The last several days provided an array of digital marketing data points, with figures aplenty about consumers' search habits, mobile habits, social platforms, bad ads, chat bots and more. The following eight stats particularly got our attention.
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Are you reaching your audience on social media the right way? Marketing Land Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. (more…)
As we approach the final month of 2016, it's time to reconsider your ongoing SEO efforts and look at ways to step it up a gear for 2017. (more…)
Yes, it sounds cliché – but the most critical factor to your online holiday success comes down to planning. Are you planning ahead – meaning, right now – for this holiday season? (more…)
We’ve all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in
It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine stats in particular caught our eye: 1. The pumpkin spice cometh Starbucks' pumpkin spice lattes
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers. (more…)
Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What’s more, the types of advertisements available to you are
The digital marketing world is ever fluid, always dynamic and never dull, especially to the ever growing need to grow that CMO constantly faces. This is in part due to the emergence of new trends that are
Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online
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