Tag Archive for: Digital Marketing Agency

How To Create Content People Actually Want

/in , , /by

When creating content, the goal is to resonate with our audience. But with so much content saturation and consumers having less reading time, capturing readers’ interests is harder than ever. So what makes content stand out? Continue reading here to find out.

It’s no secret that quality online content is important for driving website traffic, finding new customers, and asserting your company as an industry leader. The challenge is clear: There is an enormous supply of content on the internet, and people seem to have less free time to read than ever. So how can your writing compel even the weariest readers to stop and take in new information?

Quality Not Quantity

You’ve defined your content strategy, assembled a team or found a great outsourcing partner. Before you can start creating content your audience wants to read and share, you need to set up systems that guarantee quality over quantity.

How do you identify and ensure high-quality content?

Quality should always be your priority in content creation. Search engines value quality content when ranking websites; even more importantly, quality content significantly affects your readers and customers. But, you must apply reviewing and editing criteria to an article before publishing it. To help ensure your content will be engaging to your target audience, ask yourself if you’ve covered the following factors:

  • Originality: What does your content/brand offer that no others do? How does it stand out from the crowd? What makes the perspective unique?
  • Readability: Does the article summarize and explain complex matters in an approachable, easy-to-understand way? Is it written engagingly?
  • Voice: Does the tone speak to the reader? Does it match your brand’s culture and tone?
  • Relevance: Is the article meaningful to its intended reader? Does it help the reader’s purpose or answer their questions?
  • Timelessness: Will the content still be relevant and exciting in a few years? Could it easily be updated if needed?
  • Grammar and spelling: Is the writing free of typos and grammatical mistakes?

In the word of digital marketing, criteria constantly evolve. This means staying on top of the latest content marketing research and analysis and adjusting your strategy as needed is essential.

To really get into the brains and needs of your audience, have you considered the psychological aspects of your content? This can be explained by Maslow’s Hierarchy of Needs…

Understanding Maslow’s Hierarchy of Needs

To understand what sets exceptional content apart, it’s important to first understand the framework. One such framework is Maslow’s Hierarchy of Needs, which predates the concept of content marketing. Maslow arranged human needs in a hierarchy. With survival-oriented physiological needs at the bottom and more imaginative and intellectually oriented “self-actualization” needs at the top.

According to Maslow’s theory, higher needs are increasingly psychological and long-term. While lower needs are more focused on short-term survival. Let’s explore how this hierarchy intersects with content marketing.

Physiological needs

The bottom of the pyramid is straightforward to comprehend, as it encompasses all the necessities for survival. For brands that offer products or services that aid with these basic needs, a remarkable opportunity arises in the ability to develop informative content that assists consumers in achieving a good quality of life.

Numerous tourism groups offer essential food guides for their regions. For example, Chicago’s food industry provides an excellent example of such guides, while brands like Weber may provide recipes and educational content on specialized diets and cooking. Software companies like Adobe also take this approach with CMO.com, a successful website that focuses on insights, expertise, and inspiration for and by digital leaders.

Safety Needs

Several industries, particularly automotive and pharmaceuticals, incorporate safety as a key theme in their marketing strategies. Content centered on safety can be created around the promise of protection or faster recovery from injury and disease. Tesla provides an excellent example of this by emphasizing the safety of their self-driving vehicles.

They also are able to tie in the environment’s well-being through their range of electric cars. Brands that prioritize safety can use clever content to tap into people’s desire to safeguard themselves and their families, fostering engagement and conveying critical messages that can enhance people’s lives.

Social Needs

As we move up Maslow’s hierarchy, the opportunities for content inspiration become more diverse.  The need for love and belonging encompasses a desire for close and happy families, fulfilling friendships, higher self-esteem, and an overall sense of fulfillment. Many brands find ways to help consumers forge deeper relationships. For example, McDonald’s is known for tapping into family values and togetherness in its advertising campaigns. Brands use friendship as a central theme as well. Family, friendship, and intimacy can all serve as powerful tools in messaging and engagement for brands across various industries.

By appealing to the human need for love and belonging, brands can create messaging that strikes a chord with consumers on a personal level. Thereby building trust and loyalty. This type of content can be especially effective in industries where emotional connections are crucial. For example, healthcare, education, and consumer goods. However, it is important to keep in mind that such messaging needs to be authentic and aligned with the brand’s values and mission.  Consumers can easily detect insincere attempts to exploit their emotions for commercial gain.

