Tag Archive for: Instagram

New Social Media Platforms in 2025: What You Need to Know

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Social media continues to evolve at an unprecedented pace, with 5.22 billion people—63.8% of the global population—actively engaging on these platforms. Changing user preferences, rapid technological advancements, and geopolitical events, such as platform bans, are transforming the digital landscape.

For businesses and individuals alike, staying ahead of these changes is no longer optional—it’s essential. From the rise of decentralized networks offering greater user control to the ripple effects of TikTok’s ban in several regions, the social media landscape is undergoing a transformation. In this blog, we’ll explore the latest platforms, unpack the impact of global shifts, and provide insights to help you stay ahead in 2025.

Understanding the Potential TikTok Ban

TikTok is back—but the battle to keep the app live in the U.S. rages on. On Monday, January 20th, President Trump took to the social media platform Truth Social and stated, “Americans deserve to see our exciting Inauguration on Monday, as well as other events and conversations. I would like the United States to have a 50% ownership position in a joint venture. By doing this, we save TikTok, keep it in good hands, and allow it to stay up. Without U.S. approval, there is no TikTok. With our approval, it is worth hundreds of billions of dollars—maybe trillions.”

This statement follows the Supreme Court’s recent decision affirming that the “divest-or-ban” law does not infringe on TikTok’s free speech rights. The ruling sided with the government, citing the platform’s potential for misuse by China to collect vast amounts of sensitive American data. This concern has been at the heart of regulatory efforts over the past year, culminating in TikTok’s brief 14-hour blackout this past Saturday, January 18th.

The ban attempts—and the blackout—sent shockwaves across the social media landscape, disrupting creators and brands who rely heavily on TikTok’s reach. As TikTok’s return stabilizes its dominance, the industry watches closely to see how President Trump’s proposed joint venture may reshape its future. Meanwhile, the emergence of alternative platforms offers fresh opportunities for creators and brands to diversify their strategies.

RedNote: Revolutionizing Short-From Content

One of the breakout stars of 2025 is RedNote, a platform that combines music discovery with short-form video. RedNote allows users to create 30-second clips synced with emerging artists’ tracks, offering a fresh approach to content creation. This unique focus on supporting independent musicians has made RedNote particularly popular among Gen Z and Millennials. Some key features of this app include:

  • Music Integration: Exclusive partnerships with independent labels allow users to access a library of unreleased and trending tracks.
  • Collaborative Content: Users can collaborate on videos, fostering community-driven creativity.
  • Built-in Monetization: RedNote offers revenue-sharing options for creators and musicians, making it an attractive platform for monetization.

RedNote presents an exciting opportunity for brands to engage with younger audiences through influencer partnerships and music-driven campaigns. As more users migrate from TikTok, RedNote’s growth trajectory shows no signs of slowing down.

Bluesky: Decentralizing Social Media

Bluesky, a decentralized social media platform backed by Twitter co-founder Jack Dorsey, is gaining significant momentum in 2025. Designed to address censorship, data ownership, and algorithmic transparency issues, Bluesky offers users greater control over their online experience.

Why Bluesky Matters:

  • Decentralized Protocol: Bluesky operates on the AT Protocol, allowing users to seamlessly migrate their data and followers between platforms.
  • Customizable Algorithms: Unlike traditional platforms, Bluesky lets users choose or build their algorithms, tailoring their feeds to their preferences.
  • Privacy-Centric Approach: With data privacy concerns at an all-time high, Bluesky’s commitment to user ownership and minimal data collection sets it apart.

For brands and creators, Bluesky’s decentralization offers new opportunities to build authentic, community-driven engagement without being at the mercy of opaque algorithms. Bluesky’s user base is expanding rapidly as more users become wary of traditional platforms.

Other Platforms to Watch

While RedNote and Bluesky are leading the charge, several other platforms are making significant updates to stay relevant in the ever-evolving social media landscape. Among them, Meta remains a powerhouse, introducing groundbreaking features to solidify its position in the market.

Meta, the parent company of Facebook and Instagram, continues to push boundaries in 2025 with new features to foster deeper connections and enhanced user experiences. As the company doubles down on augmented reality (AR), virtual reality (VR), and the metaverse, it’s clear that Meta aims to redefine how users interact online. Here’s how:

  • AI-Powered Tools: Meta is rolling out advanced AI tools for content creation, including automated caption generation, personalized ad targeting, and real-time video editing features.
  • Enhanced Reels Features: Instagram Reels now includes expanded editing options, trending content recommendations, and monetization opportunities for creators, allowing them to compete directly with newer platforms like RedNote.
  • Privacy-Centric Updates: Responding to user demand, Meta has introduced more granular privacy controls across all platforms, giving users greater control over their data and ad preferences.

Meta remains an essential platform for businesses and creators. Its continuous innovations in content creation, monetization, and virtual experiences help ensure that it remains a critical component of any social media strategy.

Adapting to the New Social Media Era

The shifting social media landscape in 2025 demands adaptability and a forward-thinking approach. Here are some strategies for navigating the new platforms effectively:

1. Diversify Your Presence: As TikTok’s future hangs in the balance, diversifying across new platforms and taking advantage of new Meta updates is key. Expanding your presence helps ensure you mitigate risks and connect with varied audiences.

2. Embrace Decentralization: Platforms like Bluesky are leading the charge in decentralized social media. Engaging with these platforms early can help brands build trust and establish themselves as pioneers.

3. Prioritize Privacy and Transparency: As users become more concerned about data privacy, platforms prioritizing transparency will continue to thrive. Businesses should align their values with these priorities to foster trust.

