Tag Archive for: Digital Marketing Agency

3 Steps for a Successful Holiday SEO

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A holiday season simply wouldn’t be complete without frantic shopping, especially online shopping. Regardless of if people are shopping on Black Friday, Cyber Monday or completely throughout the holiday shopping season, millions of customers rush to get their hands on gifts for friends and loved ones. That means retailers must be well prepared for your holiday SEO strategy.

One way to really stand out for e-commerce business owners and marketers is a top notch holiday SEO strategy. If your brand is looking to optimize for holiday-specific website traffic, here are the three main steps to take to make sure you’re ready.

A good indication of where to start for keyword research is with trends from 2020. You can find this in the Search Terms report in Google Search Console. First ask yourself:

  • Which pages generated the most traffic last year and likely to gain lots of traffic this year as well?
  • Which search queries were the most used to discover your products and deals?

After you’ve gathered this information, analyze data from other channels that your company is active on. In particular, definitely research the top referral sources — affiliates, social media websites, email campaigns. Determine which channels drove you the most conversions and prioritize them for this year’s strategy.

Google Search Console is much more suited for providing you with technical website data versus Google Analytics. Long explanation short, this tool reports how search crawlers ‘view’ your website and interact with it to explore and attempt to determine its value for users.

Identify keywords relevant for holidays

In order to have a successful SEO strategy, keyword research is an absolute must. Irrelevant keyword targeting or those with no purchase/product research intention translates to budget waste. Going after overly-competitive keywords that every other online store is after means low chances for success. To create your holiday keyword plan, we again recommend to search into historic data from last year. Did you see any interesting keywords that shoppers used to find you? A great place to look is the Google Search Console for these specific queries.

When it comes to holiday keyword research, make sure you are careful about which keywords you want to battle and win. During the holiday season, you’d need to rank fast. So don’t go after overly-competitive broach keywords such as “buy cosmetics online.” Why’s that you ask? The reason is because your company would be competing for shopper attention with carousel ad results, Amazon product listings and category pages from other national retailers.

Create landing pages for special launches

This will give you a significant leg up on SEO holiday queries. To increase your chances of showing up during the time of your holiday offers such as Black Friday and Cyber Monday-related search queries, it’s important to create pages that target relevant keywords. (That you’ve discovered during the previous step). In order to discover the best prices available for their query, users will often search for keyword combinations with “[brand name] or [product] deals, discounts, promos”.

You can research which options are trending in your product vertical using historical results from Google Trends. Depending on the industry your business is in, it may be beneficial to create a Black Friday or Cyber Monday page for each product you plan on offering at a discount.

Final thoughts

In addition to holiday SEO strategies and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to make the most of your SEO during the holidays or want to learn more about us? Contact us here today.

 

Google Now Shares What Factors Impact Specific Rankings

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Google now shows why it ranked a specific search result. The new ‘About This Result’ feature shows searchers information about some of these most important factors used by Google Search to connect results to their queries. Read more

The Benefits of Webinars for Business

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Webinars and virtual events have become a turning point for meetings and business in general, exploding during the pandemic. Let’s explore everything business professionals need to know about the benefits of hosting these successful virtual seminars.

During the pandemic, live events were canceled across the globe and businesses were forced to use the internet and wireless communication systems to replace in-person meetings. While there’s no substitute for the excitement of live events, in many cases it’s more practical for people to attend remotely. Did you know that webinars are some of the highest converting forms of marketing? 

Webinars are the next best thing to replace face-to-face interaction with customers and employees. There are very few if any besides webinars that can replace the connection that in-person interaction holds. More and more companies are realizing that without that internet presence it is hard to grow because of the easy access, each business has a complete capability of doing it. 

What is a Webinar?

Just like a seminar or convention, a webinar helps businesses bring together a wide and varied group of people, albeit over the internet. To host a webinar, you will need to find a webinar platform that will help you share your presentation with others online. This webinar software will let you create your own virtual online meeting rooms that you and your attendees will use to view and follow the presentation. Presenters can also share their desktop screens, files, and any open applications on their computer or mobile device, with their audience during the presentation.

It is worth mentioning that webinars are quite different from simple marketing videos, in that the audience follows your presentation in real time. Furthermore, the presenter and audience can engage with each other, leading to the sharing of highly insightful information.