Working With a Digital Agency That Meets Your Needs

Selecting the right digital marketing agency is crucial for businesses seeking to establish or expand their online presence. Experienced content agencies can identify what needs to be done to improve your overall online presence and produce fast results.

At Onimod Global, content creation is the cornerstone of our marketing. Our army of talented creators can help brands to create authentic content that will resonate with their target audience. Not only do we help to reduce the cost of hiring a full-time content creator, but we also help to streamline the whole creative process, as the content can also be used for other types of digital assets like ads, newsletters, and social posts. Our creative capabilities span all mediums and solutions, from omnichannel creative campaigns to product and service innovation to global brand experiences.

Final Thoughts

Creating content that resonates with audiences can be challenging, but using Maslow’s Hierarchy of Needs and selecting the right digital agency can help businesses achieve their content goals.

At Onimod Global, we are dedicated to using our experience and content creation expertise to assist businesses in achieving success through modern marketing strategies.

Contact us to learn more about how we can help with your social media strategy today.

Essential SEO Tips to Boost Your Rankings

/in , /by

If you’re feeling stuck trying to figure out how to increase your website’s visibility in search results, here’s our top SEO tips to help you boost your rankings and get more visitors reading your content.

If you’re running a website, there’s no doubt that you’re aware of the importance of search engine optimization (SEO) in getting your site to rank well in search engine results pages.

SEO can be a complex and ever-evolving process, but there are some fundamental tips and practices that can help improve your site’s ranking and visibility. In this blog, we’ll provide some essential SEO tips that will boost your rankings. Whether you’re a beginner or an experienced marketer, these tips will help you to optimize your content and attract more traffic to your site.

So, let’s dive in and discover the SEO techniques that can take your website to the next level!

1. Target Keywords

Start optimizing your page for search engines, by determining the primary and secondary keywords for your content. The primary keyword serves as the central theme of your page. Primary keywords should align with your brand identity, products, services, and the main focus of your content. It’s recommended to select just one primary keyword per page to avoid diluting your efforts.

Secondary keywords provide additional context and support the main topic. You may have multiple secondary keywords, which are often more specific and represent subtopics within your article. It’s essential to incorporate these secondary keywords naturally throughout your content, without forcing them in if they don’t fit.

2. Write Original Content

In order to attract and retain users to your website, it’s crucial to have high-quality content that is original. Original content not only showcases your unique expertise and perspective but also helps to establish a relationship with your audience. Moreover, search engine algorithms, like Google, favor unique content. Sites that prioritize good SEO practices and publish reliable original content are more likely to improve their search rankings.

It’s important that your content is comprehensive, meaning it covers all aspects of the topic in depth. Comprehensive content not only helps to engage users but also signals to search engines that you are an authority on that particular topic. By creating content that is both original and comprehensive, you can boost your website’s search engine rankings and establish a loyal audience.

3. Optimize Page Titles and Meta Descriptions

Meta descriptions are oftentimes the first point of contact that users have with your site. They play a significant role in determining whether or not they will click through to your page. Page titles and meta descriptions can make or break who visits your website.

To create a compelling page title, include your primary keyword and make it attention-grabbing, concise, and informative. This will help to grab users’ attention and give them a clear idea of what your page is about. Your meta description should be an accurate and concise summary of your content. It’s a great opportunity to entice users with a sneak peek of what they can expect to find on your page. Consider including your secondary keywords and a clear call-to-action to encourage users to click through to your site.

Here are some other tips to keep in mind:

  • Optimize your page title by keeping it concise, between 30-60 characters.
  • Keep your meta description under 160 characters to ensure that it appears full on search engine result pages.
  • Include your target keyword in your page title and meta description to signal to search engines what your content is about.
  • Communicate what makes your page unique and relevant to users in your title and meta description.

4. Use External and Internal Links

Having a mix of external and internal links will improve your websites crawlability, credibility and more. It’s essential that the links you include lead to valuable, relevant information to provide the best possible user experience.

Internal links are a powerful tool for directing users to other pages on your site. They not only keep visitors engaged for longer periods of time but also help search engine crawlers find and index your content more efficiently. Internal links are things like relevant blog posts and other pages within your site.

