Tag Archive for: Instagram

How To Effectively Use Hashtags on Social Media

Promoting your brand on Social Media is paramount nowadays. And hashtags are an extremely effective tool when used correctly. Let’s delve a little deeper into the world of the previous pound sign (#) and how it can captivate audiences in 2022.

Hashtags can be one of the best way to make your content available in other realms of the social media world. The history of hashtags and their origin stem from Twitter and slowly began to grow across the board on other social media outlets.

Here’s a look at how to properly use hashtags to help people find your topics and expand your audience.

What are Hashtags?

By definition a hashtag is a keyword phrase or word preceded by a hash symbol (#). It’s used all over social media nowadays within the body of a post. The purpose of the hashtag is to bring attention to your posts in order to create interaction with new potential followers. When using a phrase as a hashtag, you spell it without spaces i.g. #onimodglobal.

Hashtags can include numbers but it cannot use symbols or punctuations. Beginning middle, or end you can place a hashtag in the body of your social media post or within the comment section. When you utilize this strategy it can help people who don’t follow you to find your content.

Why are Hashtags Important?

Hashtags are important for the sole purpose of your content being found by the right people. By using hashtags that are relevant to your business or the services you provide it can help drive your content to the right people. When this happens, you will have traffic to your content that will in turn boost your views, likes, and shares.

However, using them only makes a difference in your social media strategy when it’s done the right way. Here are some hashtag tips:

  1. Don’t get carried away with hashtags – The number of hashtags you can use depends on which platform you are using. Twitter would be a great example where one to three hashtags will have more of an impact opposed to using lot of them.
  2. Keep hashtags short and memorable – It’s in best hashtag practice that you don’t use a lot of words within a tag. A great example of this would be hashtag activism campaigns. The summer of 2020 was huge for the #BlackLivesMatter movement in America, and is still widely used within social media today.
  3. Don’t choose hashtags that are too obscure – If you choose a tag that no one is going to search for, it won’t benefit your marketing efforts.

Create your Own Hashtag Strategy

Anyone can create their own hashtag strategy. While there are many ways you can go about this, the best way is to choose specific hashtags whenever possible. The more specific you can get, the more likely you are to attract a targeted audience. Another strategy is using capital letters at the front of each word. This clarifies what you are trying to communicate.

Your competition is more than likely already using hashtags within their social media strategy. How successful are they at engaging your mutual audience? Pay attention to how much or how little they use hashtags and what the response is.

A successful hashtag strategy starts with knowing your audience and taking the time to become familiar with what works on each platform. With that knowledge in hand, you will continue to learn what works and what doesn’t, by using hashtags as part of your social media strategy and analyzing your results.

Overall, hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers.

Last Thoughts

Whether you’re new to social media or have been around it for a while, you can greatly benefit from learning a trick or two about hashtags. From Facebook to Instagram and Twitter, you will understand how to drive engagement and extend reach.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. If you’re looking for assistance with your content marketing or any other areas of digital marketing, contact us today!

How to Use Instagram’s New Keyword Search to Grow Your Brand in 2021

Instagram’s recent update came with several new features. While this one may not seem like the most exciting, it’s extremely useful for brands. As marketers, we’re always working to get our content found easier online and on social platforms. Instagram’s keyword search tool now allows posts to get found, even without using specific hashtags. 

Here are three ways to utilize this new Instagram feature to help grow your profile and your brand in 2021. 

1. Customer Engagement and Profile Growth 

One of the biggest opportunities from Instagram keyword search is brands being able to identify and engage with customers. Today, frequently engaging with your audience on social media is essential for organic growth. With this new feature, you can now search for posts by using the words and phrases your ideal customers are known to use in their captions. 

You can then spark conversations with these users and build stronger relationships with them on social media. This growth method requires really getting to know your audience, their interests and pain points, in order to identify the correct keywords and phrases to search. 

The tool also helps you find brand mentions that you may have missed prior because the user didn’t tag you or use a branded hashtag. 

