Tag Archive for: Digital Marketing Agency

3 Important Traits That Successful Digital Marketers Must Have

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Although there are numerous traits that digital marketing professionals must have to be successful, there are some in particular that appear to be more critical than others. Perseverance, detail oriented, and being a team player are all important traits. However, from our experience here at Onimod Global, here are three traits that we have found to be essential drivers of digital marketing success.

1. Flexibility
The digital marketing industry is constantly innovating with updates and changes happening on a weekly or sometimes daily basis. Just look at how quickly platforms change or what factors are most important for quality SEO rankings. Therefore, in order to become a successful digital marketer having that ability to be flexible and thriving on change is a must. Successful digital marketing agencies have employees who are willing to adapt and can keep up with the speed of the industry.

2. Focus on Fundamentals
Fundamentals and basics such as writing, communication, and listening are all crucial skills when it comes to digital marketing. Although having advanced skills like SEO knowledge and website development expertise is important, the basic fundamentals of successful digital marketers can sometimes be overlooked. An article from Marketing Land portrays an example of “having a great idea to boost website traffic, but being unable to communicate it well to a client can be a huge setback.” Ultimately, there should always be a focus on fundamentals because without them it’s very difficult to execute successful digital marketing strategies.

3. Dedication
One of the most important traits any successful digital marketer has is dedication, and the hunger to always want to learn more and become the best. The best digital marketing agencies consist of marketers who are self motivated and will do whatever it takes to rise to the top of their field. What does being a dedicated digital marketer really mean though? An article from the Digital Marketing Institute talks about how driven digital marketers “attend conferences, build strong networks, take refresher courses, stay on top of industry news, and always learn new skills.” In the end, being dedicated and passionate when it comes to digital marketing will set successful marketers apart from the mediocre ones.

Contact Us
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

When is it Time to Hire a Digital Marketing Agency?

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Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and numerous organizations don’t want to fall behind the curve. According to the U.S. Digital Marketing Spending Report from Gartner, “many companies outsource up to 50% of all online marketing activities.” Moreover, it’s critical to hire an experienced digital marketing agency sooner than later, and listed below are signs that it’s the right time to outsource.

Lack of relevant skills
It’s easy to imagine how much business owners already have to deal with when it comes to overseeing their own company. Therefore, trying to incorporate marketing efforts into individuals with busy schedules is probably not the best bet. Staying current with SEO strategies, SEM, social media, email marketing, etc is very time consuming and requires plenty of effort. Once your company has realized it’s time to work with an agency, be sure to find one that is experienced and is a good fit. Review case studies and other work from multiple agencies to help with your outsourcing process.

Inadequate Reporting
Are your marketing results being measured? What are the key performance indicators (KPIs) that matter the most? Are you focused on brand awareness, leads, or conversions? These are questions that should always be addressed when it comes to an organization’s digital marketing efforts. Hiring the right digital marketing agency would give your company the ability to measure results with accuracy and evaluate if returns on investments are positive.

Website is getting poor traffic
A lack of website traffic is a common issue that many businesses encounter. They begin to realize that the traffic being driven to their site is often irrelevant and lower than expected. Is your company paying close attention to Google Analytics data? How well does the site continually rank for relevant search queries? Questions like these can be better answered by a digital marketing agency with a proven track record. Ultimately, hiring an experienced agency is most likely the best solution to increasing relevant website traffic

Content quality is lacking
Many companies need to face the reality that their internal employees are most likely not experts regarding content generation and knowing how to increase online presence. A good digital marketing agency will consist of content marketing experts that better understand effective SEO strategies, high quality content, and how to increase organic traffic. Therefore, if content marketing results are poor, it’s time to hire a digital marketing agency that will help your business grow.

Contact Us
At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of our clients. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!

4 Warning Signs to Look Out For When Choosing a Digital Marketing Agency

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Choosing the right digital marketing agency can be a difficult decision, especially since you are trusting an organization with your marketing budget that consists of thousands of dollars. It’s critical to find an agency that understands your business style and knows what’s going on in your industry. Listed below are some warning signs to look out for when in the process of choosing the right digital marketing agency for your business.

1. Unprofessional Website
Coming across a digital marketing agency with a website that is clearly unprofessional and lacks effort is one of the first noticeable red flags. How is an agency supposed to offer superior digital services if their own website looks poor? Some specific aspects to pay attention to when going through an agency’s website include: inconsistent brand images, old copyright date, poor mobile responsiveness, no custom domain name, lack of contact information, and having an overall poor design.

