Tag Archive for: Instagram

A Deep Dive Into Instagram Threads: Meta’s Latest Revolution

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Today’s focus point is Meta’s newest platform innovation – Instagram Threads. With digital landscapes perpetually changing and evolving, advancing with these shifts is more crucial than ever. Now, let’s dive into this new platform and how it could shape the future of social media and digital marketing.

What is Instagram Threads?

Meta Platforms, formerly Facebook Inc, has recently launched an Instagram Threads application, an innovative platform designed to rival the popular social networking service Twitter. Instagram Threads hit the app store on July 4, 2023, as a significant addition to the existing family of Meta’s products.

Instagram Threads is a standalone app, not just another feature within the conventional Instagram app. It offers a Twitter-like experience, enabling users to follow conversations in threaded replies. Threads are public and can be followed by anyone on the app, allowing users to respond directly.

The launch of Instagram Threads is a landmark move, positioning Meta to compete with Twitter in social media. This app aims to help users navigate numerous conversations, follow topics of interest, and engage with broader communities.

Instagram Threads

Twitter’s New Competition

Twitter emerged in 2006 as a microblogging platform, rapidly gaining popularity due to its concise format of 280-character messages, known as tweets. It became a go-to platform for sharing news, opinions and engaging in public conversations. Twitter grew exponentially, attracting millions of users worldwide. In recent years, there has been a significant exodus of users from Twitter, with many opting to leave the platform for various reasons.

One of the main reasons for users leaving Twitter is the issue of toxic and abusive behavior. Twitter has long been under fire for its inability to address harassment, hate speech, and online abuse effectively. Another factor contributing to Twitter’s user departure is the spread of misinformation and the proliferation of echo chambers. The platform’s fast-paced and real-time nature makes it susceptible to the rapid spread of rumors, fake news, and propaganda. 

Instagram Threads offers a more immersive and personalized social media experience than Twitter. With its emphasis on communities, diverse content formats, algorithmic curation, privacy controls, and foray into virtual reality, Meta Threads aims to redefine how users connect, share, and engage with each other digitally.

 How Can Instagram Threads Impact Digital Marketing?

The arrival of Instagram Threads is an exciting development for digital marketing. Brands, influencers, and marketers will have a new platform to engage their audience and prospective customers more interactively and meaningfully.

  • Enhanced Customer Engagement

Digital marketing revolves around customer engagement. Instagram Threads make it easier to follow conversations and participate in them. Brands can post threads about new product launches, events, or relevant topics and gain customer insights.

  • Content Sharing and Visibility

With Instagram Threads, content visibility could skyrocket. Given its public nature, a well-crafted thread could reach your followers and those who follow the conversation. Its visibility allows for an expanded audience reach, which every digital marketer values.

  • Improved Customer Service

Instagram Threads could also revolutionize the way brands handle customer service. For instance, brands could post a thread about a new product, and then customers can ask questions or voice concerns within the thread. This can offer a more structured approach to customer queries and complaints, enhancing the overall customer service experience.

  • Niche Marketing

Since users on Instagram Threads can follow conversations about specific topics, it provides an excellent opportunity for niche marketing. Brands can leverage this feature to target a more defined audience by creating threads around relevant niche topics.

Final Thoughts

The launch of Instagram Threads marks yet another shift in the digital landscape. As the platform is new, we await its full potential and influence over social media and digital marketing. However, given Meta’s track record, it’s safe to anticipate that Instagram Threads will be a game-changing platform.

Onimod Global is eagerly exploring the potential of this new platform. We believe in staying ahead of the curve and delivering top-notch solutions that leverage the latest digital advancements. We’re excited to see how Instagram Threads will reshape digital strategies, and we look forward to implementing them in our approach to provide the best results for our clients.

Stay tuned with us for more exciting updates and insights from the world of digital marketing.

The Role of Social Media Advertising in Driving Business Growth

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In the contemporary business landscape, brands must recognize the power of social media. With the correct strategy and execution, social media advertising can be the vehicle that drives your business to the next level. Continue reading below to learn how. 