External links are links that take the user to another website. When doing this its important to remember the quality of the page and content. When reviewing external links, it’s important to ensure that they don’t have a negative impact on your website’s credibility.

Including both internal and external links on your website can help you keep users engaged and help search engines to index your content more efficiently. This can ultimately lead to improved search rankings and a more satisfied audience.

5. Hire an SEO Agency

The very last tip on this list is probably the most important one. If you want to see the maximum increased performance in terms of rankings, make use of the services of an SEO agency. This is most likely not what you want to hear, but at the end of the day, if you’re not a seasoned SEO expert, hire one.

With the help of a reliable and experienced SEO agency, they will be able to identify what needs to be done with your specific website. This is essential since not every website will need the same strategy; an e-commerce website won’t need the same game plan as a financial planning website. More importantly, you will see results very quickly, as there are likely things that you are not doing right now that could be hindering your progress.

Final Thoughts

To achieve success with your website, utilizing SEO is an absolute must. However, even for seasoned professionals, mastering the art of SEO requires ongoing learning, experimentation, and creativity. With the help of Onimod Global, a trusted Google Partner, you can simplify this process and produce the desired results, regardless of your level of SEO experience.

At Onimod Global, our focus is on supporting businesses achieve success through modern marketing strategies. Our team of experts can assist you in identifying and targeting your ideal audience, as well as creating valuable content to engage with potential clients, among other services. We are dedicated to using our experience and expertise to help you achieve your goals.

Don’t hesitate to reach out to us to learn more about how we can assist with your SEO Strategy.

5 Tips to Incorporate Images into Your Digital Marketing Strategy

/in , , , , /by

Digital marketing is more than sending a message to your customers. It involves emotions, needs and desires to have it resonate with your customers. The best way to get your audience to take action is by using images.

Images are more than just a pretty picture—they’re a way to engage with your customers’ emotions, needs and desires. Marketing copy without images doesn’t resonate with customers. Continue reading here to learn more.

1. Images Are Memorable

Seeing a pretty picture sticks with you longer than the short description or advertisment it was shown in. Did you know that when people hear information, they’re likely to remember only 10% of it three days later? But if that same information is paired with a photo (or some other type of image), the likelihood of people retaining that info is increased to 65%!

So if you’re looking for a way to boost your retention rates, try pairing your content with an image.

2. Images Communicate Faster

If you’re trying to be heard and seen in a very fast paced world, images are your best friend.

We see over 5,000 advertisements a day—and most of us can’t even remember what they were for. Think about the images that stick with us: the Coca-Cola polar bears or the red M&M dancing in front of a crazy background.

Images work because they are digested quicker than text. It takes readers about 10 seconds to process and decide on the value of written text—not to mention the time required to read it! On the other hand, the mental and emotional impact from an image happens almost instantly.

3. Images Keep People Wanting More

Images are an important part of content marketing. They encourage readers to stick around and engage with your website.

In fact, TIME magazine wrote a piece about website visitors staying on a site for no more than 15 seconds. Having cool and interesting photos can help engage readers to learn more about what you do as a company and in turn has them spending more time on articles and site pages.

4. Images Increase Engagement

When it comes to digital marketing, the image is everything.

Whether your content includes images that illustrate text or simply accompany an article, readers want to see visuals. Articles and blog posts that contain images get over 90% more total views than those without.

Press releases also see a 45% increase in views when a photo or video are included. The same goes for social media: Tweets with images receive 150% more retweets than tweets without images, and Facebook posts with images see over 2x more engagement than those without.

At the end of the day, visuals make it easy for readers to digest and remember what they’re reading.

5. Images Help Make Sales

Online shopping is even more popular now with significant pushes from TikTok. However, most buyers won’t know what their product will exactly looks like once it arrives. This is where having high quality, and accurate photos of a product are so important. Most consumers want to know the quality of an item by looking at a photo. About 63% of customers think that image quality is more valuable than product information or even a detailed product description.

Final Thoughts

Whether you decide to use, Stock Photos, Branded Images/Graphics, Infographics, GIFs, or User-Generated Content there are many ways to employ visuals into your marketing. At Onimod Global, we specialize content creation, image and ad creation and much much more.

