The “one size fits all” mass marketing method has been well on its way out of style. Before it was all about getting out a message to as many people as you possibly could, hoping that at
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The digital marketing industry which is forever fast-moving has sought to combine data with advertising technology - 2019 may be the year of implementation. Dynamic creative optimization (DCO) is a display ad technology that creates personalized ads based
Amazon has earned their powerhouse title over the years since starting their business in 1997 selling books. With growth of 39% year over year in net sales, a 12x jump in earnings per share (EPS), and over
Digital marketing is very fast-paced and is continuously changing. However, if there is an industry that has experienced revolutionary advertising changes, it is the automotive industry. Gone are the days of spending the day at the dealership
The way a company chooses to market itself can play a huge role in their success or downfall. One valuable aspect of marketing is the brand; it is so important that most large companies have entire departments
The Facebook platform has been revolutionary in terms of advertising in recent years, and it's about to get even better: Facebook ads in Marketplace. If you have yet to be introduced to the Facebook Marketplace, it is
Although only a little over 2 weeks have passed by in January, 2018 has been an interesting year so far in the digital marketing world with some surprising statistics. Some of the stats listed are from Christopher Heine in
The scope of the digital marketing industry is constantly changing, so being able to adapt to these changing trends is a must. So far in 2017 we have seen new technologies like the IPhone X, Google Home,
2017 has been an interesting year so far in the digital marketing world, with some surprising stats and trends. Some of the stats listed are from Christopher Heine's article in Adweek that caught our attention. 1. Yelp ahead
In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations
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