Social Media advertising has revolutionized how businesses reach and communicate with their customers. But what exactly is it, and how does it boost your business’ revenue? Let’s find out.

Understanding Social Media Advertising

Do you recall the last time you went a whole day without checking your Facebook, Instagram, Twitter, or LinkedIn? If the answer is no, you’re not alone. Approximately 60% of the world’s population uses social media, and the average daily usage is 2 hours and 24 minutes. Social media has become integral to our lives, shaping how we receive information and connect with others. This digital transformation has made social media an indispensable tool for businesses.

In essence, social media advertising uses social platforms to promote products or services. Businesses pay to display their advertisements, sponsored content, or other promotional material on selected social platforms. The goal is simple: reach a broader audience, engage potential customers, and drive growth. Let’s examine the impact social media has on business growth.

The Impact of Social Media Advertising on Business Growth

Social media advertising brings many benefits to businesses. Firstly, it can increase a brand’s visibility and recognition. Imagine your brand being visible to billions of users worldwide! That’s the potential reach of social media advertising. Your brand gets exposed to a diverse audience, fostering recognition and recall.

Moreover, social media platforms foster improved customer engagement and loyalty. The conversational nature of social media platforms provides a unique opportunity for brands to build meaningful relationships with their customers. Engaging content can spark conversations, promote interaction, and instill loyalty.

Additionally, social media advertising allows for targeted and personalized campaigns. Unlike traditional advertising mediums, social media allows businesses to tailor their ads to specific audiences based on demographics, interests, and behavior. This personal touch can enhance the customer experience and increase conversion rates.

Just like people have personalities, brands can too. Brand personality refers to the set of human characteristics that consumers associate with a brand. It’s what makes your brand unique and relatable.

Leveraging Social Media Advertising for Business Growth

Not all social media platforms are equal when it comes to ad revenue. An organization should prioritize platforms aligning with its target audience. Here’s a brief overview of some popular social media platforms:

  • Facebook: With over 2.8 billion monthly active users, Facebook is a powerhouse in social media marketing. Its diverse user base and robust advertising options make it ideal for reaching a broad audience.
  • Instagram: Known for its emphasis on visual content, Instagram is a go-to platform for businesses in the fashion, travel, or lifestyle sectors. It’s popular among younger demographics and offers unique features like Stories, IGTV, and Shopping.
  • Twitter: A platform for real-time news and conversations. It’s excellent for customer service, trend-spotting, and participating in industry discussions.
  • LinkedIn: The professional nature of LinkedIn makes it perfect for B2B marketing, recruitment, and thought leadership content.
  • YouTube: As the second largest search engine after Google, YouTube is an excellent platform for video marketing. Tutorials, product reviews, and vlogs are popular content types on this platform.

Content is king, and social media is its kingdom. The quality and relevancy of your content can make or break your social media advertising strategy. It should be engaging, valuable, and shareable to captivate your audience and prompt them to action.

Real-World Examples of Successful Social Media Advertising

The beauty of social media advertising lies in its measurability. The abundance of data available helps businesses understand their audience better, evaluate their strategies, and make data-driven decisions for improvement. 

To truly understand the power of social media advertising, look no further than brands like Airbnb or Spotify. Their creative and engaging social media campaigns have made waves and significantly contributed to their business growth.

  • Airbnb: The success in marketing through social media can be attributed to its ability to harness the power of storytelling and user-generated content. In Q4 of 2016, 77% of the content Airbnb shared on Instagram was user-generated. The outcome of this strategy was remarkable, as 80% of Airbnb’s Instagram engagement stemmed from this user-generated content. By employing these strategies effectively, Airbnb built a strong brand presence, connected with its audience personally, and ultimately drove business growth.
  • Spotify: The company has successfully utilized social media as a powerful marketing tool by building a solid brand persona. They deliver engaging content to their consumers and, in turn, can foster user-generated content, collaborate with influencers, personalize marketing messages, and engage in real-time with their audience. These strategies have contributed to Spotify’s widespread popularity and helped them establish a strong presence in the music streaming industry.

Challenges and Overcoming Them

When it comes to identifying the right target audience, it can be a challenging yet vital task. Striking the right balance between reaching a wide audience and honing in on those most likely to engage with your brand is crucial. Especially when it comes to wasting ad dollar.

