Tag Archive for: Digital Marketing

Bing Ads Editor: Review Extensions support and other updates

Bing has announced support for Review Extensions, improvements in audience association creation for your Remarketing in Paid Search campaigns, and better keyword import in their latest Bing Ads Editor release: v11.10.   The changes enhance functionality, add features and alleviate issues within the Bing platform. Read more

Similar items: Rich products feature on Google Image Search

Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.

Julia E, product manager on Google Image Search, announced on the Google search blog that you need to use schema.org product metadata on your pages and schema.org/Product markup to make sure your products are eligible for inclusion on these image results. Specifically:

  • Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items.
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly.
  • See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.

https://3.bp.blogspot.com/-1bklZQoby0o/WOufHpiDd8I/AAAAAAAACF8/LdJP6FlyohMMTeDolZt1z56oGBrpyiMaACLcB/s400/img.png

Right now, Similar items is available on mobile browsers and the Android Google Search App globally, and they plan to expand to more platforms in 2017.

If you have questions, find them in the dedicated Structured data section of their forum, on Twitter, or on Google+ or speak to a Digital Marketing expert here at Onimod global today.

Did you know Bing has a Chatbot answering local search questions?

That’s right! Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. Read more

Google Says it Has Now Tracked 4 Billion Store Visits From Ads

Onimod Global shares how the company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. Read more

Time to Spring Clean Your Digital Marketing?

Yesterday brought the official first day of spring – Now is the time to dust off the old and get your digital marketing sparkling like new! Read more

Google rolls out AdWords account-level call extensions, among other call updates

Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. Read more

Will My Organic Rankings Suffer If I Don’t Have a Blog?

A blog can be a major investment, but the SEO benefits can make it worth the effort. Read more

Google Releases New Video on How to Hire an SEO Consultant

This 11-plus-minute video by Google’s Maile Ohye explains what questions to ask and what to look for during that hiring process of an SEO consulting firm, including useful insights, red flags and more. Read more

Introducing the Mobile-Friendly Test API from Google

Google has finally released Mobile-Friendly Test API for webmasters so developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.

Google’s John Mueller said, “The API method runs all tests, and returns the same information — including a list of the blocked URLs — as the manual test.” He added, “The documentation includes simple samples to help get you started quickly.”

With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. They’re happy to announce that this test is now available via API as well.

The Mobile-Friendly Test API lets you test URLs using automated tools. For example, you could use it to monitor important pages in your website in order to prevent accidental regressions in templates that you use. The API method runs all tests, and returns the same information – including a list of the blocked URLs – as the manual test. The documentation includes simple samples to help get you started quickly.

Google hopes this API makes it easier to check your pages for mobile-friendliness and to get any such issues resolved faster.

We know the importance of mobile friendliness. It is one of the most important SEO trends in 2017. Google has given enough signs that mobile friendliness is critical for your website. For example, Mobilegeddon, mobile-first index, mobile friendliness warning, and so on.

So, If you still don’t have a mobile friendly website, Mobile-Friendly Test API is another reason to make one now. This proves Google is serious about mobile friendliness of your website.

For more information on how we can improve your website to become more mobile-friendly, contact a Digital Marketing expert at Onimod Global today.

MailChimp Moves Toward Becoming a Marketing Platform with Facebook Ads Feature

Oriented toward small businesses, the company wants to offer new features that build on the customer and product data stored in its email platform. Read more