3 SEA Tips To Win Business With Local Search

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The behavior of customers has completely changed making local search relevant and on the map. More and more consumers realize the ease and opportunity of online search and purchase due to restrictions on movement in the pandemic times. Individuals want a tailored search view with results that are relevant to where they are at that very moment. This is where search engine advertising, or SEA, comes into play.

To win over those customers and create conversion opportunities, your location-specific ads must be at the top of the search engine results page; it’s a competitive imperative.

Here are three SEA tips every marketer needs to win local marketing with paid search.

1) Don’t rely on just one search engine

Location targeting — through Google Ads, for example — marks a huge revolution for advertisers and marketers. It enables them to maximize their PPC by targeting ads to specific areas.

Despite this being a very helpful tool, there are still significant blindspots. The data provided by Google Ads and others isn’t as detailed as necessary when it comes to things such as monitor competitor strategies or uncover opportunities that may crop up. Advertisers and marketers need to keep this in mind when gathering data on all different kinds of search engines in order to make their strategies effective and dynamic. For advertisers to juggle national, state, and local demand is almost impossible to accomplish manually or without the right data. Which is why AI is crucial to success when it comes to succeeding in the local search market.

2) Customize your local SEA ads

Ad customization by location is becoming increasingly more popular, and makes you that much more relevant to the customer. For example, 72% of desktop or tablet users and 67% of smartphone users want ads customized to their location. Additionally, 82% of smartphone users search for businesses near them; 90% click on the first set of results they see.

One of the main parts to local search marketing is customizing the ad to each location with messaging and strategy. Follow these five steps from Search Engine Land to creating click-winning location-based ads:

  1. Be there: Know where your products and services are most needed.
  2. Be relevant: Is your ad creative relevant and specific? Are you appearing at the right time?
  3. Be useful: Don’t be generic in your copy and CTAs. Each work must express your services and answer your questions.
  4. Be quick: Any delay in response to market and competitor shifts will set you back, no matter your size.
  5. Be top: Target the most relevant search terms in location. The closer you are to number one the greater the likelihood of a click.

3) Stay relevant with the Google updates

Keeping track of the multitude of updates Google is no easy feat. Google makes every month across its Shopping, PPC and SEO offerings. Difficulty is not the only complication, there is also a real necessity to remain ‘in the know’ about these updates. This is because, as search engine markets continuously show, even one missed update can dramatically and quickly send you spiraling down from position one.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

7 Ways to Improve Your Online Presence in 2021

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All businesses are looking to attract more customers in their local area. Obviously, increasing local SEO efforts is going to be one of the best ways to accomplish this. 

Here are 7 local SEO ranking signals to concentrate on to improve your online presence in 2021. 

1. Google My Business 

Claiming your Google My Business page is one of the simplest and most effective ways to start improving your local SEO. Not to mention, it only takes a few minutes and is free. Once you’ve claimed your listing, you can optimize it further by choosing the most accurate categories for your business. You should also add photos of your location, products, staff etc. This helps add credibility to your business and serves as an additional local ranking signal. 

2. Increasing Reviews 

According to Google, high-quality reviews can improve your businesses’ visibility, especially positive ones. And similar to Google My Business, you should claim all listings on any review sites. Though it’s important to note that Google reviews carry the most weight when it comes to SEO. Location keywords being used in reviews are also valuable, as it sends signals to Google that you’re a trusted local business. 

3. Create Social Business Pages 

While Google still remains top for search engines, Facebook is also highly utilized. Which is why it’s essential to have a business page and keep it updated with accurate information and link back to your website. It’s also helpful to claim listings on other social platforms, like Twitter, LinkedIn and Instagram, as well. Even if you’re not frequently active on those sites, it’s still beneficial. 

4. Consistent NAP 

Make sure your name, address and phone number are consistent across all online listings including review sites, maps, social media, etc. Google wants to make sure they’re providing accurate information to users, and this can help ensure that. 

5. Mobile Responsiveness

Since Google’s mobile-first indexing has rolled out, they look at the responsiveness of your mobile site first, not desktop. Make sure your site is optimized as much as it possibly can be for mobile. If you haven’t done this already, Google has a mobile-friendly test that can help you get started.  

6. Local Keyword Optimization 

Be sure you’re consistently sharing content that organically includes localized keywords. This could be about local events, news, weather or whatever makes sense for your brand. Includes location keywords wherever possible but still make it natural. For example, you wouldn’t want to just say “air conditioning repair.” To optimize for local SEO you would add “air conditioning repair in Chicago.” Also be sure to also optimize your titles and meta descriptions.

