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5 Important Questions to Ask Your Website Development Agency

November 8, 2017/in Digital Marketing, SEO, Website Development/by Onimod Global

There are numerous questions that an organization may have when outsourcing a website development project to an agency. Investing in a new website is no small expense for a business owner, so addressing any questions that arise is a must. With our previous website development work at Onimod Global, there have been many questions we have received from clients over the years. Listed below are just a few critical questions that every business should ask their agency when it comes to a new website development project.

1. What does the previous work look like with other clients? 
Knowing what an agency is capable of when it comes to their website development expertise is extremely important. Request case studies from agencies to see what an agency has to offer in terms of website development, and what benefits can be provided for your organization. Click Here to view our previous website development work and case studies at Onimod Global. Ultimately, conduct research on multiple agencies to ensure the one you select is legitimate and will produce the final product you are looking for.

2. Is Google Analytics being utilized to track data and set up goals? 
Ensuring that a Google Analytics tracking code is installed to a new website is crucial and it’s amazing as to how underused this tool is by many businesses today. One major benefit that Analytics provides is where website traffic comes from and what adjustments can be made. Setting up goals in Analytics to track certain conversions like form completions and downloads is another critical aspect that Analytics provides. Essentially, being able to monitor general website traffic information is huge and implementing Google Analytics should always be a step in the website development process.

3. Will the website be optimized to increase online visibility? 
Regardless of the objectives an organization desires for their website, online visibility and being able to drive traffic should always be a priority. Therefore, if a site is not optimized for search engines how will it drive traffic? Ensuring that a website is highly optimized will require a lot of SEO knowledge and time. There are many components of SEO that involve “on page” optimization like paying attention to title tags, content, meta descriptions, keywords, and internal link building. There are also “off page” optimization tactics like blogging and utilizing local directory sites. In the end, having a highly optimized website is a must and be certain that the agency developing your website is familiar with these practices.

4. Is the Google Tag Manager being used?
Application of a tag management system like the Google Tag Manager to a website is extremely beneficial for any organization. In technical terms according to Google, the Tag Manager “replaces hard-coded tags on a website with dynamic tags that are easier to implement and update.” Tag management systems like Google’s provide multiple benefits such as adding AdWords, Analytics, and even third party tags instead of having to manually edit the site code. Therefore, this reduces errors and allows the simple deployment of tags on a website, so be sure to address this area of concern with your agency.

5. What does the timeline look like until the site officially launches? 
It’s important to be on the same page with your agency about the development of a timeline and what the expectations are. Depending on the complexity of the site a website development project can take anywhere from months to years. It’s essential to stay in contact with your agency throughout the entire process as new requests may arise and an agency should always be adaptable to client changes. An experienced team like ours at Onimod Global has worked together on multiple web dev projects and understand how important client timelines are.

Contact Us: If you’re a business seeking an upgrade in website development, feel free to reach out to our expertise at Onimod Global and check out Our Work. We look forward to hearing from you!

https://www.onimodglobal.com/wp-content/uploads/2017/11/Chicago-Website-Development-Agency-1024x684-e1574114069385.jpeg 601 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-11-08 21:36:332018-03-07 19:03:535 Important Questions to Ask Your Website Development Agency

4 Common SEO Myths That Marketers Should Reject

November 3, 2017/in Digital Marketing, Google, SEO/by Onimod Global

When it comes to the best search engine optimization (SEO) practices, it can be difficult to know what methods are currently working and what is not. Search engine algorithms on Google, Bing, Yahoo, and others are frequently changing and this factor makes it challenging for marketers to adapt. There are numerous myths floating around about what a “good” SEO strategy consists of. Listed below are four common SEO myths that all marketers should be aware of.

1. Stuffing keywords is the way to go
The method of stuffing keywords is both outdated and falls into the “black hat” side of SEO practices. Search engines these days (Google especially) are more focused on rewarding legitimate organizations trying to drive real traffic to their sites. Don’t confuse implementing rich keywords in good content development compared to “stuffing.” An article from Entrepreneur describes keyword stuffing as “having too many keywords stuffed into your domain, this will be viewed as a spammy tactic that Google can pick up on.” Ultimately, the practice of keyword stuffing not only destroys credibility, but can ban sites from being shown on search engines at all.

2. The security of a site doesn’t affect rankings 
Regardless of the other benefits a secure site offers, many marketers and organizations either don’t believe or realize how important having an SSL certificate is for optimization purposes. According to an article in 2014 from Google’s Security Blog, “security is a top priority at Google, so we’re starting to use HTTPS as a ranking signal.” Other search engines like Bing and Yahoo have adapted this practice as well. In general, secure sites (SSL installed) are starting to become the norm online and do have important implications when it comes to optimization and higher organic rankings on search engines.