How Onimod Global Can Help

At Onimod Global, we understand that the ever-changing social media landscape can be exciting and challenging. Our team of social media experts is dedicated to helping businesses navigate these changes with cutting-edge strategies. We stay ahead of the curve by constantly monitoring trends like the rise of new platforms, the impact of geopolitical shifts, and the adoption of blockchain and virtual reality. Whether leveraging new platforms to reach younger audiences or tapping into the privacy-conscious user base, our approach helps your brand remain relevant and impactful.

What We Offer:

  • Platform-Specific Strategies: Customized campaigns that align with emerging platforms’ unique features and audiences.
  • Trend-Driven Insights: Ongoing analysis of social media trends to help ensure your strategy evolves with the market.
  • Comprehensive Campaign Management: We handle every aspect of your social media presence, from content creation to performance tracking.
  • Data-Driven Solutions: We use advanced analytics to maximize your ROI and optimize your campaigns for success.

The future of social media is bright, but navigating it requires expertise and agility. Partner with our digital marketing experts to help ensure your social media strategy keeps up with an evolving environment.

Contact us today to learn how we can take your social media marketing to the next level.

FAQs: Navigating New Social Media Platforms in 2025

Why was there a TikTok blackout?

TikTok may still be here, but its future in the U.S. remains uncertain. President Trump has signed an executive order to suspend the ban for 75 days until the U.S. finds a buyer. To help businesses and creators navigate the challenges posed by the TikTok ban, adopting a proactive, data-driven strategy is key. This includes diversifying platforms, creating a resilient digital ecosystem, and prioritizing sustainable, long-term growth. For the latest updates on legislation impacting TikTok’s availability in the U.S., stay informed through trusted sources such as:

How is RedNote different from TikTok?

RedNote, a Shanghai-based company, sets itself apart by focusing on music discovery and short-form content with a strong emphasis on collaboration. Unlike TikTok, RedNote prioritizes supporting independent musicians, offering a platform for creative partnerships. It also features built-in monetization tools, empowering creators and artists to earn directly from their content.

What makes Bluesky unique compared to traditional platforms?

Bluesky sets itself apart from traditional platforms like X by offering a decentralized structure, customizable algorithms, and greater user control over data. Unlike X, which operates on a centralized framework, it relies heavily on algorithmic feeds chosen by the platform. Bluesky empowers users to tailor their online experience.

Should businesses start using these new platforms?

Diversifying your presence on platforms like RedNote and Bluesky can help you reach new audiences and mitigate the risks of relying on a single platform. Working with Onimod Global can help determine which platform best suits your business needs.

Disclaimer: This blog is for informational purposes only and does not constitute professional advice. The views expressed here are based on current trends and may not reflect future developments. Readers are encouraged to conduct their research. Before deciding on a social media strategy or platform adoption, consult with the digital experts at Onimod Global.

Meta’s Fact-Checking Rollback: What It Means for Digital Marketing

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In a recent move sparking powerful conversation, Meta has reduced their fact-checking efforts across major social media platforms like Facebook and Instagram.

This decision marks a pivotal shift in managing online content, raising important questions about the future of digital marketing, paid advertisements, and brand safety in a less-regulated digital environment.

In this blog, we’ll dive into what this rollback means for the digital marketing landscape, how it could impact your strategies, and what to expect in 2025.

Meta’s Rollback: What It Means for Content Meta

Meta’s decision to scale back its fact-checking policies represents a significant shift in how misinformation is managed across its platforms. As reported by NBC News, this move is part of a larger strategy to transform the platform into a space that prioritizes free expression. However, critics argue that it could open the door to a surge in unverified content, making it easier for misinformation to spread.

Meta introduced its fact-checking program in 2016, responding to criticism that Facebook had helped propagate fake news during the presidential election. Over the past decade, Facebook has rapidly expanded. But its growth has been accompanied by increasing scrutiny over its lack of content regulation—particularly regarding the posts and recommendations appearing in its News Feed.

This decision comes at a pivotal moment, as debates over the balance between free speech and the responsibility of tech platforms to manage content are intensifying. Meta’s vision for a “Town Square” model on Facebook and Instagram involves fewer content restrictions, allowing users to share verified information without the oversight of third-party fact-checkers. Let’s dive deeper into what this rollback means for the future of digital marketing.

What This Means for Digital Marketing

The new Meta updates introduce opportunities and challenges for businesses and digital marketers. Marketers must navigate a more dynamic and unpredictable digital landscape as misinformation risks increase. Content strategies must be adapted to help ensure campaigns maintain credibility and effectiveness in a less regulated environment. Here are some key Meta implications to consider:

1. Increased Ad Visibility

With fewer restrictions on content, marketers may experience improved ad visibility across Meta platforms. This change can particularly benefit campaigns that previously faced challenges due to strict fact-checking protocols or overly restrictive advertising policies. For instance, ads promoting niche or controversial topics may reach a broader audience without being flagged or suppressed. However, this also means marketers must be more strategic in crafting messages that align with their brand identity while taking full advantage of the increased reach.

2. Higher Risk of Misinformation

The relaxation of stringent fact-checking measures creates an environment where misinformation can spread unchecked, which poses new challenges for marketers. Brands need to exercise vigilance, making sure that their ads are not only factually accurate but also perceived as credible by their target audience. Marketers may also need to adopt crisis management strategies to address potential backlash if their ads are mistakenly associated with misleading or harmful content, which could tarnish a brand’s reputation.

3. Enhanced Opportunities for Viral Content

In a freer content ecosystem, marketers can potentially leverage more creative and viral campaigns without fear of being flagged or suppressed. However, this requires a fine balance to help ensure content remains ethical and trustworthy.

4. Brand Safety Concerns

With the possibility of ads appearing next to questionable content, maintaining brand safety becomes more challenging. To mitigate this, marketers should allocate resources to monitor ad placements rigorously. Employing tools like exclusion lists, implementing stricter targeting parameters, and working with partners who help prioritize brand safety can help ensure that campaigns align with company values and resonate positively with the intended audience. 