Another hurdle to overcome is ensuring content visibility amidst the ever-changing algorithms of social media platforms. These algorithm changes can significantly impact how your content is seen. In order to navigate through these issues, it is essential to stay updated and remain flexible in your approach, adapting your strategy accordingly.

Working with an established digital marketing agency can help you stay ahead of the trends. At Onimod Global, our decades of social media advertising experience can help businesses navigate the complexities of the digital landscape, develop effective strategies, and optimize their online presence. Let us help you leverage your digital platforms’ power and achieve your marketing goals efficiently and effectively.

Final Thoughts

Social media advertising plays a pivotal role in driving business growth. It expands brand visibility, facilitates customer engagement, and offers targeted advertising. However, effectively utilizing this tool requires understanding, strategic planning, and execution.

At Onimod Global, our team is passionate about leveraging our knowledge in social media advertising to drive business growth with modern marketing strategies. Contact us today to discover how we can elevate your business to new heights. 

5 Ways Social Media Can Benefit Your Business

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With billions of active users, social media is a goldmine for companies looking to build brand awareness, acquire new customers, and increase customer loyalty.  Here’s how to make sure you’re taking advantage of the dynamic capabilities social media has to offer. 

Social media platforms like Facebook, Twitter, and Instagram are not just a place for sharing photos and messages but also powerful tools for businesses to promote their brand and connect with customers.

A business without a social media marketing plan is certainly at a disadvantage in today’s digital world. Whether you’re a large B2B enterprise organization or a small e-commerce business, we will explore five ways social media can benefit every part of your company and marketing strategy.

1. Changing Customer Service

Social media has transformed customer service in many ways. Businesses today are under mounting pressure to provide exceptional customer service to their fan base, as negative comments can quickly spread and damage their brand reputation.

In the past, customers would have to call a company’s customer service hotline or send an email to resolve an issue. With the rise of social media, customers can now reach out to businesses through their social media accounts; getting their questions answered and issues resolved easier and faster.

As mentioned, social media also provides a more public forum for customers to voice their opinions, which can be positive and negative. By becoming more accessible, transparent, and interactive, social media allows businesses to build stronger customer relationships. By responding to comments and messages promptly and addressing any issues professionally, companies can demonstrate their commitment to customer satisfaction and build trust with their followers.

2. Building Brand Awareness 

In today’s digital age, social media has become essential for businesses to build brand awareness. By creating a solid social media presence, businesses can establish themselves as industry authorities and increase their reach. This is especially important in a competitive market where thousands of competing businesses are fighting for the attention of your potential customers.

By consistently posting high-quality content and engaging with their audience, businesses can stand out and establish a loyal customer base. In addition to increasing brand awareness, social media can help businesses monitor their brand reputation and address any negative feedback. By staying on top of social media conversations, businesses can resolve customer complaints and maintain a positive image.

3. Helping Your Brand Stay Relevant

Social media has become a critical platform for businesses to stay relevant in today’s fast-paced world. With trends evolving at lightning speed, social media is where trends are born and spread. To keep up with emerging trends relevant to your audience, it’s crucial to keep your finger on the pulse of social media.

Social media is not just about trends. Social media is a vital component of a long-term brand strategy that helps businesses stay top of mind for years. Brands that ignore or neglect their social media presence risk becoming irrelevant and being abandoned by their communities.

In the face of fierce competition for consumer attention, you must tune into conversations around your brand and industry. Social listening is a valuable tool that allows businesses to analyze what people say about their company. Businesses can build a stronger brand image and foster deeper connections with their customers by engaging with their audiences.

4. Revamping Your Sales Strategy

Social media has become an essential component of a successful business marketing strategy. With the ability to target specific audiences and track engagement and conversions, social media advertising offers a cost-effective way to reach new customers. By creating targeted ads and optimizing them for specific goals, such as website traffic, or sales, businesses can increase their return on investment (ROI) and drive revenue growth. Social media can also nurture leads and build customer relationships through personalized messaging and content. By leveraging the power of social media in their sales strategy, businesses can achieve their sales goals and gain a competitive edge in their industry.

