Instagram is full speed ahead with the monetization of their platform and shows no signs of slowing down. But are you up to date with all of the latest and great changes that have recently come to
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Effective paid search strategies are difficult to get right. You may have problems with budget, creative content, channel decisions and more. However, one of the biggest problems marketing departments have with the effective search engine advertising is
As a result of the Coronavirus outbreak, many companies are transitioning to working remote. While working from home is a dream for many, there are many challenges that can come with it. We don’t know how long
At the end of the day, the main factor that matters most to businesses utilizing digital marketing is return on investment (ROI). There are several digital marketing strategies available, but some are geared towards short term ROI
Google My Business (GMB) is a unique tool that provides local businesses with an opportunity to appear in Google search and map results to essentially increase local SEO rankings. Having a GMB listing and being active is critical
2018 will be a critical year in terms of marketing with all of the constant changes happening within the industry. Therefore, having the right marketing strategy in place will ensure that your organization doesn't fall behind in
Super Bowl LII just took place this previous Sunday (Feb 4th) and it's well known that the cost of running an ad during the commercial breaks is outrageous. According to a report from Kantar Media, "the average
Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and
The dynamic of social media is constantly changing and 2018 has the potential to be an important year for social media. After analyzing an article from Marketing Land written by Laura Collins, there are some interesting changes
It's been reported that Google is set to launch their new "Google Stamp" platform in the near future with intentions to compete with Instagram's stories and Snapchat's Discover features. Although the exact launch date of the new
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