What Meta Changes Mean for Paid Ads

Meta is changing the landscape for paid advertising. With fewer restrictions, advertisers may find new opportunities to reach broader audiences and experiment with creative campaigns previously limited by stringent fact-checking protocols. However, this less-regulated environment also comes with potential risks, requiring advertisers to be more vigilant about how their ads are placed and perceived.

Here’s what to expect and how to prepare:

1. Targeting and Engagement

Marketers may see changes in audience targeting and engagement rates as user behavior adapts to the new rules. An uptick in polarizing or sensational content could influence how Meta ads perform. While some ads might gain more traction due to heightened visibility in a less restricted environment, others could struggle to stand out amid the noise. It’s essential for marketers to monitor audience behavior and engagement trends closely, adjusting targeting strategies to help ads resonate with the right people at the right time.

2. Ad Monitoring and Reporting

Ad transparency may suffer as fewer content restrictions are in place. Businesses should prepare for increased scrutiny from consumers and watchdog groups, necessitating proactive ad monitoring and reporting practices. 

3. Trust and Credibility

With users potentially growing skeptical of the platform’s content authenticity, marketers must emphasize trust and credibility in their messaging. Transparent campaigns and clear brand communication will be crucial for maintaining audience trust.

Navigating Meta’s New Landscape

The changes in Meta’s content regulation approach have created opportunities and challenges for digital marketers. While the reduced restrictions offer greater flexibility in campaign creativity and visibility, they also demand a more strategic approach to mitigate risks like misinformation and brand safety concerns. To adapt to these changes effectively, digital marketers should consider the following strategies:

  1. Prioritize Ethical Marketing Have your campaigns align with ethical standards and avoid sensationalism. Building trust with your audience is more important than ever.
  2. Utilize First-Party Data With increased misinformation, relying on first-party data can help brands deliver accurate and personalized ads, strengthening their connection with target audiences.
  3. Invest in Monitoring Tools Use advanced tools to monitor ad placements and track where your ads appear. This will help mitigate the risks associated with controversial or inappropriate content.
  4. Embrace Transparency and communicate your brand’s values and intentions in your campaigns. Authenticity will be a competitive advantage in a landscape filled with dubious content.
  5. Stay informed and up-to-date on Meta’s policy changes and industry trends. Proactive adaptation will help your campaigns remain effective and compliant.

Staying Updated With Onimod Global

At Onimod Global, staying ahead of industry changes isn’t just part of our strategy—it’s our foundation. We continuously monitor the latest trends, platform updates, and regulatory shifts to help our clients remain at the forefront of digital marketing innovation. From major developments like Meta’s fact-checking rollback to emerging technologies and algorithm updates, our team is always on top of what’s next. This dedication allows us to proactively adapt strategies, keeping your campaigns effective in an ever-changing digital landscape.

As we move into 2025 and beyond, we understand the challenges and opportunities of these shifts. As Google Partners, our digital marketing experts combine data-driven insights with creative excellence, crafting campaigns that help reach the right audience and deliver measurable results. Let us help you leverage the latest tools and strategies to drive growth, increase visibility, and achieve your goals in 2025 and beyond.

Contact Onimod Global today to see how we can help your digital marketing efforts.

Q&A: 2025 Digital Marketing Questions Answered

Q: How will the rollback affect smaller businesses?

A: Smaller businesses may benefit from less restrictive advertising policies, potentially gaining greater visibility. However, they must remain cautious about brand safety and ensure their messaging resonates ethically with audiences.

Q: Can brands still report misinformation?

A: Users and brands can still report content they believe violates Meta’s guidelines. However, the rollback means fewer fact-checking resources will be available to evaluate such reports.

Q: What should brands do to maintain credibility?

A: Focus on transparency and authenticity in your campaigns. Use clear, accurate messaging and prioritize building trust with your audience. Onimod Global helps ensure your campaigns stand out for the right reasons, focusing on trust, authenticity, relevance, and precision targeting to help engage your audience. 

Q: Will ad performance improve in this environment?

A: While fewer restrictions could boost visibility, the potential for audience skepticism about the platform’s credibility might impact engagement. Continuous monitoring and adjustment will be essential. Onimod Global can help you overcome these challenges by implementing data-driven advertising strategies tailored to your business goals.

Disclaimer: This blog is for informational purposes only and does not constitute legal, financial, or marketing advice. Mark Zuckerberg’s rollback of fact-checking represents a significant shift in the social media landscape. Adapting to this new era requires vigilance, ethical practices, and a commitment to fostering trust among marketers and advertisers. By staying informed and proactive, businesses can effectively navigate the challenges and opportunities of this dynamic environment. Consult with the qualified digital marketing experts at Onimod Global for specific guidance and help related to your business.

Micro-Moments: Capturing Consumer Attention in an Instant

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In today’s fast-paced digital landscape, consumers make decisions and form preferences in micro-moments—those fleeting instances when they turn to their devices to learn something, do something, discover something, watch something, or buy something. Understanding the importance of these critical short periods is essential for any business aiming to capture consumer attention effectively. This blog will explore what micro-moments are, why they matter, and how your business can engage with consumers during these brief yet impactful interactions.

What Are Micro-Moments?

Micro-moments are defined as intent-driven moments of decision-making and preference-shaping that occur throughout the consumer journey. There are four main types of micro-moments:

  1. I-Want-to-Know Moments: When consumers are exploring or researching but are not necessarily in purchase mode.
  2. I-Want-to-Go Moments: When people are looking for a local business or are considering buying a product at a nearby store.
  3. I-Want-to-Do Moments: When someone needs help completing a task or trying something new.
  4. I-Want-to-Buy Moments: When consumers are ready to make a purchase and need help deciding what to buy or how to buy it.