5. Helping Build A Brand Community

Engaging with customers on social media is critical for businesses to stay culturally relevant. According to The Sprout Social Index, 41% of marketers agree brands that actively engage with their communities are culturally relevant. Promptly responding to messages and reviews shows you value your customers’ opinions. With brand community, businesses can build trust and foster deeper connections with their audience.

Social media is another tool allowing businesses to showcase their personality and humanize their brand. By creating authentic and relatable content and engaging with their followers, businesses can stay relevant and top of mind for their target audience. In today’s digital landscape, where customers have high expectations for personalized and responsive brand interactions, social media engagement is essential for businesses to remain competitive and succeed.

If you’re struggling to connect with your audience, working with a digital marketing agency can help.

Working With Onimod Global

Working with an experienced social media marketing agency can be an invaluable investment if you’re having difficulty connecting with your audience on social media. At Onimod Global, we are experts in providing various digital marketing solutions for every type of business and industry. Our talented social media team excels in content creation, webinar marketing, SEO, and more, as we stay attuned to the latest technological advancements in the digital marketing industry. For a full list of our offerings, see here.

Final Thoughts

Social media can benefit every part of your business, from building brand awareness to improving employee engagement. By creating a social media strategy and leveraging its power, businesses can drive sales, increase customer loyalty, and build a strong company culture.

At Onimod Global, we’re passionate about our experience in brand strategy and social media advertising to help businesses succeed with modern marketing strategies. Contact us today to learn more about how we can help elevate your business to the next level.

Instagram Marketing for Small Businesses

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Instagram is a social media platform that allows you to share photos and videos with your friends, family, and the world.

The platform has grown exponentially over the years and continues to grow in popularity. It all started as a simple photo sharing app, but now it provides live streams and video reels. It seems like there’s nothing this app can’t do!

If you’re looking for ways to harness Instagram’s power for your business, here are some tips you can follow to revamp your small business marketing strategy.

Having a Goal

Instagram is a powerful tool for small businesses. To get the most out of your Instagram marketing, there needs to be a clear goal in place for what you want to achieve on the platform. You might choose one or more of these goals:

  1. Increase sales.
  2. Drive website traffic.
  3. Generate brand awareness.
  4. Boost customer engagement.

Once you have a goal in place, you can use that to guide the type of content you post, the people you want to reach, and the general messaging to use on your page.

Optimizing your Bio

When you’re busy running a business, it’s easy to forget how valuable your social media presence is. But it’s not just about trying to sell something. Your Instagram bio is one of the first things people see when they visit your profile — think of it like the homepage of your website.

When you only have a few seconds to capture a visitor’s attention, what are the main elements or pieces of information you want them to take away? Your bio is a perfect place to let new followers know who you are and what you do. Start by writing a little bit about your company and the type of content people can expect to see.

Offer Exclusive Promotions

You want to get more followers on Instagram. We get it. It’s a numbers game, and the more followers you have, the better your chances of making sales. But how do you get more followers without flooding your feed with posts that make you want to turn off notifications?

The solution: exclusive promotions for followers.

Share a discount code that followers can mention if they visit your business in person or use at checkout when shopping online. To make the promotion even more exclusive, use Stories to share discount codes. Because Stories disappear after 24 hours, followers may feel a sense of FOMO if they don’t act on it quickly.

Promotions give your followers a reason to stay engaged and look forward to what and when you’ll post next, which helps build brand loyalty for your small business.

Make your Posts Shop Worthy

Instagram is a powerful platform for all types of businesses, but one of the most underutilized features is Instagram Shopping.

If you operate an e-commerce business and want to reach even a fraction of these engaged shoppers, take advantage of Instagram’s commerce tools. Instagram Shopping makes it easy for your followers to browse and purchase products directly through the app. After setting up your shop on your profile, you can add product tags to your posts.

Final Thoughts

If you’re a small business owner, you know how important it is to have a strong Instagram presence.

Instagram is the go-to place for young people, and they’re spending more time there than ever before. Whether you do or don’t have an Instagram presence, there’s so much you can do to grow your brand—and we’re here to help.