2. Unrealistic Promises
It’s surprising how many agencies are out there who make promises with prospective clients that are too good to be true. Hearing comments like “we guarantee first page rankings tomorrow” or “we have inside sources at Google and other major corporations who work with us” are huge warning signs. Any good agency knows that effective digital marketing strategies usually take time in terms of planning out, implementing, execution, and analysis. Moreover, an agency that guarantees amazing results in a short period of time is most likely unrealistic and probably won’t deliver on the promises.

3. Lack of Communication and Transparency
Communication and transparency are huge when it comes to digital marketing and client satisfaction. According to an article from Forbes, they interviewed members of the Forbes Agency Council and they found that “the biggest calls of distress we heard from potential clients was poor communication from other agencies they hired.” Transparency is also critical, as agencies should always be open to sharing data and whatever else clients want to see that involves their marketing investments. If an agency refuses to give you access to AdWords and Analytics accounts then something is wrong. Also be sure an agency is truthful and has the capability to back up data with legitimate results.

4. Weak Portfolio
Who are the agency’s current clientele and what kind of work have they accomplished for them? Be sure to look out for any references or testimonials and if they’re legitimate or not. Also, when evaluating an agency’s portfolio look for important data like percent increases in page views, leads, organic rankings, conversions, and any other metrics that may be important. However, one of the most important aspects to research in portfolios or case studies is finding out if clients returned a positive ROI. Also try to find out how many clients an agency has and what their retention rates are. In the end, a digital marketing agency that portrays a weak portfolio is one that should be avoided at all costs.

Contact Us
At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of every client. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!

Top Qualities of a Successful Digital Marketing Agency

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What separates a successful digital marketing agency from a mediocre one? Numerous agencies claim they provide the best digital services available and will always go out of their way for client needs, but is this really the case? Listed below are some essential qualities that every digital marketing agency should possess in order to be successful in today’s industry.

Flexibility
Is your current agency available for any needs that arise outside of standard office hours (9-5)? From our perspective, digital marketing is a 24/7 operation and any agency that thinks otherwise is not providing the best service possible. Problems arise, campaigns need monitored, and some industries experience their best business outside of the typical Monday-Friday 9-5 hours. Therefore, flexibility is huge when it comes to digital marketing and if your agency isn’t fulfilling your needs then it may be time to make a change.

Experience
Evaluating the previous experience of an agency is a major factor when determining their success. Does the agency have a proven track record? Are their clients legitimate and relevant to your business or industry? Will they address your specific needs? Always be sure to analyze an agency’s portfolio and case studies to determine if their experience matches your needs. View our Case Studies at Onimod Global and take a look at our credible experience in all aspects of digital marketing.

Transparency
When it comes to digital marketing and working with clients, transparency is a huge quality that clients desire and often expect. An agency demonstrating transparency refers to the clarity of billing, accuracy of data, how campaigns are actually performing, and what’s happening in general. Working with a digital marketing agency that is trustworthy will ultimately lead to better results in the long run. Moreover, transparency is a quality that can never be ignored when evaluating an agency. It separates successful digital agencies from the mediocre ones.

Expertise 
Every agency should be an expert when it comes to SEO, SEM, Social Media, Data Analysis, Website Development, and every other critical component of digital marketing. Is the agency a Google Partner? Are the employees certified in Google AdWords and Analytics? These are important questions to consider when evaluating whether an agency is legitimate or not. All successful digital agencies in today’s industry demonstrate many if not all of these capabilities and always be sure to check out previous work/case studies for reassurance.

Contact Us: At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of every client. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!

5 Notable Social Media Stats So Far in 2017

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2017 has been an interesting year so far in the world of social media, with some surprising stats and trends. Facebook remains a giant, Instagram is making strides, and Snapchat is utilizing augmented reality to its advantage. Some of the social media stats listed below are from Lauren Johnson’s Article in Adweek that caught our attention.

1. Snapchat and Augmented Reality
Snapchat has recently launched its augmented reality lenses to the public, which now allows users and brands to create their own animated figures and filters. This has given Snapchat an advantage when it comes to the amount of daily content created. According to the Adweek Article, “Snapchat expects 1 trillion photos to be taken with the app this year, which equates to 31,720 snaps every second.” Over 30,000 snaps per second in the year of 2017 is a mind boggling statistic and it will be interesting to see where Snapchat goes in 2018.

2. Facebook Usage Remains Massive
Although other messaging applications such as Twitter, Kik, and Snapchat are experiencing plenty of usage, Facebook still continues to dominate the “messaging empire.” According to the article, “Facebook announced that 17 billion video chats have been sent via messenger in 2017, which doubles the number in 2016. People have also sent 1.7 billion emojis on a daily basis thus far in 2017.” Moreover, Facebook is dominating the social media industry in many aspects and this trend will most likely continue through the next year.