Why Create a Virtual Event?

If you’re involved in a field such as education or public speaking, webinars and online events are probably already part of your marketing strategy. However, there are many ways that other types of businesses can benefit from webinars. Some of the key benefits for driving business include:

1. Virtual Events are Built for Engagement

Your attendees are looking for education and connection, and a webinar can provide both. can help you create that sense of connection and engagement that you miss by not being in person. Virtual events and the platforms that power them are optimized to keep conversations, ideas, and engagement flowing constantly. Webinars are truly unlike anything else; if done right, you can keep your audience engaged for hours on end and that’s something that videos put simply, struggle to do. Not only that, but your audience can also ask questions and get real-time feedback on the training.

2. Reach a Larger Audience

When it comes to trade shows, geographical location is everything. After all, you can only reach out to an audience where a particular show is happening. But that’s not the case with webinars.

One of the biggest benefits of a webinar is that it enables you to reach out to participants and sponsors anywhere in the world. There are no geographical barriers because you’re online. You can be sitting in the US while your audience is viewing you from Australia.

Anyone with an internet connection can join your webinar.

2. They Position you as an Expert in your Field

It’s a free webinar… Who cares? Well, your audience does. And just because it’s “free” doesn’t mean they’re not exchanging anything for the content.

Audiences join webinars because they want to learn. Learn more about the topic and challenges you are speaking about and learn more about the solutions to these challenges. To attend a webinar, your prospect has to register, put the date in her calendar, set aside time for the event, show up at the right time, and then give you around 1-hours of their time. They’re essentially jumping through these hoops just to listen to you talk about a certain subject; this positions you as an expert before you even start teaching the content.

3. Webinars Generate Leads

As mentioned earlier, webinars are some of the highest converting forms of marketing. One of the best reasons to create a webinar or other online event is to generate leads for your business. Webinar attendees provide information to attend your webinar. You can also have virtually unlimited attendees at a single webinar. From a bare-minimum standpoint, that’s like collecting a bunch of quality business cards.

4. Saves Time & Money

Webinars can be a great option for businesses dealing with shrinking budgets. In fact, virtual events are about 75% less expensive than in-person experiences, as hosts typically save money on staff, venue, setup and takedown, accommodations, meals, travel costs, and more. At a minimum, the only thing planners have to worry about paying for is the cost of their virtual meeting platform. Although virtual events do require some setup time (e.g. event website, registration, event marketing, and promotion, etc.) and some extra coordinating with presenters, it’s tremendously less than that of an in-person event.

To organize and host a successful webinar, you don’t need much more than a list of invitees, a webcam, some scripted content that you want to share with said audience, and a broadband connection to stream high-quality footage directly to your audience. Hiring a digital marketing expert that specializes in webinar hosting is also an invaluable tool to make sure you’re getting it right.

Host a Webinar with the experts at Onimod Global

If you want to reach out to a broad audience, and boost your engagement and conversion rate, webinars are the way forward.

If done right, webinars can be better than visiting a prospects personally or jumping on a call with them. The biggest benefit here is that it provides an online space to nurture your seasoned, quality leads. On the other hand, you can also leverage webinars to form a great first impression.

Onimod Global has helped hundreds of our clients across the United States and globe plan, set up and execute webinars to generate business in an unbeatable fashion.

Ready to take the plunge? Contact us here today. 

What’s In Store For Digital Marketing Agencies in 2021

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Nobody was prepared in the slightest for everything that occurred in 2020, and that includes digital marketing agencies. When initial shutdowns began worldwide, agencies all over the world decreased significantly in revenues.

While 2021 still holds some economic uncertainty, leaders in the digital marketing realm have indicated that their agencies have been remarkably standing strong, according to CallRail’s fall survey of 167 global marketing leaders who use its services. The findings show that most agencies will finish 2020 with higher annual revenues than in 2019.

2021 financial outlook

In the CallRail’s survey, 88% of agencies indicated they are satisfied to extremely satisfied with their agency’s financial health in 2020. Only 3% were extremely unsatisfied. Most agencies also anticipate exceeding their 2019 revenue by the end of 2020, which are in line with the rest of the findings.