Why Micro-Moments Matter

Micro-moments have become pivotal in the consumer decision-making process due to the ubiquity of mobile devices. Consumers now expect immediate answers and seamless experiences when they turn to their smartphones. Capturing these moments can significantly influence their decisions and loyalty to your brand. Here’s why micro-moments are crucial:

First and foremost, micro-moments represent high intent. Consumers in micro-moments have a clear intent and are often ready to make decisions quickly. This makes them highly valuable for brands. Additionally, with the rise of mobile device usage, micro-moments are predominantly mobile experiences. According to Google, 91% of smartphone users turn to their devices for ideas while completing a task.

Moreover, these moments are characterized by short attention spans. In these moments, consumers expect instant gratification. They want quick, relevant, and useful information to help them make decisions promptly. Furthermore, how effectively a brand addresses micro-moments can significantly impact its perception. Providing valuable information and a seamless experience can build trust and loyalty.

Strategies for Capturing Micro-Moments

To effectively capture consumer attention during micro-moments, businesses must adopt a strategic approach. Here are some strategies to help your brand succeed:

Be There

Firstly, ensure your brand is present across all channels where consumers might seek information. This includes optimizing your website for mobile, maintaining an active social media presence, and leveraging local SEO to capture local search intent. According to Think with Google, 87% of smartphone users turn to search first in a moment of need.

Be Useful

Next, provide relevant and valuable information that addresses consumers’ needs at the moment. Create content that answers common questions, solves problems, or offers useful tips. For example, detailed product descriptions, how-to videos, and customer reviews can be highly beneficial. Think with Google found that 51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.

Be Quick

Furthermore, optimize your digital assets for speed. A fast-loading website and quick access to information are critical in retaining consumer attention. According to a Google survey, 53% of mobile site visits are abandoned if pages take longer than three seconds to load.

Personalize the Experience

Additionally, use data and analytics to personalize interactions. Tailor your content and offers based on user behavior, preferences, and location. Personalized experiences are more likely to engage consumers and drive conversions. Epsilon reports that 80% of consumers are more likely to make a purchase when brands offer personalized experiences.

Utilize Local SEO

Moreover, for I-Want-to-Go moments, ensure your business is easily discoverable in local searches. Optimize your Google My Business profile, include location-specific keywords, and encourage customer reviews to boost your local presence. BrightLocal found that 97% of consumers use online media to shop locally.

Leverage Video Content

In addition, video is a powerful tool for capturing attention and conveying information quickly. Create short, engaging videos that address common questions or demonstrate how to use your products.

Implement Retargeting Strategies

Finally, use retargeting ads to re-engage consumers who have previously interacted with your brand but haven’t converted. Retargeting keeps your brand top-of-mind and encourages consumers to return and complete their purchase.

Real-World Examples of Effective Micro-Moment Marketing

Sephora

Sephora effectively captures I-Want-to-Know moments by providing detailed product descriptions, customer reviews, and how-to videos on their website and app. This approach helps customers make informed decisions quickly.

Starbucks

Starbucks capitalizes on I-Want-to-Go moments by ensuring its app and website are optimized for local searches. They also use location-based push notifications to alert nearby customers of special offers.

Home Depot

Home Depot leverages I-Want-to-Do moments by offering a wealth of DIY project guides and instructional videos. This content helps customers accomplish tasks and encourages them to purchase the necessary supplies from Home Depot.

Amazon

Amazon excels at capturing I-Want-to-Buy moments by providing personalized product recommendations based on browsing history and past purchases. Their one-click purchasing feature also simplifies the buying process, catering to the need for instant gratification.

Conclusion

In conclusion, micro-moments represent a significant opportunity for brands to connect with consumers in meaningful ways. By being present, useful, quick, and personalized, your business can effectively capture consumer attention and drive conversions during these critical moments. Embracing these strategies will ensure your brand stands out and engages consumers when it matters most.

By understanding and leveraging micro-moments, businesses can not only meet consumer expectations but also build lasting relationships and drive long-term success. The future of marketing lies in capturing these fleeting yet powerful interactions and turning them into opportunities for growth and engagement. . Contact us today to start telling your company story with social content and paid social advertising by Onimod Global.

Selecting the Perfect Platform for Your Business

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Harnessing the power of social media is vital for expanding your business’s online footprint. However, with the plethora of platforms available, it’s crucial to be strategic and selective rather than spreading yourself too thin. 

While a balanced approach to social media marketing is beneficial, we understand the importance of choosing the right social media platform to fucus on for your unique business needs. Here are our four tips to guide you through the selection process.

Understand Your Company’s Identity

Before diving into the world of social media, take a moment to reflect on your company’s identity and branding. Consider the nature of your business and the image you want to portray. For instance, if you’re a small business specializing in visually appealing products, platforms like Instagram or TikTok may be ideal due to their emphasis on imagery. 

Conversely, if you operate in the B2B sector and offer professional services, LinkedIn could be a better fit. Remember, each platform has its own unique strengths and audience demographics, so choose wisely to align with your brand’s ethos.

Conduct a Competitive Analysis

In a crowded social media landscape, standing out from the competition is essential. Conducting a thorough competitive analysis can provide invaluable insights into what platforms your competitors are utilizing effectively. By studying their presence, you can identify trends, gauge audience engagement, and determine which platforms resonate most with your target demographic. This knowledge will inform your decision-making process and help you carve out a distinct identity amidst the noise.

Familiarize Yourself with Platform Dynamics

Each social media platform operates within its own ecosystem, characterized by distinct communication styles and user behaviors. Take the time to research and understand the dynamics of each platform you’re considering. For example, Twitter thrives on real-time conversations and trending topics, making it ideal for fostering engagement and interaction. On the other hand, LinkedIn caters to professional networking and industry insights, offering a platform for thought leadership and brand credibility. By grasping these nuances, you can tailor your content and engagement strategies to resonate with each platform’s audience effectively.

