media platforms. While there are many benefits of using metrics, the main use of metrics are used to drive improvements and help businesses focus their people and resources on what’s important. Overall, metrics reflect and support the various strategies for all aspects of the organization, including marketing, competition, standards, or customer requirements and expectations. 

Metrics indicate the priorities of the company and provide a window on performance, ethos and ambition. This allows you to determine your return on investment. You know exactly how profitable your digital marketing campaign was, as you can see the results of each aspect of your efforts.

3. Becoming Visible Within the Industry.

Some of the largest corporations have millions of dollars to spend on traditional advertising. If you don’t have that kind of ammunition, digital strategies allow you to outrank big corporations on a smaller budget. 

Here’s what visibility in business can do for you:

  • Helps you get exposure to a larger audience.
  • Build your brand awareness, so that people know who you are and how you help. 
  • Establishes your credibility and expertise.
  • Allows you to reach and sign more ideal clients.
  • Connects you to opportunities you wouldn’t have otherwise. 

Search Engine Optimization

SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. 

It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. More traffic means more potential clients becoming aware of your brand and services.

SEO is composed of three parts:

  • On-page SEO focuses on the content on your website’s pages. You can research keywords that resonate with your buyer persona or keywords that potential clients might ask. The task is to create quality content when answering those questions, so your pages rank higher.
  • Off-page SEO relates to all activity that happens away from your website. It involves external optimization practices that happen away from your site rather than on it. The main technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality which helps to build authority.
  • Technical SEO is the back end of your website. Things like coding, image compression and cascading style sheets, also known as CSS. These are important aspects of your website that determine how quickly your pages load. Search engines like Google use it as an important ranking factor.

Social Media Marketing

Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers become more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract customers. The opportunities are endless when it comes to social media marketing. A big plus in  using this type of marketing tool is that most of the basic services are free. 

The end goal is to create more traffic and generate leads for your business. The social media channels you can use for this purpose are:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • YouTube.
  • TikTok
  • Pinterest

In an increasingly connected world, your approach to marketing must be just as integrated.

Last Thoughts

In this day and age where just about everyone is connected to the internet, it is crucial for any business to have a strong online presence. As we continue to move forward within the digital age, younger generations are likely to be centered on using the internet to access different services. Having a strong digital marketing strategy is a must if you want to succeed in the increasingly competitive industries across the globe.

Could your digital marketing strategy use a boost? Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing trends. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.  

Have questions about creating your online presence and need help strategizing? Contact us here today.

3 Ways To Check Your Website’s Technical SEO Health

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Regardless of how great your content may be, the ranking of your website and its traffic will suffer if there are issues with your technical SEO. This is why it’s crucial to perform routine SEO health checks so you can stay up to date on the performance of your website and constantly optimize for the best performance.

Website crawlers – to know them is to love them

A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing.

It’s one of the most powerful assets you have when working on your website and trying to optimize it. Your website links are an essential tool to use in determining what pages are the most important content to your target audience, and not all of your links are created equal.

What that means is essentially there are ways to heavily optimize and influence what Google sees as the most important pages of your site. It also will help Google and other search engines to direct traffic to certain areas of your website.

Ensure search engines are rendering the page correctly

Crawlers are essential to ensuring your pages are rendering correctly. If your website’s content isn’t optimized for these bots, it won’t show up in your bots and may not render correctly. There are ways to avoid this, and that includes marketers presenting their content in a format that both searchers and crawlers can view.

“Things that require user clicks and user involvement will be difficult, if not impossible, for bots to reach,” Ashley Berman Hale from SMX Next said. “Go to the most popular pages and enclose important content in Google quotes to see if they’re included.”

Another thing you can do to improve the technical SEO is to see the rendering of your pages is to use Google’s mobile-enabled tools to take a screenshot of what everything looks like.

Review indexing for your site’s pages

If you find that Google and other search engines are crawling and that they’re correctly rendering your sites, check all of the indexed pages. A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analyzed for content and meaning, and stored in the Google index. This gives you the clearest indication of the state of your site, highlighting selected pages, excluded pages, and why search engines made those decisions.

“You can check everything that Google sees, which is insightful,” said Hale, “ While half of our battle is getting the good stuff into the index, the other half can be getting the bad stuff out.”

More from Onimod Global

These simple and effective ways to check on the health of your technical SEO can make the biggest difference in the performance of your website. We will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success. Our mission is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Google display ads or want to learn more about us? Contact us here today.

Google Ads brings image extensions to desktop

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New search engine update coming your way in just a few weeks. The new Google update will be bringing image extensions to desktop devices before the end of 2021. In addition, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop. Google Ads will begin to roll out image extensions to desktop devices in the coming weeks, the company announced last week. This update will not only be added to static images, but also apply to all dynamic image extensions.

Why marketers should care.

It really depends, however image extensions can be extremely helpful in making your ads more visually appealing, which might encourage visitors to click on them. Before the end of 2021 and available the start of 2022, image extensions will also be available on desktop which will enable you to show any images that are relevant to users whether they’re at home or on the go.

If you’re already running image extensions on mobile, they’ll automatically show on desktop devices as this update rolls out, so make sure to monitor performance so that you can assess whether this is something that’s worthwhile for your brand.

Prior to this update, the images attached to ads would only show on mobile devices. For advertisers that are already using image extensions, their ads will automatically show these images on desktop devices as this update rolls out.

Desktop device performance can be broken out by segmenting your data by “Device.”

Dynamic image extensions are also expanding. 

This update also brings dynamic image extensions, which automatically select the most relevant image from your ad’s landing page, to desktop devices. In addition, these are also now available for all languages.