Looking to get started on digital marketing efforts for 2023? Contact us today.

Tips for Choosing the Right Social Media Platform for Your Business

/in , /by

Social media advertising can be a powerful tool for growing your company’s online presence. But it isn’t necessary to advertise on every single social media platform.

Whether you’re just getting started or you’re looking to expand your existing presence, it’s important to pick one platform and get it up and running successfully before opening another one. So how do you go about choosing which social media advertising platform is the right choice for your company?

Here are some tips from Onimod Global.

Consider your Company

When choosing a social media platform, it’s important to take into account the type of business you are and how you want your brand to come across.

For example, a small business that sells handmade products may find Instagram or TikTok more appealing because they are visual platforms. However, if your company is B2B and sells software or services, LinkedIn might be a better fit.

Each channel has its pros and cons. For example, Instagram is great for building brand loyalty among consumers but doesn’t have the same professional appeal as LinkedIn. Similarly, LinkedIn has an excellent reputation for helping businesses grow but some people don’t enjoy using it as much as others.

The point is: you have options! The key is finding the right match for your business’s needs.

Research your Competitors

Social media is a crowded place.

You can’t afford to not be on social media, but you also can’t afford to look like everyone else. That’s why it’s important to conduct a competitive analysis when developing your social media strategy.

A competitive analysis will give you insights into the competition that will help you:

  • Understand what platforms they’re using (and how well they’re using them)
  • Know what’s working/not working for them
  • Understand how engaged their audience is on each channel

Understand Platforms and their Use

When you’re looking to expand your company’s social media presence, it’s important to do some research on each platform. Each network has its own personality, and the more you understand about how the network works, the better you can tailor your content for that platform.

For example, Twitter is great for conversations and trending topics. LinkedIn is good for sharing professional expertise and company information. Snapchat was the first to introduce disappearing posts, but Instagram Stories are equally ephemeral.

By taking some time to understand the channels you’re considering—and their communication protocols—you will not only help pick the best platform(s) for your company, but also avoid communication faux pas that could alienate potential customers or clients.

Align Social Media with your Marketing Strategy

It’s absolutely essential to any good marketing strategy to know why you’re on social media in the first place. If you want to share content and engage with your followers, there are several platforms that will benefit that strategy depending on the type of content you share. However, if customer support is a top goal for you, Twitter and Facebook should be on your consideration list before Instagram.

Contact Onimod Global

Digital Marketing across multiple social platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on social media properties. If you’re looking to take your social media marketing strategy to the next level, Onimod Global can help.

Schedule a consultation with our digital marketing pros here today!

How to Measure Social Media ROI

/in , , , , , , , /by

As one of the top digital marketing channels for businesses, social media is a critical component in your company’s success. Here’s how to engage your network, drive collaboration, stay up-to-date, and share best practices.

Every business should be able to calculate their social media return on investment. By tracking ROI, it shows the monetary value of your social media campaigns. You can double down by using marketing methods that work and avoid ones that dont. Social media is a crucial part to anyone’s marketing strategy if your goal is to drive brand awareness.

Here’s how you can measure your social media ROI and improve your content.

What is Social Media ROI?

When you’re looking to increase your social media ROI, it’s important to know how to calculate the value of your activities.

The calculation is simple: (return – investment made) / investment made X 100 = social media ROI.

If your ROI value is more than 0 percent, it means you’re making money from your campaigns. If it is anything below that, then you are losing money.

ROI calculation depends on your goals and objectives as an organization. Different organizations will have different objectives. There are many social media goals you can choose from. It all depends on your core objective, which could be:

  • New followers
  • Click-through rates
  • Conversions
  • Completed lead generation forms

Metrics Used to Measure Social Media ROI

Your social media strategy is the backbone of your business. Without it, you’re just flailing around in the dark, hoping that things work out.

And they won’t. It’s time to get a plan in place.

  • Engagement – This metric is measured by the level of people interacting with your content and brand. A recent study shows that over one third of executives that create content are using engagement as a way to measure their contents performance. Clicks, likes, shares and brand mentions are all part of tracking engagement for you social media channels.
  • Reach- This metric is measured on views and interactions with your company on social media. Reach can be harder to measure than engagement because it only factors how many people saw your post.
  • Leads – This metric is generated by social media, and it’s important to know which channels provide the most leads and what content drives those leads. The best way to achieve ROI with leads is by linking your campaigns to your activity.
  • Conversions – This metric uses UTM parameters on the links within your posts so you can track clicks by each campaign and platform.

