Each year, thousands of college students pour into the city of Chicago for spring break. Although the city is not as warm as other popular destinations, it does provide plenty of activities for spring breakers to participate
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Keith Weed, Unilever CMO, believes that many platforms have not yet caught up to the innovative technologies of today. As a result, many of these platforms are serving poor quality advertisements to consumers, with little recourse. Ongoing
Company culture is a relevant topic for any industry. However, statistics show that workplace culture is particularly impactful in the digital space. Respondents to a McKinsey&Company survey reported “cultural and behavioral challenges” as the most significant challenge
As we near the end of 2017, we recall many of the new ideas and innovations that this year brought to us. In digital marketing, there have been many changes. Digital marketing is centered around change, as
Digital marketing is an incredible line of work that is always changing. This profession is based on the innovative spirit of digital, which is translated into the way that digital marketers work every single day. It can
Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information
Since its beginning in 2005, Cyber Monday has grown to become the most profitable day of the year for many online retailers. This year is particularly special, because it marks the largest online shopping day in US
With the Holiday Season approaching, our thoughts turn gratefully to our clients and those who have made our progress possible. It is in this spirit that we say thank you, and best wishes for the holidays and
Recent use of blockchain in cryptocurrencies is leading experts to believe that its uses may go far beyond the crypto market. This technology could be utilized in many different ways, particularly in digital marketing and advertising. While
Many people still have their doubts about the immense effect that digital marketing can have on a particular product or service. A common caveat of marketing is that its results are not always entirely measurable. We have
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