3. Blogging isn’t that important for SEO
This is one myth that appears to be going away soon, but is still present among organizations who aren’t in touch with today’s digital environment. Maintaining a well kept blog in general will only increase online visibility and fuel your SEO. Google and Bing’s algorithms reward valuable and fresh content for specific search queries. The major SEO factors of blogging consist of relevant content production, attracting internal/external linking, expanding of keywords, and many more. Regardless of the industry, maintaining a well written blog is one way to increase your organization’s SEO presence and appear ahead of competitors in the search engine results.

4. “Having a contact at Google will get me on the first page”
Some organizations actually believe having a contact at Google will help their site rank better for relevant searches. Although knowing a Google representative is very beneficial in regards to the Google Partners Program and latest information, Google doesn’t staff employees to help businesses with their SEO. According to the Entrepreneur article, “this is the fascinating component about Google; you have to follow the latest trends to make sure your SEO strategy aligns with Google’s constant algorithm updates.” Moreover, if an agency or marketing professional claims to have a contact at Google relating to SEO and first page rankings, they are lying.

Contact Us: At Onimod Global we know that organic search engine optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. Years of experience in SEO is the core of our strategies. We develop organic search engine optimization campaigns that deliver increases in organic traffic and natural rankings on major search engines like Google, Bing and Yahoo. Check out Our Work to see what SEO solutions Onimod Global has to offer!

https://www.onimodglobal.com/wp-content/uploads/2017/11/5-SEO-myths-you-should-ignore-1024x652-e1574105230143.jpeg 573 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-11-03 19:54:202018-03-07 19:05:004 Common SEO Myths That Marketers Should Reject

4 Tips for Selecting the Right Digital Marketing Agency

October 30, 2017/in Digital Marketing, SEO, Social, Website Development/by Onimod Global

When it comes to making marketing decisions for an organization, it is usually a company’s best interest to hire an agency in the ever changing world of digital marketing. When outsourcing these marketing efforts, selecting the right digital marketing agency for your business is critical. According to research from Capgemini Consulting “companies with a strong digital presence in their industry tend to outperform their peers.” Listed below are four tips that every business should use when deciding which agency is right for them.

Evaluate Work and Track Record:
Doing your research on multiple agencies is one of the best first steps to choosing the right one. If they are not listed on their sites, request case studies from agencies to see what benefits can be provided for your organization. Click Here to view our case studies at Onimod Global. Ultimately, doing your research and ensuring the agency you outsource to is legitimate will most likely lead to positive returns on your investments.

Know Your Most Important Needs:
Before the search for a digital marketing agency starts it is essential to pinpoint the specific digital needs your organization is seeking. Is there a higher priority on search engine optimization, social media marketing, or search engine marketing? All three of these areas could be equally important, but it’s important to address questions like this at the beginning of the process. Some agencies specialize in certain areas of digital marketing, while other agencies like ours provide full scale services. In the end, one of the starting points for every business seeking a marketing agency should be building an extensive list of digital needs.

Transparency of Results:
The last thing you want from an agency is a lack of transparency. There are many marketing agencies out there that like to provide reports for clients that only showcase successes. Agencies that want to stay ahead of the game like ours are frequently looking to improve and highlight areas where changes can be made. The ultimate goal for any business seeking the right agency is to make sure they are doing their best with intentions to always deliver a positive ROI and grow your business.

Be Blunt Upfront:
Many organizations can be afraid of being blunt to an agency, yet it’s a major investment being discussed. Be upfront about what the expectations are and don’t be afraid to walk away if the negotiations don’t go as planned. Although the standards for performance need to be realistic, make sure you and the marketing agency are on the right page about what the end goals are. At the end of the day, finding an agency that fits with your business model and is willing to adapt to what your organization wants will most likely be your best bet.