7. High-Quality and Diverse Inbound Links 

Links from trusted Google sites are important for SEO and especially for local SEO. You want a range of inbound links that are relevant, authoritative and gained organically. Links from news sites, community blogs, etc prove that your site is trusted by others in your community. But the most effective inbound link is from a high authority site using both your city and a main key term. 

Final Thoughts

SEO is absolutely vital to achieve long term search engine visibility for your website.There are a number of ways to enhance your local SEO efforts but these 7 tips are a great place to get started. For additional and more advanced practices, it’s best to consult SEO experts. 

At Onimod Global, SEO is our core attribute and a pillar of our marketing strategy. We develop organic search engine optimization campaigns that deliver increases in organic traffic through an increase in natural rankings across all major search engines. If you’re interested in digital marketing assistance or want to learn more about what we do, contact us today. 

The Clubhouse App: What Marketers Need to Know

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Clubhouse has been steadily gaining traction since it first launched in 2020. This app has an entirely different concept than any other social media platform, creating a brand new opportunity for marketers. Here’s what businesses need to know about Clubhouse and some ways it may be relevant for you and your customers. 

What is Clubhouse? 

Clubhouse is a free, voice-based social media app. Users can listen in to conversations, interviews and discussion between people on various topics. It has been described as listening to a live podcast with an added layer of exclusivity. Currently, Clubhouse is invite-only. Meaning not everyone can download it off the app store. 

For those that have been invited to join, you first select topics off of interest, like tech, books, business, health, etc. The more information you give the app about your interests, the more conversation rooms and individuals the app will recommend you to follow or join. The rooms resemble a conference room where some are talking and others are just listening in. Once the conversation is over, the room closes and disappears. 

How can you use Clubhouse for your business? 

The biggest benefit from Clubhouse is the ability to connect with prominent business leaders, entrepreneurs, others in your industry and potential customers. You can also position yourself as a thought leader in your industry. As more people join the app, it can have a large payoff to have spent time positioning yourself as an expert and start gaining followers early. 

The voice-note aspect of Clubhouse also allows a new way to humanize your business to others. It can help make interactions feel more personal, allowing you to convey more emotion and have real conversations with other users. 

There is also a new development of an influencer program. This program will only be open to 40 top users on Clubhouse and will allow business to tap into those with a large number of followers. 

How can you get an invite? 

To join, an existing Clubhouse user has to send an entire from their app, giving you access to set up the account. When you’re invited you’ll get a link through a text message. Users can’t invite anyone, though. They only get two available invitations at first. 

Final Thoughts 

As Clubhouse continues to scale, the number of audio creators is growing. Their impact on the broader influencer economy is just beginning. Some members of the pilot program have begun contemplating brand deals and cross-platform promotion. Others have begun to form creator collectives, like those started by prominent users on TikTok. Overall, this could be a good future opportunity for many businesses.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Why Ecommerce Personalization Is Important

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The most successful brands are ones that discover how to engage their customers and keep their attention so they come back, and one of the most effective ways to accomplish both is ecommerce personalization. Onimod Global experts are here to break down some of the best Ecommerce personalization tips to ensure your customer retention and conversion rates are optimized to the fullest potential.

1. Incorporate intelligent product-detail page recommendations

Product-detail page (PDP) recommendations show your customers similar or products that are complementary to the ones they’re already interested in. This simple yet complex feature increases the shopping cart values of customers in significant amounts. Here you can leverage dynamic up-selling by recommending items that are higher in price but similar in style or by brand. These products are the ones with higher margins and are also proven to have the best conversion rates.

2. Show continuous shopping for returning customers

POV: It’s a lazy Sunday, and your netflix has asked 3 times now if you’re still watching. This has been such a powerful tool in terms of customer retention and keeping customers on the Netflix app. The same type of tactic can also be applied to the Ecommerce experience. With Netflix, instead of manually searching and scanning through hundreds of shows and movies, you can pick up right where you left off with a simple shortcut on your screen.

Similarly, this approach remembers your visitor’s selected items and preferences through previous sessions and makes it easier for them to pick up right where they left off. Fair to admit that this isn’t a very complex algorithm, however it’s valuable because the buying process is made that much more simple for the customer encouraging conversion behavior.

3. Create customized bestseller lists to drive click-throughs

People are automatically drawn to popular products whether it be music, clothing, books, food trends, the list goes on. One of the best tools to take advantage of here is showing the bestsellers with a twist—by adding in the dimension of time. You can show the bestselling products over the last 24 hours, or dial in the past one hour, depending on how much traffic you have.