Align with Your Marketing Strategy

A cohesive marketing strategy is the cornerstone of a successful social media presence. Define your objectives and align them with your chosen platforms accordingly. Whether your goal is to drive brand awareness, generate leads, or provide customer support, select platforms that complement your overarching marketing strategy. For instance, if content sharing and engagement are your priorities, platforms like Facebook or Instagram may be ideal. Conversely, if rapid customer response is essential, consider platforms like Twitter for its real-time communication capabilities.

Final Thoughts

At Onimod Global, we craft bespoke social media strategies tailored to your business objectives. With our knowledge, we can elevate your brand’s visibility and engagement across multiple platforms, helping ensure maximum impact and ROI.

Ready to take your social media marketing to the next level? Start the conversation with our digital marketers today and unlock the full potential of social media for your business growth.

Instagram’s Latest Hashtag Update: What Digital Marketers Need to Know

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Instagram’s latest update revolutionizes content exploration via hashtags, urging marketers to optimize content and profiles for maximum visibility, captivating users in a sea of search results, and encouraging further exploration.

This update swaps out the former “Top Posts” feed with a more expansive search results page when users click on a hashtag. Consequently, Instagram aims to boost profile discovery and inspire varied search habits among its users. Let’s explore further to understand the implications for digital marketers eager to leverage this update.

A Deeper Dive into Hashtag Search Results

Previously, tapping on a hashtag would only display a limited selection of “Top Posts.” However, with the new update, users are now presented with a comprehensive array of search results similar to those found in the Explore section. This expanded view allows users to explore various elements related to the hashtag, including accounts, audio, places, and reels. By offering a more holistic search experience, Instagram aims to enrich user engagement and broaden content discovery within the app.

Implications for Digital Marketers

For digital marketers, this update carries significant implications. Here are some key strategies to leverage Instagram’s latest update:

  • Optimize Content: Marketers should ensure that their content incorporates relevant hashtags to increase visibility within the broader search results. Utilize popular and niche hashtags related to your industry or content to attract a wider audience.
  • Enhance Profile Information: It’s crucial to update profile names and descriptions with relevant keywords to improve visibility in the “Accounts” display. Make sure your profile accurately reflects your brand identity and includes relevant keywords to attract users browsing through hashtag searches.
  • Create Engaging Content: With users now being directed to a wider array of search results, it’s essential for marketers to create compelling and engaging content that stands out amidst the competition. Focus on producing high-quality visuals, videos, and captions that resonate with your target audience and encourage further exploration.
  • Monitor Trends: Stay updated on trending hashtags and topics within your industry and incorporate them strategically into your content strategy. By aligning your content with popular trends, you can increase the likelihood of appearing in relevant hashtag searches and reaching a larger audience.
  • Encourage Interaction: Engage with your audience by responding to comments, messages, and mentions related to your content. Building meaningful connections with your followers can help increase engagement and visibility on the platform.
  • Analyze Performance: Regularly monitor the performance of your hashtag strategy and track metrics such as reach, engagement, and follower growth. Use insights gained from analytics to refine your approach and optimize future content for better results.

By implementing these strategies, your business can effectively harness Instagram’s new hashtag update to enhance your brand visibility, attract a broader audience, and drive engagement on the platform.

Room for Improvement

While Instagram’s hashtag update represents a step in the right direction, there is still room for improvement. Many users have expressed a desire to reintroduce the ability to sort search results by date posted, allowing for greater relevance and timeliness in content discovery. Addressing this feedback could further enhance the platform’s usability and cater to the evolving needs of its user base.

How Onimod Global Can Help

Instagram’s latest hashtag update presents both opportunities and challenges for digital marketers. At Onimod Global, we understand the importance of staying ahead of industry trends to help ensure our clients’ success in the dynamic world of digital marketing. With Instagram’s latest hashtag update, our team is poised to help businesses harness this opportunity effectively. By optimizing profile keywords, leveraging the expanded search results, we can help enhance our clients’ visibility and engagement on the platform.

Our commitment to innovation and staying at the forefront of emerging trends allows us to continuously refine our strategies, helping ensure that our clients remain competitive in the ever-evolving digital landscape. With our proactive approach, we empower businesses to navigate the complexities of social media marketing and achieve their goals with confidence, contact us today to learn more.

A Deep Dive Into Instagram Threads: Meta’s Latest Revolution

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Today’s focus point is Meta’s newest platform innovation – Instagram Threads. With digital landscapes perpetually changing and evolving, advancing with these shifts is more crucial than ever. Now, let’s dive into this new platform and how it could shape the future of social media and digital marketing.

What is Instagram Threads?

Meta Platforms, formerly Facebook Inc, has recently launched an Instagram Threads application, an innovative platform designed to rival the popular social networking service Twitter. Instagram Threads hit the app store on July 4, 2023, as a significant addition to the existing family of Meta’s products.

Instagram Threads is a standalone app, not just another feature within the conventional Instagram app. It offers a Twitter-like experience, enabling users to follow conversations in threaded replies. Threads are public and can be followed by anyone on the app, allowing users to respond directly.

The launch of Instagram Threads is a landmark move, positioning Meta to compete with Twitter in social media. This app aims to help users navigate numerous conversations, follow topics of interest, and engage with broader communities.

Instagram Threads

Twitter’s New Competition

Twitter emerged in 2006 as a microblogging platform, rapidly gaining popularity due to its concise format of 280-character messages, known as tweets. It became a go-to platform for sharing news, opinions and engaging in public conversations. Twitter grew exponentially, attracting millions of users worldwide. In recent years, there has been a significant exodus of users from Twitter, with many opting to leave the platform for various reasons.