Contact Us: If you’re a business seeking improvements in SEO, SEM, Website Development, or any other digital service feel free to reach out to us at Onimod Global on our Contact Us Page. We look forward to hearing from you!

https://www.onimodglobal.com/wp-content/uploads/2017/10/Tips-for-Selecting-the-right-digital-marketing-agency-1024x683-e1574103611283.jpeg 600 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-30 20:29:242018-03-07 19:09:434 Tips for Selecting the Right Digital Marketing Agency

The Impact “Black Hat” SEO Practices Can Have On Reputation

October 23, 2017/in Digital Marketing, Google, SEO, Website Development/by Onimod Global

In today’s digital world, ensuring that your company’s website is highly optimized for search engines and ranks well organically for relevant search queries is a high priority. According to Search Engine Journal, “70% of the links search users click on are organic.” Another intriguing statistic they mention is that “75% of all users never scroll past the first page of search results.” The importance of effective SEO practices is invaluable and cutting corners can have a lasting effect on a company’s reputation. This post will explore what “black hat” SEO practices are, the importance of “white hat” SEO, and the impact unethical SEO practices can have on any organization.

SEO Basics
Search engine optimization (SEO) in essence are a combination of techniques used to increase search engine visibility for relevant search queries with the ultimate purpose of driving traffic to a website. There are many components of SEO that involve “on page” optimization like paying attention to title tags, content, meta descriptions, keywords, and internal link building. There are also “off page” optimization tactics like blogging and utilizing local directory sites. Ultimately, increases in online visibility and website traffic are two of the most important functions that effective SEO strategies provide.

What is “Black Hat” SEO?
The term “black hat” SEO refers to finding loopholes in search engine algorithms to climb organic rankings as quickly as possible. According to Webopedia, black hat SEO is “the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not human audiences, and usually does not obey search engine guidelines.” Organizations that participate in black hat SEO use practices such as duplicate content, excessive keyword stuffing, hidden content, link farming, page swapping, and the creation of doorway pages. Use of these black hat SEO practices can lead to an organization’s website becoming banned from search engines. It should be pointed out that most black hat SEO users are typically seeking quick financial returns, therefore being banned from search engines over time isn’t a huge concern. Ultimately, when seeking an increase in online visibility and a highly optimized website for search engines, “black hat” SEO techniques should be avoided at all costs as the reputation of your organization can become destroyed.

“White Hat” SEO
Opposite of black hat SEO, “white hat” SEO refers to optimization practices that comply with search engine guidelines and are referred as ethical strategies. Webopedia defines white hat SEO as “strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.” Organizations that implement white hat SEO practices involve human generated content, internal/external link building, using quality and keyword rich content (not stuffing), and back linking. In general, the use of white hat SEO techniques is what every organization/agency should be implementing to ensure the best and most effective optimization for search engines.

“Negative SEO” and Impact on Reputation
It’s no surprise that the use of malicious SEO techniques can have a detrimental impact on an organization’s reputation. The need for high organic rankings on search engines (Google in particular) is critical in a digitally dominated marketing world. Some organizations will even implement malicious “negative SEO” practices on their competitors with the intentions of destroying search engine rankings. According to an article from Entrepreneur, “negative SEO practices usually consist of flooded duplicate content, creation of fake social profiles, and pointing spammy and low quality links to a site.” It’s almost sad to think that some organizations would use these tactics to hurt their competitor’s rankings, yet Google mentioned that “negative SEO” practices aren’t unheard of. In the end, although search engines are constantly evolving and countering “negative SEO” practices, it’s essential as an organization to frequently monitor your website and seek assistance from experts.

Contact Us
At Onimod Global we know that organic search engine optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. Years of experience in SEO is the core of our strategies. We develop organic search engine optimization campaigns that deliver increases in organic traffic and natural rankings on major search engines like Google, Bing and Yahoo. Check out Our Work to see what SEO solutions Onimod Global has to offer!

https://www.onimodglobal.com/wp-content/uploads/2017/10/The-impact-black-hat-seo-can-have-1024x768-e1574103504285.jpeg 675 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-23 21:54:072018-03-07 19:16:18The Impact “Black Hat” SEO Practices Can Have On Reputation

Why Digital Marketing Expertise is Critical for Startups

October 18, 2017/in Digital Marketing, Google, SEO, Social, Website Development/by Onimod Global

With the rise in the number of startup businesses, how can you ensure your startup will succeed and stand out from the competition? Many startups claim to implement digital marketing practices, yet most don’t invest enough time and money, and have little or no knowledge of effective digital marketing strategies. According to a startup study from Profoundry, “71% of the startups researched did not have a documented digital strategy in place.” This post will explore the importance of digital marketing for startups and ultimately why outsourcing may be the best option.

Because of the increase in startups across the globe, it’s no surprise that online presence can “make or break” the success of a startup. Brand awareness and customer acquisition are two of the main benefits that effective digital marketing strategies can provide. Listed below are a few introductory steps to internet marketing that every startup organization should implement to start on the right track.