As most business shifted from offline to online at a rapid rate, it makes sense that a majority of agencies are succeeding this year financially. The vice president of Avalaunch Media, Kyle Shurtz, shares how his business experienced an increase in financial success, “Because we focus strictly on online advertising, we had more business come through as people shifted from offline to online. We anticipate 2021 to be much more of the same. Our goal is to grow by about 20% year-over-year.”

The value of digital marketing agencies

The key value that digital marketing agencies bring to the table for clients is their strategic value. Being seen as a strategic partner is one of the primary ways agencies can increase their value to clients. Most agencies felt as though they were doing quite well in this area. According to 67% of agencies, the primary reason that clients choose their agency is because they’ve established themselves as strong strategic partners.

The longevity most agencies have with clients is another indicator that clients believed agencies are delivering enough value to continue to use their services. Long-term relationships of two years or more were common for 69% of agencies. Only 4% said the client relationship lasted less than one year.

What this means for 2021

Uncertainty of course remains, but the future looks very bright for digital marketing agencies in 2021. And there seems to be agreement among agencies that even if more lockdowns occur, it likely won’t be a repeat of spring. As agencies look ahead to 2021, there’s every reason to believe they will continue to realize increase revenue, growth in business, and overall strong financial health.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing lead generation and sales revenue for your company through digital channels? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Improving Your SEO Strategy During COVID-19

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A recent survey by Conductor revealed that due to COVID-19 and the extension of the social distancing guidelines, many marketers anticipate a decrease in their annual marketing budget, but still expect goals to remain the same. How are they expecting to reach their goals with a smaller budget? Shifting their focus to SEO. 

Regardless of the status of the economy, people are still going to be making purchases, and more people are shopping online than ever before. Why wouldn’t you want your brand top of mind when users are making buying decisions? 

Here are 4 tips to improve your SEO strategy during this uncertain time. 

1. Build Trust with Your Content 

Many brands are offering deals and promotions to customers once the pandemic has passed and the world starts to go back to normal. Forrester released a report that found that consumers are doubtful that companies will follow through on the promises they make during this time. In a time of crisis, trust is more important than ever. With so much false information and uncertainty circulating, it’s essential to separate yourself as a brand that’s reputable. 

Another Conductor study reported that consumers find brands that deliver educational content are much more trustworthy than those that don’t. Right now, consumers are looking for answers to their questions from brands they trust. This isn’t the time for salesy content. Focus on creating content that brings real value to your audience. 

2. Make Necessary Changes to Current Campaigns 

If you had any campaigns active before the situation of the world changed, make sure to perform an audit on it and make any necessary changes. Be sure to review any social posts or content pieces you had scheduled out ahead of time as well. You don’t want to come across as insensitive or tone-deaf to the situation. 

SEO is much more than just technical efforts, and this is one of them. You want to be the voice of different customers across the organization. During times like these marketers need to have a heightened awareness of customer sensitivity. Even though it’s difficult to suspend a campaign that a lot of time and resources went into creating, it could be more harmful to your brand in the long run if you keep it running. For example, Corona received harsh backlash via social media when they went through with launching their Coming Ashore Soon campaign for its new seltzer line. 

3. Constantly Manage Your Reputation 

Managing your web presence during times of crisis is another crucial element of gaining and maintaining the trust of customers. Dated or inaccurate information can confuse or even hurt your audience, making you look bad in the process. Here are some tips for managing your online reputation during this time: 

 

  • Update any online listings or hours. Review your listings on all search engines, social media, review sites, and any other platform you may be on. Make sure your listings are updated with any changed hours, service suspensions, or revised contact information for any departments or location.
  • Monitor the status of COVID-19 and respond with empathy. Even in times of crisis, consumers are talking about business online. If you don’t already have one in place, it’s crucial to implement a comprehensive review and response strategy. Adjust your response technique as needed, remembering to be as sensitive and transparent as possible during this time. Ignoring comments and reviews puts your credibility and brand trust at great risk during a time of crisis.
  • Engage with customers across all platforms. Businesses are receiving an influx of questions on all levels across all platforms. Prepare to answer these questions on Google My Business, social, and any other platform with timely and accurate information. You might even want to consider setting up a FAQ on your website or third-party directories if you’re getting many similar inquiries. 
  • Monitor the Google Search Console. Web traffic, especially organic, is a big indicator of where demand for your product or services has shifted. Spikes or declines in traffic may show you what information is most important to your audience and help you decide your response strategy. 