At Onimod Global, we specialize in social media strategies for big and small businesses so your business can reach new customers, increase sales, and build loyal customer relationships through the app for years to come. Contact us today to get started!

Tips for Choosing the Right Social Media Platform for Your Business

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Social media advertising can be a powerful tool for growing your company’s online presence. But it isn’t necessary to advertise on every single social media platform.

Whether you’re just getting started or you’re looking to expand your existing presence, it’s important to pick one platform and get it up and running successfully before opening another one. So how do you go about choosing which social media advertising platform is the right choice for your company?

Here are some tips from Onimod Global.

Consider your Company

When choosing a social media platform, it’s important to take into account the type of business you are and how you want your brand to come across.

For example, a small business that sells handmade products may find Instagram or TikTok more appealing because they are visual platforms. However, if your company is B2B and sells software or services, LinkedIn might be a better fit.

Each channel has its pros and cons. For example, Instagram is great for building brand loyalty among consumers but doesn’t have the same professional appeal as LinkedIn. Similarly, LinkedIn has an excellent reputation for helping businesses grow but some people don’t enjoy using it as much as others.

The point is: you have options! The key is finding the right match for your business’s needs.

Research your Competitors

Social media is a crowded place.

You can’t afford to not be on social media, but you also can’t afford to look like everyone else. That’s why it’s important to conduct a competitive analysis when developing your social media strategy.

A competitive analysis will give you insights into the competition that will help you:

  • Understand what platforms they’re using (and how well they’re using them)
  • Know what’s working/not working for them
  • Understand how engaged their audience is on each channel

Understand Platforms and their Use

When you’re looking to expand your company’s social media presence, it’s important to do some research on each platform. Each network has its own personality, and the more you understand about how the network works, the better you can tailor your content for that platform.

For example, Twitter is great for conversations and trending topics. LinkedIn is good for sharing professional expertise and company information. Snapchat was the first to introduce disappearing posts, but Instagram Stories are equally ephemeral.

By taking some time to understand the channels you’re considering—and their communication protocols—you will not only help pick the best platform(s) for your company, but also avoid communication faux pas that could alienate potential customers or clients.

Align Social Media with your Marketing Strategy

It’s absolutely essential to any good marketing strategy to know why you’re on social media in the first place. If you want to share content and engage with your followers, there are several platforms that will benefit that strategy depending on the type of content you share. However, if customer support is a top goal for you, Twitter and Facebook should be on your consideration list before Instagram.

Contact Onimod Global

Digital Marketing across multiple social platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on social media properties. If you’re looking to take your social media marketing strategy to the next level, Onimod Global can help.

Schedule a consultation with our digital marketing pros here today!

Top Instagram Updates of 2022

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Instagram is one of the most popular social media sites in recent years, and it’s not difficult to see why. With each update that goes out on this app, there are new Instagram features for users who love staying up-to-date with what’s happening around them at all times. 

Here’s a look at at the top 2022 updates for Instagram.

The Rise of Instagram

Instagram formed in 2010 as a photo sharing website and app. Over the years, it has expanded into more than just a photo sharing platform. It now allows users to share their life stories with followers by posting public and “private” videos and stories. Users can also use Instagram as an online community. By joining groups with other people who have similar interests or experiences.

The app has grown exponentially since its launch. Based on its global advertising audience reach numbers, Instagram has at least 1.440 billion users around the world in July 2022. The popularity of Instagram has led to many new features being added over time such as video filters and face filters. These features allow users to express themselves while still maintaining their privacy when posting pictures or videos online.

If you’re a social media marketer or content creator, these Instagram changes are going to be essential for your business. With so many new features and updates, you can easily get lost in the information. Here’s a look at the top new Instagram updates and features for 2022.

Creators Marketplace

This platform allows you to directly connect with creators and brands for sponsored content partnerships. The goal of marketplace is to help people interested in doing collaboration and parenting with brands on-demand. Its great for discovering what options are out there in terms of finding potential partners.

Nudges

If you spend too much time on a single topic, Instagram will let suggest other topics for exploration. This is just another helpful tool in discovering new things within the platform.