Beginning Steps

1. Website Development:
Depending on what the product or service is, it should typically start with the creation of a professional website. Without this, everything else that follows becomes difficult or unfeasible. Although a decent investment is required when outsourcing to a developer, it is worth it in the long run. Unprofessional websites or not having one at all is setting your business up for failure. Check out Our Work and see what website development solutions Onimod Global has to offer.

2. Search Engine Optimization (SEO):
Having a website is one of the first steps for startups, but if it is not optimized for search engines how will it drive traffic? Ensuring that your startup’s website is highly optimized will require a lot of SEO knowledge and time. There are many components of SEO that involve “on page” optimization like paying attention to title tags, content, meta descriptions, keywords, and internal link building. There are also “off page” optimization tactics like blogging and utilizing local directory sites. Click Here to run a free scan and see how well your website currently ranks online. Ultimately, outsourcing SEO efforts to an experienced agency is your best bet to increase online visibility for your startup and rank well for relevant searches.

3. Social Media Marketing:
Once your website is fully developed and optimized for search engine visibility, social media marketing is the next step to follow. Creating accounts on as many social media platforms as possible (Facebook, Twitter, LinkedIn, Google Plus) will only benefit your organization by creating more visibility. According to Statista’s Report in 2016, “89% of startup owners indicated that social media initiatives have greatly increased exposure for their businesses.” A presence on social media not only increases exposure, but it also has the potential to increase SEO, develop a loyal following, and can even establish thought leadership within your industry.

Why Outsource to an Experienced Agency?
This is a typical question that most startups have, and why should an investment to an advertising agency be made? The answer is pretty simple – knowledge and experience. One of the worst moves a startup can make is investing money into their marketing budget without having any knowledge of where their customer base lies and how to effectively generate leads/conversions. A lack of internet marketing knowledge is one of many reasons why today’s startups fail in a digital world. Outsourcing to an experienced agency like ours ultimately ensures success and a positive ROI for your startup in the long run.

View our digital marketing expertise at Onimod Global  and see how our experienced agency could help fuel your next startup endeavor!

Contact Us: At Onimod Global we are a full scale digital marketing agency that serve our clients’ needs in website development, SEO, SEM, Social Media, E-Mail Marketing, and much more. Feel free to reach out to us on our Contact Us Page and see what digital marketing solutions we can provide for you.

https://www.onimodglobal.com/wp-content/uploads/2017/10/Digital-Marketing-for-Startup-Businesses-1024x512-e1574103449917.jpeg 450 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-18 21:52:442018-03-07 19:19:27Why Digital Marketing Expertise is Critical for Startups

Client Website Launch: Midwest Solar Control

October 13, 2017/in Creative, Design, Digital Marketing, Google, SEO, Website Development/by Onimod Global

Midwest Solar Control (midwestsolarcontrol.com) is the Midwest’s premier 3M Authorized Prestige window film dealer offering the highest-quality products in the industry. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Midwest Solar Control to the next level.

Objective:
To build Midwest Solar Control a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. Midwest Solar Control didn’t just need an appealing website, they needed to showcase their window film expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development and SEO strategy to develop a highly responsive website. We built a robustly designed and developed website that empowers Midwest Solar Control to attract clients and create a user friendly experience.

Old Website:

Current Website:
Chicago website design agency


Massive Upgrades
:

  • Enhanced on-page Call to Action Tools
  • Enhanced SEO Presence
  • Custom Design
  • Increased Security
  • Mobile Responsive Upgrade
  • Custom Back-end for easy client-side updates.
  • Clear Navigation
  • Enhanced on-page Menus
  • Advanced Firewall
  • Job Application Portal
  • Accelerated Mobile Pages (AMP)
  • Full-width Image and Transparent Headers
  • Redesigned News section


Contact Us
: If you’re an organization like Midwest Solar Control seeking an upgrade in website development or any other digital marketing services, feel free to reach out to our expertise at Onimod Global on our Contact Us page. Also be sure to check out our other work by viewing our Case Studies!

https://www.onimodglobal.com/wp-content/uploads/2017/10/Website-development-agency-Chicago-e1574103413220.jpeg 599 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-13 19:05:192018-03-07 19:20:49Client Website Launch: Midwest Solar Control

5 Ways To Improve Your Ecommerce Business

October 9, 2017/in Digital Marketing, Google, SEO, Social, Website Development/by Onimod Global

It’s not much of a surprise, but the ecommerce market is continually on the rise. According to Statista, “from 2010 to 2013, total U.S. retail ecommerce sales increased from $167.3 billion to $263.3 billion. In 2014 that number jumped up to $304.1 billion.” Although this article was published two years ago, the trends tell us that the ecommerce market will continue to boom as many organizations are integrating ecommerce platforms to account for the demand. Listed below are a few ideas that will help improve any organization’s ecommerce business.