 

Improve Your Security Efforts 

Hackers are trying to take advantage of the current situation and those that are in need. Many are using malicious malware to promote discounts, giveaways, etc. Some hackers are even using branding of trusted companies for phishing attacks, including the World Health Organization and U.S. Centers for Disease Control and Prevention. Now that many people are working from home, the threat becomes even greater. From a business perspective, here’s what you can do to ensure your website’s security: 

  • Monitor log files for crawl errors. 
  • Implement Single Sign On. 
  • Implement HTTPS. 
  • Update any plugins or apps being used. 

Final Thoughts 

Everyone is looking for answers right now. If you can position yourself at the top of a Google SERP with credible information, it can have endless benefits, even after the pandemic is over. Trust is what consumers want and need right now. SEO is a needed investment to build that trust. 

At Onimod Global we understand how vital SEO can be. Search engine optimization is our core attribute and a pillar of our strategy. We develop  organic search engine optimization campaigns that deliver increases in organic traffic through an increase in natural rankings on major search engines like Google, Bing and Yahoo. We are a trusted Google Partner and continually excel with their products. If you need assistance with SEO, or in any area of digital marketing, contact us today. 

Tips on How to Be Productive While Working from Home

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As a result of the Coronavirus outbreak, many companies are transitioning to working remote. While working from home is a dream for many, there are many challenges that can come with it. We don’t know how long this situation will last, so it’s important to learn how to be as productive as possible while working from home. 

If you’re new to the WFH life, here are some tips on how to do it successfully. 

Create a schedule. 

Working from home presents a different set of challenges than working in an office. It’s much easier to get distracted and feel restless with having nowhere to go. Establishing a routine that replicates a normal work day, and sticking to it, can be very beneficial. Set goals for the day. What tasks do you need to complete? What needs to get started? It’s also helpful to set aside specific hours for answering emails, making calls, taking lunch, coffee breaks etc. When you have a full to-do list and stay productive, it will make the day go by much faster. The next thing you know it’s 5pm and the work day is over. 

Have a designated workspace. 

If you don’t have a home office already, try as much as possible to create a separated and designated workspace. When it comes to working at home, you want to create a boundary between work and leisure. You don’t want to turn your bed or couch into the office. It could be as simple as moving a nightstand and upright chair to the corner of a room. This can also help to create boundaries with others in your home. Whether it be roommates, partners, or children, having a designated workspace signals to others you’re ‘at work.’ This all helps you to stay concentrated and productive. 

Communicate, communicate, communicate. 

Whether temporary or permanent, the keys to successfully working from home is clear communication with your boss and colleagues, and being aware of what’s expected from you. When you’re used to being in close proximity with your manager, communication is effortless. If you’re new to working remotely, this is now very different. Your boss might not be used to managing people virtually, so you need to find ways to break down that new communication barrier. Suggest starting the day with a phone call just so everyone is on the same page and knows what their expectations are. This doesn’t just have to be with your supervisor, either. If you’re working closely with another colleague on something make sure you both consistently communicate with one another. Whether this be done via email, phone call, or video chat, it’s important to stay in contact. 

Beware of feeling isolated. 

Loneliness can be a huge and serious issue, especially when you’re so used to talking face-to-face with a number of people a day. With the current situation, we don’t know how long companies will have to stay remote, which presents many additional problems. Usually remote workers still have the opportunity to go to public places or attend social events. Restaurants, cafes, bars etc. are open, which allows those remote workers to still have face-to-face interactions. With the COVID-19 outbreak, these opportunities aren’t there. Prolonged isolation could potentially start to impact morale and productivity. Those remote worker experts suggest trying to sustain a semblance of normalcy in unconventional ways. Consider having a virtual happy hour or dinner party. It can help everyone feel that they’re in this together and lift spirits during this difficult time. 

Take breaks. 