NFT’s

Non-fungible tokens (NFTs) are digital assets that are recorded on a blockchain. Each NFT is associated with an individual asset, such as a painting or a cat. The ownership of the NFT is recorded in the blockchain, which allows it to be transferred from one owner to another. This means that NFTs can be sold and traded like any other digital item.

Instagram now has a new functionality for NFT creators and collectors to share their treasures on the app. This is a big step in stimulating the creator economy. This benefits artists who are creating the artwork.

Enhanced Tag Feature

Instagram just got easier to be creative.

You can now tag all the contributors and collaborators in your post to recognize them as creators. With this new feature, you won’t have trouble finding credit for those who helped make a project happen – whether it was makeup artists or photographers on set during filming.

The new tagging feature is one of several updates that Instagram has been rolling out recently as they continue to improve their platform and make it more user-friendly.

Another update includes a new Explore tab that allows you to search for specific tags or other users by name. If you’re looking for someone who shares your interests or who might be able to help you with something, this is a great way to find them!

Contact Onimod Global

The world of social media can be a bit of a whirlwind: new apps are introduced every day, and each one has its own unique features that set it apart from the rest. Instagram is no exception.

Instagram is always trying to keep up with today’s trends, which means that your Instagram experience will be better than ever before! Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every week! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How To Effectively Use Hashtags on Social Media

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Promoting your brand on Social Media is paramount nowadays. And hashtags are an extremely effective tool when used correctly. Let’s delve a little deeper into the world of the previous pound sign (#) and how it can captivate audiences in 2022.

Hashtags can be one of the best way to make your content available in other realms of the social media world. The history of hashtags and their origin stem from Twitter and slowly began to grow across the board on other social media outlets.

Here’s a look at how to properly use hashtags to help people find your topics and expand your audience.

What are Hashtags?

By definition a hashtag is a keyword phrase or word preceded by a hash symbol (#). It’s used all over social media nowadays within the body of a post. The purpose of the hashtag is to bring attention to your posts in order to create interaction with new potential followers. When using a phrase as a hashtag, you spell it without spaces i.g. #onimodglobal.

Hashtags can include numbers but it cannot use symbols or punctuations. Beginning middle, or end you can place a hashtag in the body of your social media post or within the comment section. When you utilize this strategy it can help people who don’t follow you to find your content.

Why are Hashtags Important?

Hashtags are important for the sole purpose of your content being found by the right people. By using hashtags that are relevant to your business or the services you provide it can help drive your content to the right people. When this happens, you will have traffic to your content that will in turn boost your views, likes, and shares.

However, using them only makes a difference in your social media strategy when it’s done the right way. Here are some hashtag tips:

  1. Don’t get carried away with hashtags – The number of hashtags you can use depends on which platform you are using. Twitter would be a great example where one to three hashtags will have more of an impact opposed to using lot of them.
  2. Keep hashtags short and memorable – It’s in best hashtag practice that you don’t use a lot of words within a tag. A great example of this would be hashtag activism campaigns. The summer of 2020 was huge for the #BlackLivesMatter movement in America, and is still widely used within social media today.
  3. Don’t choose hashtags that are too obscure – If you choose a tag that no one is going to search for, it won’t benefit your marketing efforts.

Create your Own Hashtag Strategy

Anyone can create their own hashtag strategy. While there are many ways you can go about this, the best way is to choose specific hashtags whenever possible. The more specific you can get, the more likely you are to attract a targeted audience. Another strategy is using capital letters at the front of each word. This clarifies what you are trying to communicate.

Your competition is more than likely already using hashtags within their social media strategy. How successful are they at engaging your mutual audience? Pay attention to how much or how little they use hashtags and what the response is.

A successful hashtag strategy starts with knowing your audience and taking the time to become familiar with what works on each platform. With that knowledge in hand, you will continue to learn what works and what doesn’t, by using hashtags as part of your social media strategy and analyzing your results.

Overall, hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers.

Last Thoughts

Whether you’re new to social media or have been around it for a while, you can greatly benefit from learning a trick or two about hashtags. From Facebook to Instagram and Twitter, you will understand how to drive engagement and extend reach.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. If you’re looking for assistance with your content marketing or any other areas of digital marketing, contact us today!