Prioritizing SEO:
As the ecommerce market continues to grow, the direct result is more organizations “fighting” for first page search engine results. Therefore, ensuring that your ecommerce site is highly optimized is very important. SEO and ecommerce essentially go hand in hand with one another. Some aspects of SEO to pay attention to are using rich keyword phrases, placing your site on directory listings, having a secure site (SSL installed), and frequently checking up on site speed.

Monitor Competition:
If you’re seeking to gain a competitive advantage in terms of ecommerce, paying close attention to competition is key. This involves researching prices, marketing tactics, and anything else competitors are doing that works. Being competitive with pricing is especially important due to the amount of options that are out there in the ecommerce world for related products. Although high profit margins are extremely important, having insufficient pricing can make or break ecommerce success.

Social Media Engagement:
With millions of users, the potential for finding consumers through social media in today’s market is huge. Many consumers enjoy the engagement that social media has to offer. Spending a lot of time on Facebook, Twitter, LinkedIn, Snapchat, and Google Plus can be rewarding in the long run. Creating engaging content, interacting with customers, and even sponsoring some posts are all good starting points to reach possible customers.

Mobile Optimization:
Due to a massive presence of mobile traffic, optimizing your ecommerce site for mobile devices is essential. According to Digital Commerce 360, trends are showing that “mobile devices will play an increasingly important role as worldwide consumer spending via mobile will jump from $204 billion in 2014 to $626 billion in 2018.” This shows the importance of mobile optimization and how if it’s not a priority for your ecommerce business, the chance of becoming irrelevant in the future is likely.

Blogging:
Related to SEO, having a blog and consistently producing content can exponentially increase ecommerce site traffic. Using relevant keywords in posts and frequently sharing on social media platforms are two aspects of effective blogging. Also be sure to add multiple call to action links that will direct readers to landing pages on your site. It’s clear that blogging takes time, yet time is the only drawback of blogging. Search engine algorithms like Google and Bing reward engaging and relevant content, therefore there’s no reason any ecommerce organization should avoid blogging.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. Check out our Case Studies and see how our clients like Vipply and Rent Letters are excelling in ecommerce.

https://www.onimodglobal.com/wp-content/uploads/2017/10/5-ways-to-increase-ecommerce-presence-1024x683-e1574103300931.jpeg 600 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-09 20:03:472018-03-07 19:24:375 Ways To Improve Your Ecommerce Business

5 Fascinating Digital Marketing Stats So Far in 2017

September 25, 2017/in Digital Marketing, Facebook, Google, SEO/by Onimod Global

2017 has been an interesting year so far in the digital marketing world, with some surprising stats and trends. Some of the stats listed are from Christopher Heine’s article in Adweek that caught our attention.

1. Yelp ahead of Snapchat in Ad Revenue:
According to eMarketer, “Yelp will make close to $720 million this year in digital ad sales in the U.S. compared to Snapchat’s $640 million.” This statistic was surprising at first considering the social media giant that Snapchat has become in recent years. Not to say $640 million a year in ad revenue is a bad thing, but it will be interesting to see if Snapchat makes any adjustments for advertisers before the end of the year.

2. Google and Facebook Dominate:
This one didn’t come as much of a surprise compared to the other stats listed. eMarketer also projected that “63% of all digital ad sales by the end of the year will come from Google and Facebook. In numbers that is equivalent to $35 billion for Google and $17.4 billion for Facebook.” This shows the dominance of Google and Facebook in the advertising world and we would expect this trend to continue if companies are experiencing positive returns on investments.

3. Pinterest Making Improvements:
Pinterest has been making some massive improvements as of late regarding their advertising options. According to Heine’s article, “Pinterest advertisers now have access to 5,000 interest categories that will roll out in the next couple of weeks.” With this upgrade from Pinterest, engagement rates are expected to increase by a significant amount and cost-per-clicks are projected to decrease.

4. Uber Lawsuit:
It’s been recently reported that Uber is pursuing a lawsuit against a mobile advertising company called Fetch Media. Heine’s article states that “Uber is suing Fetch Media for at least $40 million accusing the company of improper billing for fraudulent ads falsely taking credit for app downloads.” We’ll see how the lawsuit plays out, but this is significant because it could potentially ruin the reputations of other mobile ad companies.

