When choosing content topics, most digital marketers try to write about things they believe is relevant to their audience. While relevance is important, alone it’s not enough. Furthermore, some seemingly relevant content topics may not be a
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Social media plays a vital role in today’s society. It can help you generate buzz around your products and your brand by having users share your content. But social networks are incredibly busy and filled with stimuli.
Yesterday Google introduced the new search console URL inspection API. This will give programmatic access to URL-level data for properties you manage in Search Console. According to Google's news release on the topic, "the Search Console APIs
Regardless of how great your content may be, the ranking of your website and its traffic will suffer if there are issues with your technical SEO. This is why it's crucial to perform routine SEO health checks
Small business gang: 2021 is finally coming to an end! Are you ready to take on 2022 and looking to finish the year strong? Whether you’re preparing your website and orders for the last minute holiday rush
New search engine update coming your way in just a few weeks. The new Google update will be bringing image extensions to desktop devices before the end of 2021. In addition, advertisers that are already using image
Back again with another Google SEO update, this time regarding continuous scrolling. Google announced they will be updating mobile search in the US with the ability to continuously scroll as more results automatically load. Continuous scrolling to
Almost every day, Google introduces changes to its ranking algorithm. They even claim to update their search algorithm several thousand times per year. Some are tiny tweaks, usually too small to notice. But, every once in a
Trust is the glue holding together any relationship. This includes the all-important brand-customer bond. Why is it important to build trust with customers? Customers that feel confident in your brand will not only purchase from you, but
The lack of diversity, equity and inclusion in the marketing industry, amongst many others, has been a well-known issue for many years. The Black Lives Matter movement has brought light to the need for action from agencies
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