Being able to measure your data is key to understanding how well you are performing on all of your digital platforms. Typically, data is confusing to interpret and an extremely boring visual for management. At Onimod Global,
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Google has revealed that their complex lineup of ad products is getting re-branded. AdWords launched 18 years ago with the goal of easing the process of connecting online with businesses. The most significant change since then has
Producing strong content is great, but does it drive relevant traffic? The ultimate purpose behind content marketing should always be driving as much relevant traffic as possible to your website, landing pages, or any other form of
Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and
There are many important areas of a business. These areas are very familiar with the natural give-and-take between them, but none seem to struggle quite as much as the departments of finance and marketing. Return on Investment
It's no surprise that the quantity of mobile searches has eclipsed desktop searches in the past 2-3 years. The rate of mobile/tablet searches compared to desktop will continue to rise in the future as well. According to
The key to a great digital marketing campaign is the well thought out plan behind it. If you try to launch any campaign without specific directives, it’s likely that you will waste a lot of time and
1.) Define Key Performance Indicators Not all KPIs are created equal. When starting an advertising campaign, make sure to clearly state which metrics are most important to you. Do you want to focus on conversations, or reach?
There are plenty of articles out there claiming to have some sort of quick fix or tip to exponentially boost your AdWords campaigns. In certain case studies these hints may have actually been incredibly successful, but that
Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. (more…)
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