When you have all four of these metrics implemented correctly, it will drive ROI to your business.

Best Way to Track ROI

Once you have your plan laid out and you know which targets you are hitting it is time to set up a system for tracking your ROI. There are so many different types of platforms on the market that do a variety of things for you. The simplest way to do this is by using Google Analytics and setting up goals and event tracking.

Google Analytics is a simple tool to use and their help page provides their users with a step-by-step guide on how to use their program. Most importantly, Onimod Global is a Google partner. Google Partners are online marketing companies, trusted and recognized for exceling with Google’s products.

As more customers use social media to browse, connect and purchase, marketers need to know how social media continuously evolves. No matter what your ROI percentage is, there is always room for improvement. Some last key things to remember are:

  • Understand your audience – make sure you know who is interacting with you and how you can provide them with content that will engage them.
  • Think outside the box – quality not quantity, take time to create interesting and engaging content for your audience.
  • Test and Optimize – fine tune your organic social posts by using new imagery, keywords and headlines.

Last Thoughts

At Onimod Global, our goal is to help you align your content marketing efforts to real business results. Our data-driven content strategies make it easy to understand your audience’s needs, where your competition is winning, and areas where you have an opportunity to lead your industry.

As a Chicago-based, in-house marketing team, we are your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills.

Have questions about creating your online presence and need help strategizing? Contact us here today.

How to Enhance Your SEO with Keywords

/in , , , , /by

If you don’t understand how to use keywords for search engine optimization (SEO), you’re losing business. Follow these suggestions and watch your website rise the ranks to the top of search-engine results. 

Keywords are words and phrases typed into search engines like google, to find information on a certain topic. Keywords are known as SEO keywords, keyphrases and search queries. While they may have different names, they all do the same thing. If you want to enhance your SEO, keywords are the way to go.

Here is what you need to know about keywords and how to use them in order to get your content ranking at the top of Google’s results.

What Are Keywords Known For?

Keywords are essentially the foundation of SEO and pay-for-click (PPC) in marketing campaigns. If you want to enhance your SEO, then ranking at the top of Google should be your number one priority. Having targets for a keyword can bring you quality website traffic that will generate into leads, and hopefully new clients.

If your marketing budget allows, invest in some pay-per-click ads to get your website organic results. With Google Ads, advertisers bid to appear at the top of search results for specific keywords. Keywords that signal someone is ready to buy could be good choices for a paid search campaign.

A good example would running an ad for a home appliances business. In that case, the keyword “washer for sale in Chicago” is a term that someone close to buying would search for. On the other hand, running a search like “best washers” is for someone just beginning their search on the buying cycle. Overall, it would be better to use an SEO keyword that would optimize a blog post around. 

How to Find Keywords for SEO

The keywords you choose can either improve your SEO or do the opposite. If you use keywords that are too competitive, you will have a hard time getting a good ranking in Google. If you optimize your website around keywords that your target audience does not search for you will end up with traffic that won’t generate the leads you want. If your business is new, you want to shift your focus to long-tail keywords. These are simply specific search terms with low search volume.

The benefits of using long-tail keywords is that it tends to convert at a much higher rate than high search volume terms do. This is due to people using long-tail keywords to buy something specific. Another good example of this would be using a keyword like, “Volkswagen Dealership in Chicago.” Its a specific keyword with a specific location.

Qualities of a Keyword

When doing keyword research, what are some of the things you pay attention to? These qualities say a lot about how your keywords will perform. The overall main qualities of a keyword should include the following:

  • Search Volume
  • Competition
  • Cost-per-click
  • Word Count

These 4 qualities all do different things for you in terms of keyword searches. Let’s break down what each one mean and how they can benefit your SEO strategy. 