This is the best tip that definitely allows for you to get creative with this approach. For example, instead of ranking products by sales, try displaying the most reviewed or segment by location. Showing best sellers by location is particularly powerful if you sell fashion in multiple climates. It’s also a huge advantage if your store specializes in a specific type of niche product like prom dresses or sports gear. Your customers from Los Angeles probably aren’t shopping for the same clothing in winter as your shoppers from New York City are. It’s all about discovering what works best for your unique products and customers.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full Ecommerce potential. Interested in growing your Ecommerce business? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Tips for Measuring LinkedIn Campaign Success

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If you can’t measure it, you can’t improve it. This is especially true when it comes to marketing campaigns. The extent to which we’re able to measure the impact of our campaigns determines the quality of our insights, the effectiveness of our optimization strategy and the clarity of our results. For this reason, LinkedIn offers a robust suite of measurement tools, and just released a 6-point checklist for getting the most out of these tools and our campaigns. 

1. Identify key metrics according to your marketing goal. 

To keep your campaign on track with your desired outcomes, LinkedIn’s Campaign Manager uses an objective-based framework where your ultimate goal stays on top. Then the specific metrics you measure will ladder back to your objective, no matter what it may be. 

2. Set up the Insight Tag. 

Conversion tracking is essential no matter what platform you run your campaign from. This allows you to gain a deep and comprehensive look at ad performance. When you pair this with the Insights Tag on LinkedIn, you’ll be able to see how many downloads, sign-ups, purchases or other conversions are being driven by your campaigns, even after the user clicks out of LinkedIn to your website. 

3. Set up Lead Generation Forms. 

Lead Gen Forms make everything easier from both a marketer and user perspective. These are pre-filled forms based on the user’s profile, which removes the need to complete a bunch of fields in order to access the content or register for an event. On the marketer’s side, we receive accurate and actionable lead data. We also have the ability to centrally track key lower-funnel campaign metrics such as cost per lead, lead form fill rate and the number of leads from a specific professional audience segment. 

4. Conduct weekly analytical assessments. 

It can be a mistake to measure ROI too soon in a campaign. It usually takes some time to see the full impact of a campaign, given the complexity of today’s buyer journey. That also doesn’t mean you shouldn’t begin measuring your campaign quickly and tracking results continuously. Best practices include conducting weekly analysis after the initial launch of the campaign, focusing on what can be tweaked and improved. 

5. Use Campaign Demographics to see which audiences respond best to your ads. 

The Campaign Demographics feature on LinkedIn helps marketers see exactly who is interacting with their ads, based on key professional identifiers. These include job title/function/seniority, company size, location and more. This feature is beneficial because, while it’s nice seeing your ads getting high impression numbers, it doesn’t necessarily mean they’re coming from the right people. Once you identify who is seeing your ads, you can make any necessary adjustments. 

6. Use performance insights for recommendations to improve bigs and budget. 

Obviously, we don’t want to be spending money in the wrong places. On LinkedIn you can access campaign insights that give recommendations for how to improve bids and budgets. 

Final Thoughts 

According to recent research from LinkedIn, only 37% of digital marketers describe themselves as “very” confident in their ROI metrics. Improving your ability to measure, analyze and improve your campaigns offers a large opportunity for competitive advantage in today’s marketing space. At Onimod Global, we’re experts in both social media marketing and analytics. We make digital decisions driven by data and have advanced analytics and reporting capabilities. If you’re looking for assistance in LinkedIn marketing or on any platform, contact us today. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

6 Customer Loyalty Tips To Drive Local Search Traffic

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When dreaming up ways to improve search engine results, it makes sense to consider the customer loyalty factor. Why you ask? Customer loyalty plays a very crucial role in marketing for a company. Whether it may be more trusted customer reviews on your site or user-generated content produced by loyal customers, it is clear that customer loyalty is important to also driving you to the top of search page results. So how can you work to build customer loyalty online? Onimod Global specialists are here to break down 6 top tips on maintaining loyal customers.