5. Trouble Tracking Ad Spend:
Digital marketers losing track of ad spend may come off as a surprise, but an article from Marketing Week found this to be evident. Apparently “only 36% of digital marketers are confident that their campaigns are targeting the appropriate audiences.” They also found that “nearly a quarter of digital marketers don’t consistently track their campaigns whatsoever.” These two statistics really jumped out to us because monitoring digital marketing campaigns is essential to making sure ad dollar is used efficiently.

Contact Us:
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

https://www.onimodglobal.com/wp-content/uploads/2017/09/digital-marketing-stats.jpg 476 850 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-09-25 22:03:052018-03-07 19:34:545 Fascinating Digital Marketing Stats So Far in 2017

Industries Benefiting The Most From Digital Marketing Campaigns

September 22, 2017/in Digital Marketing, SEO, Social, Website Development/by Onimod Global

Although running successful digital marketing campaigns can be beneficial for many industries, there are some in particular where ROI is much more substantial. It’s almost an “adapt or die” scenario for companies within certain industries in an advertising market dominated by digital media. Listed below are a few industries that have substantial returns on investments when it comes to digital marketing efforts.

Health:
The health industry in today’s market is comprised of millions if not billions of dollars. Physicians, dentists, and any other entities involved in the health industry produce significant returns from clientele. The importance of effective search engine optimization (SEO) and search engine marketing (SEM) strategies to appear on the first page of search results is huge. The ROI is so substantial that there are some health clinics and larger hospitals that allocate millions of dollars to their annual advertising budgets. That alone shows the importance of leads and conversions and why digital efforts need to be emphasized in the health industry.

Food and Restaurant:
The scope of the food and restaurant industry has changed drastically. Businesses are always trying to find new ways to attract consumers to their venues and get customers to feel connected to their brands. Many restaurants have started to prioritize social media advertising as a way to reach target markets and new audiences. According to Toast Inc, “there has been a 20% overall increase in restaurants advertising on social media so far in 2017 compared to historical data.” Therefore, restaurants have started to pick up on the digital advertising trend and those who fail to adapt will suffer in the long run.

Law:
It’s no surprise as to how much money is involved when it comes to the legal industry. The ROI for defense attorneys and law firms is in most cases substantial. However, it was reported by Greentarget in a survey that in 2014 only one in four law firms prioritized their digital marketing plan over other marketing efforts. Although it was three years ago, this statistic is mind boggling due to the high amount of search traffic for law related key words. Essentially, in order to stay on top of competitors in the legal industry, a major online presence is needed and prioritizing digital marketing efforts is a must.

Auto:
Marketing has always played a huge role in the auto industry, but the traditional days of billboards, magazines, and radio ads are diminishing. With the majority of today’s consumers searching online for automobiles, the importance of digital marketing has increased tremendously. eMarketer  stated that “spending on advertising in traditional media by all major auto companies is following a downward trend, while spending on digital advertising is increasing every year. In fact, from 2014 to 2015, it rose almost 22 percent.” In the end, it’s clear that companies within the auto industry will continue to battle it out through digital marketing and continue to find new ways to reach consumers.

In Need Of Digital Solutions?: At Onimod Global some of the clients we serve are in these industries and we know what it takes to deliver positive ROI. If you’re associated with a business seeking improvements with SEO, SEM, Website Development, or any other digital marketing service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

https://www.onimodglobal.com/wp-content/uploads/2017/09/industries-benefitting-from-digital-marketing-e1574103148727.jpeg 671 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-09-22 20:57:492018-03-07 19:36:28Industries Benefiting The Most From Digital Marketing Campaigns

4 Reasons Why Having a Professional Website is Critical for Any Business

September 18, 2017/in Design, Digital Marketing, SEO, Website Development/by Onimod Global

Having a professional website for any business in today’s market is a crucial recipe for success, yet it’s amazing how many organizations have low quality websites or nothing at all. There are multiple reasons why companies should have a professional looking website, and this post will explore a few of them. With our website development expertise and experience here at Onimod Global, here are four reasons why we think professional websites for businesses are critical.

1. Credibility:
A lot of times a potential consumer’s first impression of a business comes from their first visit to a website. Therefore, having an appealing and professional website can “make or break” consumers impressions. Regardless if your organization is superior to competitors or not in terms of a product or service, consumers perceptions may think otherwise when one website is more professional than the other. One final point to make regarding credibility is that it gives a business an opportunity to showcase previous work, who their clients are, and provide convincing testimonials.