  1. Search volume relates to the number of times a keyword is search in google each month. This helps you estimate how much traffic you can get if you rank keywords in Google.
  2. Competition relates to the more sought-after keywords that are likely used on many websites but you’re competing to be at the top, both organically and paid. A great way to take on this quality is by having keyword difficulty and competitive density. Keyword Difficulty helps you manage your SEO campaign, and Competitive Density helps you prioritize your advertising campaign.
  3. Cost-per-click shows you how much it costs an adversiter every time someone clicks on their ad after doing a keyword search. If you are planning an ad campaign, evaluating cost-per-click of your target keywords is essential when you’re trying to estimate how much the campaign will cost you.
  4. Word Count is the number of words that make up 1 keyword. If we go back to the example of “Volkswagen dealership in Chicago” that keyword would have the word count of four. Word count is a helpful way to narrow your research. The higher the word count, the more specific the search.

Last Thoughts

Keywords are extremely beneficial to anyone’s SEO strategy when used correctly. By following the steps above, you are putting yourself in a great position to outrank your competitors.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.

Have questions about creating your online presence and need help strategizing? Contact us here today.

3 Simple Small Business SEO Hacks

/in , , /by

In this digital age of rivalry, every person that’s in business, especially small business companies, are eager to develop their effective SEO strategies to get your business off on the right foot with your digital presence business’s presence. With the changing trends in shopping and constant Google algorithm updates, an online presence is crucial to your success. In this article, I’ll provide suggestions from experts in marketing to develop a small-scale SEO strategy.

Is your small business just starting up and you’re looking for any way to kick start your SEO? Fear not, Onimod Global experts are here to help you with 3 simple small business SEO hacks.

1. Discover emerging search trends

Onimod Global experts advise all businesses, especially small businesses just starting out, to focus on optimization around certain topic groups with long tail keywords at each stage of their customer’s journey to reach specific customers. Google will continue to refine its algorithm, and they even do updates over 100 times a year. They have the ability to determine what content searchers are really after.

Small businesses should look for keyword opportunities and content gaps where they can add value by answering specific questions that their customers have.

2. Optimize your site for mobile

This is a non-negotiable for websites nowadays. Optimizing your website for mobile devices is essential to generally ensure you have aneffective SEO. Particularly, it’s more crucial for local SEO.

And the reason for this? Google’s data reveals that about 1/3 of mobile searches are based on location. This means for your small business, that most people looking for your service within your region are doing it while they are on the go with a smartphone. If your website isn’t functioning well on any mobile phones or other devices, there’s a good chance you’ll lose many potential customers.

Bryan Clayton, CEO of GreenPal, tells DreamHost blog, “Right out of the gate, there were major problems,” he says. “We assumed that the majority of our users would shop for a lawn care service from their desktop or laptop computer. But it became very clear, very quickly that more people were accessing the website from their mobile phones and tablets than from a desktop or laptop computer — 4-to-1.”

3. Share the stories of your customers

Onimod Global experts recommend for small businesses just beginning to start recording daily interactions with customers at any stage of their business, from inquiry and product comparison to actual sales or after-sales.

Make it easy for customers by including reminders and links to your Google Business Profile, Facebook, or other relevant review pages. Your Google Business Profile is actually even more important for generating leads than your website will be.

Think of what sparks your eye when you see a Google Business profile and all the details that are added. Ensure it’s completely filled out with accurate information. Make sure you’re using keywords in your business descriptions, and don’t be afraid to ask for reviews.

More from Onimod Global

More information on small business SEO hacks and other digital marketing tips can always be found on the Onimod Global blog. In addition to Google news and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

3 Simple Ways Blog Posts Can Improve SEO Results

/in , /by

Search engine optimization, or SEO, is incredibly important for marketers which we often write about here at Onimod Global. When you optimize your web pages — including the blog posts in your blog or news section — you’re creating more visibility for your website and allowing people who are using search engines (like Google) to find your product or service. But does your blog content really help your business organically rank on search engines?

You may have a blog, but unfortunately very few organizations know how to fully capitalize on their content in order to maximize SEO results. Check out these three simple ways a blog can improve your website’s organic visibility, traffic and results.

 Reach a specific audience with each post

Start every blog with a very specific audience in mind, and think to yourself questions that users on your website may be looking for. This allows marketers to create content that is optimized for specific customers and contains target keywords related to specific needs and solutions. Let’s say for example you are a CBD brand, think of questions may users have about your product where you can easily reach them. Perhaps one of those questions may be, what is CBD and how is it useful in products? We suggest to use a title for your blog encompassing that question while the blog post content does a thorough deep dive on the subject providing useful information. The title of your blog post could be “Everything To Know About CBD & CBD Products” or “CBD 101: What Is It and Why Use It?”