6 Customer Loyalty Tips

The search engine optimization specialists from Onimod Global are here to offer several simple ways in which you can develop better customer loyalty within your own organization. The following 6 tips are based off of an article with Search Engine Land:

  1. Social Loyalty: Social media has grown to wield an impressive amount of influence over any given company. Facebook is a top platform that appeals to users looking for recommendations regarding any number of products or services. This feature allows other users to weigh in on the topic and recommend businesses that they find relevant to their friend’s search. This word-of-mouth by proxy through Facebook is significant because it disrupts typical search engine procedures.
  2. Narrative Control: As mentioned with the example of Amazon, online reviews carry an incredible amount of power. Make sure that you are giving customers a way to express their loyalty via online platforms such as Facebook and Yelp. You can even use this information as a testimonial to the benefits that your company offers.
  3. Forever Loyal: Truly loyal customers will seek out a preferred business no matter what the odds. Young used the example of Chick-Fil-A to represent this ideal. He noted that no matter where he goes, he can find a line out the door of Chick-Fil-A, even when other area fast food restaurants have no wait at all.
  4. Loyalty Economics: It can be difficult to track down truly loyal customers. Typically, a company’s marketing efforts toward new clients are much more expensive than if the company were to simply continue marketing toward dissatisfied customers. For this reason, it may be worth considering ways in which you can better the experience of existing customers rather than solely focusing on new customer leads.
  5. Loyalty Database: Data is an invaluable resource for any business. Data regarding repeat customers is even more essential to promoting growth and prosperity. Once you are able to gain information about current loyal customers, you will be more easily able to locate new ones, which cuts out a lot of wasted ad dollar being used in search engine marketing.
  6. Determining Improvements: Even if a company’s customer satisfaction ratings are high, there is usually significant room for improvement. This issue points back to the loyalty database and what insights it can provide to your business. By going back over the numbers you can begin to paint a much clearer picture for both current and potential customers about your business and why it is the right choice for them to purchase goods and services from.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How to Start Successfully Marketing Your Blog

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A blog can be an extremely valuable asset to a business’s overall success. Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. But for this to be accomplished, you must market the blog itself. 

Follow these best practices for promoting and marketing your blog content. 

Keep buyer personas top of mind.

When creating your blogs, you should always be thinking about who your ideal customer is and why they need your product or service. This way, you’ll be able to create content specifically suited to your audiences’ wants, needs, challenges, pain points, etc. When you create your blogs with these points in mind, it will be easier to use it as a conversion tool. 

Watch your competition. 

Competitors can provide insight into what’s working or not working when it comes to blog content and your target audience. Watch for thought-leaders in your industry and see what they’re writing about or experimenting with. How is their audience reacting? What gets the most traffic and drives the most discussion? This can help you determine what you need to do to stand out and provide your readers valuable content. 

Perform SEO and keyword research. 

An additional way to help you stand out among your competitors is by making sure your blogs rank higher on a webpage. Dedicate some time to keyword research to identify the phrases your target audience is searching the most. You can then tailor your blogs around these keyword phrases and include them in the blog when they naturally fit. You’ll want to perform this research prior to writing your blog. You can start by creating a list of 5-10 keyword groups you want to rank for, along with their associated long-tail keywords. 

Determine where the content will be distributed. 

It’s important to strategically determine where you’ll be distributing your content. Depending on the blogging software you use to host, it may be simple to add your articles to their corresponding landing page. Other ways to distribute your content include social media and online publishing platforms. You could also work with industry experts or influencers to share your content on their platforms as well. 

Final Thoughts 

Creating a successful blog in your niche is a great way to reach and nurture potential customers. Consistent content that solves common challenges of your readers can help build trust and advocacy. This will inevitably contribute to your overall business success. 

At Onimod Global, we’re your in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and serving as our clients consultative marketing team. If you need assistance with your blogging strategy, contact us today. 

Optimize Your SEO With User-Generated Content

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User-generated content, or UGC, has been very successful in terms of being effective in creating a highly successful, long-term SEO and conversion strategy. UGC can improve KPIs for your search marketing:

  • Increase your page rankings
  • Increase Google Ads click-through rates up to 20%
  • Increase organic traffic up to 400%
  • Increase conversion rate up to 75%

UGC should be part of your 2021 SEO strategy, and Onimod Global experts are here to help you discover why.

Why is the impact so great?

Any content coming from consumers talking about or reviewing a product is immediately seen as more trustworthy. For example, 88 percent of consumers trust online reviews written by other consumers as much as they trust suggestions from their personal network. Content from a consumer ultimately is more relatable, therefore signalling a psychological response called “social proof” which makes people assume that others’ actions reflect correct behavior for a situation. For example, if we see someone go through something negative such as slipping on a patch of ice on a sidewalk, we will likely learn not to follow those same actions.

We are also influenced very much by the opinion of others. So if you didn’t see it directly, but you hear from a friend at school that the sidewalk is slippery, you are likely to avoid the sidewalk and the icy patch. We are simply more open to accepting the opinion of our peers.

Switching this from ice patches back to marketing, from a customer point of view, social proof helps to increase conversion rates by building trust. A brand telling you that their products work, they’re a great price, they are quality material is great, but the opinion of someone else outside of the organization carries a different weight and is more believable.