When you live where you work, it’s important to get out of your workspace at times during the day. You might feel pressured to overextend yourself to prove to your team you’re actually working, it’s critical to carve out break time. You’re going to get quickly burnt out if all you do is pace back and forth from the kitchen to the living room. 

Final Thoughts 

Initially, working from home can be challenging, but during this time, it’s in everyone’s best interest. Until the outbreak is under control, the benefits of working from home, outweigh the inconveniences. Remember to cut yourself some slack during this time. It’s inevitable to get distracted and off-task every once in a while. There is a lot going on and new information to take in everyday. While it is difficult, try to stay positive. We’re all in this together. 

More from Onimod Global

To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Utilizing Google’s Lead Form Extensions

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In late October of 2019 Google confirmed they were rolling out a new lead generation form extension. The goal of the extension is to help more mobile users convert and easily provide their contact information without ever leaving the SERP. “A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form,” as explained by Google. The feature has been slowly rolled out to marketers in BETA over the last few months. 

What Are Google Lead Form Extensions? 

Before making a purchase, customers often want to contact your business to receive more information, but filling out forms can be difficult on mobile. Lead form extensions simplify the form fill process to generate quality leads for your business. They’re designed to attract customers with a strong call-to-action, which can be accessed after filling out the short form without leaving Search. The extension shows beneath your search ad on mobile and tablet devices. Marketers can customize the forms with their own titles, description, and which pieces of information they require from users. This could include:

  • Name 
  • Email 
  • Phone number 
  • Postal code 

If the user is signed into a Google account they’ll reach a form with already pre-populated contact details and can convert immediately. Additionally, marketers can design and upload their own background image for the lead form and customize the message shown after submission. Marketers then have the option to deliver their call-to-action in the form of a website link or direct download. Like all extensions, it may not always show and is more likely to show in top positions. Lastly, you only pay when a user clicks on the extension. 

How to Create a Lead Form Extension:

Once you’re inside a search campaign, visit the “Ads and Extensions” tab located on the left handrail. If your account has access to this beta, clicking on the blue “+” will give you this drop down, with a noted “Lead form extension” offer. When creating your lead form you first design how it will appear beneath your ad. Some of the choices you will be given include: 

 

  • Call-to-action: Google gives the options of Get Quote, Apply Now, Sign Up, Contact Us, Subscribe, Download, Book Now, or Get Offer.
  • Extension text: Here you can provide a 30 character message supplementing your call-to-action. It will appear right below the CTA on the SERP.

Next, you create the form users are directed to after clicking on the extension. Here you chose and provide:

  • The information you want to collect from users 
  • Your business name (30 characters): Shown at the top of the form.
  • A headline (30 characters): Shown immediately below the headline, serving as your primary CTA in the form. 
  • A description (200 characters): The main body of the form, allowing you to provide additional details about your offer. 
  • A link to your company’s privacy policy. 

Following the form you create a submission message. This includes a 200 character description and an optional additional call-to-action. You can then either store the leads in your ad account, or feed them directly to your CRM. It’s important to note that Google only stores your leads for 30 days, so you would have to download them frequently. 

Are Lead Form Extensions Right for Your Campaign?  

Lead form extensions are a great option, but may not be right for every campaign. They do have some limitations and aren’t available for all ad types. If your ad is for adult-oriented content, alcohol-related content, gambling-related content, politics, healthcare, or medicine it is not eligible for lead form extensions. Additionally, lead form extensions will only appear on mobile or tablet devices. If the majority of your traffic and conversions come through desktop, going through the trouble to set up lead form extensions may not be worth it. They also can only be controlled at the campaign level, not the account or ad group level. Only first-party advertisers or third-party agencies with a well-established, direct relationship with the products or services being offered, can use lead form ads. Affiliate networks or lead generation businesses will not be allowed to use the feature. Lastly, usage of the personal information you collect with lead form extensions must comply with Google’s data collection policies and local legal requirements. 

Final Thoughts 

If none of the policies or requirements present an issue with your company or campaign, then there’s no reason to not take advantage of this new feature. Capturing mobile conversions can be difficult, the lead form extension works to make that as easy as possible. At Onimod Global we are experts in SEM and as a Google Partner, we’re trusted by Google to excel with their products. If you need assistance in any area of Google Ads, we’re your team. 