How to Use Instagram’s New Keyword Search to Grow Your Brand in 2021

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Instagram’s recent update came with several new features. While this one may not seem like the most exciting, it’s extremely useful for brands. As marketers, we’re always working to get our content found easier online and on social platforms. Instagram’s keyword search tool now allows posts to get found, even without using specific hashtags. 

Here are three ways to utilize this new Instagram feature to help grow your profile and your brand in 2021. 

1. Customer Engagement and Profile Growth 

One of the biggest opportunities from Instagram keyword search is brands being able to identify and engage with customers. Today, frequently engaging with your audience on social media is essential for organic growth. With this new feature, you can now search for posts by using the words and phrases your ideal customers are known to use in their captions. 

You can then spark conversations with these users and build stronger relationships with them on social media. This growth method requires really getting to know your audience, their interests and pain points, in order to identify the correct keywords and phrases to search. 

The tool also helps you find brand mentions that you may have missed prior because the user didn’t tag you or use a branded hashtag. 

2. Market Research and Competitive Analysis 

Social listening is critical for social media growth, as it enables brands to conduct competitor analysis and get into the mind of their ideal customers. With Instagram’s keyword search tool, brands can now look up competitor keywords to see what their audience is saying about them. Brands can also now see if users are speaking about pain points that their products or service solve. 

These insights ultimately help with creating better content that resonates with your ideal audience, in turn, boosting your Instagram presence. 

3. Get Discovered Easier 

One of the biggest benefits of Instagram keyword search is that it makes it much easier for users to find you, ultimately enabling you to grow faster as well. Be sure to use highly trafficked and relevant keywords in the captions of all your posts.

Final Thoughts

Despite this new tool seeming like a very underwhelming update, the opportunities for brands are huge. 

Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Your Guide to Instagram’s Newest Feature, Guides

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Back in May of this year Instagram had rolled out a new “Guides” feature to only a select few influencers. This week they have now made this available to all users, giving everyone a new way to share themed content on their Instagram profile. 

Here’s everything you need to know. 

What are Instagram Guides? 

At its release, Instagram explained they wanted to offer a way for users to “easily discover recommendations, tips and other content” from their favorite creators, public figures, organizations and publishers. They in turn launched Guides, which allowed creators to share more long-form content in a dedicated tab on their user profiles. Guides make it easier for users to follow a curated flow of posts with commentary – which makes it great for almost “blog-like” content that incorporates text and visuals. See below:

Image Source: Instagram

Where Can I Find Instagram Guides? 

To access an Instagram Guide, visit a creator’s profile and you’ll find an icon resembling a newspaper next to the standard posts icon. 

Image from: Later

Users will also be able to share Guides via Stories and Direct Messages, expanding their possible reach even further. Guides will also be available in users’ Explore tab. 

How Do I Create a Guide? 

To create a Guide on your Instagram profile:

    • Head to your Instagram profile and tap on the ‘+’ icon at the top left of screen
    • From the ‘Create’ menu, select ‘Guide’
    • You then select which type of Guide you want to create – ‘Places’, ‘Products’ or ‘Posts’
    • From there, you select the posts you want to add to your Guide (either yours or content from other users) and put them into your collection
    • You can then add a title and description, and change the cover image if you wish

Additional Updates 

Instagram announced another new update that will be very valuable for brands. Before, users were only able to search names, usernames, hashtags and locations. With today’s changes, users will now be able to search keywords to find content relevant to their interests, mirroring a standard search engine. 

Instagram says their ultimate goal is to allow users to continuously browse without having to leave the app. 

Final Thoughts 

This feature can be easily utilized for brands across all industries. If you already create a blog for your website, you can easily re-curate that content and optimize it for Instagram Guides. Not only will this expand your reach, but it will also increase your content engagement due to the face that users no longer have to leave the app to read your blog. Instagram Guides bring a whole new way to curate and consume content, which opens up huge opportunities for e-commerce, story-telling, educating and just creating brand awareness in general. 

More from Onimod Global 

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