3. Retailers Choosing Instagram Over Snapchat
Instagram adopting the “stories” feature has greatly helped the social media channel in terms of attracting retailers. According to a study from L2 Gartner, “1,400 social posts were analyzed from retailers like TJ Maxx and Marshalls, and it was discovered that Instagram stories made up 95% of the brands social posts.” This is huge for Instagram as their story feature usage in 2016 only accounted for “39% of social posts.”

4. GIF Histeria
The use of GIFs (graphic interchange format) so far in 2017 has been astounding. The article reports that “300 million people have used 2 billion GIFs every day in 2017 thus far.” The use of GIFs is mainly seen within the social media platforms of Twitter, Instagram, Tumblr, Pintrest, and Facebook. The use of GIFS doesn’t appear to be going away anytime soon and even looks to increase in the future.

5. Instagram Reaching Millennials
It’s no surprise that Instagram’s popularity is growing, especially with millennials. According to a survey conducted by the Bustle Digital Group, “81 percent out of the 1,000 millennials interviewed claimed social media is the most effective way to reach them. From that group, 40 percent said Instagram is the best way to reach them.” Ultimately, Instagram has been making major strides in 2017 and expect the social media giant to even increase their market share in 2018.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

How To Maximize Your Company Blog To Improve Overall SEO Results

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It’s evident that blogging is important in a digitally dominated space, yet many organizations don’t fully understand the SEO implications that effective blogging can have. It seems every company has implemented a blog to their site at this point. However, many fail to take advantage of blog content to increase overall organic search rankings. Listed below are some ways in which companies can maximize their blog content to enhance overall search engine optimization (SEO) results.

Always Optimize Content
Continually generating new content is usually a good practice, but that doesn’t mean existing blog posts should be ignored. Going back to previous posts and reviewing keyword phrases, media, tags, and other parts of a post to help rank better for desired search queries is an effective method. Paying attention to basic “on page” SEO components is another aspect that can’t be ignored. Header tags, meta descriptions, image titles, alt text, internal link building, and having an SSL certificate are all important when it comes to ranking well.

Define Audiences
Blog content should never be randomly created with no specific audiences in mind. Each post should always be produced with intentions to reach segments of your target audience. This means content should be filled with meaningful keyword phrases related to what your consumer base is searching for. For instance, if you’re in the sports bar industry you want to blog about content related to big upcoming games/events geared toward sports fans to draw in as much traffic as possible. Ultimately, creating content for specific target audiences is a key aspect to blogging and will contribute to increased SEO rankings.

Blog Title
The importance of having a creative and appealing blog title a lot of times gets overlooked. Many organizations use titles like “Blog” or “News” for their company blog, which isn’t the best practice for optimization. Creativity and being descriptive are two solutions to better blog optimization. “What audiences am I trying to reach?” and “What are important keyword phrases related to my industry?” are a couple of critical questions to use as a basis for the title of a blog. Moreover, it seems like a minor detail, but coming up with a good title for your company blog is something that should never be ignored.

Social Media Engagement
Sharing blog content on multiple social media platforms is a simple method to increase overall visibility. Utilizing channels like Facebook, Twitter, LinkedIn, Google Plus, and Google My Business to share content should always be one of the final steps in the process. Be sure to include keyword rich descriptions with social posts as well that way your content has a better chance of ranking. Additional benefits to sharing blog content on social media include the ability to reach new audiences, keeping social media platforms relevant, and the chance of increasing referral traffic.

Contact Us: At Onimod Global we specialize in SEO, content creation, and every other aspect of digital marketing. Check out Our Work to see what digital marketing solutions we have to offer!

The Importance of Digital Marketing in Business

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Many people still have their doubts about the immense effect that digital marketing can have on a particular product or service. A common caveat of marketing is that its results are not always entirely measurable. We have already discussed the internal struggle organizations have between finance and marketing departments in our article, “Ending the War Between Finance and Marketing Departments in Your Company”, but this issue is a bit different.

Now we are talking about companies that question their marketing strategy altogether. Is digital marketing really that important? Let’s explain why the answer to that question should always be a resounding “Yes!”

Keeping Up With Consumers

One of the biggest benefits of digital marketing is that it allows your business to keep its finger on the pulse of consumer culture. An article from Mashable highlights a recent report stating that there are currently over 3 billion active social media accounts around the world. This means that half of the global population is using social media every single day.

This consumer base is so incredibly large that there is no reason why it should ever be overlooked. Digital marketing strategies are focused around these kind of users, and getting them to purchase products and services of virtually any company. Without such strategies, your business is missing out on truly massive opportunities.