Google has also added a free, searchable library of stock images to help advertisers source visuals. To access the library, select “stock images” when you’re asked to choose an image for your image extension. Stock images can be cropped to a square or landscape format from directly within Google Ads before adding it to your image extension.

Final thoughts

In addition to Google Ads updates, general SEA and other digital marketing tips, we will continue to share case studies and the latest digital marketing news and tips to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to optimize your search engine advertising or want to learn more about us? Contact us here today.

3 Steps for a Successful Holiday SEO

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A holiday season simply wouldn’t be complete without frantic shopping, especially online shopping. Regardless of if people are shopping on Black Friday, Cyber Monday or completely throughout the holiday shopping season, millions of customers rush to get their hands on gifts for friends and loved ones. That means retailers must be well prepared for your holiday SEO strategy.

One way to really stand out for e-commerce business owners and marketers is a top notch holiday SEO strategy. If your brand is looking to optimize for holiday-specific website traffic, here are the three main steps to take to make sure you’re ready.

A good indication of where to start for keyword research is with trends from 2020. You can find this in the Search Terms report in Google Search Console. First ask yourself:

  • Which pages generated the most traffic last year and likely to gain lots of traffic this year as well?
  • Which search queries were the most used to discover your products and deals?

After you’ve gathered this information, analyze data from other channels that your company is active on. In particular, definitely research the top referral sources — affiliates, social media websites, email campaigns. Determine which channels drove you the most conversions and prioritize them for this year’s strategy.

Google Search Console is much more suited for providing you with technical website data versus Google Analytics. Long explanation short, this tool reports how search crawlers ‘view’ your website and interact with it to explore and attempt to determine its value for users.

Identify keywords relevant for holidays

In order to have a successful SEO strategy, keyword research is an absolute must. Irrelevant keyword targeting or those with no purchase/product research intention translates to budget waste. Going after overly-competitive keywords that every other online store is after means low chances for success. To create your holiday keyword plan, we again recommend to search into historic data from last year. Did you see any interesting keywords that shoppers used to find you? A great place to look is the Google Search Console for these specific queries.

When it comes to holiday keyword research, make sure you are careful about which keywords you want to battle and win. During the holiday season, you’d need to rank fast. So don’t go after overly-competitive broach keywords such as “buy cosmetics online.” Why’s that you ask? The reason is because your company would be competing for shopper attention with carousel ad results, Amazon product listings and category pages from other national retailers.

Create landing pages for special launches

This will give you a significant leg up on SEO holiday queries. To increase your chances of showing up during the time of your holiday offers such as Black Friday and Cyber Monday-related search queries, it’s important to create pages that target relevant keywords. (That you’ve discovered during the previous step). In order to discover the best prices available for their query, users will often search for keyword combinations with “[brand name] or [product] deals, discounts, promos”.

You can research which options are trending in your product vertical using historical results from Google Trends. Depending on the industry your business is in, it may be beneficial to create a Black Friday or Cyber Monday page for each product you plan on offering at a discount.

Final thoughts

In addition to holiday SEO strategies and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to make the most of your SEO during the holidays or want to learn more about us? Contact us here today.

 

Google Now Shares What Factors Impact Specific Rankings

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Google now shows why it ranked a specific search result. The new ‘About This Result’ feature shows searchers information about some of these most important factors used by Google Search to connect results to their queries. Read more

Simple Link Building Techniques to Follow in 2021

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When it comes to SEO, both on-page and off-page efforts are equally important and need to be done appropriately. Link building is an off-page SEO technique that has become essential in enhancing a website’s rankings and its overall growth. 

Over the past few years, marketers have had to change the way they go about link building due to changes in Google’s algorithm. Google now ranks the quality of links above the total number of links a website has. With that, here are four effortless link building techniques you can utilize in 2021. 

1. Guest Posting 

A guest post is one of the most impactful link building techniques. This not only allows you to generate more backlinks, but helps you build relations with others in your industry as well. It’s fairly easy to identify blog sites that will allow others to write guests posts for them. Look for a medium that is appropriately related to your niche, but not a direct competitor. Doing this will not only allow you to build more backlinks, but can help you build good relations as well. 

When guest posting, you want to make sure your content is high quality and published in a good presentation. If the delivery is not good, your reputation could suffer and defeat the purpose. Make sure you generate informative content so you’re building links in the most effective way. 

2. Broadening Your Relations 

No matter the industry, relationships matter. The same goes for link building. Identify blogs, forums and pages that are related to your niche. Follow them on social media and try to get into contact with them. Connecting with more businesses similar to yours can help in a variety of ways. Not only are you building links but you’re also putting yourself more in the loop of what’s going on in your industry. This also helps you create more awareness for your brand, ultimately helping you and your site grow. 

3. Testimonials 

Writing testimonials is another simple and effective link building method. There are many companies that ask and enable people to write testimonials on the products or services they offer. When you leave a testimonial, you can get a backlink if the company publishes it. Ultimately this will engage more visitors and traffic to your website. 

4. Keep an Eye on Competitors  

Lastly, you should keep an eye on the links your competitors are building. Monitor the strong links they have and see the strategies they implement in going about building them. This can help you improve your own strategies and identify how you can go about getting the highest quality links. 

Final Thoughts 

Link building is an essential factor in an overall SEO strategy. While these are fairly simple tactics, there are many more. Sometimes it’s easier to seek help from the experts. At Onimod Global, SEO is our core attribute and a pillar of our marketing strategy. We develop organic search engine optimization campaigns that deliver increases in organic traffic through an increase in natural rankings across all major search engines. If you’re interested in digital marketing assistance or want to learn more about what we do, contact us today. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here