2. Market Research and Competitive Analysis 

Social listening is critical for social media growth, as it enables brands to conduct competitor analysis and get into the mind of their ideal customers. With Instagram’s keyword search tool, brands can now look up competitor keywords to see what their audience is saying about them. Brands can also now see if users are speaking about pain points that their products or service solve. 

These insights ultimately help with creating better content that resonates with your ideal audience, in turn, boosting your Instagram presence. 

3. Get Discovered Easier 

One of the biggest benefits of Instagram keyword search is that it makes it much easier for users to find you, ultimately enabling you to grow faster as well. Be sure to use highly trafficked and relevant keywords in the captions of all your posts.

Final Thoughts

Despite this new tool seeming like a very underwhelming update, the opportunities for brands are huge. 

Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Your Guide to Instagram’s Newest Feature, Guides

Back in May of this year Instagram had rolled out a new “Guides” feature to only a select few influencers. This week they have now made this available to all users, giving everyone a new way to share themed content on their Instagram profile. 

Here’s everything you need to know. 

What are Instagram Guides? 

At its release, Instagram explained they wanted to offer a way for users to “easily discover recommendations, tips and other content” from their favorite creators, public figures, organizations and publishers. They in turn launched Guides, which allowed creators to share more long-form content in a dedicated tab on their user profiles. Guides make it easier for users to follow a curated flow of posts with commentary – which makes it great for almost “blog-like” content that incorporates text and visuals. See below:

Image Source: Instagram

Where Can I Find Instagram Guides? 

To access an Instagram Guide, visit a creator’s profile and you’ll find an icon resembling a newspaper next to the standard posts icon. 

Image from: Later

Users will also be able to share Guides via Stories and Direct Messages, expanding their possible reach even further. Guides will also be available in users’ Explore tab. 

How Do I Create a Guide? 

To create a Guide on your Instagram profile:

    • Head to your Instagram profile and tap on the ‘+’ icon at the top left of screen
    • From the ‘Create’ menu, select ‘Guide’
    • You then select which type of Guide you want to create – ‘Places’, ‘Products’ or ‘Posts’
    • From there, you select the posts you want to add to your Guide (either yours or content from other users) and put them into your collection
    • You can then add a title and description, and change the cover image if you wish

Additional Updates 

Instagram announced another new update that will be very valuable for brands. Before, users were only able to search names, usernames, hashtags and locations. With today’s changes, users will now be able to search keywords to find content relevant to their interests, mirroring a standard search engine. 

Instagram says their ultimate goal is to allow users to continuously browse without having to leave the app. 

Final Thoughts 

This feature can be easily utilized for brands across all industries. If you already create a blog for your website, you can easily re-curate that content and optimize it for Instagram Guides. Not only will this expand your reach, but it will also increase your content engagement due to the face that users no longer have to leave the app to read your blog. Instagram Guides bring a whole new way to curate and consume content, which opens up huge opportunities for e-commerce, story-telling, educating and just creating brand awareness in general. 

More from Onimod Global 

We’re experts in everything from social media marketing and content creation, to SEM and SEO. If you need assistance in any area of digital marketing, we’re here for you. 

Learn more about who we are and what we do, and contact us here today. 

We also release the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here.

Instagram Story Best Practices for Businesses

With over 500 million daily users, Instagram Stories are a great way to reach potential new customers while building a stronger connection with your existing ones. Instagram stories were first introduced in 2016 and have since become a powerful tool for businesses. 

Stories have continually changed and evolved over the years, now including many engagement-boosting features such as polls, reaction stickers, question stickers, quizzes and chat options. If you’re not regularly posting on your business’s Instagram Story, you could be missing out on a big opportunity. Let’s go over what your business can gain from posting Instagram Stories, as well as best practices for doing so. 