Take a look at how we’ve helped other companies, and learn more about what we can do for you!

 

The Top 3 Signs You Need to Revamp Your Digital Marketing Strategy in 2020

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In the fast-paced, highly competitive space of digital marketing, you never want to find your brand losing traction. While there are a variety of successful digital marketing strategies, it’s rare that it remains unchanged. The new year presents the perfect opportunity to evaluate your current practices, identify problem areas, and make necessary adjustments. 

With 2020 coming up next week, here are the top 3 signs you need to revamp your digital marketing strategy.  

Getting Traffic, But No Conversions

When you’re getting qualified traffic but lacking final sales, you probably need to reconsider your conversion rate optimization (CRO) initiatives. The best way to start this is by tracking on-site behavior. CRO is so valuable because it allows you to identify exactly where the fallout in the sales funnel occurs. Instead of just guessing what needs to be changed, you can now take remediation initiatives that target exactly what needs to be fixed. Areas such as content, page layout, CTA’s, shopping carts, etc should all be tracked and considered. 

Losing Rankings

SEO is vital for success in any digital marketing strategy because of all the other factors it supplements. When SEO starts to decline other key metrics, such as traffic, conversions, and revenue can follow suit. There are many reasons that can cause SEO rankings to fall, but the number one factor is search engine friendliness, or lack of, of your website. Search engines, such as Google and Bing, take into account page load time, structure, security, and usability when deciding how well a site ranks. It’s not uncommon for a site to rank well for years and drop because of a new Google update. With the popularity of mobile usage, sites that lack a responsive design have been falling in rankings. 

Keyword lists and site pages are two other factors taken into account. Keyword lists should be consistently updated to eliminate any low performing or irrelevant phrases. Site pages related to keywords should be updated accordingly as well. For best results, an SEO campaign must be cohesive and continuous. Having a strong, ongoing SEO campaign as a digital marketing strategy objective can be a large contributing factor to overall business success.

Lacking Social Success

Social media has become such a valuable tool for not only generating traffic, but conversions and revenue. Going into 2020, social media is no longer optional when it comes to successful digital marketing strategy. Business owners who have turned their back on social media or thought it wasn’t necessary must start to revisit social channels. Brands can improve their social media presence in a variety of ways. The most effective strategy is by being consistently proactive and responsive. This does mean that someone must always be listening and aware of what’s being said about your company and relevant topics online. Both positive and negative comments should be responded to. Excellent customer service can be demonstrated by addressing negative comments promptly with appropriate solutions. Guest posting, utilizing influencers, and sharing customers’ posts are additional strategies that help increase reach. 

Final Thoughts

The online landscape is constantly changing, which means digital marketing strategies should always follow. Failing to do so could mean missing out on valuable business opportunities. At Onimod Global, we ensure this doesn’t happen. As experts in all areas of digital marketing, from SEO, SEM, social, and more, we develop digital synergy for your company. Digital synergy is all about having visibility in the places your customers need you. Our cross-channel digital marketing campaigns are driven by machine learning analytics and human intelligence, to accomplish just that. 

Learn more about what we do and contact us today to ensure your digital marketing strategy is the best it can be for 2020! 

Why Programmatic Video Advertising is on the Rise in 2019

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In the recent years programmatic advertising has quickly gained a substantial amount of popularity, especially among digital advertisers.

It’s estimated that they will be dedicating even more of their budgets to programmatic video inventory in 2019. It is estimated by eMarketer that programmatic video ad spend will reach $29.24 billion, which would account for almost 50% of all programmatic display advertising spending this year.

Why exactly is this strategy gaining so much popularity and why do digital advertisers believe it is valuable enough to be spending almost half of their budget on it? Are there possible downfalls?

What is Programmatic Video Advertising?

Programmatic video advertising is essentially the use of bots to buy ad space according to set prerequisites. The advertiser enters a detailed description of their ideal audience, their budget, and their ads into the program. The program then takes user data and uses real-time bidding to display the ad to a user that fits the ideal client profile, the advertisement with the highest bid is given the spot. This process is completed before the page loads. Ideally, the ads are only being shown to people that would actually be interested in what’s being offered, to hopefully get the most out of the ad spend.