It is also a common misbelief that these avid social media users exclusively consist of tech-savvy millennials, meaning that they are worthless to companies targeting other age groups. This is, of course, completely false.

Use of smartphones and tablets increased in every age grouping between 2015-2016, according to a Nielsen report. This same report states that smartphones reach 85% of all 35-49 year olds, and 60% of all 50+ year olds. Clearly, digital devices are not just for kids. To learn more about marketing specifically to older age groups, please take a look at our article, “How to Reach Senior Citizens Using Digital Marketing”.

Digital marketing can do more than just help you access your target audience. An article by SmartInsights discusses 10 of the biggest reasons why your company needs a digital marketing strategy. Some of the reasons listed are:

  • Provides Direction
  • Integrated Business Strategy
  • Avoids Wasting Money
  • Optimization

Not All Agencies Are Created Equal

When implementing a digital marketing strategy, many companies look to outside professionals at a digital marketing agency. These agencies provide specialized knowledge in all of the major digital mediums and paid online advertising platforms.

CampaignLive released a publication by Brent Trimble detailing the process of choosing such an agency, and what to look for in the very best of them. Trimble highlights many important features of digital marketing.

It is always crucial to remember that there is so much more to digital marketing than social media posts and Google Adwords. Not every business requires much in terms of digital marketing, but typically, those looking into partnering with an agency have more complex wants and needs from their digital campaigns.

Trimble expresses similar opinions as he says, “Impressions, clicks, click-through-rates, starts and stops are easily obtained by basic web analytic platforms like Google Analytics. This is useful information and certainly important, but true data science requires more patience and talent investment.”

In the world of digital marketing, you get what you pay for. Many agencies are primarily driven by the bottom line: profit for themselves. This can leave organizations to wonder which angency is really worth trusting with their future investments. When searching for a credible agency, Trimble suggests that companies focus on the 3 C’s:

  • Consequential: What is the effect that your company will have on this agency? Where do you rank in terms of size when compared to their other clients? This can help you determine how significant your business is to the agency and if you will stand out to them, or if you are just another drop in the bucket.
  • Chemistry: What kind of a relationship do you have with the agency? Sometimes when the numbers and statistics are put aside, you can begin to focus on the feeling that you get from a certain agency. If you cannot say that you would genuinely enjoy working with the agency and its representatives, then it probably will not be a good fit.
  • Case Study: Can they prove that they are up to snuff? Past behavior is the single most important predictor of future behavior. An agency grounded in successful past case studies will likely be able to produce similar results for you and your business.

Onimod Global

Naturally, we would like to use this opportunity to tell you about the digital marketing expertise that we have to offer here at Onimod Global. We strongly believe in the impacts of digital marketing, and that we are a credible agency that is qualified to deliver positive results to a wide variety of clients.

Our approach is based around working closely with your organization on an ongoing basis to adapt and stay ahead of your competition in a dynamic digital marketplace. We combine experienced and knowledgeable talent with world-class technologies to efficiently create digital marketing programs that deliver real results.

Learn more by visiting our website, or scroll through several of our client case studies by clicking HERE.

4 Common SEO Myths That Marketers Should Reject

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When it comes to the best search engine optimization (SEO) practices, it can be difficult to know what methods are currently working and what is not. Search engine algorithms on Google, Bing, Yahoo, and others are frequently changing and this factor makes it challenging for marketers to adapt. There are numerous myths floating around about what a “good” SEO strategy consists of. Listed below are four common SEO myths that all marketers should be aware of.

1. Stuffing keywords is the way to go
The method of stuffing keywords is both outdated and falls into the “black hat” side of SEO practices. Search engines these days (Google especially) are more focused on rewarding legitimate organizations trying to drive real traffic to their sites. Don’t confuse implementing rich keywords in good content development compared to “stuffing.” An article from Entrepreneur describes keyword stuffing as “having too many keywords stuffed into your domain, this will be viewed as a spammy tactic that Google can pick up on.” Ultimately, the practice of keyword stuffing not only destroys credibility, but can ban sites from being shown on search engines at all.

2. The security of a site doesn’t affect rankings 
Regardless of the other benefits a secure site offers, many marketers and organizations either don’t believe or realize how important having an SSL certificate is for optimization purposes. According to an article in 2014 from Google’s Security Blog, “security is a top priority at Google, so we’re starting to use HTTPS as a ranking signal.” Other search engines like Bing and Yahoo have adapted this practice as well. In general, secure sites (SSL installed) are starting to become the norm online and do have important implications when it comes to optimization and higher organic rankings on search engines.