Benefits of Instagram Stories 

1. Regularly engaging with your audiences.

Millennials and Gen Z make up the vast majority of users on Instagram and it can be difficult to effectively engage with them. With social media users having access to endless amounts of content, it takes time, commitment and effort to get and keep their attention. Instagram Stories have a number of features that allow you to do this easily. You can now: 

  • Set up polls.
  • Ask your followers questions or let them ask you questions.
  • Tag others.

2. Driving traffic to your websites.

You can effectively use stories to create content that drives traffic to your website. If you run a retail or e-commerce business, you can direct your followers to shop products on your website. A recent study actually found that 1 in 3 users were more interested in a brand or product after seeing it on an Instagram Story. There are now features enable businesses to:

  • Utilize the shopping bag notification. This allows users to click on select items on your story and shop the items on your site. Product stickers help people access product information seamlessly.
  • Incorporate the swipe up feature. This helps drive traffic to your website by directing your followers to landing pages, blogs, etc.

3. Growing your audience. 

As we previously mentioned, Instagram has over 500 million daily users, making it a great place to increase your brand awareness. There are now many story features that makes this even easier, such as: 

  • Location Tags. Using geographic location tags on stories can help make your business more discoverable. Whether it’s a specific location, city or even a country, it can help reach a variety of demographics.
  • Hashtags. Including hashtags helps increase the searchability of your profile and its content among Instagram communities.

 

Instagram Story Best Practices 

1. Point your followers to your stories. 

Even with Instagram’s huge user base, not everyone regularly checks stories. So, if you’re posting fresh content, don’t be afraid to let your followers know. You can include it in your regular content caption from time to time, such as this: 

2. Make it visual. 

With stories, you have a very short window to grab users’ attention. You can make your stories more compelling by:

  • Using bright contrasting colors.
  • Including a person to make an emotional connection. 
  • Capture interesting or unique settings. 

3. Post consistently. 

The more consistently you post on your story, the greater your chances of reaching more users as they tap through their feed throughout the day. With every new story you get bumped to the top of your followers’ story feeds. 

4. Create shareable branded assets. 

Visual and shareable assets on your story can help boost your Instagram virality. For example, content creator Kelsey in London, regularly shares templates on her Instagram Stories that can be screenshotted and personalized. 

Data visualisations, Q&A’s, recipe cards and how-to’s are great content types that are most likely to generate re-posts. Be sure to always make your branding clearly visible, so you benefit from every share. 

Final Thoughts 

Stories have become an integral piece of so many brands’ Instagram presence lately. Given that Instagram is focusing so heavily on Stories and the format only appears to be getting bigger, brands should get on board with them ASAP. By understanding the best practices above, you can stay ahead of the curve and keep your followers engaged via Stories without missing a beat.

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Social Media Strategy: Where You Should Start

Has the current pandemic catapulted your small business into the world of social media advertising and e-commerce? In what is already an overwhelming time, starting from scratch on how you’re advertising your small business may seem like too much to take on. Onimod Global is here to help with a guide of where is the best place to start from scratch with a social media strategy.

Audit your current social presence.

Before you are in too deep strategizing about where you need to go, take some time to evaluate where you currently are.

  • Which networks are you currently active on?
  • Are your current platforms optimized (images, URL, bio, etc.)?
  • Which are the most successful for you?

Onimod Global offers a free digital audit that measures your online success in terms of SEO, social media influence, local business optimization, SEM breakdown, and more. Check it out further and get your very own custom digital score.

Define your type of business and ideal customer.

Are you service or product based? Are you primarily B2B or B2C? These are very important questions to determine which socials you need to be focused on creating content and advertisement campaigns for. Every business is unique, but there are industries that perform well on certain social channels versus others. For example, B2B businesses can focus more efforts on social media channels such as LinkedIn and YouTube versus Facebook. These platforms will give you the opportunity to reach your target market in a more direct way. For example, if your company is selling a type of consultancy service, your content is a better match to a professional networking channel such as LinkedIn. B2C businesses, where you’re selling a product or service to anyone and everyone, this can be very successful on social media platforms such as Facebook and Instagram. On these channels, you are able to show your product and service to a target audience that is more likely to convert into sales.