Check out this graph from Search Engine Journal comparing conversion rates with and without UGC:

It is evident that there is a strong correlation between the use of UGC and converting users into paying customers.

How UGC helps with SEO

Step 1 for a lot of buying processes begins with Google, and the Seach Engine Journal found that organic page visits greatly increased over the span of nine months by simply adding customer reviews to website pages.

  1. UGC provides new and relevant content to your site. There is without a doubt a high need of relevant authentic content that your customer base can relate to.  The practice of displaying UGC on the website demonstrates that brands aren’t just talking at customers, rather they show that customers have a way to dialogue with the brand.
  2. UGC helps naturally rank your pages for long-tail keywords. Long-tail keywords are specific search phrases that are much easier to rank highly for due to the low search competition. For example, if you’re a skin care brand trying to rank for “skin cleanser”, you’re facing a large amount of competition. Instead, “skin cleanser for dry mature skin” potentially may have much less competition and be searched by users with a specific intent to find and buy this product. UGC will include this type of verbiage and therefore allow you to gain insight on what exactly is the pain-points for consumers.
  3. Ideal for manual and automatic optimizations. Automatic search updates with crawlers scope out things like customer reviews and automatically push your page higher in search results. In addition to the automatic updates, Google and other search engine companies employ search quality raters to manually evaluate websites. Things that they look for are rating for key credits like mastery of the topic, authority of the author, and truthfulness in content, which can easily be obtained from your customers’ content.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential with SEO and user-generated content. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

5 Tips for Improving Your Webinar Success in 2021

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While many of us hoped webinars would be a trend that stayed in 2020, they’re still a necessity in the upcoming year. There are many benefits to holding webinars, though. Such as educating your audience, proving your industry expertise and increasing overall sales of your product or service. 

If you’re going to continue to run webinars in 2021 and are looking to increase your registrants and improve its overall success, follow these simple tips. 

1. Create Lead Gen Campaigns to Secure Registrants

Besides the webinar itself, a lead generation campaign is the most essential step in the overall process. To run a lead gen campaign you need an effective landing page with an easy-to-complete form and clear copy that lists: 

  • The topic and main talking points of the webinar 
  • The date and time 
  • Who will be the speaker and their expertise 

Once your landing page has been created, you can begin leveraging it to secure registrants. Here are some strategies to reach your target audience and getting them to register: 

  • Create Google Ads and paid social campaigns using targeted keywords aimed at your demographic. 
  • Run an email campaign. 
  • Link your landing page in any newsletters. 
  • Write a blog on the same topic of your webinar and use a CTA that links to your landing page. 
  • Create an organic social media campaign. 

2. Perform Lead Nurturing 

Your strategy should include a lead nurturing campaign as well. This should consist of a series of 3-4 emails or text messages that remind registrants of the event and include links to different content assets related to the topic. 

Since you already have your registrants contact info, the link to whatever content assets you include should be un-gated whenever possible. It’s important to balance your lead gen efforts with user experience. The best way to ensure this is to collect information slowly over time and by providing valuable content that keeps your users engaged. 

It’s also important to remember to not send too many nurturing emails or texts. You don’t want to bombard your audience with too many messages and motivate them to unsubscribe before the webinar even takes place.

3. Utilize Polls During the Webinar

Now that you’ve secured your registrants and the webinar is taking place, it’s time to figure out how to keep them engaged. The best way to do this is by posting questions throughout the webinar to keep attendees engaged and collect valuable information along the way. Many of your attendees might be reluctant to use the Q&A portion of the webinar as well. So polling them throughout the event is a great strategy for learning more about your audience in real time. 

Here are a few things to keep in mind when creating your webinar questions: 

  • Ask one question at a time to avoid confusion. 
  • Use simple language to get the most accurate answers. 
  • Introduce the question before asking them and show your attendees where to respond. 
  • Show the results to keep your audience invested. 

4. Create and Distribute an On-Demand Version of the Webinar

Creating an on-demand version of your webinar allows you to get the most out of these online events. By being able to post a recorded version of the event, you can exceed your registrant totals and market to a new audience. These recordings should be gated, as they’re premium content and are likely being viewed by users who did not originally sign up for it.

5. Create Automated Programs to Follow-Up with Attendees 

Since you have already established a relationship with those who attended the webinar, you should set up an automated email campaign to communicate with them. This campaign should be a series of 4-5 messages that include details about your products or services and how they can solve the recipients’ pain points. 

More from Onimod Global 

At Onimod Global, we’re always looking to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.