When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, Mona Elesseily from Search Engine Land discusses the specific ad features and page elements that searchers/shoppers want when they’re shopping online. She also covers ways to also incorporate […]
Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called Penguin, which was first […]
We’ve all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful. You need […]
It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine stats in particular caught our eye: 1. The pumpkin spice cometh Starbucks’ pumpkin spice lattes have become a fall tradition in Instagram marketing, and this year appears to be no different. On the […]
In Google Search, their goal is to help users quickly find the best answers to their questions, regardless of the device they’re using. Today, they’re announcing two upcoming changes to mobile search results that make finding content easier for users. Simplifying mobile search results Two years ago, they added a mobile-friendly label to help users […]
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What’s more, the types of advertisements available to you are new and foreign to some that hasn’t been in the business for a hundred years. A digital marketing […]
Yesterday, news emerged that Google was using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain. The information covered below comes from three original sources and has been updated over time, with notes […]
Apple today announced Swift Playgrounds for the iPad, a new project that aims to teach kids to code in Swift. When you first open it, Swift Playground presents you with a number of basic coding lessons, as well as challenges. The interface looks somewhat akin to Codecademy, but it’s far more graphical and playful, which makes sense, given that the target […]
Two weeks ago, over 7,000 developers descended upon Mountain View for this year’s Google I/O, with a takeaway that it’s truly an exciting time for Search. People go to Google billions of times per day to fulfill their daily information needs. They’re focused on creating features and tools that we believe will help users and […]