Even the best marketers will fail if they are marketing to the wrong audience. Use the following criteria to help you come up with a highly focused persona of a potential customer:

  • Age
  • Job Title
  • Location
  • Pain points (where your business offers their solution)
  • Most used social network

Create useful and engaging content.

“Content is where I expect much of the real money will be made on the Internet.” – Bill Gates

This is arguably the most attractive step of creating your social media strategy. From this post, you now know there are several steps that take place before getting to this point. Your social media content needs to always have a purpose behind it. Decide in your team what your mission is for social media. For example, it could be informing and educating your customers on the respective industry and its services. This ensures the content you curate will be attractive and engaging to your audience.

Here are a few examples of content that you can create:

  • Images
  • Videos
  • Interviews
  • Company News
  • Infographics

Remember that quality content is far more important than the quantity of what you post. However, it is crucial that you consider creating high quality, engaging content as a top priority. Experts at Onimod Global strongly recommend creating a content calendar with specific topics and types of content. This will also serve of great use when looking back on the month and reviewing the performance of your content.

Track and analyze.

This is the most important step, a lot of content creation is about trial and error. Let all of your decisions, both in content and in your business in general, be data driven. Social media strategies are never set in stone, make sure you are always evolving.

Are you in need of more assistance with your social media strategy? Onimod Global is here to help with a custom social media strategy and content plan.  Check out the dozens of case studies on our site by clicking here!

More from Onimod Global

Make sure to stay tuned to Onimod Global news for part 2 of this week’s series and learn all about e-commerce and online marketplaces going live Thursday. To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

 

 

Instagram Advertising: Is It Right For You?

Instagram has recently announced that they are going to start displaying ads in its Explore tab. The Explore section allows users to browse new content while discovering new accounts based on their interests. The platform says they will be introducing ads “slowly and thoughtfully” in the coming months. They want Explore to be the best place for people to discover something new and for businesses to connect with people who may become meaningful customers

Instagram is becoming an increasingly popular marketing platform, as it has been reported they’re experiencing more user engagement growth than its parent company, Facebook. This new update gives advertisers even greater opportunities to reach users beyond just their feeds. While the benefits to advertising on Instagram are rapidly growing, the cons are still there. So, how can you be sure that Instagram is the right platform for you? 

How Instagram Advertising Works

As most other social platforms, Instagram advertising is utilized to grow brand exposure, website traffic, generate new leads, and hopefully get leads closer to converting. As the platform is visually based, text ads are not a thing here. Marketers must use images, a set of images, or videos, which can be accompanied with text, to reach users. 

The Pros 

Ultra Specific Targeting Capabilities 

Instagram falls under Facebook, meaning marketers have access to the same demographic targeting mechanisms on both platforms. Companies can target users based on interests, location, behavior, etc. Instagram offers a variety of campaign goal options, ensuring marketers are optimizing ad spend. 

Unique Visual Ad Formating 

Instagram ads allow marketers to maximize the extent of visual content. Companies can captivate users and create brand awareness by using high quality photos or videos. These photos and videos can be displayed as traditional posts, or there is the option to show them as stories as well. Companies have also started to reach out to influencers on the platform. Influencers are users that have a large and established following, whom companies have started paying to promote their products on their account. 

Higher Engagement Rates 

Instagram is a personal, conversational, and engaging platform. Engagement rates are 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Their formatting makes it possible for users to gain access to sales pages in just one click. Marketers can include call-to-actions to begin the checkout process, encouraging purchases straight from the app. This design eliminates the usual obstacles involved with online sales, allowing for instant gratification. 