2. Cost Efficiency:
Many business owners have the belief that professional looking websites are expensive, therefore not willing to make any investments. This mindset is wrong is so many ways. Yes there are fees involved like hosting, domain, outsourcing expenses, etc. but the investment is a must and not as big as owners believe. Ultimately, refusing to adapt in a digital world by not investing in a professional website is a mistake, as it will end up costing more in the long run.

3. Visibility:
Social media pages and word of mouth advertising are great, but an appealing website will take a business to the next level. Online traffic and the number of daily searches on search engines (Google especially) are through the roof in today’s digital world. Moreover, having a high functioning website will enhance the overall visibility of an organization and greatly increase the ability for potential consumers to find you.

4. Convenience:
In addition to increased visibility, convenience is another reason to invest in a professional website. Smart organizations have figured this out and adapted. Consumers aren’t driving around anymore looking for places to shop for example. Instead they are shopping online or conducting searches on where to go. The accessibility that websites provide for potential consumers is invaluable. Another relevant aspect to point out involves the evolution of smart phones. Smart phones have made online searches as convenient as ever before, so this further proves the importance of having a professional website in today’s competitive market.

Contact Us: If you’re a business seeking an upgrade in website development or any digital marketing service, feel free to reach out to our expertise at Onimod Global. Check out our previous work and case studies by CLICKING HERE. We look forward to hearing from you!

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Happy National Golf Day ⛳ Last month, part of Happy National Golf Day ⛳ 

Last month, part of our Onimod Global team celebrated with a round of golf at Puttery in Chicago! Everyone showcased their mini golf skills for an evening filled with warm weather, good company, and competitive fun. ☀️ 

Congrats to Isabel for taking the Golf Champion Trophy!
Paid Search or SEO? Find Your Perfect Balance in 2 Paid Search or SEO? Find Your Perfect Balance in 2025. 🖥️

You don’t have to choose between these SEM strategies — the magic happens when they work together. Paid ads get you quick wins and visibility, while SEO builds long-term trust and traffic.

Part of our mission here at Onimod Global is to help brands strike the right balance based on goals, budget, and where your audience actually searches.

In 2025, it's not about picking sides — it’s about creating a smart mix that delivers real results. Let’s talk today and create an action plan: link in bio.
AI Helps — But Strategy Leads. Artificial Intel AI Helps — But Strategy Leads.

Artificial Intelligence can do a lot — write emails, crunch numbers, even suggest ideas — but it doesn’t truly know your brand or your audience.

That’s where Onimod Global comes in. We make the tough calls, connect the dots, and build campaigns with heart, context, and purpose. Because while AI can assist, the strategy that drives real results? That still takes people.

Interested in learning more about our people and seeing it in action? Contact us via the link in our bio.
May is Small Business Month! 🏬 Keeping your Go May is Small Business Month! 🏬

Keeping your Google Business Profile updated with accurate info, fresh photos, and regular posts will boost trust, visibility, and engagement. Respond to reviews and encourage happy customers to share their experiences — it builds credibility and supports your local SEO.

If you’re looking for a reliable agency to help you improve your digital marketing practices, contact us today. Link in bio.
Just as forgetting someone's name creates an awkwa Just as forgetting someone's name creates an awkward social situation, brands that don't tailor their messaging to individual audiences can also create a disconnect.

That’s why we craft data-driven campaigns that make your brand feel personal, relevant, and unforgettable. See it for yourself at onimodglobal.com. Link in bio.
📈 Effective marketing is more than just presenc 📈 Effective marketing is more than just presence—it's precision. At Onimod Global, our strategic paid media approach connects you directly with the right audience, on the platforms that drive real growth and measurable results.

Ready for a smarter strategy that scales faster? Let's talk at onimodglobal.com.
🌐 The Future of Web & App Development Is Here. 🌐 The Future of Web & App Development Is Here.

At Onimod Global, we leverage cutting-edge AI to accelerate development, elevate performance, and craft digital experiences that deliver measurable results.

Ready to innovate with AI? Contact us: onimodglobal.com
Is AI-Generated Content Good for SEO? As business Is AI-Generated Content Good for SEO?

As businesses race to harness the power of AI tools for content creation, a pressing question arises: What does this mean for search engine rankings and long-term SEO success?

In our latest blog, we explore the evolving relationship between AI and SEO, reveal what’s actually working in 2025, and offer actionable strategies for integrating AI responsibly into your digital marketing plan. Continue reading via the link in our bio!
Don’t let valuable prospects slip through the cr Don’t let valuable prospects slip through the cracks.