One of the main reasons for users leaving Twitter is the issue of toxic and abusive behavior. Twitter has long been under fire for its inability to address harassment, hate speech, and online abuse effectively. Another factor contributing to Twitter’s user departure is the spread of misinformation and the proliferation of echo chambers. The platform’s fast-paced and real-time nature makes it susceptible to the rapid spread of rumors, fake news, and propaganda. 

Instagram Threads offers a more immersive and personalized social media experience than Twitter. With its emphasis on communities, diverse content formats, algorithmic curation, privacy controls, and foray into virtual reality, Meta Threads aims to redefine how users connect, share, and engage with each other digitally.

 How Can Instagram Threads Impact Digital Marketing?

The arrival of Instagram Threads is an exciting development for digital marketing. Brands, influencers, and marketers will have a new platform to engage their audience and prospective customers more interactively and meaningfully.

  • Enhanced Customer Engagement

Digital marketing revolves around customer engagement. Instagram Threads make it easier to follow conversations and participate in them. Brands can post threads about new product launches, events, or relevant topics and gain customer insights.

  • Content Sharing and Visibility

With Instagram Threads, content visibility could skyrocket. Given its public nature, a well-crafted thread could reach your followers and those who follow the conversation. Its visibility allows for an expanded audience reach, which every digital marketer values.

  • Improved Customer Service

Instagram Threads could also revolutionize the way brands handle customer service. For instance, brands could post a thread about a new product, and then customers can ask questions or voice concerns within the thread. This can offer a more structured approach to customer queries and complaints, enhancing the overall customer service experience.

  • Niche Marketing

Since users on Instagram Threads can follow conversations about specific topics, it provides an excellent opportunity for niche marketing. Brands can leverage this feature to target a more defined audience by creating threads around relevant niche topics.

Final Thoughts

The launch of Instagram Threads marks yet another shift in the digital landscape. As the platform is new, we await its full potential and influence over social media and digital marketing. However, given Meta’s track record, it’s safe to anticipate that Instagram Threads will be a game-changing platform.

Onimod Global is eagerly exploring the potential of this new platform. We believe in staying ahead of the curve and delivering top-notch solutions that leverage the latest digital advancements. We’re excited to see how Instagram Threads will reshape digital strategies, and we look forward to implementing them in our approach to provide the best results for our clients.

Stay tuned with us for more exciting updates and insights from the world of digital marketing.

The Role of Social Media Advertising in Driving Business Growth

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In the contemporary business landscape, brands must recognize the power of social media. With the correct strategy and execution, social media advertising can be the vehicle that drives your business to the next level. Continue reading below to learn how. 

Social Media advertising has revolutionized how businesses reach and communicate with their customers. But what exactly is it, and how does it boost your business’ revenue? Let’s find out.

Understanding Social Media Advertising

Do you recall the last time you went a whole day without checking your Facebook, Instagram, Twitter, or LinkedIn? If the answer is no, you’re not alone. Approximately 60% of the world’s population uses social media, and the average daily usage is 2 hours and 24 minutes. Social media has become integral to our lives, shaping how we receive information and connect with others. This digital transformation has made social media an indispensable tool for businesses.

In essence, social media advertising uses social platforms to promote products or services. Businesses pay to display their advertisements, sponsored content, or other promotional material on selected social platforms. The goal is simple: reach a broader audience, engage potential customers, and drive growth. Let’s examine the impact social media has on business growth.

The Impact of Social Media Advertising on Business Growth

Social media advertising brings many benefits to businesses. Firstly, it can increase a brand’s visibility and recognition. Imagine your brand being visible to billions of users worldwide! That’s the potential reach of social media advertising. Your brand gets exposed to a diverse audience, fostering recognition and recall.

Moreover, social media platforms foster improved customer engagement and loyalty. The conversational nature of social media platforms provides a unique opportunity for brands to build meaningful relationships with their customers. Engaging content can spark conversations, promote interaction, and instill loyalty.

Additionally, social media advertising allows for targeted and personalized campaigns. Unlike traditional advertising mediums, social media allows businesses to tailor their ads to specific audiences based on demographics, interests, and behavior. This personal touch can enhance the customer experience and increase conversion rates.

Just like people have personalities, brands can too. Brand personality refers to the set of human characteristics that consumers associate with a brand. It’s what makes your brand unique and relatable.

Leveraging Social Media Advertising for Business Growth

Not all social media platforms are equal when it comes to ad revenue. An organization should prioritize platforms aligning with its target audience. Here’s a brief overview of some popular social media platforms:

  • Facebook: With over 2.8 billion monthly active users, Facebook is a powerhouse in social media marketing. Its diverse user base and robust advertising options make it ideal for reaching a broad audience.
  • Instagram: Known for its emphasis on visual content, Instagram is a go-to platform for businesses in the fashion, travel, or lifestyle sectors. It’s popular among younger demographics and offers unique features like Stories, IGTV, and Shopping.
  • Twitter: A platform for real-time news and conversations. It’s excellent for customer service, trend-spotting, and participating in industry discussions.
  • LinkedIn: The professional nature of LinkedIn makes it perfect for B2B marketing, recruitment, and thought leadership content.
  • YouTube: As the second largest search engine after Google, YouTube is an excellent platform for video marketing. Tutorials, product reviews, and vlogs are popular content types on this platform.

Content is king, and social media is its kingdom. The quality and relevancy of your content can make or break your social media advertising strategy. It should be engaging, valuable, and shareable to captivate your audience and prompt them to action.

Real-World Examples of Successful Social Media Advertising

The beauty of social media advertising lies in its measurability. The abundance of data available helps businesses understand their audience better, evaluate their strategies, and make data-driven decisions for improvement. 

To truly understand the power of social media advertising, look no further than brands like Airbnb or Spotify. Their creative and engaging social media campaigns have made waves and significantly contributed to their business growth.

