2018 will be a critical year in terms of marketing with all of the constant changes happening within the industry. Therefore, having the right marketing strategy in place will ensure that your organization doesn't fall behind in
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Keith Weed, Unilever CMO, believes that many platforms have not yet caught up to the innovative technologies of today. As a result, many of these platforms are serving poor quality advertisements to consumers, with little recourse. Ongoing
Although there are numerous traits that digital marketing professionals must have to be successful, there are some in particular that appear to be more critical than others. Perseverance, detail oriented, and being a team player are all
Company culture is a relevant topic for any industry. However, statistics show that workplace culture is particularly impactful in the digital space. Respondents to a McKinsey&Company survey reported “cultural and behavioral challenges” as the most significant challenge
Super Bowl LII just took place this previous Sunday (Feb 4th) and it's well known that the cost of running an ad during the commercial breaks is outrageous. According to a report from Kantar Media, "the average
Many tune in to watch the best football players in the country face off during the Super Bowl each year, but many more tune in exclusively to watch the amazing advertisements that are shown in between in
Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and
The dynamic of social media is constantly changing and 2018 has the potential to be an important year for social media. After analyzing an article from Marketing Land written by Laura Collins, there are some interesting changes
There are many steps in the consumer journey. One of the most difficult aspects of marketing is understanding this journey in its entirety. It may not simply be one single ad that inspired a purchase. There may
Although only a little over 2 weeks have passed by in January, 2018 has been an interesting year so far in the digital marketing world with some surprising statistics. Some of the stats listed are from Christopher Heine in
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