Retargeting ads are an essential tool for re-engaging visitors who’ve already shown interest but haven’t yet converted. By keeping your brand in their sights, you can encourage return visits and drive higher conversions.

At Onimod Global, we specialize in crafting retargeting strategies that turn clicks into loyal customers. Let us help optimize your ad performance and maximize your ROI.

📲 Contact us today to get started at onimodglobal.com. Link in bio!
Struggling with low conversion rates on Google Ads Struggling with low conversion rates on Google Ads? Check out our proven strategies for turning clicks into customers. 📊

As a trusted Google Partner, Onimod Global is ready to help you optimize your campaigns for success. Get in touch today to learn how we can elevate your digital marketing efforts—link in bio.
AI-generated photos can be scarily good… and som AI-generated photos can be scarily good… and sometimes just scary. We want to see your AI Image's worst fails! Tag us @onimodglobal. 🤖

We’ll go first…
We’ll admit—this stat feels a little high. But We’ll admit—this stat feels a little high. But it drives home an important point: even a single, well-placed emoji in your subject line can help your email stand out and boost open rates. Just use them sparingly—too many can hurt deliverability and make your message look like spam.

At Onimod Global, we create smart email strategies that blend creativity + data, helping brands craft bold, scroll-stopping email strategies — emoji included. 😉

Want more eyes on your emails? Visit us via our link in bio today to get started!
SEO is evolving, and the key to success is adaptin SEO is evolving, and the key to success is adapting. Whether you're focusing on technical improvements, better content, or AI-driven strategies, the future belongs to those who stay ahead of the curve. 🚀

Our SEO experts at Onimod Global are ready to take your business to the next level. Contact us today for tailored strategies and results-driven solutions–link in bio.
5 Things Every Brand Should Know About Trump's Tar 5 Things Every Brand Should Know About Trump's Tariffs. 💭

Rising trade tensions and proposed tariffs on imports from countries like China, Mexico, and Canada are creating fresh uncertainties for businesses of all sizes. 

While much of the focus has centered on manufacturing and supply chains, these developments also raise important questions for marketers.

Just like with inflation or economic downturns, the real question isn’t 𝘪𝘧 these changes will affect marketing—it’s 𝘩𝘰𝘸 your brand should respond. Read on via our link in the bio.
Want to make an impact with video on LinkedIn? 🎥📲

At Onimod Global, we craft strategic, engaging video campaigns that boost visibility, build brand trust, and drive real results. 

From concept to execution, our experts help your business stand out in the feed and connect with the right audience.

Let’s bring your brand to life. Get started today via our link in bio.
A study by Dentsu found that B2B buyers are now pr A study by Dentsu found that B2B buyers are now prioritizing personal factors (52%) over professional ones (48%) when making decisions. 

Shared values, trust, and career growth now outweigh price points. This shift highlights the growing need for B2B brands to go beyond products and services—they must build authentic connections.

Onimod Global specializes in B2B marketing strategies that foster trust and engagement. From targeted messaging to personalized customer journeys, we help brands create meaningful relationships that drive long-term success.

Make your marketing more personal. Contact us today via our link in bio and let’s build campaigns that truly connect.
Are you trying to make an impact on TikTok but not Are you trying to make an impact on TikTok but not sure where to start? We’ve got you covered with our top 4 tips to help your brand stand out and connect with your audience. 🤳

If you’re looking for more personalized social media strategies that convert, we're ready to help you grow and succeed. Reach out today via the link in our bio.
Great marketing isn’t just about visibility—it Great marketing isn’t just about visibility—it’s about building trust and turning engagement into strategic action. 📢

At Onimod Global, our digital marketing team doesn’t just promote your brand; we help build the journey that connects you with your audience in a meaningful way.

Let’s create something impactful, the right way. Reach out via the link in our bio.
BlueSky is the new kid on the social media block—but is it right for your brand? 📲

Time to test the waters and see if its decentralized vibe, no-algorithm approach, and authentic connections align with your goals. Learn more by contacting us today via the link in our bio.
Amazon’s AI Revolution: A Game Changer in the AI Amazon’s AI Revolution: A Game Changer in the AI Race?🤖🧑‍💻

Amazon is shaking up the machine learning landscape with Nova AI, its most advanced reasoning model yet, set to launch in June 2025. 

Designed to rival OpenAI, Anthropic, and Gemini, Nova AI brings hybrid reasoning capabilities, aggressive pricing, and deep AWS integration—a power play that could redefine the industry.

Learn more in our latest blog via the link in our bio.
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