The Cons 

Limited Audience 

While the platform offers a monthly user base of over 800 million, 90% of their users are under 35 years of age. Instagram is perfect for brands looking to engage with a younger audience, but those with an older target audience may find themselves struggling. While there are older users, very few are active. It’s also not the best platform to reach men. While they are on Instagram, it’s not as heavily as on other apps. Those brands exclusively targeting older ages or men may find it better for ROI to turn to other advertising platforms. 

Time-Intensive 

Staying fresh and relevant is crucial on a platform with large numbers of younger users. Authenticity is especially important here compared to search platforms, such as AdWords. Users begin to notice if brands are constantly regurgitating the same content just to increase posts. Brands have to be consistent with responding to comments, posting new content, and incorporating as many visual elements as possible to encourage interaction.

Required to Work Through Mobile Devices 

While you can access the platform through a web browser, abilities are extremely limited. Users are required to post through apps on mobile devices. Once the ads are initially posted they can be shared easily throughout multiple campaigns, but you must be able to access the account on a mobile device. Brands that aren’t so mobile-friendly may run into frequent obstacles. 

Conclusion: Is it right for your business? 

The biggest factor that goes into the answer to this question is target demographic. If your target audience is exclusively those 50 and up, Instagram is probably not the ideal advertising platform. That doesn’t mean you should immediately dismiss the possibility of Instagram ads. Similar to what happened to their parent company, Facebook, the number of older users will increase as the platform continues to grow. The decision is ultimately up to what you believe is right for your brand. 

At Onimod Global we are experts in SEM and social media. We know which platforms are best for brands, and create visibility for brands where customers are searching, interating, and ultimately converting. Find out more about we do here, or contact us today here.

5 Tips for Your Instagram Advertising Strategy

More than a year ago, Instagram made a huge change to their algorithm. This change resulted in switches from chronological posts to more relevant posts that users were more likely to engage with.

Many users expressed their discontent with the change, and many advertisers did as well. It was believed that the switch made it more difficult for brands to interact with their audience, and with frequent tweaks still being made to the algorithm it can be hard to know what type of strategy will help or hurt your brand on Instagram.

Insta Basics

First, it is crucial to know the key influencing factors that the platform’s algorithm takes into account:

  1. The relationship between you and the person (or company that) posted the photo: The more that users regularly engage with your content, the more the algorithm will highlight your new content to those interested users.
  2. Timing: Even though the new algorithm is not in chronological order, Instagram will still take timing into account to make sure that it is showing content that has been posted fairly recently.
  3. Likes and comments: Although the platform said that the new algorithm will not result in a “popularity contest” it is still making efforts to push content that possesses many different engagement factors such as likes and comments. The more interaction your post receives, the better!
  4. Direct shares: Instagram will also be taking note of posts that you share with others since this is another type of interaction that clearly shows a user is interested in the content from a particular brand.
  5. Profile searches: Recent searches will also prompt the platform to suggest new users to follow, or if you currently are following them then even more of their content will be pushed to the top of your feed.

Primary Focus

The entire point of each and every one of these factors is engagement. The more that users engage with your content, the more that the algorithm will make sure to update users when new content is available.

Much of the idea behind the algorithm can be related to the same operations of search engines like Google. The most important aspect that Google’s algorithm considers is relevancy. In this same respect, Instagram’s algorithm is trying to ascertain whether or not users will find your content interesting and relevant, which can be judged by how often they show interest in your brand through likes, comments, searches, etc.

Additional Suggestions

When optimizing your content for Instagram, it is absolutely necessary to make it as interactive as possible. Utilizing unique forms of motion based content can help to increase interactions by posting a video, story, or Boomerang.

Adding hashtags to your post can significantly boost its impressions. In fact, Adweek states that adding even one hashtag can increase engagement by an average of 12.6%.

It is also worth including some advertising dollar in your Instagram strategy in order to make certain that your content is being pushed to target users. In light of Facebook’s recent organic content changes, it would not be out of line to suspect that Instagram may also adopt a similar strategy when it comes to sponsored content versus unpaid posts.