The Benefits:

Greater Reach

The internet averages billions of users at any given time, with the possibility to reach millions, depending on the targeted parameters. Programmatic enables advertisements to reach a variety of different channels across platforms that companies would not otherwise have the ability. The program has an extensive web of established connections that allow these companies to reach new users across all platforms. Not only does the message have the potential to reach a larger amount of people, it also reaches specific people, those identified as the ideal audience.

More Specific Targeting Capabilities

Programmatic technology uses behavioral analysis to pinpoint the audience that the ads are best tailored for. The program is capable of IP targeting, geolocation targeting, contextual keyword targeting, and retargeting. This means advertisers and marketers can continue to reach those ideal customers that have yet to make a conversion to the website.

Uses Real-Time Data

As soon as a campaign is released, every detail is immediately trackable. You don’t have to wait until the end to measure the results. As soon as an ad is displayed the impressions, who it was seen by, where they were located, ect. can be instantly analyzed. This also allows to make changes whenever necessary, ensuring you’re not spending ad dollar in the wrong places.

The Challenges:

Fraud Risk

With the ultra simplified process of being able to buy and sell ads, anyone is essentially capable. The most common instances of fraud in programmatic advertising are non-viewable ads, as well as bot traffic. The problem of non-viewables is that the ads are reported as placed and displayed, but they were actually buried, never reaching the user. And while bots can make things very efficient, they can also be used to fool the system. The artificial traffic is used to drive up the prices, resulting in higher ad spend.

Ad Misdirects or Misplacement

Publishers can sometimes forward ads to affiliated entities, getting displayed there instead of their intended placements. This could mean that the ad never actually reach its targeted audience. Depending on the ad, this could be harmful to brand image. For instance, if an adult-intended ad ended up being displayed on a children’s site. While stronger preventative measures are being created, issues can still frequently occur.

It gets Costly

As the precision of pinpointing the perfect customer increases, so does the price. Depending on how specific your audience is, it may be more beneficial in the long run to purchase the more expensive program. You don’t want to be wasting money on an audience that would never even consider what you’re offering.

Final Thoughts

There’s no doubt that programmatic advertising is extremely efficient, but just as every other advertising platform there are a variety of downsides that come along with the advantages. As with anything, you just need to decide if those benefits outweigh the risks.

For more information regarding the newest digital marketing trends, visit the Onimod Global Website. If you’d like to see what we’ve done for other companies and can potentially do for you, click here, or if you’re ready, you can request a quote here today.

 

How to Find the Best Digital Marketing Agency for Your Business

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Experienced in brand management, a digital marketing agency can put your business on the industry map and help your brand stay relevant. Outsourcing your digital marketing has several benefits for your company. Businesses all around the world are increasing their clientele, their inventory, company size, which inevitably creates a lot more work. With new technology, none of these things will be slowing down in the near future; if anything the business world is continuously picking up speed. Focus on growth, and leave the digital marketing to an experienced, trustworthy digital marketing agency like Onimod Global. Here are some tips for choosing a digital marketing agency best suited to your business.

 

#1: Know Your Brand

You may think you know your brand, but how well do you know it? Business and brand are completely different things. You may know your business inside and out, but your brand image depends a lot on how other people perceive you. Knowing your audience and how your brand is perceived is crucial to your success. The only way to guide them is to be the person that knows all there is to know about their own brand.

 

#2: Know Your Needs and Goals

Marketing goals can often vary on the type of business you’re running. Additionally, you should decide what kind of work your agency will do for you. Do you need them to manage your social media accounts and online campaigns? Or do you need them to completely reinvent your brand, design a new logo and create a wholesome campaign? If you’re unsure on where your business is lacking in terms of effective digital marketing, request a quote for a complimentary digital marketing audit courtesy of Onimod Global here!

 

#3: Check Their Credentials

Marketing firms should have a section on their site showcasing work they are especially proud of. For example, Onimod Global has featured dozens of case studies ranging from industries of warehouse and distribution services to wealth management. Check them out for yourself here!

Dig deep into their work – if they handle social media, go to their client’s Facebook page and check out a couple of posts. If they designed a website, visit and analyze it.

 

#4: Contact Them

Get in touch with us! We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!