  • Airbnb: The success in marketing through social media can be attributed to its ability to harness the power of storytelling and user-generated content. In Q4 of 2016, 77% of the content Airbnb shared on Instagram was user-generated. The outcome of this strategy was remarkable, as 80% of Airbnb’s Instagram engagement stemmed from this user-generated content. By employing these strategies effectively, Airbnb built a strong brand presence, connected with its audience personally, and ultimately drove business growth.
  • Spotify: The company has successfully utilized social media as a powerful marketing tool by building a solid brand persona. They deliver engaging content to their consumers and, in turn, can foster user-generated content, collaborate with influencers, personalize marketing messages, and engage in real-time with their audience. These strategies have contributed to Spotify’s widespread popularity and helped them establish a strong presence in the music streaming industry.

Challenges and Overcoming Them

When it comes to identifying the right target audience, it can be a challenging yet vital task. Striking the right balance between reaching a wide audience and honing in on those most likely to engage with your brand is crucial. Especially when it comes to wasting ad dollar.

Another hurdle to overcome is ensuring content visibility amidst the ever-changing algorithms of social media platforms. These algorithm changes can significantly impact how your content is seen. In order to navigate through these issues, it is essential to stay updated and remain flexible in your approach, adapting your strategy accordingly.

Working with an established digital marketing agency can help you stay ahead of the trends. At Onimod Global, our decades of social media advertising experience can help businesses navigate the complexities of the digital landscape, develop effective strategies, and optimize their online presence. Let us help you leverage your digital platforms’ power and achieve your marketing goals efficiently and effectively.

Final Thoughts

Social media advertising plays a pivotal role in driving business growth. It expands brand visibility, facilitates customer engagement, and offers targeted advertising. However, effectively utilizing this tool requires understanding, strategic planning, and execution.

At Onimod Global, our team is passionate about leveraging our knowledge in social media advertising to drive business growth with modern marketing strategies. Contact us today to discover how we can elevate your business to new heights. 

5 Ways Social Media Can Benefit Your Business

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Social media benefits millions of users daily. It’s a goldmine for companies looking to build brand awareness, acquire new customers, and increase customer loyalty.  Here’s how to help ensure you’re taking advantage of social media’s dynamic capabilities. 

Social media platforms like Facebook, Twitter, and Instagram are not just places for sharing photos and messages but also powerful tools for businesses to promote their brand and connect with customers.

A business without a social media marketing plan is certainly at a disadvantage in today’s digital world. Whether you’re a large B2B enterprise organization or a small e-commerce business, we will explore five ways social media can benefit every part of your company and marketing strategy.

1. Changing Customer Service

Social media has transformed customer service in many ways. Businesses today are under mounting pressure to provide exceptional customer service to their fan base, as negative comments can quickly spread and damage their brand reputation. In the past, customers would have to call a company’s customer service hotline or send an email to resolve an issue. The benefit of social media is that customers can now reach out to businesses through their social media accounts, getting their questions answered and issues resolved easily and faster.

As mentioned, social media also provides a more public forum for customers to voice their opinions, which can be positive and negative. By becoming more accessible, transparent, and interactive, social media allows businesses to build stronger customer relationships. By responding to comments and messages promptly and addressing any issues professionally, companies can demonstrate their commitment to customer satisfaction and build trust with their followers.

2. Building Brand Awareness 

In today’s digital age, social media has become essential for businesses to build brand awareness. By creating a solid social media presence, businesses can establish themselves as industry authorities and increase their reach. This is especially important in a competitive market where thousands of competing businesses are fighting for the attention of your potential customers.

By consistently posting high-quality content and engaging with their audience, businesses can stand out and establish a loyal customer base. In addition to increasing brand awareness, social media can help businesses monitor their brand reputation and address any negative feedback. By staying on top of social media conversations, businesses can resolve customer complaints and maintain a positive image.

3. Helping Your Brand Stay Relevant

Social media has become a critical platform for businesses to stay relevant in today’s fast-paced world. With trends evolving at lightning speed, social media is where trends are born and spread. To keep up with emerging trends relevant to your audience, it’s crucial to keep your finger on the pulse of social media.

Social media is not just about trends. Social media is a vital component of a long-term brand strategy that helps businesses stay top of mind for years. Brands that ignore or neglect their social media presence risk becoming irrelevant and being abandoned by their communities.

In the face of fierce competition for consumer attention, you must tune into conversations around your brand and industry. Social listening is a valuable tool that allows businesses to analyze what people say about their company. Businesses can build a stronger brand image and foster deeper connections with their customers by engaging with their audiences.

4. Revamping Your Sales Strategy

Social media has become an essential component of a successful business marketing strategy. With the ability to target specific audiences and track engagement and conversions, social media advertising offers a cost-effective way to reach new customers. By creating targeted ads and optimizing them for specific goals, such as website traffic, or sales, businesses can increase their return on investment (ROI) and drive revenue growth. Social media can also nurture leads and build customer relationships through personalized messaging and content. By leveraging the power of social media in their sales strategy, businesses can achieve their sales goals and gain a competitive edge in their industry.

5. Helping Build A Brand Community

Engaging with customers on social media is critical for businesses to stay culturally relevant. According to The Sprout Social Index, 41% of marketers agree brands that actively engage with their communities are culturally relevant. Promptly responding to messages and reviews shows you value your customers’ opinions. With brand community, businesses can build trust and foster deeper connections with their audience.

Social media is another tool that benefits businesses to showcase their personality and humanize their brand. By creating authentic and relatable content and engaging with their followers, businesses can stay relevant and top of mind for their target audience. In today’s digital landscape, where customers have high expectations for personalized and responsive brand interactions, social media engagement is essential for businesses to remain competitive and succeed.

If you’re struggling to connect with your audience, working with a digital marketing agency can help.