These titles encompass the questions your user may ask while also coming from a credible source. This can have a massive impact with SEO results with just this small detail in mind while you’re composing and concepting new posts.

Use Recent Data

Google and other smart engines are quite intelligent in the sense that they can even recognize when data you refer to or a website you are referencing is outdated and affect your SEO. Recent data also gives your users the most accurate and relevant information anyways which will result in a positive reader experience.

When you include a link to a credible site that has original, up-to-date data, the search engine interprets that this site is helpful and relevant to your readers (which is a plus for that other site as well actually). At the same time, you’re also telling the search engine that this type of data is in some way related to the content you publish. Over time, your readers will come to appreciate the content which can be confirmed using other metrics like increased time on page or lower bounce rate.

Share Your Blog Posts On Social Media

An often overlooked advantage, sharing your blog posts on social media requires time but also gets visibility of your content out to your audience in a multitude of ways. This in turn improves the engagement and traffic of the blog, but also has the potential to grow your social accounts as well.

Several other benefits include:

  1. It keeps your social media sites current and relevant.
  2. It helps keep your audience engaged.
  3. Because social signals are included in the ranking algorithm, it improves SEO results.
  4. Social links help to increase referral traffic.

Just remember to include keywords you are targeting within the social media posting as these social signals can help with rankings.

Final Thoughts

In addition to blog post optimization and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

Why Digital Marketing is Crucial for Small Businesses

/in /by

Effective Digital Marketing is paramount in helping small businesses learn the online habits of customers – which in turn they can better target their ideal customers. Here, we have listed the benefits of digital marketing strategies for small businesses to help them market their products or services with the right digital media planning. 

When small businesses get started, their main focus is how to attract customers to shop at their store and how to get them to utilize your services. Most small businesses may rely on traditional forms of advertising, such as print ads and mailers. Small business owners have a tendency to believe, if they offer a good product or service, it’s only a matter of time until new customers find their way to them.

While this strategy may bring in some business, there is an easier route to take. Small businesses should consider the marketplace of prospects that are available online. Small businesses, no matter how new to market, should never overlook the opportunity that digital channels can bring. This is a way to generate leads and convert interest into customers. Here’s a look at the benefits of digital marketing and the ways online platforms can be used to help grow your business.

Online Marketing & Its Benefits

With endless opportunities, digital marketing can seem intimidating if you’ve never used it for a business before. There are many different social media platforms and marketing terms that may make it seem like a bigger project than it is. It’s easy for small businesses to believe they don’t have the time or money to compete online. As a result, many take things slowly and stick with one or two forms of traditional advertising, assuming that their business will evolve as time passes.

The marketplace is competitive and while word of mouth and customer recommendations can help drive traffic, customers will struggle to find your business unless you show up in the places they spend time. Delaying building a presence online is not an effective approach. The best way to ensure success is to promote your business is to use target marketing to attract customers that are interested in your specific service and/or product. 

You can find an excess of potential customers online. It’s a larger group than you’ll ever be able to attract only locally. Using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable and measurable. Some of the benefits of using Digital Marketing tactics include:

  • Target the right audience at the right time – personalization is simpler with digital marketing.
  • Get to know your audience and drive engagement to create brand loyalty. Get some inspiration by creating a customer loyalty strategy. 
  • Track and monitor responses to your marketing efforts easily and instantly (i.e.) any social media platform which are typically free of cost. 
  • The ability to reach out to anyone and anywhere as there are no geographical boundaries with digital.

Get to Know Your Target Audience

One of the great things about digital marketing is that it allows you to engage with new customers. You can get to know them and their pain points, and in turn, provide them with a solution. Social media and blog posts are a great way to start a conversation. It’s important to make note of any comments or responses to your posts, it’s another great way to strengthen your strategy. Using digital marketing helps you stop wondering who your customers are so you can personalize communications and refine targeting. 

By doing this, you will build a relationship with your customers. You become more than a business, you become a reliable partner. Remember, people are also more likely to buy from businesses that they have already bought from and had a good experience with. When someone is interested in your business, whether it’s in your niche or they are curious about your brand, the first thing they will do is research online and see what they can find out about you. 