5 Notable Social Media Stats So Far in 2017

2017 has been an interesting year so far in the world of social media, with some surprising stats and trends. Facebook remains a giant, Instagram is making strides, and Snapchat is utilizing augmented reality to its advantage. Some of the social media stats listed below are from Lauren Johnson’s Article in Adweek that caught our attention.

1. Snapchat and Augmented Reality
Snapchat has recently launched its augmented reality lenses to the public, which now allows users and brands to create their own animated figures and filters. This has given Snapchat an advantage when it comes to the amount of daily content created. According to the Adweek Article, “Snapchat expects 1 trillion photos to be taken with the app this year, which equates to 31,720 snaps every second.” Over 30,000 snaps per second in the year of 2017 is a mind boggling statistic and it will be interesting to see where Snapchat goes in 2018.

2. Facebook Usage Remains Massive
Although other messaging applications such as Twitter, Kik, and Snapchat are experiencing plenty of usage, Facebook still continues to dominate the “messaging empire.” According to the article, “Facebook announced that 17 billion video chats have been sent via messenger in 2017, which doubles the number in 2016. People have also sent 1.7 billion emojis on a daily basis thus far in 2017.” Moreover, Facebook is dominating the social media industry in many aspects and this trend will most likely continue through the next year.

3. Retailers Choosing Instagram Over Snapchat
Instagram adopting the “stories” feature has greatly helped the social media channel in terms of attracting retailers. According to a study from L2 Gartner, “1,400 social posts were analyzed from retailers like TJ Maxx and Marshalls, and it was discovered that Instagram stories made up 95% of the brands social posts.” This is huge for Instagram as their story feature usage in 2016 only accounted for “39% of social posts.”

4. GIF Histeria
The use of GIFs (graphic interchange format) so far in 2017 has been astounding. The article reports that “300 million people have used 2 billion GIFs every day in 2017 thus far.” The use of GIFs is mainly seen within the social media platforms of Twitter, Instagram, Tumblr, Pintrest, and Facebook. The use of GIFS doesn’t appear to be going away anytime soon and even looks to increase in the future.

5. Instagram Reaching Millennials
It’s no surprise that Instagram’s popularity is growing, especially with millennials. According to a survey conducted by the Bustle Digital Group, “81 percent out of the 1,000 millennials interviewed claimed social media is the most effective way to reach them. From that group, 40 percent said Instagram is the best way to reach them.” Ultimately, Instagram has been making major strides in 2017 and expect the social media giant to even increase their market share in 2018.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

The Increasing Power of Instagram

As marketers, we are constantly on the lookout for the latest and greatest marketing technologies. New gadgets and gizmos come and go, but few can withstand the test of time. One that has achieved this honor is Instagram.

A Brief Instagram History

Instagram’s success has been gaining ground ever since the platform launched in 2010. Only 2 months after its release, Instagram had already acquired over 1 million users. But they didn’t stop there.

Instagram continued improving and innovating itself. Users loved uploading their photos, applying all kinds of professional filters, and adding witty captions to explain their images.

The team at Facebook saw the incredible potential that Instagram possessed, and so they made a move to buy the company in April of 2012. For more information regarding the history of Instagram, please visit wersm.com.

Recent Accomplishments

Today, the social media platform boasts an enormous network of 800 million active users, according to Statista. Instagram also recently announced that more than 25 million business profiles exist through their platform.

These incredible numbers are a direct result from advertisers catching the Insta-wave. Advertisers have started to notice that there is no slowing down for the platform as it continues to increase the size of its network year-over-year and quarter-over-quarter. This produces an incredible base for many different ad campaigns.

Social media marketing has been proven to be incredibly useful because it is a more native form of advertising. As consumers continue to reject pushy and annoying advertisements, platforms like Instagram become more and more attractive to them.

It is likely that businesses and marketers will continue to flock toward Instagram. As the platform goes on to increase its user base, it also increases its appeal to marketers.

Latest News From Onimod Global

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