3. Blogging isn’t that important for SEO
This is one myth that appears to be going away soon, but is still present among organizations who aren’t in touch with today’s digital environment. Maintaining a well kept blog in general will only increase online visibility and fuel your SEO. Google and Bing’s algorithms reward valuable and fresh content for specific search queries. The major SEO factors of blogging consist of relevant content production, attracting internal/external linking, expanding of keywords, and many more. Regardless of the industry, maintaining a well written blog is one way to increase your organization’s SEO presence and appear ahead of competitors in the search engine results.

4. “Having a contact at Google will get me on the first page”
Some organizations actually believe having a contact at Google will help their site rank better for relevant searches. Although knowing a Google representative is very beneficial in regards to the Google Partners Program and latest information, Google doesn’t staff employees to help businesses with their SEO. According to the Entrepreneur article, “this is the fascinating component about Google; you have to follow the latest trends to make sure your SEO strategy aligns with Google’s constant algorithm updates.” Moreover, if an agency or marketing professional claims to have a contact at Google relating to SEO and first page rankings, they are lying.

Contact Us: At Onimod Global we know that organic search engine optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. Years of experience in SEO is the core of our strategies. We develop organic search engine optimization campaigns that deliver increases in organic traffic and natural rankings on major search engines like Google, Bing and Yahoo. Check out Our Work to see what SEO solutions Onimod Global has to offer!

4 Tips for Selecting the Right Digital Marketing Agency

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When it comes to making marketing decisions for an organization, it is usually a company’s best interest to hire an agency in the ever changing world of digital marketing. When outsourcing these marketing efforts, selecting the right digital marketing agency for your business is critical. According to research from Capgemini Consulting “companies with a strong digital presence in their industry tend to outperform their peers.” Listed below are four tips that every business should use when deciding which agency is right for them.

Evaluate Work and Track Record:
Doing your research on multiple agencies is one of the best first steps to choosing the right one. If they are not listed on their sites, request case studies from agencies to see what benefits can be provided for your organization. Click Here to view our case studies at Onimod Global. Ultimately, doing your research and ensuring the agency you outsource to is legitimate will most likely lead to positive returns on your investments.

Know Your Most Important Needs:
Before the search for a digital marketing agency starts it is essential to pinpoint the specific digital needs your organization is seeking. Is there a higher priority on search engine optimization, social media marketing, or search engine marketing? All three of these areas could be equally important, but it’s important to address questions like this at the beginning of the process. Some agencies specialize in certain areas of digital marketing, while other agencies like ours provide full scale services. In the end, one of the starting points for every business seeking a marketing agency should be building an extensive list of digital needs.

Transparency of Results:
The last thing you want from an agency is a lack of transparency. There are many marketing agencies out there that like to provide reports for clients that only showcase successes. Agencies that want to stay ahead of the game like ours are frequently looking to improve and highlight areas where changes can be made. The ultimate goal for any business seeking the right agency is to make sure they are doing their best with intentions to always deliver a positive ROI and grow your business.

Be Blunt Upfront:
Many organizations can be afraid of being blunt to an agency, yet it’s a major investment being discussed. Be upfront about what the expectations are and don’t be afraid to walk away if the negotiations don’t go as planned. Although the standards for performance need to be realistic, make sure you and the marketing agency are on the right page about what the end goals are. At the end of the day, finding an agency that fits with your business model and is willing to adapt to what your organization wants will most likely be your best bet.

Contact Us: If you’re a business seeking improvements in SEO, SEM, Website Development, or any other digital service feel free to reach out to us at Onimod Global on our Contact Us Page. We look forward to hearing from you!

New Client Website Launch: North Shore Garage Doors (NSGD) in the Chicagoland

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North Shore Garage Doors (northshoregaragedoors.com) is a garage door services company serving the North Shore areas of Chicago including Glenview, Evanston, Skokie, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken North Shore Garage Doors to the next level.

Main Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for North Shore Garage Doors (NSGD). At the same time we wanted to ensure device accessibility through Responsive Web Design. NSGD didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an acute Website Development SEO strategy and API Integration to build a customer registration portal that is used to manage and communicate with their clientele regularly. We built a robustly designed and developed website that empowers North Shore Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:

 

Massive Upgrades:

  • An Overall More Appealing User Experience and Interface
  • Enhanced SEO Presence
  • Advanced Firewall
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Custom Back-end for easy client-side updates. 
  • Custom Design
  • Mobile Responsive Upgrade
  • Clear Navigation
  • Increased Security
  • Job Application Portal
  • Enhanced on-page Menus
  • Redesigned News section
  • 2 Color Transparent Header

 

Contact Us: If you’re a ROI driven business like North Shore Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!