With today’s digital age, customers expect to find a business website or social media page easily. They also might be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business. For local businesses, 87% of consumers read online reviews – a growth of 6% from 2019 to 2020.

So if a potential new customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly take their business elsewhere.

Do More While Spending Less

Small businesses and start-ups are always trying to achieve as much as possible through their marketing on a budget. Advertising online can stretch your budget further and will allow you to refine your target audience. Social media is particularly good for this as it enables you to set a daily budget for a discrete audience that has an interest in your brand or ethos. Most importantly, it allows your business to exclude the people that would never buy from you – saving you time and money!

The key with advertising on social media is to select the platform that will work best for you and your brand. Don’t pick TikTok just because it’s trending or advertise on LinkedIn when you’re not trying to generate B2B interest. Research social channels, see which social media platform matches what you’re looking for and run some simple tests to see what messaging and content works. 

Last Thoughts

Ultimately, you are the one steering your business to success. Where do you want to go and what does success look like for you? Are you looking to develop a website that can generate leads? Or maybe you want to set up a Facebook campaign to see the results. The first step to achieving these goals is to develop an understanding of digital marketing and how it can have a positive impact on your business.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.  

Have questions about creating your online presence and need help strategizing? Contact us here today.

Why You Should Combine Social and SEA

/in , , , , /by

Are you a PPC connoisseur or a paid social media pro? Are you neither of these things and looking for more insight on how to develop a paid digital marketing strategy? You have definitely come to the right place, as Onimod Global experts are here to share insight on both types of paid digital advertising and where it makes sense for you to invest you ad dollar.

Reasons to combine SEA and social media advertising

Why should PPC and social media ads be combined and regarded as a unit? When you combine the social media activities with PPC, you activate double the power online. Simply put: it’s a great way to increase your brand awareness and generate new leads.

1. PPC is successful: Search engine advertising that is targeted can lead to website traffic and success in just a short period of time. Use this effect to make your social media channels not only grow in following, but also in conversions.

2. Control demographics and usage: Users’ demographics cannot be controlled accurately when only using search engines. One the other hand, social media channels contain a huge collection of personal information such as photos and demographics – it’s worth using these data for PPC as well.

The journey to paid digital advertising

The journey to the goal of your paid digital advertising success is most often anything but straightforward. This is a crucial point that should always be kept in mind during your strategy process. Through being strategic with a funnel ad campaign, your customers may very often come into contact with your brand before they decide to buy. Another important note is people may already know your brand from a variety of platforms and influencers and have become aware of you in a positive way. This potential circumstance makes them more likely to click on PPC ads.

Due to all social media channels such as Facebook, Instagram and Pinterest, have become indispensable in many people’s everyday lives. They therefore offer excellent opportunities for “advertising”. Not in the traditional sense, though, but in much more creative ad formats that are meant to look native to the platform being disguised among organic content.

The difference between social media ads and PPC

Social ads are ads created for and shared on all social media platforms. Depending on the platform, the ads appear on users’ news feeds and, ideally, users will become more familiar with your brand and convert. The clearly designed Facebook ad manager will guide you through the creation of a campaign in which you act strategically and define your goals in the first step. You can create campaigns for Facebook or for Instagram.

Are you currently directing traffic from your PPC clicks only to websites or shops? Yes, that would make the most sense, because you generate the most revenue. Try something different and you may be surprised on the result: promote your social media channels through PPC. For example, make relevant content for your consumers which will lead them to wanting to consume more of your organic content.

This is where all of the success comes into play: with all of these platforms. you build a relationship with your customers and strengthen the image of your brand. The purchase of your product is not yet in the foreground of many people, if they, for example, are not yet familiar (enough) with the brand. However, if you manage to turn these people into fans of your Instagram page, their initial interest in your brand may eventually grow into a decision to make a purchase.

Final thoughts

All in all, we recommend you to ensure their is a cohesiveness between your brand and organic content to your social media ads, and PPC advertising is just as important from a search engine perspective. In addition to paid digital advertising and other digital marketing tips, we will continue to share case studies and the latest digital marketing news and tips to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to develop a paid digital marketing strategy or want to learn more about us? Contact us here today.