Working With Onimod Global

Working with an experienced social media marketing agency can be an invaluable investment if you’re having difficulty connecting with your audience on social media. At Onimod Global, we are experts in providing various digital marketing solutions for every type of business and industry. Our talented social media team excels in content creation, webinar marketing, SEO, and more, as we stay attuned to the latest technological advancements in the digital marketing industry. For a full list of our offerings, see here.

Final Thoughts

]Social media benefits every part of your business, from building brand awareness to improving employee engagement. By creating a social media strategy and leveraging its power, businesses can drive sales, increase customer loyalty, and build a strong company culture.

At Onimod Global, we’re passionate about our experience in brand strategy and social media advertising to help businesses succeed with modern marketing strategies. Contact us today to learn more about how we can help elevate your business to the next level.

Instagram Marketing for Small Businesses

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Instagram is a social media platform that allows you to share photos and videos with your friends, family, and the world.

The platform has grown exponentially over the years and continues to grow in popularity. It all started as a simple photo sharing app, but now it provides live streams and video reels. It seems like there’s nothing this app can’t do!

If you’re looking for ways to harness Instagram’s power for your business, here are some tips you can follow to revamp your small business marketing strategy.

Having a Goal

Instagram is a powerful tool for small businesses. To get the most out of your Instagram marketing, there needs to be a clear goal in place for what you want to achieve on the platform. You might choose one or more of these goals:

  1. Increase sales.
  2. Drive website traffic.
  3. Generate brand awareness.
  4. Boost customer engagement.

Once you have a goal in place, you can use that to guide the type of content you post, the people you want to reach, and the general messaging to use on your page.

Optimizing your Bio

When you’re busy running a business, it’s easy to forget how valuable your social media presence is. But it’s not just about trying to sell something. Your Instagram bio is one of the first things people see when they visit your profile — think of it like the homepage of your website.

When you only have a few seconds to capture a visitor’s attention, what are the main elements or pieces of information you want them to take away? Your bio is a perfect place to let new followers know who you are and what you do. Start by writing a little bit about your company and the type of content people can expect to see.

Offer Exclusive Promotions

You want to get more followers on Instagram. We get it. It’s a numbers game, and the more followers you have, the better your chances of making sales. But how do you get more followers without flooding your feed with posts that make you want to turn off notifications?

The solution: exclusive promotions for followers.

Share a discount code that followers can mention if they visit your business in person or use at checkout when shopping online. To make the promotion even more exclusive, use Stories to share discount codes. Because Stories disappear after 24 hours, followers may feel a sense of FOMO if they don’t act on it quickly.

Promotions give your followers a reason to stay engaged and look forward to what and when you’ll post next, which helps build brand loyalty for your small business.

Make your Posts Shop Worthy

Instagram is a powerful platform for all types of businesses, but one of the most underutilized features is Instagram Shopping.

If you operate an e-commerce business and want to reach even a fraction of these engaged shoppers, take advantage of Instagram’s commerce tools. Instagram Shopping makes it easy for your followers to browse and purchase products directly through the app. After setting up your shop on your profile, you can add product tags to your posts.

Final Thoughts

If you’re a small business owner, you know how important it is to have a strong Instagram presence.

Instagram is the go-to place for young people, and they’re spending more time there than ever before. Whether you do or don’t have an Instagram presence, there’s so much you can do to grow your brand—and we’re here to help.

At Onimod Global, we specialize in social media strategies for big and small businesses so your business can reach new customers, increase sales, and build loyal customer relationships through the app for years to come. Contact us today to get started!

Tips for Choosing the Right Social Media Platform for Your Business

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Social media advertising can be a powerful tool for growing your company’s online presence. But it isn’t necessary to advertise on every single social media platform.

Whether you’re just getting started or you’re looking to expand your existing presence, it’s important to pick one platform and get it up and running successfully before opening another one. So how do you go about choosing which social media advertising platform is the right choice for your company?

Here are some tips from Onimod Global.

Consider your Company

When choosing a social media platform, it’s important to take into account the type of business you are and how you want your brand to come across.

For example, a small business that sells handmade products may find Instagram or TikTok more appealing because they are visual platforms. However, if your company is B2B and sells software or services, LinkedIn might be a better fit.

Each channel has its pros and cons. For example, Instagram is great for building brand loyalty among consumers but doesn’t have the same professional appeal as LinkedIn. Similarly, LinkedIn has an excellent reputation for helping businesses grow but some people don’t enjoy using it as much as others.

The point is: you have options! The key is finding the right match for your business’s needs.

Research your Competitors

Social media is a crowded place.

You can’t afford to not be on social media, but you also can’t afford to look like everyone else. That’s why it’s important to conduct a competitive analysis when developing your social media strategy.

A competitive analysis will give you insights into the competition that will help you:

  • Understand what platforms they’re using (and how well they’re using them)
  • Know what’s working/not working for them
  • Understand how engaged their audience is on each channel

Understand Platforms and their Use

When you’re looking to expand your company’s social media presence, it’s important to do some research on each platform. Each network has its own personality, and the more you understand about how the network works, the better you can tailor your content for that platform.

For example, Twitter is great for conversations and trending topics. LinkedIn is good for sharing professional expertise and company information. Snapchat was the first to introduce disappearing posts, but Instagram Stories are equally ephemeral.

By taking some time to understand the channels you’re considering—and their communication protocols—you will not only help pick the best platform(s) for your company, but also avoid communication faux pas that could alienate potential customers or clients.

Align Social Media with your Marketing Strategy

It’s absolutely essential to any good marketing strategy to know why you’re on social media in the first place. If you want to share content and engage with your followers, there are several platforms that will benefit that strategy depending on the type of content you share. However, if customer support is a top goal for you, Twitter and Facebook should be on your consideration list before Instagram.

Contact Onimod Global

Digital Marketing across multiple social platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on social media properties. If you’re looking to take your social media marketing strategy to the next level, Onimod Global can help.

Schedule a consultation with our digital marketing pros here today!